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Hefei Zhongchen 38This leading manufacturer of beverageprocessing and filling equipment offersinsight into its recent innovatiove solu-tions for COFCO Coca-Cola Beverage andZhongmai Wandong Co.

Time To Refresh 40Soft drinks companies in virtually everyterritory face a climate where environmen-tal lapses are more likely to be harshlypunished. Dr Richard Coulton explainswhy now could be the perfect time for thebeverage sector to review its approach towastewater management.

Soft Drinks International – December 2014/January 2015 1ConTEnTS

Europe 4Africa 6Middle East 10Asia Pacific 14Americas 16

Ingredients 18

Juices & Juice Drinks 20Waters & Water Plus Drinks 22Carbonates 26Sports & Energy 28Functionals 29RTD Teas & Coffees 30Dairy & Alternatives 31

Processing 42Packaging 45Environment 48People 50Events 53

Global Soft Drinks 32After another year of growth, the globalmarket for soft drinks now stands at acolossal 664 billion litres. However, somesectors have fared better than others,reports Richard Corbett.

Beer Mix And Malt Beverages 34In Europe, beer mix drinks are highly pop-ular, and thanks to Wild’s creative con-cepts, breweries and manufacturers ofnon-alcoholic beverages can create newaccents in their product palettes whichwill appeal to both traditional consumersand new target groups.

Cereal-Based Beverages 36Trends towards complex beverages basedon natural ingredients can be problematicregarding product stability. The VLBBerlin presents possible approaches tohelp ensure repeatable and reproducible quality control.

news

regularsComment 2BSDA 51From The Past 52Buyers’ Guide 54Classified 56

features

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2 Soft Drinks International – December 2014/January 2015

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

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EditorPhilip TappendenNews EditorMaureen Byrne

Correspondents:EuRoPEGerard o’DwyerLubomír SedlákASIA & PACIFICKelvin KingT. C. MalhotraAMERICASRichard Davis

Market AnalystRichard Corbett

Scientific AdviserDr John Wilkinson

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Market Research Company Euromonitor International has released new data onthe global soft drinks industry, which shows the winners and losers in thedifferent categories. Global soft drinks volumes expanded just over 3% in 2014, while value sales

grew by more than 6% to reach US$867.4 billion dollars. While the USA remainsthe world’s largest market in both value and volume terms, markets such as China,Brazil and Mexico are fast closing the gap with continued strong growth. Whileglobal volume expansion has remained steady for several years, value growthaccelerated in 2014, thanks to an improving outlook in key markets like Brazil. On a regional level, Asia Pacific and Middle East Africa were the runaway

leaders in terms of volume expansion, up 6.9% and 8.7%, respectively, in 2014.Going forward, these two regions will continue to drive overall volume growth,yet vast investments will be necessary to take meaningful share in markets likeIndia, Nigeria, or Indonesia. Continuing a trend seen over the past decade, healthy and functional products

led the way at the global level, with energy drinks and bottled water the topperformers, expanding 9.8% and 6.1%, respectively. Worryingly for the largestglobal players, top categories such as carbonates and juice lagged behind amidstgrowing consumer concerns about sugar content, price, and artificial flavourings. “The largest soft drinks players face two key challenges at the global level—

driving meaningful value expansion in the largest developed markets whilecontinuing to invest in distribution capacity in the frontier markets of tomorrow,”said Euromonitor International’s Head of Beverage Research, Michael Schaefer.“At the same time, consumer tastes are changing. While carbonated soft drinkswill continue to drive traffic and branding, demand is growing in every market formore customised, unique, healthier options.” Personally, I would like to see more development in adult soft drinks

options,particularly in the low calorie sector. The selection of non-alcoholicdrinks in restaurants and the on trade is abysmal. In general, here in the UK, themost that can be expected is Coke, Diet Coke, J2O, orange juice and mineral water.And my experiences across Europe are similar, with the possible addition of icedtea.Looking at some of the innovations at the Winter Fancy Food Show in the USA

(see page 26) it seems that some innovative companies are coming up with somegreat products, but whether they make it to the mainstream market, particularlythe on trade, either in the USA or further afield is doubtful, even though there is ahuge gap in the market.

Maureen [email protected]

Ups and downs inthe global market

Soft Drinks International – December 2014/January 2015 3

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EuropeInDuSTRY nEWS

Sales slow inFinlandSOFT drinks sales in Finland showed only amarginal growth in January-September 2014,rising by a modest 0.6% to 183.3 millionlitres. The warmer than usual summer sea-son, coupled with the trend towards sugar-free drinks resulted in bottled water salesclimbing by 7.7% to 57.6 million litres in thefirst nine months of the year, according tolatest data from Panimoliitto, Finland’s softdrinks and brewing federation.

By contrast, soft drinks sales during Janu-ary to September 2013 amounted to 182.3million litres, while bottled water sales were53.4 million litres in the same period.

“Both the end of the summer andautumn were warm, balancing out weaksales in the first half of the year – but noteven the excellent weather could increasesales further. A share of beverage sales hasbeen permanently replaced by travellers’ pri-vate imports from Estonia,” said Elina Ussa,Panimoliitto’s managing Director.

The struggling soft drinks sector received

some respite in October when the govern-ment reversed a decision to increase theexcise tax on sugared beverages. However,Panimoliitto wants the government to domore to support the highly taxed sector.

“The government should be thinkingabout what can be done to safeguard indus-try jobs and increase consumers’ purchasingpower. As the situation now stands, furtherburdens are constantly being imposed onthe domestic industry on many fronts,” saidUssa.

Elina Ussa, Panimoliitto’s Managing Director.

Energy drinks inthe spotlightDENmArK’S ministry of Health (moH) hasestablished a working group to examine theinter-relationship between a higher consump-tion of energy drinks and the potential nega-tive impact to human health.

The moH’s action is triggered by latestNational Food Institute (NFI) research datawhich suggests a significant increase in intakeof energy drinks by teenagers. New researchindicates a growing trend around the con-sumption of energy drinks at breakfast timeby school age children. The trend is worryingDanish nutritionists.

Part of the NFI’s research is generatedfrom a retail level survey on purchasingtrends within the school age consumer seg-ment conducted in major urban centres suchas copenhagen, Odense, Aarhus and Aal-borg.

A study based report published by theEuropean Food Safety Authority (EFSA) inmarch 2013, which focused on EU-wide con-sumption of energy drinks, estimated that theconsumption of energy drinks was at its high-est among adolescents aged 10-18 years. Onaverage, adolescents consumed 2.1 litres ofenergy drinks a month.

Figures from Nielsen Scan Track reveal thatenergy drinks is the single biggest segment inthe sale of beverages in Denmark. Overall,sales in this segment, rose from 4.07 millionlitres in 2010 to 8.45 million litres in 2012.

“The rising consumption of energy drinksshould be a real cause for concern,” saidmarta Axelstad Petersen, an energy drinkresearch specialist at the Technical Universityof Denmark’s (Fødevareinstitut) food depart-ment.

“Energy drinks products raise many healthrelated concerns. In terms of consumptiontrends, they certainly do not constitute ahealthy breakfast. If you consume more thanone can, as many do, you risk both discom-fort and temporary behavioural changes,increased nervousness and anxiousness. Theharmful effects can become decidedly dan-gerous,” said Petersen.

The potential health implications of exces-sive consumption of energy drinks includediabetes, said Kim Ustrup, a researcher at theSteno diabetes centre in copenhagen.

Soft drinks is big businessA SOcIO-EcONOmIc impact study bycanadean illustrates the importance of thesoft drinks sector and its value chain to thefabric of Europe’s economy.

commissioned by UNESDA, representingthe European soft drinks industry, the studydemonstrates how the sector contributes€55.4 billion both directly and indirectly tothe economies of the EU28 and supportsmore than one million jobs – 156,000directly and a further 890,000 throughoutthe supply chain. Each worker employeddirectly by the soft drinks sector supports afurther six workers in the value chain.

Of the €55.4 billion contribution, theindustry contributes €9.2 billion directly viasalaries, tax payments and profits with thegreatest beneficiaries being EU memberStates which receive revenues of some€22.2 billion from taxes related to labourand VAT. Households in the industry’s supplychain receive €25.2 billion in incomes afterincome tax.

The study illustrates how the soft drinksindustry is a part of the fabric of Europe’seconomy. There are 1,071 production andbottling plants in the EU28 operated bylocal staff, supplying local customers andgenerating income for national markets. Thesector generates economic value, jobs and

income throughout the supply chain fromthe agricultural sector supplying ingredientssuch as fruit and sugar to the manufacturing,packaging and bottling processes that sup-port many thousands of suppliers; to thetransport, design, advertising and marketingsectors; and finally through to the distribu-tion network of bars, restaurants, super-markets and corner shops across Europewhere its products are sold.

“Our sector is rooted in the Europeaneconomy and provides jobs, income andadded value throughout the supply chain,”

explained UNESDA President, Hubert Patri-cot. “Even during the recent economicrecession our industry continued to investand to uphold jobs and revenues. We wantto ensure that policy makers and regulatorsunderstand this and support our efforts tocontinue to grow our sector across the con-tinent.”

The UNESDA socio-economic study alsoconsiders the added value impact and con-tribution to employment and tax revenues insix markets: France, Germany, Italy, TheNetherlands, Spain and the UK.

A new socio-economic study from UNESDAhighlights the importance of the soft drinksindustry to the European economy.

Soft Drinks International – December 2014/January 2015 5EuRoPEolder generationneeds attentionALTHOUGH historically the marketing ofsoft drinks was focused on the youth marketwith the key age bracket of 10-24 year olds,canadean detects great opportunities in tar-geting the growing ageing population.

According to the UN population division,the world’s older generation, those aged 60and over, is expected to more than double,from 841 million people in 2013 (11.7%) tomore than 2 billion (21.1%) in 2050. Thesenumbers open doors to a potential marketgrowth as older consumers want to stayhealthy and have disposable income availablefor longer, especially in developed countrieswhere independent living is far more com-mon.

“It is all about the different approachesbeing taken by manufacturers,” explains EricaShaw, Beverage Analyst at canadean. “Onthe one hand, across Western markets inparticular, manufacturers are launching moreproducts with active ingredients to addresshealth and vitality issues, but similarly, compa-nies are looking into the more practicalaspects of growing older, such as being ableto lift and carry the products without diffi-culty and designing more convenient packag-ing.”

companies are using a mixture of scien-tific research, together with superfruits,botanical ingredients, vitamins and minerals,to develop anti-ageing drinks which appealto the older consumer. An example of thisnew wave of longevity drinks is Swiss drink,cellaNova. This product is a slightly carbon-ated mineral water, with pomegranate andcranberry juice and Om24, which is an all-natural product made from whole green tealeaves with antioxidant properties and claimsto neutralise free radicals which cause theageing process of cells.

The range of drinks from Vitamin Wellalso offers many options to address specifichealth issues, and includes vitamin B12, whichis particularly recommended for elderly con-sumers to complement their diet.

The ease of carrying and pouring drinks isalso being considered with older consumersin mind. In Spain, for example, bulk/HODwater companies are focusing more onhousehold consumption rather than corpo-rate clients. They have found that seniorsappreciate the convenience of home deliv-ery as it is easier to pour a glass from awater cooler, thus avoiding having to handlea big bottle. Furthermore in Portugal, NestléWaters Direct is promoting its compactmySpring water cooler especially to olderconsumers, who may not want to carryheavy packaged water all the way home.

To assist senior consumers in their every-day lives, companies are developing conven-ient packaging solutions. Tetra Pak hasreceived an ‘ease of use’ certification formany of its products from the Swedish

rheumatism Association (SrA). An exampleis the Helicap, a one-step screw capdesigned to provide a good grip, whichrequires only low force to open and with aclearly visible tamper evident ring.

Vitamin Well has launched six vitamin drinks, which offer many options to help deal with specifichealth issues, and include vitamin B12, which is recommended for elderly consumers.

l Krones, the leading manufacturer of bev-erage filling and packaging technology, hasacquired a 51% stake in Till GmbH, Hofheim,a German company located in the state ofHesse. Established in 2011 the technologycompany develops systems for direct digitaldecoration of containers. The remaining 49%of the shares are held by the company’sfounders, who will continue to play an activerole in the company. Till machines are mod-ular in design and suited for high-speedapplications in the beverage industry andother sectors.

l Private Equity firm Onex has agreed toacquire SIG combibloc Group. The contractbetween the rank Group and Onex corpo-ration was signed in November 2014, andthe takeover is anticipated to formally closein the first quarter of 2015, subject to cus-tomary conditions and regulatory approvals.

Onex corporation is a private equityinvestment firm. It is a publicly traded com-pany controlled by its founder GerrySchwartz, who serves as chairman andcEO. Founded in 1984, Onex is headquar-tered in Toronto, canada, with offices inNew York and London.

SIG combibloc is one of the world’s lead-ing system suppliers of carton packaging andfilling machines for beverages and food. In2013 the company achieved a turnover of€1,680 million with around 5,100 employeesin 40 countries.

l The British Water cooler Association hasunveiled details of its forthcoming annualtrade show to be held on the afternoon of19 march 2015 at the Nottingham Belfry.The show is free to attend and offers visi-tors an invaluable means of discovering allthat is new about water coolers includinghygiene, installation and safety issues, under

In brief…

one roof.In addition to 36 exhibitors, there are free

seminars in the Showcase & KnowledgeArena segment of the show. These highlightissues affecting the industry.

One of the top names in public and polit-ical life, Alastair campbell, heads the bill atthe conference. He is best known for hisrole as former Prime minister Tony Blair’sSpokesman, Press Secretary and Director ofcommunications and Strategy. campbell isactive in politics in Britain and overseas andsplits his time between writing, speaking,charitable fundraising, consultancy and cam-paigns. The proximity of the annual BWcAevent and the General Election in may willmake the keynote speaker’s views evenmore pertinent.

l Ingredients solutions provider Ingredionhas launched a new Clean Label Guide toEurope. The guide is designed to providepractical advice on the latest clean labeltrends and implications for the food industry,following the implementation of the FoodInformation for consumers regulations(FIc) in December 2014. Aimed at foodmanufacturers and retailers, the new reportincludes analysis and interpretation ofresearch findings from over 2,800 consumersacross nine European countries.

According to Ingredion’s research, con-sumers are ranking both the ingredients list(77%) and clean label positionings such as‘natural’ or ‘no additives/preservatives’ (68%)above nutritional information (59%) andbrand (53%), when making purchasing deci-sions. Therefore, the importance of theingredients list remains key across Europe.Food manufacturers therefore need toensure they fully understand what reallydrives customer purchasing decisions, andbalance this with the FIc requirements.

Send your news [email protected]


AfricaInDuSTRY nEWS

Chivita 100%linked withManchester unitedNIGErIAN soft drinks producer chi hassigned a multi-year partnership with manches-ter United, becoming the club’s official softdrinks partner in the football-mad country.

The flagship brand will be chivita 100%.The juice drinks range was rebranded only afew months ago, having previously been mar-keted as chivita Premium.

