question 3
TRANSCRIPT
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QUESTION 3: WHAT DID YOU LEARN FROM THE AUDIENCE FEEDBACK?
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STAGE ONE: PITCHING OUR IDEAS FOR MUSIC VIDEO
• By showing our pitch to the class, our group got a range of feedback that helped us with the progression of
the music video. When presenting the pitch, we started with explaining the synopsis of the video through 3
stages: beginning, middle and end.
•In the beginning stage of the video, we decided to open the narrative with the climax of the plot in order to
make it more enigmatic to the viewer. The middle stage of the video would therefore include flashbacks of
what happened in order to give the viewer information about the plot whilst the ending stage would represent
the denouement of the story. The detailed aspect of the pitch was appreciated, as it offered a wider
understanding of the plot. However, the fact that one of our peers asked us some questions about the story
warned us in regards of its representation, as it might become confusing if we are not carefully planning the
storyboard. We also received positive feedback for the ending of the video, as our teacher felt that not letting
the audience know if the protagonist would stay with her boyfriend would make it more enigmatic. She also
felt that making the protagonist stay would be a bad idea, as it could disappoint the audience and thus, affect
the message of the video.
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• Our peers did not feel any problems
with the locations we were going to
use (the street, the room/house, the
park). However, because our pitch
did not include any specific
information about where the
shooting will take place, we
ultimately got told to think about it
more thoroughly.
• Last but not least, one of our peers
commented about the props we
were going to use, saying that
getting one of our actors to break a
mirror would bring Health and
Safety issues. This helped us
greatly, as it made us to think more
carefully about what would be
appropriate to use as props.
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FEEDBACK #1 -MUSIC VIDEO (UNFINISHED
VERSION)
• Before finishing our music video, we also decided
to show an unfinished version to our peers. The
feedback we got for this particular session was
valuable to us, as it helped with the progress of our
work. From the start of the video, one of our
classmates pointed out that the pace of our music
video does not seem to be fitting with the music,
which ultimately makes it appear as if the two of
them are completely incongruous. We soon
realised that our video lacks dynamics entirely,
which seems to make the entirety of our work
appear dull. Re-editing the video was therefore
seen as necessary, as quick cuts seem to add to the
suspense created by the song. Another aspect that
one of our peers noticed was that our actress does
not seem to be aggressive enough during her
“breakdown”. Her reactions were seen as
unnatural, and, to fix this issue, we have been
suggested to quicken the pace of the shot. Lip-
syncing also appears to be a problem, which also
need to be fixed by quickening the pace of those
shots. Last but not least, the beginning of our video
needs editing due to the fact that our protagonist
appears to be holding a teddy bear that was
previously not included.
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FEEDBACK #2- FINAL MUSIC VIDEO
• After incorporating the feedback in
our video, we decided to show the
final version to our class. All of our
peers seemed happy with the editing;
as most of them noticed that we
replaced the slow shots with quick
cuts. Another aspect that they
appeared to enjoy was the way our
protagonist acted. Although the
previous version of our video seemed
to receive criticise regarding the way
our protagonist acted through the
“breakdown” scene, we ultimately got
to represent her in a more aggressive
way by quickening the pace of the
video. This ultimately helped, as it
made appear more “in character”.
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STAGE TWO: CD PACKAGING PITCH
• We then presented our ideas we had for our
packaging. The feedback we got for this session
was very helpful, as it contributed more than the
previous pitch to our decision-making. For
instance, when presenting our ideas, we vocalised
our concern regarding the location we could use
for the photo shoot. We were unsure whether to
use the studio or not, and thus, asked our peers for
their opinion. There were a lot of students who felt
that using a location outside the premises of the
studio or ones we used in the music video would
be a good idea (for instance, a wall of graffiti).
However, our teacher felt that using a location that
would not be included in the music video would
lack consistency to our products, thus contributing
negatively to our project. Because of this, we
decided to use the studio as we would feel that the
locations used in the music video (the park, the
house, the street) would not allow us to give the
urban effect we were looking for.
Versus
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Another aspect that we showed in
the pitch was the fonts that we
were going to use. We therefore
showed a selection of the ones we
were considering of using and
asked which ones our peers would
prefer. They ultimately settled for
the simplest one, as they felt
something “classy” and “simple”
would work best due to our artist’s
representation. As our artist is
very urban and edgy, using a
decorative font would juxtapose
with her image and would
ultimately alter her persona.
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• We also showed three different
layouts. As previously, we asked our
peers which ones they would prefer.
They ultimately settled for the first
one, as it represented our artist
best. Although we preferred the
second one, our peers felt that it is
too decorative and wouldn’t show
the title of the album as boldly as
the first one. The third one felt too
elegant, and was advised to discard
the possibility of using it.
• The fact that we did not use
anything for the poster gave us a
warning sign, as we were told to
think about it more thoroughly.