Question 2 – Notes

How effective is the combination of your main product and ancillary texts?

Similarities

Same mise-en-scene throughout the main product and ancillary texts – similar styles of clothing, use of natural daylight in some images.

Similar colours used throughout, keeping a lighter feel to the product – links with bands personalities.

Mostly photographs of the band used within the ancillary texts, or something that link to them.

Same font used throughout. Instrument shots within video - images with instruments in ancillary text. Both ancillaries are heavily focussed on the band. The two ancillaries also relates to the main product, images of people and symbols

of aspects of main product.

Conventions Used

Bar code on digipak QR code on advert Logo on both ancillary texts Band name and album name down spines of digipak Image of digipak on advert Track list on back of digipak Release date of album on the advert Record company info on both texts Brand identity to link products Reviews and quotes on both texts

Strong theme and style throughout will attract target audience – recognisable.

Bar bode, QR code, logo, company info, reviews – make the products look professional.

Advert hints at video without giving anything away – peaks interest from audience.