Other products in the portfolio includechivita Active, chi Exotic, chi Happy Hourand chi Ice Tea.

chivita 100% will now be able to carry themanchester United crest and other clubimagery on packaging.

“With over 30 years of experience, chihas a commitment to the health and well-being of the local population by producinghigh quality, market-leading products,” saidrichard Arnold, the club’s Group managingDirector, at the signing ceremony.

“We have close to 35 million followers in

Nigeria who are some of the most passion-ate in our global fan base, something that wefondly remember after playing in Abuja in2008. We hope that this partnership will help

Chi and Manchester United representatives atthe signing ceremony.

More choices fromKenyan producerBEST known for its Afia and Pick n’Peeljuices, as well as bottled waters, Kevian Kenyahas broadened its portfolio with a malt bev-erages range and cSDs.

In addition to the domestic market, KevianKenya sells its soft drinks in several otherEast African countries, including Uganda, Tan-zania, Ethiopia, Sudan and Zambia.

The cSDs also use the Afia brand namefor maximum ranging impact.

Kimani rugendo, the company’s founder,said the cSDs had been launched with onlya limited number of flavours. The companywould be monitoring market demand andplans to add more variants.

Non-alcoholic malt drinks are booming inKenya, as in many other parts of Africa.Kevian Kenya is up against big players such as

EABL and coca-cola.Eight flavours are offered. The malt range

is also exported.To offer a wider range of drinks and boost

overall output, the company has invested inexpansion of its plants in Nairobi and Thila.

Blue Art is a hitANGOLA’S soft drinks giant refriango haslong enjoyed a very positive reputation forsupporting the country’s performing arts.This year it has extended its pride inAngolan culture to celebrating the talents ofyoung artists.

And it has done it with the zany touchAngolans have come to expect of Blue,refriango’s cSD range which is a huge selleron the domestic market and increasinglypopular elsewhere as exports grow.

It commissioned five artists to create fournew artworks apiece, each representingsome aspect of Angolan culture – from themythical to the historic, traditions and evolv-ing trends.

These have been applied to limited edi-tion cans which have already earned thedelight of can collectors as well as givingBlue a further profile boost in the mass mar-ket.

The original works, teamed with the cans,

have been on a national roadshow, attractinginterested crowds.

As a fundraising measure for schoolmeals, special four-packs were produced andsold with screened prints.

PinkDrive for Coke LightcOcA-cOLA South Africa, its national bot-tling partners and the makro retail chain havejoined to offer special pink six-packs of cokeLight in support of PinkDrive, the breast can-cer awareness non-profit organisation.

r2 of each pack is going to PinkDrivewhich set up the country’s first mobile mam-mography unit and also runs a very effectiveeducational operation.

“Our partnership with makro andPinkDrive illustrates the impact that can beachieved when businesses come together topartner with civil society organisations to helptackle challenges facing our communities,” saysrhonda Lege’ Scott of coca-cola SouthAfrica. “Together with our bottling partners –ABI, coca-cola Fortune, coca-cola ShandukaBeverages and Peninsula Beverages – andmakro, we care about the wellbeing of ourconsumers and are committed to supportinginitiatives designed to promote wellness andactive healthy living.”

bring these fans even closer to the club theylove.”

According to managing Director royDeepanjan, chi decided to rebrand chivitaPremium to reflect its core attributes in being100% fruit juice with no added sugar, nopreservatives and no added colour.

“Truly, in an increasingly health conscioussociety, consumers are most likely to choosea brand that lays emphasis on natural ingredi-ents instead of products containing syntheticor genetically modified components,” he said.“That explains that the brand remains moreendearing to Nigeria consumer because weplace much value on the consumer.”

To underline the message, flavours have‘real’ added to the name: real Orange, realApple, real Pineapple, real Orange Pineappleand real Orange mango.

8 Soft Drinks International – December 2014/January 2015AFRICABest chef searchcomes to AfricaGLOBAL bottled water brand S.Pellegrino, along-time supporter of on-premise diningthrough promotional initiatives and competi-tions, has extended its search for the world’sbest chefs to Africa.

Young chefs can submit their signaturedish to an online magazine endorsed by S.Pellegrino and sister brand Acqua Panna toan online publication endorsed by thebrands.

Entrants must be no older than 30 andworking as professionals in a restaurant aschefs, sous chefs or chefs de partie for atleast a year.

Judging will be by ALmA, the educationaland training specialist for Italian cuisine.Their staff will select 10 finalists for each of20 regions, following the five ‘golden rules’:ingredients, skills, genius, beauty (of the dish!)and message.

Between 16 January and 28 February2015 the finalists will compete at localevents before juries of independent chefs.

The 20 winners will see their signaturedishes matched by Vogue Italia with 20emerging fashion stylists.

The culmination of this massive effort willbe judging for S.Pellegrino Young chef 2015in milan from 25-27 June while fashionlovers attending the event will vote for thebest food and fashion combination.

nigeria subsidiaryfor SymriseFLAVOUrINGS and fragrances developer,producer and marketer Symrise has set up asubsidiary in Nigeria as it moves to gain abigger share of the West African region.

Nigeria is not new to Symrise, whoseheadquarters are in the picturesque rivertown of Holzminden, in Germany’s southernLower Saxony region.

It has serviced the market for nearly 30years through a national agent, sendingflavour and fragrance experts to work onthe requirements of Nigeria and other WestAfrican markets.

The company portrays its setting up oflocal offices as simply a logical progression.The facility is located in a business park inIkeja, Lagos State.

“With about 175 million inhabitants, abun-dant mineral and national resources, Nigeriahas the potential to become one of the top10 economies in the world. Already today,

the country is Africa’s largest economy andone of the fastest growing on the continentand seen as the gateway to West Africa,”said Heinz-Jürgen Bertram, chief Executiveof Symrise AG, at the opening ceremony inLagos.

“Symrise has also successfully grown itsrepresentation in Nigeria for over threedecades through our long standing agentAllied Technol Systems Ltd. Now, we havedecided to intensify our presence and com-mitment and to establish our own legalentity while continuing to be supported byand collaborate with Allied Technol.”

Gary Player event a big fundraiserSOUTH Africa’s Gary Player Invitational atthe Lost city Golf course and the PalaceHotel at Sun city is again closely associatedwith coca-cola.

An innovation built around the country’scelebrated professional golfer – and philan-thropist – the invitational series has raisedhuge amounts for a variety of charities, withan emphasis on underprivileged youth.

As well as coca-cola being a long timesponsor, one of the funding recipients for thepast three years has been Wings and Wishes.This was set up in 2006 by staff at the coca-cola Sabco bottling company in Port Eliza-beth to collect air miles for transport ofcritically ill children to medical facilities.

Gary Player. (Photo: Lady 11390).

Gary Player Invitational is also this yearcontinuing its relationship with the Wildlandsconservation Trust, in partnership withQhubeka.

Modulomould flexibility highlightedrEcOGNITION of the unique design ofriham soft drinks brand bottles not onlywon Uganda-based Harris International anAfriStar Award and medal at the EastAfriPack Exhibition in Nairobi, but is alsobeing put to effective marketing use by Sidelto promote its modulomould swappablemould insert system.

The winning bottles were blown on Har-ris International’s Sidel PET bottling linesusing the modulomould technology whichallows production of several bottle shapesfrom a single mould.

Riham bottles, Uganda.

Based on removable mould inserts thatcan be changed in less than 30 seconds withno tools required, Sidel notes that modulo-mould offers the flexibility to easily adaptbottle designs to meet differing needs.

retaining a constant design for thelabelling area and base of the bottles, theinserts allow customisation of the bottleshoulder, body, or both.


10 Soft Drinks International – December 2014/January 2015InDuSTRY nEWS

middle East Cityscape stand ofrecycled bottlesArcHITEcTUrAL studio rAW-NYc cre-ated enormous interest at the recentcityscape Global which is promoted as themiddle East’s largest and most influentialproperty show. Its stand was built from recy-cled soft drinks bottles.

With nearly 300 exhibitors, cityscapeGlobal was sponsored by major UAE devel-opers, investors, finance houses and retailestate agencies. Several big internationaldevelopers and architects launched newprojects at the event.

Impetus was added by the strengtheningreturn of confidence to the Dubai realestate market, shaken a few years back byover-extension. rAW-NYc’s upcycling initia-tive was a first for cityscape Global.

raya Ani, founder of rAW-NYc anddesigner of the first public green school inNew York city explained: “When the deci-sion was made to exhibit at cityscapeGlobal, I was uneasy about creating a standmade out of construction materials that willbe either thrown away, adding to the volumeof waste produced each year, or would bestored away taking storage space.

“For me, the obvious decision was tomake the stand from recycled materials orby re-purposing products that will otherwiseend in trash. coca-cola has created theGive it Back campaign to communicate theirrecycling message, so it made sense for usto approach them for the supply of usedplastic bottles.”

Students from Ajman University andAmerican University of Sharjah helped in thedesign and construction of the exhibitionstand which is all made from used plasticcoca-cola bottles, including the seating area.

“cityscape Global provides the perfectplatform for us to share the message aboutrecycling and upcycling as we head towardsa more sustainable future,” said Ani.

SodaStream focuseson sparkling waterISrAEL-BASED SodaStream International islooking to reboot its sluggish sale ofmachines and flavours by putting moreemphasis on sparkling water.

chief Executive Daniel Birnbaum noted inan analyst briefing that the cSD market wasgoing through ‘a rapid transformation’ asconsumers abandoned traditional soda formore natural, less caloric, water-based bever-ages with the mega-trend toward health andwellness. SodaStream was, he claimed, ‘in aunique position to capitalise on this transfor-mation and play a pivotal role in the futureof the beverage industry’.

Underpinning this will be a remake of thewhole company, including the launch of newproducts, corporate restructuring, movesinto other distribution channels and plant

consolidation.“Going forward we’ll be emphasising our

marketing position as a leading sparklingwater company, supported by an offering ofbetter-for-you water enhanced beveragesunder the SodaStream brand,” said Birn-baum.

“We will no longer be selling soda makersbut sparkling water makers. And our flavourswill no longer be sold amidst the syrups, butrather sparkling water flavours. This newpositioning is a dramatic shift from our pre-vious positioning as a smart alternative totraditional soda.”

The SodaStream name remains but withmore emphasis on ‘stream’. And the freshstart will be promoted through a ‘Watermade Exciting’ campaign in the USA andother key markets. New products will alsobe water-orientated and soda-style releaseswill tend to be in partnership with otherbrands, developing a strategy which Soda-Stream has been building for years.

Kuwaiti giantheads for listingmEZZAN Holding KScc is seeking to list onthe Kuwait Stock Exchange (KSE). It filed anapplication with the capital markets Authorityin late October 2014. The move is in associa-tion with a secondary offering of nearly 90million shares, representing 30% of the com-pany and is designed to expand the share-holder base.

Subsidiaries of the mezzan group operatein seven countries and include major activitiesin soft drinks production, distribution and –through a large catering enterprise – supply.Its soft drinks line-up covers most categories– waters, juices, cSDs, energy, dairy, malt,sports – and includes brands such as AquaGulf and Dana.

Through Dubai-based Unitra mets Group,which it acquired early this year, it distributesred Bull, S. Pellegrino and Acqua Panna

waters, moussy non-alcoholic malt drinks, the100Plus isotonic range, cool Sun juices andseveral other brands.

“Upon mezzan’s successful listing on theKSE, investors will have a unique opportunityto invest in the Gulf ’s growing food, beverageand FmcG sectors,” said chairman Khalid Jas-sim Al Wazzan.

With a legacy of 70 years, mezzan is a ver-tically integrated manufacturer, distributor andprovider of food, beverage and FmcG prod-ucts and services in Kuwait, the UAE andQatar, with a growing middle East regionalfootprint. In 2013, the group recorded rev-enues of KD141 million, 75% of which weregenerated by consumer-driven sectors.

mezzan Holding incorporates 29 sub-sidiaries and is operationally structured intotwo primary business lines: Food Business andNon-Food Business which includes consumerand supplemental industrial products.

The group distributes over 25,000 SKUs.

The exhibition stand, including the seating area,was made from used plastic Coca-Cola bottles.

12 Soft Drinks International – December 2014/January 2015MIDDLE EAST

Support for emerging designersDUBAI was the debut venue for a fashioncollaboration between Pepsi and VogueItalia which will run for about 10 months.Bannered as ‘The Pulse of New Talent’ itshowcases the work of young fashiondesigners identified by the magazine asemerging talent.

Vogue Italia is celebrating its 50thanniversary. The middle East was an appro-priate locale for the project, with two ofthe designers coming from the region:madiyah Al Sharqi (UAE) and Lulwa AlAmin (Bahrain).

Others in the show include masha reva(Ukraine), Stella Jean (Italy), Suno (USA),Little Shilpa (India), Plore (china), Au Jour

Le Jour (Italy), miuniku (India) and WilliamOkpo (USA).

“Dubai is pulsing with energy and talent;a city truly emerging as a 21st century fash-ion capital,” said Franca Sozzani, the maga-zine’s Editor in chief. “As a leader in thefashion industry, we continue our missionto support up and coming designers andare proud to partner with Pepsi to hostthese talented 10 on a global stage to

Aquafina hydratesJordan runnersPEPSIcO Jordan sponsored the AmmanInternational marathon 2014 in late Octo-ber for the third consecutive time. TheAquafina brand was very much in evidenceas the event’s official and exclusive drinkingwater.

Organised by run Jordan, the marathon isgenuinely international, drawing participantsfrom many countries, but there is also a

strong community theme, including a chil-dren’s race held the previous week.

Nidal Hamam, General manager of Pepsi-co Jordan, said the marathon was closelyaligned with Pepsico’s efforts to supportyouth and sports in Jordan. “This event’scontinuity throughout the years is furthertestament to its success in highlighting to allsegments of the local community the impor-tance of leading a healthy lifestyle.”

Pepsico Jordan also links with run Jordanfor the Dead Sea Ultra marathon, the redSea Half marathon and the SamsungAmman International marathon.

Red Bull Sultan ofthe DesertAL Ain is known as Abu Dhabi’s garden oroasis city, a gem of a place that is a livelyacademic centre. Green as it is, the desertstarts close to the Al Ain city boundaries asparticipants in the recent red Bull Sultan ofthe Desert discovered.

This was billed as ‘the middle East’s tough-est endurance race yet – an extreme test ofboth mind and body’. Teams of three com-peted in three disciplines: running, mountainbiking and kayaking.

most of the action was in the foothills ofJebel Hafeet, the UAE’s highest peak, culmi-nating in the Wadi Adventure sports area. Winners celebrate at Red Bull Sultan of the Desert. (Photo: Naim Chidiac)

share their creativity with the world.”mauro Porcini, Pepsico’s Senior Vice

President and chief Design Officer, wasdelighted by the expressive apparel: “Wewere incredibly impressed with the level ofsophistication, vision and design capabilitythat these young creatives brought to ourpartnership.

“Their re-imagination of our colourpalette and iconic logo put a refreshing spinon 'The Pulse of New Talent' collection andthey are no doubt the talents who'll becreating the designs and culture of ourfuture.”

