Introduction• ForA2MediaStudies,Ihadtoproduce2ancillaryproducts:Afilmposterand

frontcoverofafilmmagazinetopromotemyfilmtrailer,AQuestionofIdentity.

• IamawarethatinthefilmindustryPosterandAdvertisingcampaignsaremadetoattractandaddressglobalaudiences(includingthefilmstargetaudience)toviewthefilmattheexhibitionstageincinemas.

• Iamawarethatprofessionallyinthefilmindustrybeforetheofficialmain/finalfilmposterandfrontcoverforamediamagazineisproducedanddistributed,variousdesignswouldbeconsidered.

• Wedecidedthatwewouldindividuallymakeafilmposterandfrontcoverofafilmmagazinetopromoteourfilmtrailer,howeverwedecidedthatifweallhadthesametitleforourfilmmagazinefrontcover,TopFilm,butwithdifferentPuffs,CoverLinesorPlugs,wecouldpromoteourfilmpartiallytogetherbutmakeindividualancillaryprojectswithourownideas.

FILMMAGAZINEFRONTCOVER

FILMPOSTER

HowmyPosterlinkstomyfilmtrailer• ThefilmposterIhavecreatedworkseffectivelywithmymainproduct

constructedwithmygroup–thefilmtrailerforAQuestionofIdentity.Itlinkswithmyfilmtrailerasitincludeskeyprincipalcharacters,bothAaronandSydney,onthefront.Thesetwocharactersarekeypeopleinthefilmtrailerandfilmsstoryline.

• ThepostershowsanimageofSydneyandhershadowonthefarrighthandsideoftheposter,herprofileisseenwithastrongbeamoflighthighlightingherpaleporcelaincomplexionsymbolizingthather‘identity’isbeingsearchedanda‘question’inthestoryline.Thesecondprotagonist,Aaron,isseenthroughhiseyesthroughthetitle–AQuestionofIdentity–thishintstotheaudiencethroughdirecteyecontactthatheissearchingforhissistertoavengeherdeath;highlightedwithalensflareeffectinthe‘Q’lettersymbolizingasearchingandinvestigativefeeltothefilm.

• Themoodoftheposterisreflectedthroughthedarkcoloursused,forexampleblackcoverspredominantlythewholeposterexceptforaflashofastormy,darkandeeriesky,inspiredbytheScandi-NoirgenreIindividuallyresearchedaboutbeforeplanning.Theskypersonifiesatemperamental,gloomyandmurkyfeel–acommoncodeoftheThrillerandActiongenre–creatingjeopardyandsuspense.

GenreConventions• Thepostereffectivelydisplaysthegenrecodesandconventionsofourfilm.• Myposterincludesfeaturesthatwouldbecommonlyandprofessionally

associatedwithmurder,deathandcorruptionasithasadarkcolourscheme,directeyesightbehindthetitlethatappearstobeAaronhidingandamysterious,questionableandeeriestormysky;promotingtheThrillerandActiongenre.

• WhenresearchingfilmpostersIfoundthatcolourswithintheposterwasanextremelyeffectivegenrecodethatallowedthepostertoconveythemood,emotionandgenreofthefilmtotheaudience;furtherattractingandaddressingtheirattention.

Audience

• Myaudienceisavitalpartofthesuccessofmyfilmtrailer,filmposterandfrontcoverofafilmmagazine’sdistributionandreception.

• ByhavingacleartargetaudienceandmarketthatIamaimingtodistributemymainproductandancillaryproductstoallowsmetoknowthecorrectstepstopromotemyproducts,usingsocialmediasuchasTwitter,Instagram,Facebookandmyfilmtrailerswebsite.

• Ihaveusedvarioustechniqueswithinbothmymainandancillaryproductstoappealtomyaudienceandattractthemtofollowmyfilmonsocialmediaplatforms–forexample:Ihaveincludedthe‘bugs’ofTwitter,InstagramandFacebookatthebottomofmyfilmposter,thefilmswebsiteaddress,thereleasedateandformsmyfilmwillbereleasedinsuchas2Dor3Datselectedcinemas.

• Ihaveincludedapageattheendofmyfilmtrailerthatincludesthesocialmedia‘bugs’Ihavepreviouslyincludedinmyposter,thereleasedate,theformsmyfilmwillbereleasedinandthewebsiteaddressformyfilm.IhaveincludedPuffsonmyfilmmagazineposterthatenticemyaudiencetoreadthemagazine,suchasmyprincipalactorsnamesand‘FromtheDirectorofTheUnhinging’hintingtomyaudiencethatmyfilmsproductioncompanyhasassociationwithotherfilms(TheUnhingingwasmyASfilmopening).

