Question 5How do you attract/address your audience?

Direct address ensures that eye contact is made between the artists featured on my front cover and the audience.

The bottom strip attempts to inform the audience they are receiving more than they bargained for

Questions involve the audience engaging them in the storylines intriguing them to read further.

After conducting a questionnaire to gather audiences preferable colour schemes, I decided to go with the majority of dark colours, keeping it simple yet added blue in the clothes to attract the audience further.

Emboldened text catches the audiences attention.

Consistent typography is used to get the audience familiar with the magazine.

‘Independent reflects the genre and the type of audience the magazine is aimed at, making it relatable.

Direct eye contact forms a connection with the audience, making them feel addressed.

Pictures of bands performing fits in with the genre as Indie fans like to watch bands play

The regular content is what the audience are familiar with, breaking it up from the features helps to make the content digestible.

Title reinforced to make sure that the magazine is known to a wider audience

Having a wide range of features ensures the audience that they have paid a reasonable price for a lot of content, this attracts further purchases.

Direct eye contact involves the audience

Drop quotes enable those who aren’t especially fond of reading to break up the information and to feel more interested. This addresses different types of readers

I used a bleeding image to add colour to the double page spread and to make it more attractive to its audience

Personal pronouns within the article make the audience feel involved.

By asking questions that the Indie audience would mostly want to know, the audience are sure to be interested, guaranteeing the fact that they would again purchase the magazine

Emboldened text attracts the audience and assures that the new band will be more known enabling them to gain a wider fan base.

Images offer more of a realistic insight into the gig that was reported on. This gives the audience the feel of being there and again breaks up the large amount of text for those not fond of reading.

The website featured on the double page spread offers the audience even more magazine material of their acquired taste. It also forms a consistent relationship between the particular reader and the magazine, again attracting the audience. Promoting albums and bands ensures the reader

that they are being kept up to date on the latest trends in music. Also, another website offered introduces them closely to a new band.

Drop quotes separate interesting or funny quotes out of the interview, attracting the audience to read the whole thing and find out what exactly the quote is referring to.

Consistent white writing on black background colour scheme insists that a cluttered or unattractive image is not what the magazine gives off to the audience.