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14 Soft Drinks International – December 2014/January 2015InDuSTRY nEWS

Asia Pacific

R&D centre underlines expansion plansAUSTrALASIAN bottler Frucor Beverages,which produces a wide range of soft drinksfor international sale, has a new researchand development centre in manukau, SouthAuckland.

Funded by Frucor’s parent group Suntory,the centre was opened by Senior cabinetminister Steven Joyce who has a strong rep-utation for supporting r&D investment.

mark callaghan, Frucor NZ’s chief Execu-tive, said the facility signalled Suntory’s solidcommitment to and confidence in Frucor’sinternational expansion ability.

“When it comes to research and devel-opment, we believe we are one of the mostsophisticated companies in the southernhemisphere,” said callaghan. “We want tobe creating infrastructure that supports ourdedicated r&D team whilst also providingroom for growth in the future.”

callaghan explained, “The facility providesa direct link to our factory, self-containedservices, space for new equipment androom for the full team to be workingtogether.”

Left to right: Suntory’s Yoshihiko Kakimi, Hon.Steven Joyce, Frucor Managing Director CarlBergstrom and Mark Callaghan.

Asian energy drinkgiant listsTHAILAND’S carabao Group, best knownfor its energy drinks and other productsunder the carabao Dang brand, has beenlisted on the Stock Exchange of Thailand. mar-ket capitalisation at the time of listing in lateNovember was approximately US$848 mil-lion.

carabao had earlier borrowed heavily forKrones equipment to expand production.

The added financial strength will also givecarabao a more stable platform for exportgrowth of carabao Dang and other linessuch as its Start Plus sports drink. Primarymarkets for expansion are cambodia, Laos,myanmar and Vietnam but carabao Dangalso sells widely throughout other parts of

Chanitr Charnchainarong, Stock Exchange ofThailand.

Southeast Asia and further afield.chanitr charnchainarong, Executive Vice

President for the Stock Exchange of Thailand,welcomed carabao’s listing on the exchange,and described carabao Group as ‘a keyplayer in the domestic energy drink marketwith a 21.3% share in the first seven monthsof 2014’.

Soft drink opportunities inTimor-LesteTImOr-LESTE is one of the world’s relativelynew countries, although it has a colourful –and sometimes tragic – heritage as a Far Eastoutpost of Portugal and then as part ofIndonesia, prior to achieving independenceafter a bloody military campaign and geo-political lobbying.

At present it is largely undeveloped, poor

and a recipient of international aid.But Timor-Leste is determined to prosper

and, with immense oil and gas prospectsbeing tapped, is set for eventual economicstability and even modest prosperity.

The country is also renowned for highquality coffee growing, again with the poten-tial for substantial expansion. coffee rTDscould be a future possibility. It also produces

Ambassador forrural water projectINDrA Nooyi, Pepsico’s chairman and chiefExecutive, has received many honours andbeen appointed to a variety of posts. Onethat seems to give her particular fulfilment isher new role as international goodwill ambas-sador of the Water cellar for mothers Proj-ect administered by the china Women'sDevelopment Foundation (cWDF).

cWDF was created by the powerful All-china Women’s Federation and has under-taken massive projects throughout thecountry to the benefit of women and chil-dren, particularly in poor rural regions andplaces hit by natural calamities.

Pepsico has supported cWDc’s Watercellar for mothers Project for several years,

donating heavily on both a regular basis andto support emergency operations such as lastyear in the earthquake-hit Ludian county.

Zhen Yan, cWDc’s Vice President, saysthat Pepsi has set a good example for otherenterprises which will join hands with govern-ments and charity organisations to providechinese people with safe drinking water.

The project has greatly accelerated theprocess of bringing safe drinking water torural china, a matter of considerable pridefor cWDc.

cocoa, albeit on a much smaller scale.Its government, supported by UN and

other development agencies, is keen tobroaden its manufacturing base, including softdrinks production. This is a hot and steamyregion, with soft drinks in heavy demand andsales likely to boom if pricing is right.

Dublin-based research and markets haspublished Soft drink industry in Timor-Leste:Business Report 2014.

This includes an extensive country profile,an explanation of business procedures, labourpractices, property rights and other issuesvital for running a business in Timor-Leste.

It also analyses the current soft drinks sec-tor, identifying key players and pointing toopportunities.

The research and markets team say thatthe aim of this study is to provide a toolwhich will assist strategy group and manage-ment team specialists in making correct deci-sions as how to penetrate the Timor-Lestemarket and how to catch the maximumcommercial opportunities in dealing withbusiness partners in this country.

Soft Drinks International – December 2014/January 2015 15ASIA PACIFIC


Skope picks upsupplier awardNEW Zealand based refrigeration engineer-ing company Skope Industries, whose chillercabinets are found in retail environmentsthroughout Australasia, has again won thetrade equipment category in coca-colaAmatil’s supplier awards.

The awards were presented recently atSydney’s Town Hall.

Nigel chapman, Skope’s Design manager,said the company had been working hardfor ccA to develop cO2 solutions for itscommercial refrigeration.

“While there are many different aspectsof the joint business plan that we get meas-ured against with ccA, our achievementswith cO2 developments to date are out-standing and have been acknowledged notonly by ccA but at a high level within Thecoca-cola company globally.”

Skope has the largest design and innova-tion centre of its kind in Australasia. As wellas offering a comprehensive range of ‘off theshelf ’ products, Skope also offers customdesign and build of commercial refrigerationsolutions, whether they are complete prod-uct designs for global companies, such asccA, or one-off adaptations of existingproducts for smaller hospitality businesses.

Skope wins again at CCA supplier awards –Managing Director Guy Stewart holds the trophy.

China and Koreajoint targets forwater plantKOrEAN noodle and snack food giantNongshim is building a new water bottlingplant near mt Baekdusan, close to the bor-der between South Korea and the DPrK.

The 84,000m2 plant will produce aroundone million tonnes of bottled water annuallyunder the Baeksansu brand, according toNongshim. This is about four times thecapacity of an existing facility nearby.

Production is scheduled to commence inmid-September 2015.

One of the key targets for this venture isthe huge chinese market where Nongshimsells its noodles against competition fromPrc and Taiwanese mega-producers. It iskeen to gain access to 75% or more of chi-nese supermarkets.

Artist’s rendition of Nongshim’s new waterplant.

The other principal goal is to push Nong-shim up the ladder in domestic marketshare.

Nongshim was a big player as retail salesagent for the Samdasu brand but lost theserights to another distributor.

It created the Baeksansu brand in 2012but has so far not regained much of its for-mer status in this field, despite its renowneddistribution network and the market’s famil-iarity with its noodles and other products.

ThaiBev buys est brandANOTHEr chapter in Thailand’s long run-ning ‘cola saga’ is opening with the purchaseby Thai Beverages, through its InternationalBeverage Holdings subsidiary, of the rights tothe ‘est’ brand of carbonated soft drinks.

Est was owned by high-profile Bangkok-based bottler Sermsuk through an associatedHong Kong company.

It came into being two years ago – as wereported in several dispatches from Bangkok– as a consequence of the ownership battlefor Sermsuk, a leading player in Thailandthrough its Pepsi operations, which alsoinvolved Thai Beverages (usually calledThaiBev) and its charismatic foundercharoen Sirivadhanabhakdi.

That phase of the saga, which featured anumber of shareholder meetings and courtappearances, ended with ThaiBev holding amajority stake in Sermsuk. It currently ownsnearly 65% of the shares.

As then became inevitable, Sermsuk lostthe Pepsi franchise but vowed to use its vastexperience to create a new cSD brand. Thisit has done with est, whose advertising ishard to miss in Bangkok and elsewhere inThailand.

Sermsuk has put an enormous effort intobrand development, partly by recruiting Thaipop stars to cut through competitive pro-motions, reaching the younger demographicwho have significant discretionary spendingpotential. In August Sermsuk claimed it hadgained a 12% share of the Thai cSD market.If correct, that is impressive given that estwas launched only in November 2012.

ThaiBev is itself a major player in Asiansoft drinks, although it is best known in Thai-land for its chang (elephant) beer and for itsiconic local spirits such as mekhong. It alsobottles chang drinking water and in 2013acquired control of the Singapore/malaysiagiant F&N Beverages.

The est deal will see Sermsuk holding awater-tight guarantee to continue packingand distributing est. Sermsuk will use thefunds to further expand its sales and mar-keting operations while ThaiBev has alsocommitted to further investment in branddevelopment.

Day to day operations of the ThaiBevconglomerate are now headed by charoen’sson Thapana Sirivadhanabhakdi and othermembers of the family are also involved inexecutive roles.

Thank you gestureSUNTOrY Foods International and Star-bucks corporation have, as we have notedin several reports, done extremely well overthe past several years with their StarbucksDiscoveries series of sipper-cup rTD coffeesavailable for general sale throughout most ofthe country.

To acknowledge the strong consumersupport for the concept, which began withSeattle Latte and milan Espresso variants, thecompanies have launched a ‘Starbucks Dis-coveries Thank You’ campaign.

This includes a commemorative cup of

Double Latte, featuring abanner reading: ‘Thankyou for sharing Discover-ies’.

A competition has alsobeen built around theoccasion, the big prizesbeing trips to Seattle –with a visit to the originalStarbucks store as a high-

light – complemented by 1,000 Starbuckscards valued at 1,000 yen apiece.

The companies intend to continueexpanding the Starbucks Discoveries range,adding new flavours frequently while alsorelaunching old favourites from time to time.

Americas16 Soft Drinks International – December 2014/January 2015InDuSTRY nEWS

Tea companiesmergecULLEN Agricultural Holding corp and LongIsland Brand Beverages, a company focusedon the rTD tea segment in the beverageindustry, have entered into a definitive agree-ment to merge their respective companies.

“We are excited to announce the mergerwith LIBB, which we believe has a differenti-ated brand in a fast growing segment of thebeverage market,” said Paul Vassilakos, cEO ofcullen. “The segment is growing quickly asteas edge out other bottled beverages thatconsumers consider unhealthy. We believefavourable market dynamics and consumertrends combined with Long Island Iced Tea’spremium ingredients, bold taste and strongbrand awareness will enable it to maintainstrong growth in the Northeast and expand

to other markets in the future.” The rTD tea category has grown at a

strong 6.1% annually from 2009 to 2014, andis forecast to grow more than 10% annuallyduring the next five years, according to IBIS-World’s January 2014 market research reporttitled RTD Tea Production in the US. Sales in therTD tea segment are expected to have

reached US$5.3 billion in 2014. The researchalso found that while the sector is competi-tive with the top four ready-to-drink tea pro-ducers accounting for approximately 45% ofthe market, it has become increasingly frag-mented in recent years, reducing the barrierto new entrants.

Philip Thomas, cEO of LIBB, commented,“consumers are looking for healthier bever-ages and iced tea is increasingly filling thatneed, but there is significant room within theiced tea category for better products. Ourpassion is offering consumers a healthier icedtea alternative using premium ingredients atan affordable price. We believe combiningour business with cullen will allow us to con-tinue to build our brand awareness and offerbroader distribution to make access to ourteas easier for even more consumers.”

LIBB is differentiated in the market by pro-viding a healthier, cleaner, bolder tasting icedtea as a result of premium ingredients thatinclude natural cane sugar (sucralose for dietflavours), and hot filled using black and greentea leaves. Long Island Iced Tea is also gluten-free, non-GmO and has no artificial colour-ings or flavourings.

Cullen and RTD tea producer Long Island BrandBeverages have merged.

Sweet life in BoliviaTHE Truvia business, which supplies its steviasweetener to the USA, South American andEuropean market, has announced that it hashelped to feed 49,705 Bolivian school chil-dren in the first two years of its three-yearpartnership with the United Nations WorldFood Programme, a collaboration made pos-sible by World Food Program USA, a non-profit organisation that connects the USprivate sector with humanitarian partners tosolve global hunger. The Truvia businesslaunched its ‘Sharing a Sweet Future’ US$1million charitable initiative in 2012 to helpreduce childhood hunger in Bolivia.

With nearly 40% of the Bolivian popula-tion unable to afford adequate food for ahealthy life and 65% of all rural householdsunable to afford the minimum recom-

mended caloric intake, the Truvia business’sinitiative has helped improve these commu-nities through better nutrition, safety andeducation.

“By providing two meals a day to childrenin schools, we are providing nutrient-rich

meals and motivating children to come toschool and learn,” said matthew Jacobs,International Product Line manager of theTruvia brand. “The goal of this initiative isultimately to help establish a self-sufficientcommunity and the best way to do that isthrough better nutrition and education.”

In the first two years of its partnershipwith World Food Program USA, the Truviabusiness has provided 97 metric tons of vita-min fortified vegetable oil through its funding.Its donations also contributed to the buildingof 125 fuel-efficient stoves in rural schools,which 750 parents and school employeeswere trained to build and use. These cleanerstoves replaced traditional cook stoves, allow-ing users to make food with safer stoves thatuse less fuel. The new stoves also generateless harmful smoke, which will benefit over17,000 children in the years to come andminimise environmental damage.

Stevia supplier Truvia has improved the lives ofBolivians through food donations and trainingschemes.

Homecoming tribute from SpriteSPrITE has launched an inspirational videothat captures basketball star LeBron’s returnto his home town of Akron from a wholenew perspective. Directed by Jacob rosen-berg of the Bandito Brothers, the video ‘TheFirst Home Game’, features on-the-courthighlight footage as local fans share theiranticipation for his first home court appear-ance of the season. ‘I Bet my Life’, the newsingle from Grammy Award-winning rockband Imagine Dragons, serves as the back-ground track.

“We’ve been with LeBron since thebeginning and we’re looking forward to the

Sprite has welcomed basketball star LeBron’shomecoming.

next chapter in his illustrious career,” saidKimberly Paige, Associate Vice President,Sprite Brands, coca-cola North America.“LeBron’s decision to come home embodiesthe Sprite brand's ‘Obey Your Thirst’ mantra,and we’re proud to help tell the story of hisreturn to ortheast Ohio.”

The video was filmed during an event atAkron's Patterson Park to unveil two out-door basketball courts refurbished by Sprite.The refurbished courts, which provideAkron community members a newlyrefreshed place to play, feature originaldesigns by legendary street artist Futura.Sprite worked with New York creativeagency Translation to create the video.

In celebration of his homecoming, Spritecreated a commemorative 12oz can featur-ing LeBron’s likeness. Available in six-packs,

the limited edition cans are now at partici-pating convenience and retail storesthroughout Ohio while supplies last.

Sound,” says rAc. “Their support kick-starteda whole new side of my career. They gave meresources to do things that I had no way ofdoing on my own. I also owe a lot to Sound-cloud. They’ve created an environment forartists to flourish and find a fan base, whichdidn’t exist before. I’m thrilled to work withDew and Soundcloud for Green LabelSound: Open call and it makes me so happythat they are continuing to support newartists.”

Soft Drinks International – December 2014/January 2015 17AMERICAS

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Mountain Dewhas launchedGreen LabelSound: Open Callto search for newmusical talent.

