How effective is the combination of your main product and ancillary tasks?

How effective is the combination of your main product and ancillary tasks?Ancillary Tasks

PosterAncillary Tasks

ReviewThe main aspect of my ancillary tasks and how they link to my film as a final product is the way I have taken photographs at a few sites I filmed, and I have used these photographs as backgrounds for the poster and for the review, mainly for continuity. The images below are stills from the film.

I think my products will be easily identifiable to my audience through this use of continuity. Similarly, the fonts in both the poster and review are very handwritten/calligraphy styled, reinforcing more continuity. The colours also link the red and black theme occurs in both the poster and the review, and in the film. I purposely didnt use a summer photograph for one of the ancillary tasks as I didnt think they would be easily identifiable. The two winter images fit together and link, whereas a summer photograph and a winter photograph may have confused the audience.Representation - GenreI think my ancillary tasks represent the genre well. The original image on the poster is not a stereotypical film poster photograph reflecting the experimental film genre. Similarly, although the review states that the film is experimental, I think the background works creatively for the same reason as the poster.The codes and conventions of my poster and ancillary task are also that of professional, real life examples due to the research I conducted before making them. Before creating the review I specifically read experimental film reviews and wrote mine as if I was an experimental film fan and writer. I over-exaggerated on purpose, as I did not want to pick out flaws in my film and because I wanted to focus on positives and want went well, on a more exaggerated level. The review has conventions such as page numbers, a masthead, the magazine name in the corner and pull quotes. The poster includes conventions such as a film by and coming summer 2015.Representation mis-en-sceneMain roles mis-en-scene played in my film was location and colour. Locations for winter such as the fireplace, the cold lake and the fireworks display especially were something I thought about and made sure to apply. The fireworks display was a local display which I attended with my camera, and the footage of the lake was taken by getting an adult to drive me to the lake district to film the grey sky and very dull, cold atmosphere of the day. The footage of the snow was taken on a holiday to Norway, which I thought was essential for opening and introducing the season.I used colour to symbolise and connote the seasons. Darker, low-key colours for winter and brighter, high-key colours for Summer. This also was applied when making my animations blue for winter, pink/red for summer.RepresentationI represented my film through my ideas of summer and winter. It is a constructed representation, meaning if somebody else was to create my film, they may love winter, and dislike summer, meaning their footage and the way they present the seasons would be different. It is determined by the ideology of the producer. I personally like both seasons, but chose the darker colours for winter as that is what I associate with it, and the same for the brightness of summer.

This links to encoding and decoding a text, seen in Stuart Halls model, 1973. It suggests that media audiences are presented with a text/messages and decode them in different ways, depending on age, gender etc. This theory relies fully on an active audience. I, as the producer, encoded the text, using my ideology to create it how I see the seasons. The audience will decode my text, and understand it and interpret it differently. The audience can decode in three ways: dominant, negotiated and oppositional. The first would be adopting the same ideas as me, the second would be to accept and reject different elements of my text and the last, oppositional, would be to fully disagree with the way I have encoded my film.OverallI think the continuity was successful as I think it meets the expected codes and conventions and all of the images work well. I think it is easily identifiable to the audience that all these products link due to the images used.