Question 3What have you learned from your What have you learned from your audience feedback?audience feedback?

Pitch Survey Initially, we had three main ideas for our film, but we needed some feedback in

order to create a film that our target audience would actually want to watch. We sent out a survey on Survey Monkey asking several questions about what

they thought of the pitches and why they would or wouldn’t watch them. From the question, “which pitch do you prefer?” Vanity proved the most

popular with comments saying that it was “interesting and something new”, so they would be excited to watch the film.

The feedback was useful as it meant that we knew what our target audience would and wouldn’t want to see and the reasons why.

Verbal feedback included that we shouldn’t include the car crash scene as participants thought it would be too hard to pull off and make look professional and that it was a concept nobody had thought of doing, making it unique.

This specific feedback paved the way for our final product as instead of the car crash scene, we used Florence leaving Zac to send him into turmoil which was ultimately easier to portray than a car crash. This helped our overall final product which looks professional because of the feedback we received.

Animatic Storyboard Feedback

After receiving our feedback for what pitch was preferred, I made an animatic storyboard of our first draft of Vanity.

I filmed their responses and this enabled us to get immediate feedback on what they thought of our product and what we could do to improve. The participants said that we should not include as much plot as we originally planned to keep some things for the actual film as they said it felt like they knew the entire plot from the trailer.

This was helpful as we could change the amount of the plot we revealed before we filmed it, making it less complicated once the first draft was created, and if the audience didn’t like something.

Font Feedback Through the social networking site, Twitter, we were able to create a poll to ask our

target audience directly what type of font they liked better for Vanity. This enabled us to get instant feedback on the font decision, which was important as this

font would be across the trailer, the poster and the magazine cover – meaning it had to be right for our genre (romance) and that the audience would like it.

From the feedback we got form the poll, the third “Avenir” was the most popular. Verbal feedback was mostly that the third was the most simple and would be the most

effective in the campaign. The second which was “Eccentric STD”, was the most popular for a brief period of time on the poll, was said to be too busy and more suited to a horror than a romance due to the tallness of the font. This was the first font we used in the first draft of the poster which most likely contributed to the horror connotations rather than the desired romance genre.

We then added this font whilst making the trailer with the intertitles, the poster and the magazine.

Poster Feedback Feedback for the first draft included that it looks more like a sci-fi horror film rather than

the actual genre, romance. People generally liked the top half of the poster with the image of the two characters,

but the image of just the character of Zac looked odd to them. They liked the colours included.

This feedback for the first draft was really helpful as it enabled us to rethink the whole poster to fit in with our genre. It also helped us as the target audience didn’t particularly like the image at the bottom, which our group did – this aided us in targeting our preferred audience instead of doing what our group liked.

The poster is a key part of marketing for a film as it will be on multiple platforms to advertise for the film. Typical posters for a film are placed on bus stops, billboards and outside cinemas so our poster for Vanity needs to be appealing, attractive and interesting for our audience to want to watch our film.

I feel with our second draft, it looks a lot more professional than the first, and this is due to the feedback and what we learnt from creating the first one. The first is a bit mix matched and therefore looks amateur and it doesn’t fit our genre like the feedback suggests.

Magazine Feedback

The first draft of the magazine received feedback of “the picture of George looks too serious” and “it looks like a passport photo!” The font colour washes out against the background and the text is too small. The font also didn’t match that of the first draft of the poster or the trailer. This meant that a brand wasn’t created and therefore look independent of each other.

This feedback influenced the second draft of our magazine to ensure the image looked more inviting and not as bland and to make the colours stand out more on the page to maximise sales against other film magazines for example.

We added a filter to the image of George to match that of the poster and added bright colours to make it look more exciting and inviting. The bright pink matches the background colour of the poster, creating a brand. The overall layout of the first draft didn’t look like an actual magazine so we made sure to study multiple real-life magazine covers such as Total Film and Premiere to ensure we get the layout correct and matching the codes and conventions of general magazines.