Dew search talentmOUNTAIN Dew has launched Green LabelSound: Open call, a national search for thenext up-and-coming musical talent. Through acollaboration with Soundcloud and with thesupport of former Green Label Sound artist,rAc, the contest is designed to give emerg-ing artists a stage for exposure.

The contest winner will receive aUS$50,000 grant to record an EP, the abilityto tap rAc for career advice, a music videoand an opportunity to take the stage in 2015at the Green Label House during SXSW, thepremiere music event for emerging artists.

“After years of doing remixes, I releasedmy first original track with Green Label

Coke in AIDS campaignTHE coca-cola company, in partnership with(rED), invites people from all over the worldto join efforts to help end mother-to-childtransmission of HIV with the launch of a newcampaign called ‘Share the sound of an AIDSfree generation’. The campaign will feature anarray of top artists as they debut new music,and offer exclusive experiences encouragingpeople to come together, to share, and mostimportantly, to give. Funds raised from thecampaign will go to the Global Fund to fightAIDS, Tuberculosis and malaria to financegrants which provide HIV prevention, testing,counselling, treatment, and care services.

The month-long global programme whichran throughout World AIDS Day on 1December shared a message of hope andunity to empower today’s youth to under-stand they can be the generation to end theAIDS pandemic. Around 650 babies are bornevery day with HIV, yet life-saving medicationexists and costs as little as US$0.40 a day. Thatsame medication can reduce the risk of anHIV-positive woman passing on the virus toher baby by 95%. In 2013, for the first timesince the discovery of the virus, more peoplewere newly added to treatment than werenewly infected with HIV, a critical milestonemarking the beginning of the end of AIDS.

“One of the primary goals behind themovement of this campaign is to use the

power of music to rally mil-lennials in realising that anAIDS free generation iswithin reach,” said EmmanuelSeuge, Vice President, Global

Alliances & Ventures, The coca-cola com-pany. “We are grateful to all of the artists whoare joining us in this remarkable effort.”

The campaign kicks off with the debut ofQueen’s ‘Let me in Your Heart Again,’ a previ-ously unreleased song, mixed by William Orbitexclusively for the coca-cola (rED) cam-paign. The song features the iconic vocals ofthe late Freddie mercury, who passed awayfrom AIDS in 1991. Each week, a new artistwill unveil an original song which will be avail-

able to download on iTunes with proceedsbenefitting the Global Fund.

The coca-cola company is dedicated tothe fight to end HIV/AIDS. Since 2006, Thecoca-cola company and its foundations havecommitted over US$15 million to the causethrough awareness, education and prevention.In 2011, The coca-cola company initiallypledged US$5 million to the Global Fundthrough the partnership with (rED) and hasrecently raised its commitment by an addi-tional US$2 million donation directly to theGlobal Fund. This year, coca-cola will leveragethe size and scale of the system to rally forthe cause, ultimately activating this campaign inover 40 countries worldwide.

18 Soft Drinks International – December 2014/January 2015DEVELoPMEnTS

IngredientsHealth claim boostTHE European commission has authorisedan Article 14 EFSA health claim, submittedby DSm, stating that vitamin D helps tolower the risk of falling associated with pos-tural instability and muscle weakness. Thedecision allows brand owners to market ascientifically proven, cost effective and safeway of reducing bone fractures and therebysignificantly improving the general health sta-tus of older people.

A daily intake of 20 µg of vitamin D fromall sources is required to obtain the benefi-cial effect. The claim can only be used forfood supplements that provide at least 15µg (or 600 IU (international units)) of vita-min D per daily portion. It is estimated thatmore than a third of the global populationmay suffer from low vitamin D status. Sup-plementation can address nutritional short-falls in individuals who are unable to achievesufficient intake of vitamin D through diet orexposure to sunlight alone.

“We have been working closely with thescientific community on the preparation of

Arla invests inwhey proteinArLA Foods Ingredients is investing €38 mil-lion in a new factory in Denmark to meetbooming demand for whey proteinhydrolysates. The investment will furtherstrengthen the company’s position as a globalleader in natural whey ingredients.

The manufacturing plant is to be locatednext to Arla Foods Ingredients’ existing wheyprotein facility in Videbæk, Denmark, wherethe company is also in the process of build-ing a new lactose factory. The whey proteinfactory is scheduled to be fully operationaltowards the end of 2016.

The new factory will increase three-foldArla Foods Ingredients’ capacity to producewhey protein hydrolysates, a ‘gold standard’form of whey that offers superior benefitscompared with intact proteins, and has appli-cations in the infant, sports and clinical nutri-tion categories.

Henrik Andersen, cEO of Arla FoodsIngredients, said: “When we speak with ourcustomers they make it clear that whey pro-tein hydrolysates are a very big part of theirfuture plans and they are keen to work withcompanies who can guarantee ongoing secu-rity of supply. The investment in this factorysends out a strong signal that Arla FoodsIngredients will continue to be at the van-guard of the hydrolysates sector and that wewill be able to satisfy demand while adhering

to the strictest quality and safety standards.”The new factory in Videbæk will further

the commitments made by Arla Foods Ingre-dients through its ‘Quality Starts Here’ brandplatform.

Henrik Andersen added: “There are fivecornerstones to Quality Starts Here, includ-

Arla Food Ingredients is building a new €38 million factory to produce whey protein hydrolysates..

the dossier to meet the strict requirementsof the European commission – a process ofmore than four years,” said Wouter claer-hout, Head Global marketing, Human Nutri-tion & Health at DSm Nutritional Products.“We are proud to have been able to con-tribute in such a meaningful way to publichealth – fall prevention has important psy-chological benefits to seniors and it helps to

reduce osteoporotic fractures.”The new claim follows the publication of

a number of recent studies on the widerrole that vitamins play in supporting humanhealth, particularly for the older population.“The needs of the ageing global populationrepresent a significant opportunity andDSm continues to support nutrition sciencein this key area,” adds claerhout.

ing promising our customers security of sup-ply backed by adequate capacity, logistics anddocumentation. Our new hydrolysates fac-tory in Videbæk will ensure we can meet thispledge and maintain our position as theworld’s leading supplier of high quality wheyprotein ingredients.”

Soft Drinks International – December 2014/January 2015 19InGREDIEnTSColurful conceptson showTHE GNT Group, pioneer and leadingprovider of colouring Foods, this monthpresented its natural colour solutions atFood matters Live in London.

The new event brings together over450 speakers and 200 exhibitors across thefood and health sectors at ExceL in Lon-don. The focus lies on one of the most com-pelling issues within the food industry: therelationship between food, health and nutri-tion. GNT was exhibiting at the exhibitionand presented a speech on the topic of:‘colouring Foods – a Brighter Future’ andhow they fit with the future needs of con-sumers and the industry.

Paul collins, Board member of the GNTGroup and managing Director, GNT UK,commented: “There is an increased focus onauthenticity from consumers with manyquestioning ‘where does our food comefrom?’. consumers look for recognisableingredients with simple and short ingredientdeclarations alongside clear on pack commu-nication. With GNT’s colouring Foods thesource of colour is clear and therefore con-sumers can feel confident in their purchasingdecisions.”

carrots, pumpkins, elderberries, tomatoes,sweet potatoes and safflower – these arejust some of the raw materials grown forGNT to make their vibrant array of colour-ing Foods. “The colours of the rainbow canbe derived from many different fruits, veg-etables and edible plants”, said collins. “AtGNT we believe this source to be the mostnatural and wholesome way to colour foodand drink.”

The concept is simple – it all starts with aseed, cultivated under the watchful eye ofGNT’s horticultural engineers and thenprocessed using only water and gentle meth-ods, such as chopping, mashing, filtration andevaporation to achieve the vibrant shadesknown as GNT’s Exberry colouring Foods.

GNT presented its Colouring Foods concept atthe recent Food Matters Live exhibition andconference in London.

Autumnal flavoursSENSIENT’S Seasonal Selection capturesthe authentic taste profiles of many popularautumn harvested fruits. The new range isideal for creating seasonal and limited edi-tions that target consumers during thecolder months. Thanks to their deliciouslycomforting appeal, the flavours will alsoprovide authentic fruit pleasures throughoutthe year. With the ‘forgotten fruit’ flavoursof rosehip, quince and sloeberry, for exam-ple, manufacturers can tap into the trendfor nostalgic indulgence.

To address this interest, Sensient has cre-ated seven natural flavours for beverageapplications: blackberry, elderberry, pear,plum, quince, rosehip and sloeberry. Therosehip flavouring, for example, is charac-terised by its aromatic, woody and herbalnotes while the plum variant scores with itsrich, sweet and juicy flavour profile.

“It has been scientifically proven thatsmells trigger the areas of the brain thatcontrol our emotions and our memories.This is why it only takes the smell of a ripeplum to catapult us back into our child-

hood, sitting at our grandma’s table andeating her delicious plum pie,” explainsHans-Juergen Sachs, General manager Sen-sient Flavors Beverage Europe. “Our newrange will fuel the growing trend for com-fort food by offering flavours that have apowerful effect on consumers at a deeperlevel than they may realise.”

The natural flavourings are suitable foruse in iced teas, carbonated soft drinks aswell as still drinks.

Sensient has developed a new flavour rangebased on autumn fruits such as quince.

Extract helpsreduce cognitivedeclineActiv’Inside has released the first scientificresults of its new extract, Neurophenol. Theeffectiveness of this exclusive extract to pre-vent the age related cognitive decline is basedon clinical and animal studies. The six-monthmulti-centre placebo-controlled clinical study iscurrently in progress on 200 subjects. The firstresults show that Neurophenol supplementa-

Activ’Inside has developed Neurophenol extract to help combat cognitive decline.

tion ameliorates spatial learning, which couldbe explained by modifications in hippocampalgene expression and in synaptic plasticity.

Neurophenol extract, rich in synergisticpolyphenols, results from three years ofresearch in the framework of a €4.2 millionFranco-canadian collaborative project.Active'Inside is the leader of the projectinvolving 14 partners, both industrial and aca-demic.

Activ’Inside produces more than 50 con-ventional and organic botanical extracts,mainly from French grapes, Iranian saffron,canadian cranberry, but also from guarana,lemon balm, hops and ginseng.

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20 Soft Drinks International – December 2014/January 2015PRoDuCTS

Juices & Juice Drinks organic coconutwaterNEW ZEALAND A passion for healthier,sustainable living led New Zealanders maxand Nishkama Jones to launch Da’maha, anorganic fair trade coconut water.

Da’maha is sourced from young, greencoconuts on the island of mindanao, Philip-pines.

Nelson-based Da’maha Organic marketthe beverage as being rich in vitamins andminerals, with nearly twice as much potas-sium as a banana and hydration benefits sim-ilar to a sports drink.

It is Fairtrade certified, packaged in recy-clable 330ml steel cans and is BPA-free.

Da’maha Organic shares its profits withlocal and international charities and commu-nity groups.

Cherry added to listingUK Strong sales of premium, no-added-sugar juice brand Frobishers within La Tascarestaurants have prompted the Spanish tapasbar and restaurant chain to add a furtherFrobishers flavour to its soft drinks portfolio– new cherry flavour.

La Tasca has supplied a selection of Fro-bishers premium juices, including Apple,Orange and the full Fusion juice drink range,for the past four years. The addition ofcherry this year sees the casual dining chainexpand its range to incorporate moreunusual and on-trend soft drinks.

David Pepper, People Director for LaTasca brand owners LTr Grupo de restau-rantes, said: “We are delighted with the salesof Frobishers through La Tasca restaurantsand are very happy with the early salesresults achieved from the new listing of Fro-bishers cherry juice. The authenticity of Fro-bishers juices reflect the ethos of what wedo as a brand.

“Our menus centre on provenance and

the range of flavours and traditional dishesthat can be found the length and breadth ofSpain. By choosing Frobishers we can besure that our customers receive the samequality in our drinks offering. All their juicesare sourced from the best fruit around theglobe to offer a premium juice that meetsthe discerning expectations of our diners."

With a range of nine juice flavours –including Bumbleberry, mango, cranberry,Pineapple and Orange – to choose from,three smoothies and three blended juicedrinks, called Fusion, Frobishers is available in250ml and 275ml serving sizes.

Chi Happy Houradds flavoursNIGERIA chi has stepped up its marketingefforts to grab more share in the vast Niger-ian soft drinks market, including brandrenewal, advertising and sponsorships. Onemove has been to extend its popular chiHappy Hour range.

The new flavours are Apple Peach Pear ;Guava; and Kiwi mint Lime.

“We recognise that consumers in thejuice category prefer to explore excitingtastes and different fruit mix options,” saidchi managing Director roy Deepanjan atthe launch of the extra flavours. “By rollingthem out it is certain that chi Happy Hour’scontrol over shelf space will increase andwith it share of the market and the con-sumer’s mindspace.”

chi Happy Hour is available in 500ml and250ml packs.

Added sparkle forChristmasUK During the festive season Britvic SoftDrinks brought back its festive limited editionJ2O Glitter Berry to mark the occasion. Theblend of grape, cherry and a hint of spice isback for a fourth year with a new look toadd a touch of excitement to soft drinks thiswinter.

J2O Glitter Berry has returned by populardemand to inspire choice, satisfy existing cus-tomers and entice new consumers to theJ2O brand. The limited edition variant hasbeen rolled out with an exclusive on-tradepackaging design to make J2O Glitter Berryunmissable.

The single-serve bottle comes in a goldand transparent full sleeve allowing con-sumers to see the glitter filled liquid throughthe bottle creating visual impact and disrup-tion in the chiller.

The launch coincides with the brand’s lat-est marketing campaign including TV, experi-ential activity, geographically targeted textmessages linked to Glitter Berry stockists, dig-ital and social media. Britvic will also beinvesting in trade engagement through perfectserve training and incentives.

In the lead up to and throughout the fes-tive season, people are often willing to spenda bit more on affordable luxuries and manyare looking for that extra special treat to add

a bit of sparkle to theirsocialising. The J2O portfo-lio is experiencing strongconsumer demand withtwo variants in the top 10packaged soft drinks soldin Leisure (according tocGA Brand Index) andtherefore perfectly placedto enhance social get-togethers with family andfriends. Adult soft drinks isstill an emerging categorywith further opportunityfor growth and J2O Glit-ter Berry is once again setto add a touch of glamourto the adult soft drinksmarket and drive sales forpublicans.

Soft drinks are con-sumed as a mixer on 30% of occasions in theon-trade and with 3% of J2O consumptioncurrently as a mixer and growing year-on-year(according to Kantar Worldpanel) thereforethere is a clear opportunity for licensees towiden the J2O opportunity through a cocktailmixer offering. Britvic will be focusing oneverything from glassware to tailored servesdesigned to excite consumers and broadenJ2O’s relevance to all social occasions. Withan estimated 70% gross profit through newcocktails and simple mixed drinks, Britvic willbe launching ‘Perfect Serve’ free training forbar staff via its website.

