QUESTION 2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?Comparing HUSTLE magazine to competitor magazines to explore how social groups are presented.

THE READER AND SOCIAL GROUP

WHO?

Male 16-30

Low income

UnemployedPart-time job/pocket money

Working/middle class

Modern

Up-to date

Rebellious

Likes hip-hop/ rap music

Dislikes most other music genres

SocialParties

School, collage, university,Part time job Cheap magazine

price

FRONT COVER CONNOTATIONS RED: Magazines

leading colour, suggests danger, something the social group of male hip –hop fans crave.

FACE: Blank, intimidating facial expressional. Represents the social group of young white males who listen to hip-hop as likely constant mood of “not caring” and being rebellious.

PLUGS: Well known hip hop artists and some that only hard-core hip-hop listeners can appreciate, proving how the social group of hip –hop fans are dedicated to the music and are always invested in their favourite artists.

FUTURE: Referring to the cover artist of the mag as the “future” relates to the social group as they are the future generation because of there youth and therefore representing them as the “future” generation.

CONTENTS CONNOTATIONSFASHION: The photographs represents what the social group demographic would likely wear. The image is of a white, working class teenager and represents the demographic as being laid back and chilled out based on his attire. It shows how the social group of white, male hip hop fans are laid back and indifferent to what's going on round them

GENDER: All the photos on the contents page are white, young, males. This represents the demographic of the magazine being predominantly male representing the social group of hip-hop/rap fans as mainly being male rather then female.

BRAND IDENTITY: I have kept a consistent house style with the logo on the contents page, letting readers instantly recognise the magazine proving how loyal the social group is to hip-hop

CONTENTS PHOTOGRAPH CONNOTATIONS

The photo shows two young males wearing hoodies which would stereotypically suggest thuggish teens/criminals. Despite this, the magazine represents them in a positive light against the stereotype by suggesting that they are criminals when they are not presented as thugs in the magazine, going against convention and stereotype.

The feature article photograph represents the particular social group as possibly intimidating as well as representing them that they care very little about society with their blank expressions

DOUBLE PAGE SPREAD CONNOTATIONS

ATTIRE: Again the usual attire that is associated with the demographic is worn by the feature photograph. This represents the particular social group not as a criminal or a thug but rather talented and inspiring due to the awards the feature artist has achieved.

TYPOGRAPHY: The double page is represented as a interview layout with represents how the demographic believe in having freedom of speech and being allowed to voice their opinion like the feature artist is doing here. The interview text format also represents the artist as being humble as he mentions other artists that also deserved the award, going against the stereotype of the demographic being selfish or arrogant