©2014 QUEsocial

QUEsocial PATHWAY Converting ALL employer brand content

marketing into new candidates and talent

Brandon Hall Excellence in Technology Awards 2015

©2015 QUEsocial

1) Admin shares content from QUEsocial

1.  Choose image to share 2.  Tailor message for each

social network 3.  Schedule 4.  Choose which groups to

send content to 5.  Select Pathway

©2015 QUEsocial

2)  User receives content via email or SMS, edits message and chooses which social networks to share to

3)  Recruiter connection clicks on link

4)  Reader is taken to a landing page before they see the content

©2015 QUEsocial

Third–Party  Content  

Traffic  to  Employer  Brand  Proper7es  

Pathway enables companies convert clicks on ALL content into traffic to employer brand properties

Employer  Brand  Message  

©2015 QUEsocial

Embedded pixel on Pathway landing page maps to Careers

Page / Talent Community

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Pathway tracks applications, new Talent Community members and social followers resulting from content marketing

©2015 QUEsocial

WHAT PATHWAY TRACKS… •  Which content is shared, by which user, and to which

social networks •  Number of times each content is clicked (click through)

•  Traffic from content to landing page •  Drop-off from landing page •  Traffic from Landing page to:

o  Careers site o  Talent Community o  Social Properties o  Source content

•  Number of social media Likes & Follows generated from Pathway

•  Conversion from Pathway to Talent Community or Applicant via tracking pixel