Soft Drinks International – December 2014/January 2015 21JuICES & JuICE DRInKSMelon under pressureUK mello is the UK’s first range of ‘raw’, freshmelon juice. The functional drink has beenlaunched in Britain with listings in WholeFoods market, Planet Organic and Ocado.

Through harnessing the cutting edge tech-nology of High Pressure Processing (HPP),the brand aims to disrupt the market by pro-viding an alternative to conventional anddamaging juicing methods bringing consumersthe best way to enjoy the taste and healthbenefits of minimally processed juice.

mello captures the goodness of a wholemelon in every bottle. It is not heat pas-teurised, which can destroy the vitamins, min-erals and enzymes found in fruit. It is not acold pressed juice, which is filtered and oftenpumped full of additives. mello uses innovativeHPP to create a juice that maintains the nat-ural and raw goodness of fruit.

mello is available in two varieties: Water-melon and cantaloupe. Each has its ownproperties and specific health benefits, provid-ing broad appeal to both men and womenthrough a myriad of buying occasions.

By bringing a superior level of taste andhealth benefits, the range will fill the gap

between sugar laden soft drinks and ‘healthdrink’ offerings such as coconut water whichmany consumers do not find palatable.

mello is naturally alkaline, low calorie andhas zero fat. It is rich in essential vitamins andantioxidants, which rehydrate, repair andreplenish, with no added sugar, sweeteners,water or preservatives.

mello founder rose Aldean spent over ayear on research and development beforeperfecting the production process. She says:“The majority of consumers don’t understandhow certain production methods affect thehealth value and quality of taste of the fruitjuice that they drink. Through HPP we havefound a better way and this will bring realchoice to the market, helping individuals

Just for babyUKRAINE Econia has introduced the maly-atko range of juices that are targeted exclu-sively for babies.

The company offers organically sourced‘natural and ecological berries’ blended usinga fully automated process, which is monitoredat every stage of production.

Low in sugar, the juices havehigh levels of vitamins and min-erals necessary for babies’ devel-opment and growth.

The products are offered inTetra Pak 0.2 litre cartons, intwo flavours: Peach and Apricot;and in three flavours in 175mlglass bottles: Apple; Apple &rosehip; and Apple & Grape.

understand the benefits that juice made withthis method brings.”

mello Watermelon is a natural aid whenworking out. It rehydrates, speeds metabolism,detoxifies and is rich in potassium and L-cit-rulline, which aids muscle recovery.

‘Beauty in a bottle’, mello cantaloupe con-tains Vitamin A, c and antioxidants. It pro-motes healthy, glowing skin, boosts theimmune system and provides an energy kickto combat fatigue, according to the company.

HPP is one of the most advanced foodtechnology processes available. After beingskinned, deseeded and juiced, the raw melonis subjected to a high level of isotonic pres-sure. This inactivates the micro-organisms thatcause decay whilst retaining the nutritionalvalue and keeping the juice fresh throughoutits shelf life.

Alcohol alternativeUK For non-drinkers, Luscombe Drinks’ hasintroduced a range of adult soft drinks. Itscranberry crush and Hot and cool GingerBeers offer a serious alternative to a glass ofwine or beer, with all the depth of flavourfrom genuine ingredients.

Vivid red and elegantly presented in aLuscombe embossed glass bottle, LuscombeDrinks' cranberry crush is made using thebest organic cranberries combined withmadagascan bourbon vanilla, cranberrycrush has a subtle hint of caramel fromorganic cane sugar which rounds the crispsharpness of the berries. This crowd pleasingtreat is available to purchase in 74cl bottlesand smaller 32cl screw cap bottles for asparkling start to any get together.

For the popular Luscombe ginger beers,the root ginger is milled on-site at Lus-combe and combined with Sicilian lemonjuice, organic cane sugar and brewer's yeast.

It does not contain chilli pepper, chemicalsor synthetics, but the formulation results in awell rounded, balanced drink with a long fin-ish.

Hot and cool Ginger Beers are availableto purchase in 32cl, crown cappedembossed bottles.

Award for graniniGERMANY The World Stevia Organisationhonoured granini fruchtig & leicht with theStevia Innovation Award at the InternationalStevia convention in Berlin earlier this year.The innovation developed by Eckes-Graniniimpressed the expert jury in the ‘Beverage’category with its delicious, fruity taste.

Once again, the fruit juice experts atEckes-Granini demonstrated their expertiseas innovators with a keen sense of what con-sumers want with the new sub-range of thegranini brand launched in February 2014. Soldin three popular varieties – Peach, Banana and

multivitamin – granini fruchtig & leicht con-tains 30 to 50% fruit and has less sugar and30% fewer calories than traditional fruit nec-tars. Its fruity taste is the product of an inno-vative recipe featuring stevia, a calorie-freesweetener.

The new product is available a 1 litre PETbottle nationally.

“In the case of granini fruchtig und leicht,we benefit from our many years of experi-ence and expertise in the development ofbalanced, fine-tasting recipes,” explains VeraEllenberg, Product Developer for the graninibrand. Based in Nieder-Olm, Eckes-Graninihas been engaged the development of prod-ucts containing stevia for several years. Thefirst beverages made with stevia.”

“This award honours our intensiveresearch and development efforts. The GlobalStevia Award presented in Berlin is an affir-mation of our success in developing superiorproducts for our customers thanks to ourexperience with stevia. The award also moti-vates us to develop other delicious and suc-cessful new products,” says mario Dechent,Director research & Development at Eckes-Granini.


Water & Water PlusPRoDuCTS

Qcumber –naturallyUK The quintessentially English Qcumber isa uniquely blended soft drink that combinesnatural cucumber essence and gentlysparkling spring water to produce a subtle,yet distinctive taste that both refreshes andcleanses the palate.

This versatile soft drink and mixer softdrink is sure to add a little sparkle. Thisnew beverage is a delicious thirst quench-ing alternative to the standard soft drink.

It is also the perfect partner for gin andvodka and is fast becoming a favouriteamongst bar tenders – who are usingQcumber as an infused mixer ingredient toput a contemporary twist on a range ofclassic cocktails.

The drink has the added benefit of beinglower in sugar and calories than other lead-ing soft drinks. Qcumber contains only nat-ural ingredients and is free from artificialsweeteners, colours, preservatives andflavouring.

Available in 330ml and 750ml bottles, itis available in Tesco, Ocado, Booths, Har-rods and leading health food stores.

Water for babiesand teensUKRAINE Econia’s malyato water forbabies has a scientifically based formuladeveloped by leading experts in waterresources and is based on long-term clinicalresearches. It is fundamentally different fromdrinking water for adults in composition andlevel of mineralisation and is formulated toprotect the child's body from salt stress,ease digestion and strengthen the immunesystem of the baby.

The water does not require boiling beforedrinking, or for preparation of dry infant for-mula, but only needs to be warmed up to50°c, according to the company, thus pre-serving the chemical composition of themixture and providing the baby with all thenecessary minerals and nutrients.

Another water is marketed by Econia asTeenTeam, which is aimed at teenagers. Ithas a special formula, designed consideringthe needs of active growth of the adolescentbody and includes the necessary micro-macro elements, vital for the clear flow ofhormonal and age-related changes in theteenager’s body’, according to the company.

It is packed in 0.33, l and 1.5 litre bottles,and is available in four varieties: Balance islow mineralised, so does not burden theteen’s kidneys; recovery quickly restoresstrength and moisture balance after exer-cises; Health is said to provide the correct

drinking regime, help theflow of metabolic processesin the body of a teenagerand strengthen immunity.

Also in its portfolio isJodo, a drinking water tohelp prevent iodine defi-ciency, which is recom-mended for daily use bypeople who carry out ardu-ous mental and physicalwork and for those whorequire quick recovery.

The iodine enrichedwater is said to retain all itsbeneficial properties, even ifboiled.

Aqua Splash getsnew lookUK radnor Hills has revamped the packingacross the Aqua Splash range of drinks. Thisis the first redesign in 12 years of one ofradnor Hills most successful brands.

The new design gives Aqua Splash afresh, modern twist and moving to a clearlabel brings the focus back to the waterand how this drink is all about hydrationand taste. This range of still and sparklingflavoured waters is also a ‘must have’ itemfor today’s health conscious consumer as it

contains only 8 calories in a 500ml bottle. Aqua Splash drinks are made by adding

all natural flavourings to Welsh mineralwater and come in six flavours: Lemon andLime; Strawberry and Kiwi; Apple andBlackcurrant; Forest Fruits; Orange andmandarin; and Peach.

The new Aqua Splash labels are on thestill 500ml bottles with sports caps andsparkling 330ml PET bottles with colourcoded caps.

radnor Hills is currently producingapproximately 30 million bottles of AquaSplash per annum covering business andindustry, food service, universities, multiplesand theme parks.

Sourced by Mintel,email: [email protected]

To advertsise, contact:advertising@


Soft Drinks International – December 2014/January 2015

www.bericap.com

BERICAP Technologyfor juices, RTD teas, health drinks

Unique range of screw and sports closures designed for cold fill and aseptic application

• 28 mm, 33 mm and 38 mm screw closures

• Robust and trouble free capping

• Established DoubleSeal™ technology - for secure sealing performance- for better protection against micro-

organisms

• Slit FLEXBAND® band technology for enhanced tamper evidence

• O2 barrier and scavenging options for screw fl at caps supporting longer shelf life and fresher taste

• Sports closures for aseptic fi lling and hot fi lling without aluminum foil

• Special closures for syrups and carton packaging

PapayaGrapeflavour

Cherry-BananaWaterGERMANY Lichte-nauer Fresh'n FruityErfir schungsgetränkmit Kirch-BananeGeschmack (cherry-Banana Flavour StillWater) is low incalories. This productis free from carbonicacid, colourants andsweeteners, andretails in a 1.5 litrebottle.

‘Cheers’ to PolandSpringUSA Poland Spring 100% natural springwater, the No.1 beverage brand in NewYork city, launched a ‘Poland Spring cheers’campaign in the lead up to the 2014 TcSNew York city marathon.

A local favourite for generations, PolandSpring has been the official bottled water ofthe New York city marathon for the past 20years. In2014, the brand celebrated thisiconic New York event with an innovativevideo campaign.

Poland Spring gave runners the opportu-nity to create a special ‘Poland Springcheers’ video to toast family and friendswho supported their marathon journey.

An increased awareness about the impor-tance of drinking healthy beverages such aswater has led to the increased popularity ofbottled water. In New York, Poland Springoutsells all other beverage brands in bothdollars and volume. Bottled water outsellscarbonated soft drinks in supermarkets in 17major markets, according to Nielsen datafrom 2013.

Bamboo CharcoalWaterTAIWAN The mediterranean Sea Bamboocharcoal Water is said to be natural and aboost to health. The product retails in a400ml bottle.

SWITZERLAND Hen-niez Papaya Traube Tafel-wasser (Papaya GrapeFlavoured mineral Water)contains natural flavours,4.8% juice, is sweetenedwith fructose and sweet-eners and contains onlyseven calories per 100ml.The limited edition prod-uct contains no colour-ings or preservatives andretails in a 50cl bottlemade from 30% recycledmaterial.

MagnesiumenrichedSW ITZERLANDAproz O2 Wasser mitHimbeer – LimetteAroma (raspberry &Lime Flavoured Water)is a natural mineralwater with oxygen,magnesium and naturalcaffeine. magnesium isclaimed to contributeto the reduction oftiredness and fatigue.

The product contains10 times the amount ofoxygen compared toAproz classic. Thereduced calorie productwith carbon dioxide is pasteurised andretails in a 50cl bottle featuring the Battle ofTastes campaign.

24 Soft Drinks International – December 2014/January 2015WATER & WATER PLuSPerfectly balancedwaterUSA Essentia water with hydrating qualitiesprovided by the company’s proprietary elec-trolyte formula and ionisation process result-ing in an alkaline pH of 9.5.

Electrolytes facilitate communicationwithin and between the body’s cells and arecritical to maintaining normal blood pres-sure, restful sleep, concentration and focus,proper cardiac rhythm, muscle strength,endocrine balance, intestinal function andmore. Essentia is infused with trace amountsof essential minerals which emulate the nat-urally occurring minerals in the body.

Essentia is claimed to have a clean andsmooth tasting water without the addedsugar, artificial flavouring and calories foundin many sports drinks.

The water is taken from any supply,through a process of microfiltration, reverseosmosis and ultraviolet exposure to achievea purity of 99.9%.

The bitter tasting (low pH) acidic ions areremoved, resulting in high pH base (alkaline)water. Ionic separation involves electricallycharging the water through a process calledelectrolysis, which separates the acidic andbase ions.

Trace amounts of electrolytes are infusedin a formula that complements the body’snaturally occurring mix and concentration.

Electrolytes are minerals dissolved in thebody that conduct electricity (such as cal-cium, magnesium, sodium and potassium).

The water comes in 1 litre and 1.5 litrewith a screw cap; and 20 oz sport-top bot-tles. It has a two year shelf life.

The company states on its website: ‘Ourwater technologies are based on establishedscience. However, Essentia Water should notbe considered a cure for any disease, illnessor physical condition or a substitute formedical treatment. If you have health prob-lems of any kind, always ask for your physi-cian's recommendation.’

Tasteful results forone WaterUK Ethical bottled water brand, One Water,has come up trumps in blind taste tests ofits new flavoured waters, reports the com-pany, scoring significantly higher than marketleader Volvic Touch of Fruit.

One Water, which donates 100% of itsprofits to funding water projects in some ofthe harshest regions of Africa, launched itsfour-strong range of flavoured waters inresponse to the unprecedented rise in UKethical consumerism and a 10% growth inthe still flavoured water market in 2013(according to the BSDA Soft Drinksreport).

In an independent blind taste test, con-ducted on 200 people by industry expertsWirral Sensory Services, One Water out-performed the flavoured water market lead-ers across all categories, including flavour,aroma and appearance. Furthermore, 73%confirmed they were more likely to pur-chase the brand that donated 100% of itsprofit to funding water projects.

The range of fruity waters can be foundin high street retailers Tesco and Holland &

Barrett, as well as an exten-sive portfolio of offices andfurther education establish-ments and comprises fourflavours: Apple & raspberry;Orange & mandarin; Black-berry; and Lemon & Lime.

The bottles weredesigned to act as refresh-ment cues for the thirstyconsumer seeking a bever-age that is both hydratingand tasty. The four drinksare sugar-free with just fivecalories per bottle.

The One Brand founderand managing DirectorDuncan Goose comments:“Our research into theflavoured water market toldus that there wasn’t any-thing for consumers looking

for an ethical option and we knew it was aspace we could own.

“We’re delighted to announce that we’llbe appending to our repertoire with yetanother delicious flavour in 2015.”

One flavoured water bottles are madeusing 25% recycled PET and are 100% recy-clable.

Star fronts waterlaunchUK coca-cola Enterprises has announcedthat Jennifer Aniston will play a leading rolein premium bottled water Glacéau Smart-water's UK launch campaign, following thebrand’s high profile London launch.

The actress is already the brand'sspokesperson in the USA and will providethe voiceover for the TV advert and featurein the digital campaign. The UK is the firstmarket in Europe to launch the product,following strong success in the USA.

