Bauer is Europe's largest privately owned

publishing group, it is a multi-platform

they are largely viewed and respected as

industry innovators. It advertises music

magazines such as Kerrang, this shows

the success that this publishing group

can bring as Kerrang is known largely.

IPC media is the UK's leading consumer magazine publisher, they publish NME this is well respected magazine that is very well known.

They have a range of 60 iconic media brands with prints reaching 2 thirds of women and 42% of males which can be seen as 26 million adults. They also receive 20million views on their website monthly which means this is an extremely good choice to use.

Independent publishers could be seen as an option but I would have to get an independent publisher who would be able to specify in Hip-Hop magazines and will have links with music stores that specialise in Hip-Hop magazines which can be difficult as not many of these exist. So for this reason I would prefer if I had to publish the magazine on a small scale do it myself unless I was able to find a cheap and cost effective independent publisher but as I am aiming for a bigger scale production my main choice would be IPC.