What kind of media institution might distribute your media

product and why?

�  I think that Bauer Publishing would be a good company to publish my magazine. Bauer Publishing is well known and established publishing company that launched in 1875. It is the publishing company for many well-known magazines today such as TV Guide, FHM and music magazine Kerrang!

�  Though my magazine doesn’t fit any genre that the company currently publish, I think the niche in the market that my magazine addresses is a good opportunity for Bauer to reach out to a new target audience. With my target audience being specialist and a group of people that no other music magazine directly adopts as their audience, it is sure to bring in money for the company.

�  It also means that Bauer will be able to target an audience that no other publishing company does as it audience is a completely new identified niche – therefore this will also give them an advantage over competitors.

� By choosing such a well-known publishing company the magazine might also gain a higher reputation. With it being a new magazine a positive reputation must be achieved as quickly as possible; as Bauer Publishing has so many established and respected magazines already being published by them, consumers may portray the magazine in the same positive light as some of these other magazines too.

�  Not only does Bauer Publishing reach out to audiences through magazines, but they also are a multi-media group that deals in radio as well.

�  This means that the magazine that I have created will have an opportunity to expand itself through synergy and create a radio station that the same company could publish. This makes it easier for the magazine and also brings in more money for both parties.

�  It also helps to create a good relationship between the two as well, creating a better sense of business and more insurance that both parties are going to continue to work with each other.

�  Not only does Bauer have UK based audiences, but they also have a large European reach in countries such as Spain, Portugal, Germany and France, as well also publishing in the US and Mexico too. This means that there could be international reaches for my magazine should Bauer publish it.

�  With my magazine covering a niche in the market too it also means that this specialist audience is reached wise-spread, and my magazine would be the primary target addressing the audience’s needs. This helps to eliminate any competition that could arise and again give Bauer an advantage on its competition.

�  It could be argued that a company such as Future plc. Publishing would be a better suited publishing company for my magazine with it publishing magazine closer to my genre of magazine or genres that could relate such as Metal Hammer and Xbox 360: The Official Magazine.

�  However, I think a company like this might not show as much interest as they might feel they partially target this audience or something close to it, already providing products that could potentially appeal to my audience and therefore opt no to publish my magazine.

�  This could also be because they could feel they are wasting time and money and not yielding enough profit from the publication of my magazine as so far they have been the closest substitute to addresses my audiences needs – this also means they could find a loss in profit with other magazines they publish, such as Metal Hammer, should they publish my music magazine.

�  Future plc. Publishing also doesn’t give my magazine as much chance for an international reach as what Bauer does too, as it only publishes predominantly in the UK and US, and Australia, where as Bauer does this and various places across Europe too.