The £1.38 billion UK bottled water cate-gory has grown 6% year-on-year and isforecast to increase by a further 8% overthe next three years. coca-cola Enterprisesaims to drive growth in rapidly growing cat-egory in this market.

Glacéau Smartwater is produced by amethod of vapour distillation, using Britishspring water in its evaporation, condensa-tion, and precipitation process. A combina-tion of electrolytes is then added (a blendof magnesium, calcium and potassium com-pounds).

The product is available in 600ml and850ml bottles from a wide range of outletsincluding supermarkets, independent retail-ers and key on-the-go partners.

According to mintel, the product hasbeen repackaged in a newly designed 12 x600ml recyclable pack containing Plant-bottles, plastic bottles made from up to30% plant sources.

Water forbabiesSAUDI ARABIASierra cazorla Natu-ral mineral Water forBaby is new to thecompany’s range. It islow in sodium and issuitable for infantfeeding. The productretails in a 30cl bot-tle.

Sourced by Mintel,email: [email protected]

Soft Drinks International – December 2014/January 2015 25


carbonates26 PRoDuCTS

‘Spectacular’ sodaUSA marketed under the tag line ‘Soda canbe spectacular’, Q Drinks, based in Brooklyn,exhibited the company’s line of carbonatedbeverages at the recent Winter Fancy FoodShow in San Francisco. Available in eightflavours: Tonic; club; Ginger Beer; Ginger; Kola;Grapefruit; Orange and Lemon, the productsare available in 12 oz bottles or 12 oz slimcans.

For consumers seeking a truly different car-bonated beverage experience there is Borg-nine’s coffee Soda. Like other companiestrying to stand out in the premium soda cat-egory, Borgnine’s is marketed as natural andclean label. In addition, it capitalises on thetrend for premium, coffee flavoured products.

Modern spin on a classicUK Britvic Soft Drinks and Pepsico UK havelaunched a global campaign for 7up Free.rolled out in December, the multi-channelcampaign #feelsgoodtobeyou and rejuvenatedvisual identity, including logo design and pack-aging, builds on the brand’s authentic equityand history, while staying true to its witty, nat-urally confident character.

Feels Good To Be You is a new integratedmarketing and advertising campaign that con-nects the brand with up and coming originalsthroughout the world. The campaign launchedwith television advertising and several digital

vignettes which feature trulyoriginal everyday personalitieswho exemplify the brand. Thetelevision creative shares thestory of magda Sayeg – awoman with knitting needlesand a desire to yarn theworld with her colour andfresh outlook. magda ener-gises a quiet square whereher bright, beautiful knittedcreations take over a foun-tain, benches, trees, bicycles, aguitar and more – with 7upFree, the aid that refreshesmagda so she can reveal hertrue self and flair to the

world.Bringing the campaign to life, 7up Free and

magda gave another original a refreshedmakeover. One of London’s iconic routemas-ter buses took to the streets with a new,woolly look. Knitted from top to bottom, theNo 7up Bus crossed London and provided

HotlipsUSA Hotlips is a carbonated drink madewith fruits and berries grown in the PacificNorthwest. Fruit that is picked ripe is cookedin kettles, bringing out the individual flavours.Seeds are filtered out (but not pulp), thenpure cane sugar, organic lemon juice and fil-tered sparkling water are added. Then thesoda is bottled and pasteurised.

The drinks are available in raspberry; mar-ionberry; Pear; Lemon; Ginger Ale; and Blackraspberry flavours, and contain no artificialcolour, flavours or corn syrup.

Brewed throughout the year, even the bot-tles are locally made from 80% recycled glass.

Flavour nuances in Hotlips Soda variesfrom batch to batch depending on the vari-etal, the heat of the day and cool of thenight. The drinks were on show at The WinterFancy Food Show.

GuS introducesnew flavourUSA GuS – Grown-up Soda, the New Yorkcity-based line of less-sweet sodas has intro-duced Dry Blackberry flavour, a 100% natu-ral and lower sugar alternative tomainstream sodas.

made with the juice of only ripe blackber-ries without any additional filler juices, and alight sweetness from cane sugar, GuS DryBlackberry delivers a flavourful blackberrytaste. And with only 95 calories per 12 ozbottle, it has 35% less sugar than the average150 calorie soda. It is also caffeine-free,gluten-free, vegan, and kosher.

The new flavour is available in specialityand health food grocery stores, gourmeteateries, cafés and upscale restaurants. Saysco-founder Steve Hersh, “Blackberry has

been a hot flavour for the last several yearsand our loyal consumers have been clamour-ing for a blackberry soda in our trademarkless-sweet GuS style.”

Available in single 12 oz glass bottles soldin four pack carriers, Dry Blackberry joinsthe existing GuS flavours: Extra Dry GingerAle; Dry cola; Dry root Beer; Dry meyerLemon, Star ruby Grapefruit; Dry ValenciaOrange; Dry cranberry Lime; and DryPomegranate, all of which were on show atThe Winter Fancy Food Show

Musical small cansUK The new 250ml cans of coke, Dietcoke and coke Zero are now available inconvenience stores nationwide.

It’s more than just a new can size, though,as it also marks the start of partnershipswith Spotify and Blippar.

The Spotify logo on the cans show thelink coca-cola.com/Placelists. Spotify is theworld’s leading music streaming and down-load service, to create coca-cola Placelists.Placelists allows the consumer to tag theworld with music. An app which sits withinSpotify, Placelists lets users discover musicfrom around the world.

A coca-cola Placelist is a carefully co-created, always changing list of songs thatare inspired by a particular ‘place’. It is thefirst time the musical personality of a place

can be discovered, enjoyed and shared by all. In addition, through Blippar, the free aug-

mented reality app, five great ‘songs of hap-piness’ can be accessed by ‘blipping’ the can.New songs will be added to the experience,totalling 52 songs for coca-cola.

Blippar is available for iPhone in the AppStore and for Android phones via GooglePlay.

busy holiday shoppers with an afternoon sur-prise.

From global television commercials anddigital vignettes to print, out of home andsocial media efforts, the worldwide originalitymovement energised by 7up continuesthroughout 2015.

Soft Drinks International – December 2014/January 2015 27CARBonATES

Drinks of loveUK Luscombe Drinks has launched new'his and hers' drinks, Passionate GingerBeer and Damascene rose Bubbly, espe-cially for Valentine’s Day (14 February).made on a farm in Devon, these delectabledrinks are a serious alternative to a glass ofwine or beer for the discerning drinker.

Fresh root ginger is milled at Luscombethe day before the rest of the ingredientsare added, to make its award-winningrefreshing ginger beers. With a further 6%,organic passion fruit juice, Passionate Gin-ger Beer delivers a good balnce of flavours.

The second string to this cupid bow, thedelicate Damascene rose Bubbly, is a cham-pagne alternative and a celebration of themajestic rose of the Orient. It is craftedusing muscat grape juice, Damascene rosewater and Sicilian lemon gently combinedwith sparkling spring water. It is presentedin an attractive Luscombe embossed glassbottle.

Peanut Butter and Jelly SodaCANADA Jones Peanut Butter and JellySoda is made with natural and artificialflavours but contains no peanuts. The limitededition product is kosher certified and retailsin a pack containing 12 recyclable 355mlbottles.

Turmeric flavouredginger aleUSA Ginger ale flavoured with turmericjoins the line-up of Bruce cost Ginger Alevarieties, which are made with whole ginger(not extracts).

This joins the range, which includes Pas-sion Fruit; Pomegranate; Original; JasmineTea; and 66, a reduced calorie option.

Bruce cost Ginger Ale is unfiltered, andcontains tiny ginger particles, which give anadult mouthfeel of a beer or wine. The bot-tle should be shaken before pouring.

It contains iron, calcium and a smallamount of vitamin A.

Perhaps the most unusual ginger ale is

Jasmine Tea, which is perfumed with jasmineflowers and earthy tannins. This is infusedwith whole leaf green jasmine tea, and thedrink ‘seems to improve with age’, accord-ing to the company. The drinks were onshow at The Winter Fancy Foods Show.


Sports & EnergyPRoDuCTS

Feel the forceUSA Kill cliff Force Field recovery Drinkis made with the highest quality naturalingredients. It is low in calories, lightly caf-feinated, and has a natural lemon limeflavour.

This naturally sweetened drink containsonly 15 calories and 25mg of caffeine perserving. It is recommended for daily con-sumption both before and after workouts,

Battery dealFINLAND Sinebrychoff has signed a BatteryEnergy Drink linked sponsorship deal withmika Kallio, Finland’s leading rider inmotoGP2, the second-tier premier motor-cycle racing World championship. The part-nership agreement covers the upcomingmotoGP season in 2015.

The Kallio deal represents the Finnishdrinks company’s latest venture into interna-tional road racing. Earlier sponsorship agree-ments linked to Battery Energy Drink weresealed with motoGP moto3-series racersEfrén Vázquez and John mcPhee as well asthe rTG Team.

Sinebrychoff is expecting positive imageand marketing benefits from the BatteryEnergy Drinks deal with Kallio, says the prod-uct’s Brand manager Laura Niskanen.

“We expect a lot from the co-operationand upcoming season. mika is a respected,top-tier athlete who represents Finland at its

best around the world – as does Battery,which is exported from Finland to more than30 countries,” Niskanen said.

As part of the sponsorship co-operationdeal, Kallio’s name will feature on Battery cansin Sinebrychoff ’s planned spring 2015 promo-tion of the energy drink product. The com-pany has not disclosed what precise financial

Boost for Last ShotUSA EQ Lab, has entered into a marketing,distribution, and equity agreement for LastShot energy drinks.

“We are excited to announce the launchof Last Shot, the 3-in-1 canned beverage(cranberry flavour) that helps detox, energiseand hydrate its consumer,” states mo Owens,cEO of EQ. “This product will be available toretail customers, major night clubs, hotels andresorts, expanding to Las Vegas golf coursesthis fall, and will further enhance our prod-uct’s available to the consumer.” EQ will begindistribution and marketing in Las Vegas. cEOmo Owens stated, “What better stage tomarket our new beverage – the lights havebeen turned on!”

In addition to marketing the new look andformulations of the Last Shot cans, the prod-uct will be available in the innovative Power-cap delivery system. The Powercap allowsconsumers to conveniently take Last Shot on-the-go during the day or night with any bottle

Extreme raises the barUK Extreme, the lifestyle brand ‘with seriousattitude’, has announced impressive sales andoutstanding consumer feedback for itsExtreme Energy, since it became available inover 3,000 bars and clubs throughout thesummer.

Extreme Energy became available on barpump dispensers across several major UKcities; Sheffield, manchester, Leeds and New-castle, to take advantage of their huge stu-dent populations and legendary night life.Extreme is now stocked in well-knownnightclubs including Tiger Tiger, Bierkeller androxy establishments in Leeds, as well asmany independent bars, clubs and studentunions. Bar staff were given branded T-shirtsand promotional materials to raise aware-ness of Extreme Energy within the venues inwhich it is now being sold.

Extreme Energy, a carbonated energydrink, is also available in Tesco in a black500ml rTD bottle, containing caffeine, tau-rine, glucosamine and vitamins to deliver thatmuch needed energy – said to be perfectfor stamina on a night out and also as ahangover cure.

Al Gosling, founder and cEO of Extreme,says, “consistently topping the table in termsof taste profile, Extreme Energy is well on itsway to become all party-goers’ drink ofchoice. Sales have been awesome so far andwe see this continuing as another 1,000 barsare set to be on tap by the end of the year.We are proud to introduce Extreme to themainstream market whilst continuing to staytrue to our brand values of living and party-ing hard.”

of water or beverage. “The agreement with EQ Labs gives us the

distribution and marketing we have beenseeking in the United States,” says DerekHopkins, President of Liquid Health, Inc andowner of Last Shot. “We feel the durationrequired to reach this agreement has pro-vided a clear alignment between our twocompanies and focused direction for the LastShot brand,” Hopkins adds.

support is involved in the sponsorship agree-ment. The deal will support Kallio’s ambitionto gain promotion from motoGP3 and returnto the top-tier motoGP1 premier racingchampionship.

The motoGP road racing World champi-onship is the oldest motor sport series in theworld. competitions are held on four conti-nents and broadcasted to 200 countries. Theseries include three race categories: motoGP,moto2, and moto3. Kallio will race with theItaltrans racing Team in 2015.

and is said to be a morerefreshing, better tasting,and healthier alternative toenergy drinks, sport drinks,and soda.

The gluten-free productretails in a recyclable pack,containing 4 x 12 oz slimcans. The manufacturer sup-ports military and veteranbased charities including theNavy Seal Foundation.

Soft Drinks International – December 2014/January 2015 29PRoDuCTSA study conducted

by the General Internalmedicine Section andDepartment of medi-cine, Tulane Health Sci-ences center, NewOrleans, and referencedin the JAmA Internalmedicine Journal of theAmerican medical Asso-ciation found that anextract of the OputiaFicus Indica cactus planthas a positive effect onreducing hangover

symptoms. more specifically, it diminished nau-sea and dehydration, two of the most com-mon hangover symptoms.

Participants in the study were asked torate their hangover symptoms on a scale of0-6 after ingesting both cactus extract and

Functionals

Blue goodnessFRANCE Springwave, the first wellbeingdrink made with natural mineral water andspirulina microalgae was presented duringthe SIAL in Paris.

Spirulina is a superfood which containsessential amino acids, vitamins, and trace ele-ments in high proportions. Springwave ismoving forward on biotechnology with itsfirst product: a healthy beverage withoutcompromising taste.

Cactus recoveryUSA/DENMARK cactus Pure recoverydrink is designed to be consumed before orduring alcohol, to prevent the onset of ahangover the next day. It is one of the onlyscientifically proven products against hang-overs in the world.

cactus Pure recovery contains cactusextract, vitamins, minerals and amino acids.The formula has been clinically proven tobreak down the toxins caused by alcohol andminimise the most common hangover symp-toms.

noa wins accoladeSWEDEN A Swedish start-up company,Noa Potions, has won first place in the BestPremium Drink category of the World Bever-age Innovation Awards with its Noa relax-ation drink.

“It’s like Sweden winning the FIFA Worldcup. We have defeated the giant Pernodricard, a multinational with more than eight-een thousand employees. We have less than10 people working in our company and thejudging panel thinks we are better. That’s big,”says Noa Fridmark, founder of Noa Potions.

The sales of relaxation drinks haveboomed in the USA and business media suchas Bloomberg and the Wall Street Journalhave highlighted the new market as a poten-tial billion-dollar industry. Noa Fridmark and

Aloe cubedCHINA The Suzhou Houssy Drinks co wasat the SIAL exhibition this year to promoteits Aloe drinks to Europe, including its latestoffering, Aloe cube.

