The multi-national media group Bauer media group produce many sources of entertainment via varied outlets, for example via the internet, a phone application, physical document like a magazine etc.Bauer media group also well known for their diversity. They create things they are sure will sell, so potentially are not interested in reaching a niche audience. This assures me that they withhold skills beneficial to my product. This media institution has produced music magazines such as “Q”, “MOJO”, and “KERRANG!” all of which hold similar values as my music magazine “X”. All of their productions are represented in a distinct way. As my magazine is quite unique, I place trust in them to fulfil that expectation. With them having an established organisation, with highly successful and eccentric projects I am confident in them making my magazine achieve its’ full potential. Reason being, they will have more of a repor with certain companies, which could be deemed vital for eventual solid success. For example: web-designers, lawyers etc.