Audience(continued)

• Myfilmstargetaudiencewouldbemalesandfemales18+.Wespecificallyfelt

itwouldbeafilmthatwouldappealtobothgendersduetoAaronandSydney(maleandfemale)beingprincipalcharacters.

• Attractingandaddressingthistargetaudienceiseffectiveasthegenrecodesandconventionsofmyfilmposterandfrontcoverofthefilmmagazineattractsandaddressesaudiencesduetoprofessionalfilmsofthesamegenreusingsimilarcolours–itusescodessuchascolours,fontandphotoseditedthatportrayadark,sinisterandfastpacedactionthrillerfilm.

• ThemainproductwouldappealtoourtargetaudienceasthereisayoungcastandthestorylinesharessimilaritieswithfilmsthathavethesametargetaudiencesuchasTheDivergentSeries.Itisrelatabletomostyoungteenagersoryoungadultsasthefemaleandmaleleadsareofthesameageasmytargetaudience;possiblycontrastingwithmytargetaudience’sreality;acommonreasonwhyaudienceschoosetowatchfilmssuchasmyownduetotheneedtoescaperealitiestoaworldthatismoreappealing,interestingandexcitingthantheirown.

MyFilmMagazineFrontCover

• Myfilmmagazinefrontcoverwouldalsoappealtomytargetaudienceandpromotemymainproduct.

• WhenIwasplanning,constructing(filming),editingandfinalizingmyfilmmagazinefrontcover,IhadtoensureIwasattractingmytargetaudience:maleandfemale18+.

• Mymaincharactersinmyfilmtrailerandonmyancillaryproductsareyoungandofsimilaragetomytargetaudience.

• ByusingthesamecharactersinmyfilmtrailerandaselectiononmyancillaryproductsIhavecontinuitythroughoutmybrandimage.Thisiscleartotheaudience;attractingandaddressingtheirattentiontoallthree.

MyFilmMagazineFrontCover(continued)• Tofurthercreatecontinuitybetweenmyfilmposterandmyfrontcoverof

myfilmmagazine,Icontinuedthesameblackcolourscheme(usingredtohighlightkeyaspectsofmymagazinecover,matchingthetitleTopFilmred,boldandvibrantcolourscheme)andshadowy,erasedandhaunteddisplay,creatingsuspenseandjeopardy,whichissignificantthroughoutthetrailer.Thismatchesthegenrecodesandconventionsforactionandthrillerfilms.

• IusedanimageofAarondirectlylookingintotheaudiences’eyesgrabbingtheirattention;attractingandaddressingittothefilmmagazinecover.Aaronisinthemiddleoftheposterandhasdirecteyecontactwiththeaudiencemakinghimappearpowerful,commandingandassertivetonotonlythemagazinecoveranditsaudience,butalsotothefilmtrailersstoryline.Thismatchesmyfilmtrailersoverallhypothesis:Aaronisavenginghissister’sdeath–thisisclearthroughoutmytrailerandmyancillaryproducts.

Conclusion• Toconclude,Ithinkmyancillaryproductssuccessfullyendorsemymain

product:myfilmtrailerforAQuestionofIdentity.• Mytwoancillaryproductsaresuccessfulbecausethereisclearcontinuity

betweenthembothandmymainproductthroughsuccessfullyendorsingeffectivefilmmagazinecoverandfilmpostercodesandconventions,amongststrong,boldcolourschemes,highresolution,brightandeye-catching(somedirecteyecontact)imagesofkeyprotagonistsinthestorylineandclear,readableandenigmaticcoverlines,slogansandpuffs.

• Thusmyfilmtrailersactionandthrillergenreisclearthrougheffectivecodesandconventionsofmyancillaryproducts,showcasingthedark,haunting,eerieandquestionableatmospherethatissorelevantinmytrailer;creatingsynergythroughoutmyproducts.

Conclusion(continued)

• Myfilmmagazineposterandfilmmagazinefrontcoversuccessfullyentices

audiencestowatchthefilmattheexhibitionstages/orattractsthemtobuythemagazine,byuseofevidentinstitutionalinformationsuchassocialmediaplatform‘bugs’(Twitter,Instagram,Facebookandfilmswebsiteonmyposter),theindustryinformationsuchasdirector,producerandcast/crew(onmyfilmposter),relevantplatformsthefilmisshowcasedonsuchas3Dor2D(onmyfilmposter)andactorsandactressesinvolved(onmyfilmmagazinefrontcoverandfilmposter).

• Byincludinginstitutionalinformation,myaudienceissuccessfullyattractedandaddressedtofollowtheprogressofmyfilmtraileronsocialmediaplatforms,forexample,thatwillenticeaudiences’tofindoutmoreinformationaboutthefilm–creatingabuzzpre-release.