The Aloe Vera ingredients used in thedrinks are from the company’s own planta-tions, and the new drink contains 25% ofpure Aloe Vera. There are cubes within thedrink, which make up 12% of the Aloe Veracontent. Sold in 360ml bottles, Aloe cubecomes in five flavours: Grape, Apple, Peach,Lychee and mango.

his team have now broughtthe novelty to Sweden. Noarelaxation has been out instores for less than a monthbut has already received con-siderable attention bothnationally and internationally.

“There is an empty spot onthe market – that’s why wehave been welcomed withopen arms. The relaxationdrink has emerged as acounter-reaction to energydrinks. The need for this type

of drink is out there – people are stressed.Our beverage makes your head sharp andbody calm. It’s a healthier way to focus. I seethis prize as a big recognition,” says Fridmark.

Several big names within the industry havespotted the young entrepreneur and his new

Development of the idea first took shapein 2000 when three childhood friends, Alvyn,Gaëtan and mathieu got together at thehigh school nearby in Paris. The three friendsdecided to combine the best of their knowl-edge and enthusiasm to create an eco-friendly product that would benefit the mindand body to enhance overall health. A unitof the cNrS/mNHN decided to help themat the beginning of their project.

In 2013, after being rewarded by multipleinnovation contests they decided to createtheir start-up, and they began work at thePetit Poucet, an incubator in the heart ofParis that brought them high level expertise.

In 2014 the project came to fruition withthe hiring of four engineers. The r&D teamsettled in at Agoranov to develop many newproducts.

Spirulina contains Vitamin B2 to fightagainst oxidation and is therefore anti-ageing. It is also a source of vitamin B12 andmagnesium which helps to fight against phys-ical and mental fatigue. It is blue in colourbecause that is the colour of the microalgaespirulina.

alcohol. Based on their feedback, the studyconcluded that their symptoms were reducedby an average of 2.7 points and their risk ofexperiencing a severe hangover was reducedby 50%.

This product has been registered as ahealth supplement in Denmark, where it issold in pharmacies and drug stores.

People drink cactus Pure recovery before,during and after enjoying alcohol to help withthe severe hangovers.

In addition, cactus is proven to be veryeffective against Asian Flush which more than40% of all Asians suffer from when consumingalcohol.

The new beverage version of cactus in a250ml slim can, has a cactus/lime flavour andconsists of all natural ingredients with cactusextracts, green tea extract, Yerba mate, aminoacids and NAc (N-Acetyl-cysteine), all ofwhich are very rich in antioxidants.

beverage. Former Gm of red Bull Nordic,robert Grenmark, has invested in theSwedish start-up. Another investor is GöranLundqvist, former cEO of Absolut Vodka.

The World Beverage Innovation Awards isthe world's largest beverage contest. In 2013more than 400 brands participated from over40 different countries. This time contestantsincluded, among others, coca-cola, Nestlé,Arla Foods, carlsberg and Evian. The awardswere presented in November 2014 during aceremony at BrauBevaile, in Nuremberg, Ger-many.


rTD Teas & coffeesPRoDuCTS

Wonderful Wonda growsJAPAN While Japan abounds in rTD cof-fees, the majority of the big sellers aregrouped under only three or four brands.One of these is Asahi Soft Drinks co’sWonda, a brand with a name which lendsitself readily to ‘wonderful’ messages.

Among recent additions to the Wondarange are three formulated specifically forthe northern winter.

morning Shot Hot Black is, as the namesuggests, a caffeine-rich morning jolter,offered in a 285g bottle can. BLAcK is inbold caps so no-one misses the corestrength of this line.

Another hot-style line in a bottle-can isSpecial Hot café au Lait.

Gold Premium Latte is a relaunch, nowpacked in two different styles of 170g canswith an emphasis on gold and white. It ismarketed as using premium beans to delivera rich, smooth flavour.

Concentrated teaUSA Finest Kind mixers & modifiers areconcentrated tea blends that can be pre-pared iced, hot, sparkling or utilised as abase for cocktails.

There are four flavours that incorporatethe four primary varieties of tea: black,green, herbal (hibiscus) and exotic (rooi-bos). The name of each flavour incorpo-rates a specific year in the history of tea ora major turning point in beverage con-sumption (eg the 21st Amendment repeal-ing Prohibition).

The recommended ratio for mixingFinest Kind with water is 7 to 1. A 16 fl ozbottle of Finest Kind will yield one gallon oftea, the equivalent of eight 16 oz glasses.Each of the four flavours have been crafted

Delta BluesUSA Delta Blues iced tea is a complexblend of peach, apricot, pineapple andquince, giving it a pronounced nose of ripetropical fruit. This flavour combinationmakes it floral, vibrant and well balanced. Adash of tart mingles with the green tea andquince.

Delta Blues Iced Teacompany is a smallbusiness introducingmidwest markets andothers to a traditionaltaste of a specialitysweet iced tea charac-ter from most ‘south-ern’ kitchens.

Matcha Bar pos up

UK Vivid, the global No. 1 rTD matchabrand, according to the company (launchedby tea entrepreneur James Shillcock in Lon-don), is launching the UK’s first matcha barin central London on 25 January. The popup bar coincides with Vivid’s first anniversarywhich has introduced 350,000 new peopleto matcha over the past 12 months anddelivered over £500,000 in sales.

James Shillcock, Vivid founder says “Fol-lowing our first-to-market launch of matchadrinks last year, we’re delighted to announcethe UK’s first matcha Bar. Our mission hasalways been to create, grow and lead thematcha category. The Vivid matcha Bar isevidence of our commitment to matcha andit will allow us keep innovating in the mar-ket.”

Vivid is currently sold through Waitrose,Holland and Barrett, Wholefoods and Ama-zon. From February 2015, Vivid will be alsolisted in 200 Boots stores nationwide.

to achieve a two year shelf life from thedate of production.

Once opened, the product has a fourweek shelf life if kept refrigerated.

Earlier releases include craftsmanshipWonda, in a 185g steel can whose red andblack livery is aimed at a communicating acharcoal roasting of ultra-ripe beans. WondaThe rock Double is a full-bodied rich Kili-manjaro blend ‘on the rocks’.

Wonda Fruit café, presented as part of acafé menu sub-range in 500ml PET bottles,made its debut with two flavours: ActiveBerry (red grape/cranberry) and citrus. Thebottles feature translucent wraps based onthe colour of their fruit.

Wonda Half calories, in 350ml PET, is asthe name suggests is a sweeter but lowcalorie variant helped by premium Shin-mame and Hokkaido creams.

Soft Drinks International – December 2014/January 2015 31PRoDuCTS

“We have also improved the recipe ofour cookie Dough recipe, having listened tofeedback from our consumers that theyfound it a little bland. The Frijj brand doesn’tdo bland, so we have ramped up the tasteof cookie Dough, tested various recipes andhave landed on one that delivers greatflavour impact.”

Dairy crest will be rolling out the newpackaging and logo to its Supreme rangeearly in 2015.

Dairy & AlternativesBireley’s juice in abottle-canJAPAN The broadening of the Bireley’srange to feature more fruit drinks is contin-uing steadily, encouraged by positive marketacceptance.

Among the latest additions is Bireley’sFruit mix for Afternoon, packed in anappealing 400g bottle-can.

This is a dairy-juice mix, blendingHokkaido condensed milk with apple purée,

Lunchbox MylkfeastUK Having launched its dairy-free coconutmylks in 200ml pack for children and 330mlfor adults earlier this year, rebel Kitchen hasadded a new addition to the family: a handy180ml kids’ lunchbox pack format.

All of the drinks are made with a base ofcoconut milk blended with pure springwater from Somerset and naturally sweet-ened with date nectar. They are lactose-freeand suitable for vegans, vegetarians or thoseon a dairy-free diet. All contain no additivesand no preservatives, and are available inTesco stores.

The rebel Kitchen mylk wedge formatwill be available in the following varieties,which are best served chilled: choco mylk,made with Fairtrade cacao and a touch oforganic date nectar ; and Banana mylk, whichcontains rainforest Alliance bananas.

rebel Kitchen founder Tamara Arbib says:“We are extremely excited and proud to belaunching our wedge format with Tesco.Securing the Tesco listing is a great successfor both rebel Kitchen and Tesco. We areexcited to see customers respond to thenew wedge shaped packaging. Since startingthe business in January 2014, the positiveresponse we’ve received from consumershas been amazing, and continues to drive usto deliver our mission.”

The 180ml Tetra Pak Wedge cartonscome in a box of four and are priced atrrP £3.19, available in 428 Tesco stores.

They have a shelf life of six months, andmust be consumed within three days ofopening.

Chocolate treatsUK mars chocolate Drinks and Treats isextending its range of treat size hot choco-late pouches with the launch of two newvariants – White maltesers and chocolatem&m’s.

While the malted drinks market is show-ing a slight year-on-year decline of 1.4%, theoriginal maltesers hot chocolate is com-pletely bucking this trend with year-on-yeargrowth of 35%.

The new White maltesers hot chocolate,which has the same malted taste as its con-fectionery counterpart, contains whitechocolate pieces and can be made byadding hot milk or water.

The m&m’s hot chocolate can also bemade by adding hot milk or water and con-tains mini m&m’s.

Milk makeoverUK Frijj flavoured milk brand from Dairycrest has undergone a packaging refreshand logo reinvigoration across its core rangeof 471ml packs.

The new design reflects the Frijj brandidentity of ‘full on fun and enjoyment’.

The range also showcases new productnames including Full-on Fudge Brownie;choc-a chocolate; and mucho cookieDough, creating individual personalities foreach flavour variant that will be brought tolife by the brand over the course of 2015.

The packaging refresh also heralds therelaunch of Frijj cookie Dough with animproved recipe, which will be signalled onpack with a flash to alert shoppers.

commenting on the new pack designs,Laura Sheard, Head of marketing, DairyDrinks, says: “We are excited to be rollingout a new look packaging and logo, whichwe feel are now more representative of thethick, great tasting milkshake inside each bot-tle.”

Both variants contain seven portions andare packed in eye-catching 140g pouches.

“Our sharing pouch range brings a senseof fun, innovation and strong brand presenceto the category,” says michelle Frost, Generalmanager at mars chocolate Drinks & Treats.“We believe that the new products willinvigorate both the chocolate and malteddrinks categories.”

The hot chocolate and malted milk retailmarket has an annual sales value of £138million.

bananas and grapes. The fruits get twoappearances on the label, in clusters acrossthe lower edge and in a sort of gamingmachine look-alike mid-label.

Send your news [email protected]

32 Soft Drinks International – December 2014/January 2015MARKET REVIEW

2014 projections

It was another year of growth, butwith mixedfortunes forcertain sectors,reports RichardCorbett.

Global soft drinks

With the festivities now over, soft drinksplanning is well under way for this year.

You cannot however look forward without look-ing back and with the help of beverageresearcher Canadean’s latest forecasts from theautumn, an assessment can be made as to how2014 will have ended up. The projection for theyear is that the global soft drinks marketincreased by nearly 4% last year, up from a littleover 3% in 2013. The market for soft drinks isnow a colossal 664 billion litres which equates toeveryone around the globe drinking around 93litres each.

The market has come a long way in a decade,when annual soft drinks per capita was just over70 litres. The global commercial beverage markethas evolved in that decade and soft drinks haveproved to be the main winner, adding more than40% volume since 2005. In terms of share ofthroat, although alcoholic drinks have shedsome share, most of soft drinks 3% share gainlooks to have come from hot drinks which haveconceded 2%. This points to a shift from hot tocold refreshment and means that in 2014, dis-counting bulk water coolers, 37% of all commer-cial beverage consumption is made up of softdrinks.

CarbonatesWithin soft drinks, we have also seen winnersand losers over the past 10 years. Back in 2005,carbonates accounted for more than 4 in every 10litres of soft drinks, a figure that has dropped tolittle more than 1 in 3, despite double digit vol-ume growth. Carbonates have been subjected to abarrage of bad press in developed markets and inthe eyes of many consumers, as they are consid-ered to sit the wrong side of the health line.Governments in some developed markets have

implemented taxes and other curbs on them, fur-ther demonising them. Worryingly for stakehold-ers in the carbonates category is the expectationthat it is not just the established markets of NorthAmerica, West Europe and Australasia whichwill have seen the carbonates category shrink in2014, but also the developing markets of EastEurope and Latin America. As a result, world-wide carbonates volumes are predicted to haveedged up last year but by less than 1%.

Juices and nectarsThe carbonates category is, however, not bottomof the class in 2014. That sorry distinction isawarded to the juice and nectar category withanticipated growth of just 0.5%. With nectarsgrowing by 2% it is juice that is in decline. Withlittle demand for packaged juices in Asia, Africaand the Middle East, the traditional juice heart-lands of the developed world are now increas-ingly shying away from juice consumption. InWest Europe we are expecting to see juice recordlosses of nearly 4% in 2014. Consumers in WestEurope are increasingly skipping breakfast dur-ing the week, the key juice consumption, occa-sion and are choosing to spend more on betterquality premium juices at the weekend.Worryingly, the sugar content of fruit juices isnow also depressing demand and becoming anissue. This is actually helping vegetable juicesales in the region but overall we are poised tosee juice decline in every market in West Europein 2014. In the past decade, Canadean reportsthat the global juice market has contracted by analarming 8%.

Sports and energyAt the other end of the class, sports & energydrinks are once again top of the growth leaguefor the year, with an expected growth of almost8% last year. If you focus on just energy drinksthen that rise jumps to 10%. The categoryremains very much in the growth stage of its life-cycle enjoying universal regional growth lastyear. The concept of liquid energy has beenboosted by the emergence of Monster, Rockstarand other energy drinks that reach out to ayounger audience without cannibalising globalmarket leader Red Bull. Coca-Cola’s US$2.15 bil-lion investment in Monster last year highlightsthat it expects the energy drink category hasplenty more slack to exploit yet.Soft Drinks drive the global beverage market.

Source: Canadean

Soft Drinks International – December 2014/January 2015 33GLoBAL SoFT DRInKSPackaged water

In the expected silver medal position, behindsports & energy, is the irrepressible packagedwater category which Canadean is expecting togrow by 7.5% in 2014. Driven by the still watersegment, bottled water is now poised to overtakethe carbonates category in 2015 and now makesup a third of all soft drinks consumption – adecade ago it was 27%. There remain plenty ofchallenges for the water industry, however,because the high value West European marketshave lost their momentum and are set to see arise of only 1% last year. Austerity has made tapwater more appealing to Western European con-sumers who are less willing to pay for this most‘natural’ refreshment. The problem for operatorsis that packaged water is increasingly high vol-ume/low margin. This was highlighted back inSeptember when the bottled water division ofNestlé reported flat nine-month sales, despiteseeing ‘good growth’ in developed and emergingmarkets.

RTD teas and coffeesIced tea & coffees make the podium and are fore-casted to be the third leading growth category forsoft drinks. These products now make up 7% ofall soft drinks and are set for a rise in excess of4% in 2014. The category is dominated by Asiawhich makes up nearly seven in every 10 litresof sales and what happens in Asia generallydetermines what will happen in the overall mar-ket for iced teas. The category has added 75%volume on the back of the success in Asia overthe past decade. Asia may have much of the vol-ume but of note has been the expansion in LatinAmerica of both iced coffee and iced tea lastyear. This may be a factor behind the fall in car-bonates sales in the region. In the relatively stag-nant soft drinks markets of North America andWest Europe, iced coffees in particular are doingwell from a small base. The Starbucks brand hascontributed to this performance as the coffeeshop concept looks to the supermarkets toexpand their product sales.

