Q5 How did you attract address your audience?

From my find my tribe research, I found out that my target audience liked going to festivals and gigs. I appealed to them by…

Making a ‘special’ Festival guide. I decdicated the whole column at the end to festivals. This also ties in with the central image used here of a festival.

Lots of photos of gigs- free exlusive posters with gigs, plugs with gigs etc. Also advertising the festival in a big yellow plug that draws attention.

Final audience feedback

Front cover

What drew your attention to the front cover?

Image

Bands I like

Festivals I like

Free posters

0

1

2

3

4

5

6

7

8

9

10

Rock Pop Punk Hip hop

What genre is it?

What genre is it?

What do you consider are the strengths of the product?

Would you purchase the product?

Yes

No

Why would you purchase the product?

Contents page

What drew your attention to the contents page?

Central image

Interesting articles

Subscription box

Colours used

What are the strengths of the contents page?

DPS

What drew your attention to the DPS?

Liked image

Language appealed

Article looked interesting to read

Nothing

What are the strengths of the DPS?

Audience feedback during my production

Front cover

My magazine looks a lot more conventional after target audience response. The posters don’t seem to overpower a lot of the space like they did before and the plug of UK’s best festival guide looks a lot better.

Contents page

As you can see I made many changes to suit my audience needs. I made the subscription box smaller and added photos.

DPS

My target audience were fully satisfied with my DPS so did not need to change anything.