QUESTION 2:HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?Courtney Few

Representations which are in pop music magazines which is similar to mine.

Smiley Happy

friendly

Confident approachable

Psychographic:The interests of the target audience would be listening to music, socializing with their friends, shopping and being interested in hearing the celebrity gossip. The interest of they artists would also near enough be the same so they would link like socializing, hanging out with friends and music.

Demographic:The age of the target audience is around 12-16, and this front cover appeals to the target audience because of colours and conventions. The social group of this is represented as working/middle class because the costumes used to represent what the target audience would be able to afford.

Portrayal of the artists:On this front cover the artists are portrayed as happy and down to earth. For example the costumes are bright and colorful and the artists are all smiling.

Use of costume:The use of costume on this front cover represents down fashionable girls. It also relates well to the target audience because they like typical up to date clothes and would take Rhianna here as a role model.

Key elements:The use of mise-en-scene and shot types, emotions and locations represent a happy and successful artist, for example she is smiling and you can see the fashionable clothes she is wearing in the midshot.

Psychographic:

The psychographic for my front cover would be people who are interested in listening to music and hearing about the latest celebrities. The other interests would be shopping, going to the cinema, socializing with friends etc.

Demographic:

The demographic for my magazine would be mostly females aged 12-16. It is aimed at the working class people and there isn't any specific ethnicity as it would appeal to any culture.

Use of costume:

On my front cover the main artistic is wearing a red chequred shirt open with white vest top underneath, this is bright and colour and in fashion recently. It makes it stand out and look appealing.

How the artist is portrayed:

The artist on my front cover is portrayed in a happy way, with the shot type of her smiling in the mid shot and the colours stand out with bright colours making it look more appealing. She also looks approachable and confident.

Key elements:The use of shot type, which is a mid shot represents, to the social class that there isn't a brand name of any clothing. This suggests that they could afford the costume that she is wearing. Also the front cover is bright and this make It appealing and catches the eye of many females.

SOCIAL GROUPS

• The way that social groups are represented in ‘We Love Pop’ are through the gender, age, costumes and language.

- The magazine has the artists aged young but older than the target audience which allow them to look up to the artists as like a role model.

- The magazine has mainly female artists presented on the magazine to attract the target audience to look as a sort of role model for the teenage girls. There are also male artists presented in the magazine to attract a male gaze like issue.

- The costumes that the artists wear in the images are always up to date and trendy which teenage girls would think would be fashionable and would want to be like them. Which makes the magazine look ‘trendy’ and ‘cool’.

• In my magazine, the way the social groups are represented is through age, gender, costumes and language.

- The age of the artists on the front cover is an older teenager which is conventional as the younger teenage girls would look up to her as a role model and would persuade them into wanting to buy the magazine.

- The language on the front cover of my magazine represents social groups because the language is informal and colloquial, this shows that the magazine is ‘cool’ and that they would rather read short monosyllabic words for faster paced reading so they don’t get bored. Such as ‘fun’ and ‘Win’.

- The costumes on my magazine is conventional as they are respresnted to make the audience want the magazine because it looks fashionable. The artists are all wearing up to date colorful colors to make the magazine look more interesting.

- Around 75% of the magazine consists of female artists this is to have role models to look up to, where and 25% male which gives the teenage girls looking for the boys and suggests male gaze.

SUMMARY

• Overall I can see that I have matched the conventions and representations of a real pop music magazine to my magazine successfully. I have identified the use of costumes, images, how the artists are portrayed and the psychographic and demographics and have seen that my front cover and ‘we love pop’s’ front cover are very similar, using good use of social class to represent the magazines.

• The magazines are both reasonably priced so the working class audience cn easily afford to purchase the magazine.

• The costumes and locations show that they are in ordinary places with affordable clothes on which suggests how the readers can imitate the artists well even if they don’t have a lot of money.