How effective is the combination of your main product and the ancillary texts?

Rachel Beck

I tried to make the three tasks link as much as possible when I was creating them. I did this by linking the colours, font, and lighting.

I realised that it was important that the target audience knew and could see the link between the three tasks

Images

The images which I took look similar. This is because I took the images in a photography studio, making them look more professional due to the lighting, angles and the control over the location and the colours.

I took multiple images in the studio so I had a variety.

Colour Scheme

I kept the digipak, music video and the poster quite simple with a small colour palette. I used the colours black, grey and white to bring the focus mainly on the song lyrics and what they convey.

The colour black connotes death and other negative emotions as opposed to the colour white which connotes positivity.

The grey brings balance to the cover as it is a balanced colour. Furthermore, the colour is often assosiated with depression which is what the song is about.

Text

I used the same font to create synergy between the texts.

The cursive font was used as the band name and the title of the songs on the digipak. It was also used on the poster as extra information. I changed the text size so it was smaller. This highlighted the album name on the poster.

The plain font was used to write the ablum name and the song lyrics on different pages of the digipak. I kept the album name in the same font on the poster. However, I changed the size to make it bigger in order to make it the most prominent text.

Design

I believe my texts have synergy with each other due to the specific way they were constructed

Each text shows the lead singer who will be easily recognisable to the fans of the band.

The back cover of the digipak is in monochrome which links to the video as it is also in monochrome. In addition to this, the poster also contains the colours black and white which are the main colours throughout the three texts.

Layout

The layout of the poster highlights the album cover as the main focus. It is over half of the page with additional information, such as the release date, website and the social media links.

The layout of the digipak highlights the lead singer in both the front and back covers which will make the artist more recognisable to more people. The hands on the inside cover represent the artist and how he is clinging onto his life, this is represented in the song Goner.

Successful?

I think they are successful as they show a clear link of synergy through the use of colour and design.

I am very happy with my digipak and my poster as I think they link very well. This is predominantly due to the colour scheme and the layout of both texts.

Due to the cover of the ablum being the main focus on the poster, it will be very easily recognizable to audiences when it is on sale in shops.

The colour of the poster is black whoch contrasts against the white of the ablum cover. Furthermore, the social media links are shown at the bottom of the poster so the audience can get further updates from the band. They can also see that the ablum is coming soon which creates anticipation with the audience.

Although I do like how my music video turned out, it wasn't my initial idea, which I believe would've worked better to link the ancillary tasks to the music video. To compinsate for the changed idea, I changed the color of the video to make it almost colourless or with a tint of colour.

Theory

A realist narrative is shown in my music video when the performer is practicing in the recording studio. This contrasts to the ani-realist narrative when he is singing next to the river. It implies to the audience that the singer finds escape in performing.The non-linear narrative is also shown in my video as the sequence of the singer performing is interrupted by the almost dream like sequence when he's singing by the river.