Lydia Platts

Questionnaire resultsFor my market research I created a questionnaire to collected and gain information for my magazine. The questions I have created will help me on deciding which target audience I will be base my magazine around as well as what genre of music audiences that my magazine will appeal to. The charts below show my results of the questionnaire;

Male50%

Female 50%

What is your gender?

This chart shows that 50% of the people I asked were female and the other 50% were male, this means that my results should not be bias towards a certain gender meaning that my results should be reliable.

16-1970%

20-2520%

Over 25 10%

How old are you ?

Here we see that 70% of the people that participated in the question are were between the ages of 16-19, 20% were between 20-25, 10% over 25 and no one was under the age of 16. From this it shows that the results of the questions I have asked will more likely favour the younger generations.

Lydia Platts

Employed10%

Unemployed 10%

Student 80%

What is your current occupation?

I asked this question to gain more on an understanding of the lifestyle of the target audience of my magazine, these results shows that with 80% the majority of the people I asked were students. This will help me when deciding what to include in my magazine and help me with decided the price as it cannot be too expensive as my target audience are students.

RnB/Hip-Hop40%

Rock 30%

Pop20%

Other 10%

What genre of music do you prefer?

The results from this question show that the majority of people prefer RnB/Hip-Hop, however there is a large percentage of people who also enjoy Rock and closely behind that is Pop. These results have now established the genre of music my magazine will aim to appeal to which is RnB/Hip-hop however because Rock and Pop were also popular, I will also try and appeal to these audiences too. By appealing to a range of different genres it means that the target audience will be wider meaning greater profit.

Lydia Platts

Cover Star54%Articles

31%

Interviews15%

What attracts you when buying a mag-azine?

The results here show that the main aspect that attracts people when buying a magazine is the cover star. This means that the image I will have on my front cover will need to be attractive and eye catching so that it stands out and people will want to buy it. I will also make sure that the article in the magazine are interesting and appropriate towards the target audience as this was the second popular answer.

£2 - £340%

£3 - £440%

£4 - £5 10%

Over £5 10%

How much would you pay for a mag-azine?

These results show an equal divide of 40% between the price people are willing to pay for a magazine, as both answers which were £2-£3 and £3-4. This means that when deciding on the price of the magazine it will need to be between £2-£4 otherwise people will not be willing to buy the magazine.

Lydia Platts

From these results we can see that 60% of the people asked by magazines on a monthly basis, meaning that for my magazine to sell successfully and make profit it would be appropriate to them monthly as the results shows that 10% of people buy them weekly and nobody buys them daily. A large percentage of the people I asked do not actually buy magazines at all, this is large potential target audience so I need to include articles and offers in my magazine to get appeal and try to make these people want to buy this magazine.

YouTube 29%

iTunes/Spo-tify 33%

Illegally 14%

CD's10%

TV/Radio 10%

Other 5%

How do you access music?

As my magazine is going to be a music magazine I needed to go more in depth into how people access and listen to music, I found that the most popular response was iTunes or Spotify. I can use this information to my advantage in my magazine as I can include offers/vouchers for iTunes and Spotify which will attract my target audience as this is something that relates and appeals to them.

Weekly 10%

Monthly 60%

Never 30%

How often do you purchase magazines?

Lydia Platts

Daily 90%

Often 10%

How often do you use social networking sites?

The introduction and the use of web 2.0 technology has become very popular and successful over the last few years. I believe that this use of technology can benefit the magazine as 90% of people go on social networking sites on a daily basis and I can use social networking sites to promote and market the magazine and the benefit to this is that it doesn’t cost anything.

Online30%

Paper70%

Would you prefer an online or paper mag-azine?

As technology has become very popular and part of peoples everyday lives I wanted to know if people would prefer a paper copy of a magazine or an online version. The results from this question surprised me as I thought that people would prefer an online copy due to the popularity of technology but this wasn’t the case, the majority of people preferred the traditional paper magazine. Therefore due to popular response my magazine will be paper.

Lydia Platts

In conclusion, looking through my results from the questionnaire, the genre of my magazine will be RnB/Hip-Hop as the majority of people selected this as their preferred music choice. Although the magazine will be an RnB magazine I will still include articles and stories that relate to other music genres as this will maximise my profit and gain a larger target audience. As the cover star is what attracts most people to a magazine I will need to make sure that I use an image and model that is attractive and will appeal to my target audience so that people will be attracted to the magazine and want to buy it. Most of the participant of my questionnaires were students and wouldn’t be willing to pay over £4 for a magazine, I will make sure that the cost of the magazine is an appropriate and reasonable price; otherwise the magazine will not be bought. I also found that the higher percentage of people only buy magazine monthly so therefore my magazine will be published monthly. A large percent of the participants also said that they do not actually buy magazines and I want my magazine to change that and make them want to buy this magazine. I will target this audience who do not actually buy magazine by the use of social networking sites, as I found in the results of my questionnaire that the majority of people use these sites on a daily basis and on these sites I can market my magazine and also post deals and offers on the magazine to try to appeal to this target audience. Although the use of technology is highly popular my magazine will still be the traditional paper copy magazine as when asked people preferred this.