Still drinks missed out on the medals last yearbut are set to post a respectable rise of just below4%. As with iced tea there is a strong Asian bias,with this region making up nearly two thirds ofglobal still drink volumes. Under Canadean def-initions, the still drinks category is a melting potof different segments, including flavouredwaters, vitamin waters, herbal drinks and any-thing with a juice content of less than 25% andwhile sales have almost doubled in a decade it ishard to forecast how the category will fare in the

future. Still drinks are a hotbed of innovationand this coupled with their strength in Asiameans that you can just assume the market willgrow in the future.

Squashes and fruit powdersSquashes and fruit powders make up the remain-ing soft drink category, dilutables. These are setfor a 2% rise last year according to Canadean butthe category is showing many of the symptoms ofmaturity. Dilutables are probably the most eco-nomical form of refreshment and this has helpedpush volumes up by a fifth in a decade helped bythe financial crisis.

SummaryOnce all the categories are tallied up it looks likethe market will be up by the 4% mentioned butthere remains a significant caveat to the forecast.Economic wellbeing remains uncertain evenamongst the BRIC markets and the satellite coun-tries that have driven soft drinks demandupwards. Since the forecasts were published it islikely that that the uncertainty in the globaleconomy may well have diluted that level ofgrowth particularly in the influential Chinesemarket. n

North American share has dropped from a quarter a decade ago to 18%. The region makes.up just 5% of the world population.

Juice & nectars and carbonates are bottom of the class, sports & energy are top.

Richard Corbett is a StrategicAnalyst at UK-based CanadeanLtd, the leading globalbeverage research consultants. Email: [email protected]

Source: Canadean

Source: Canadean

34 Soft Drinks International – December 2014/January 2015BEVERAGE FoCuS

further growth in innovations

Beer mix andmalt beverages

In Europe, beer mix drinks are highly popular.Thanks to Wild’s creative concepts, breweries

and manufacturers of non-alcoholic beverages cancreate new accents in their product palettes whichwill appeal to both traditional consumers andnew target groups. Expanding the product portfo-lio will also stimulate growth in the sector of maltdrinks and Fassbrausen.

The beer mix segment is attractive to breweriesas well as manufacturers of non-alcoholic bever-ages. Young adults in particular enjoy fresh andmodern beer mix drinks designed with an enthu-siastic eye towards innovation. Breweries useflavoured beverages to attract this open-mindedtarget group in the hope that the fruity flavour willwin them over to beer as well. Non-alcoholicproducts serve as a welcome alternative to softdrinks.

In recent years both branches have effectivelyleveraged growth potential: current data by themarket research institute Canadean confirms thatthe volume of beer mix drinks sold in Europe was917 million litres in 2013. This reflects anincrease of some 3% versus 2012 figures. Thegrowth drivers, especially in Germany, are prod-ucts with original and new flavours as well asnon-alcoholic options.

Beer mix with a hint of the exoticMore and more people are interested in tryingsomething different as an alternative to traditionalbeers. Beer mix drinks are gaining an increasinglylarge share of the overall beer market. People arealso willing to try alternatives to first generationproducts, such as classic beer mixes with lemonsoda. New flavours from Wild such as orange orpink grapefruit have an exceptional sensory pro-file, which is designed to win over young con-sumers who like experimenting.

“Innovative flavours are keeping the beer mixdrink sector appealing. In addition to new con-cepts for beer mixes, the real consumer favouritesright now are products with exotic fruits, cocktailand citrus flavours,” says Tanja Kru� ger, SeniorProduct Manager at Wild. Wild’s lime-guarana�-ac�ai concept reflects this trend as well: the combi-nation of lime juice, guarana� extract and flavoursis a compelling innovation with a fruity and freshtaste profile.

Cocktail concepts on the riseCocktails are conquering the market, and theyhave also made their way into the beer sector. Asa result, Wild is offering its customers conceptsbased on cocktails that are popular at trendsettingbars and restaurants. Flavours such as caipirinha,pin� a colada, mango mojito and Hugo (the top-sell-ing elderflower-mint�cocktail) stir up thoughts ofvacation destinations while also offering people anew flavour sensation. Another advantage is thatthese drinks have a lower alcohol content thanregular cocktails.

Fruit flavours are not the only options in themultifaceted world of drink mixes, however. Thewide range of different beer bases means brew-eries can give consumers several differentoptions. Wild currently features new develop-ments for wheat beer products. Citrus varietiessuch as grapefruit have long since taken hold onthe market, and now innovative peach or herbalflavoured creations will find new fans, too, espe-cially at popular bars or clubs.

The beer mixsegment isattractive tobreweries as well asmanufacturers of non-alcoholicbeverages, saysWild.

A lime-guarana-acai concept for beer mix drinks has anexotic flavour which is particularly attractive to youngertrend-conscious target groups. (Photo: Wild)

Wild’s portfolio offers the right compounds and ingredients for malt beverages to suit everycustomer’s specifications – no matter whether the drinks are pure, flavoured with fruit orblended with juice. (Photo: Wild)

Soft Drinks International – December 2014/January 2015 35MALT BEVERAGESThe non-alcoholic trend

Even though the category of beer mix drinks hasbeen increasing steadily for years, the strongestgrowth engines these days are non-alcoholicproducts. According to figures released by GfKConsumer Scan, the number of options withoutalcohol has nearly doubled on the overallGerman market, rising from 6.5% in 2012 to11.4% in 2013. Wild anticipates that the targetgroup for these products will continue to growconsistently. This includes not only health con-scious consumers who refrain from alcohol ingeneral or athletes who want a non-alcoholicthirst quencher after training. It also containspeople who have to drive and do not want to takeany risks after a night out. Last but not least,adults of all kinds are potential consumers, sincethey enjoy having an alternative to regular softdrinks, which are usually too sweet. Wild has awide spectrum of non-alcoholic product con-cepts in its portfolio which will allow beveragemanufacturers to reach new consumers and cre-ate brand loyalty. All of Wild’s concepts for beermix drinks can also be designed as non-alcoholicproducts.

The ultimate key to the success of a beer mixdrink �with or without alcohol �is its taste andquality, including stability. Breweries and manu-facturers can build on the ingredients specialist’sdecades of experience: Wild began creating non-alcoholic components for the first beer mixdrinks in the 1990s and has since become one ofthe leading suppliers of compounds in this sec-tor.

The revival of malt beveragesMalt drinks have always enjoyed a positiveimage, and in the past several years they havemanaged to cast off their slightly outdated repu-tation. Nowadays they are absolutely in vogueand are a source of natural energy for people whoneed to perform well physically and mentally.They are particularly popular in the sports world,since malt is a favourite way to boost energy: malt‘bridges the gap’ between short chain sugar mol-ecules and flavour neutral starch.

A wide range of malt optionsMalt beverages consist of a dark or light basiccompound which can be combined with differentingredients such as juices, colours, flavours andsweeteners. Wild’s portfolio covers a wide rangeof choices for these non-alcoholic beverages,including both individual ingredients as well ascustomised general concepts.

“Our product ideas for malt drinks are basedon natural ingredients which further promotemalt’s healthy image. We offer a broad selectionof fruit flavours and colours that were especiallydesigned for use with malt, and we also have awide variety of compounds. Our portfolio allowsus to customise the flavour and hop profile of thefinished product exactly to meet the customers’specifications and satisfy different taste prefer-ences all around the world,” says Malte Pietsch,Director Product Management Ingredients atWild. In Europe, for example, malt products tastevery different from those in the Middle East.There, non-alcoholic beverages are a widespreadalternative to beer; they tend to be sweeter andhave a more pronounced malt note.

Innovations based on maltAcross the globe, current trends run towards dark-er beverages with a higher malt content. “Ourrecently developed dark malt products provide anauthentic malt taste paired with natural maltsweetness, and they can be blended with very dif-ferent flavours,” Pietsch says. “Combinationswith chocolate, vanilla or coffee flavours are pos-sible options to create a very harmonious sensoryprofile, but fruit notes are also a good match forthese dark malts.” Another Wild concept is ‘DarkMalt Energy’, which provides a new flavour pro-file. The energy drink based on malt extract is oneexample of a fusion between various segments ofthe beverage market, and it offers manufacturersnew sales potential.

Malt beverages have the advantage of notrequiring any special technologies or sophisticat-ed equipment. Customers also benefit from Wild’sdecades of experience in the fields of application,marketing and technical support.

In addition to use in beverages, these malt com-pounds are ideal for use in other food applicationssuch as hard candies and ice cream. In Wild’s‘Dark Malt on Ice’, a product concept for water ice,the company blends the characteristic note ofdark malt with popular flavours such as cherry,raspberry and lime.

Fassbrause: a tart and fruity optionFassbrause, a kind of ‘brewed’ lemon soda, isanother very popular tart and fruity malt basedbeverage. The non-alcoholic drink is particularlyappealing to adult consumers who find traditionalsoft drinks too sweet. Fassbrausen are available indifferent flavours: tried and true classics such aslemon, elderberry and apple are as popular asever. Beyond that, however, exotic product ideaslike mango and pink grapefruit also serve as awelcome innovation. Wild’s�portfolio offers evenmore options, including ones that feature domes-tic fruits like raspberry and cherry, as well asproducts with a juice content.

All of these segments – beer mix beverages, maltdrinks and Fassbrausen – �drive major sales poten-tial throughout Europe, making it possible to keepdeveloping customised concepts for specific targetgroups and innovative flavour options. n www.wild.de

Fassbrausen are particularly appealing to adult consumers who find traditional soft drinkstoo sweet. (Photo: Wild)

The non-alcoholicdrink isparticularlyappealing toadult consumerswho findtraditional soft drinks toosweet.

36 Soft Drinks International – December 2014/January 2015BEVERAGE FoCuS

control of stability parameters

Cereal-basedbeverages

Over the past decade customer demands andrecent product developments have widened

the market of cereal-based beverages. Worldwidethere has been a trend for more complex bever-ages based on natural ingredients. Nevertheless,expectations towards product stability are chal-lenging.

In order to produce beverages with shelf lifeexpectations of six months and longer the bever-age industry is facing new challenges. On the onehand the complexity of novel beverage formula-tions based on natural ingredients demandsexpertise in terms of recipe development and alsothe ideal production and packaging conditions.On the other hand turbidity, natural colourants, oradditional carbohydrate sources and amino acidsprovide suitable growth conditions for severalmicro-organisms.

Below is an overview of systematic approachesto the difficulties, in terms of the control and,most of all, how to ensure repeatable and repro-ducible quality control for beverages.

Case study AThe beverage of case study A was based on a maltextract mixed with apple juice concentrate. Themoderately carbonated beverage appeared cloudy,creating fine sediment when stored on a shelf. Theaim of the study was to find out to what extent thefollowing parameters were influencing the prod-

ucts’ appearance and taste:• Oxygen;• Light; and• Temperature.Samples of the beverage were processed and

filled under low-oxygen and high-oxygen condi-tions. After filling and pasteurisation in a pilottunnel pasteuriser the flint glass bottles werestored in the dark at three different temperatures(4°C, 21°C, and 35°C). Additionally, one set ofsamples was stored under controlled illumination(at approximately 24°C). Oxygen at all storageconditions was constantly measured. The resultsshowed that for all low-oxygen samples the initialoxygen concentration of approx. 0.15mg per litrewas consumed completely during the pasteurisa-tion step. In terms of the high-oxygen samples(starting oxygen value of around 2.5mg per litre)only the samples that were stored at 4°C main-tained their initial oxygen concentration (seeFigure 1). The dark storage at 21°C revealed a per-manent decrease in oxygen that ended up with atotal consumption of around 1.8mg per litre of theinitial oxygen. For the storage at 35°C after twoweeks 2.0 mg per litre oxygen were consumed.Further oxidation was measured and towards theend of the test after nine weeks only traces of oxy-gen were measurable in the samples. Nearly thesame kinetics of oxygen consumption were moni-tored when the samples were stored under illumi-nated conditions (despite a significantly lowertemperature).

To monitor the turbidity and particle distribu-tion in the samples over six months the sampleswere shaken prior to the monthly measurement.As a result all storage conditions led to significantdifferences in the final turbidity values of thesamples. After pasteurisation the samples showeda mean turbidity of 18 EBC measured at an angleof 90 degrees. The lowest turbidity increase wasmonitored for the low-oxygen samples stored inthe dark at 4°C (20 EBC after 6 months). In con-trast the high-oxygen samples stored under illu-mination at 24°C had a final turbidity value of 30EBC after six months. In summary, the oxygenlevel resulted in a turbidity difference of 2 to 3EBC, the temperature increased the turbidity to 5EBC each for the increase from 4°C to 21°C andfrom 21°C to 35°C. The illumination increased theturbidity difference approximately 5 EBC at low-oxygen level and nearly 10 EBC at high oxygen

The VLB Berlinpresents casestudies toillustratepossibleapproaches toensurerepeatable andreproduciblequality control.

Figure1: Oxygen consumption depending on storage conditions for a malt-based apple mixbeverage.

Soft Drinks International – December 2014/January 2015 37CEREAL-BASED BEVERAGESlevel.

A professional taste panel judged the appear-ance and the taste of the product after two, four,and eight weeks. While the appearance was influ-enced only slightly negatively for the samplesstored at 35°C the taste was rated low for all illu-minated samples. The off-notes were described as‘sulphury’ and further gas chromatography analy-sis revealed dimethyl trisulfide as a possible off-flavour compound. Dimethyl trisulfide isdescribed as a product of photo-oxidative reac-tions.

Case study BFor case study B several alcohol-free beer mixes,which have become very popular refreshments inGermany over recent years, were analysed fortheir colour according to the common EBCmethod. The method (photometric measurementat 430 nm) was originally designed for beer and,therefore, lacks the capability to measure thecolour of some of the colour-intense ingredientsfrom, for example, blueberry or blackcurrant. Theabsorbance maxima of blue or red colours are notin the range of the 430 nm that the beer colourmeasurement is targeting.

At the Central Laboratory of the VLB Berlin sev-eral alcohol-free beer mixes were stored underforced conditions (temperature, light, shaking).When the different samples were measuredaccording to the EBC method for beer only mini-mal differences could be observed (Figure 2).Additionally the L*a*b measurement method forcolours was used. The L*a*b value is measured atthree different wavelengths, in addition to the sin-gle wavelength differences the sum of differencesin extinction for all three wavelengths may beused (∆E). The influences of temperature towardscolour change were much more efficiently trace-able with the L*a*b approach and in particularusing the sum of extinction differences at thethree different wavelengths.

The influences of illuminated storage and shak-ing also influence the spectrum of lightabsorbance. The total range of visible light wasscanned and the different spectra after storagewere overlaid. As a result the total spectrum dif-ference can be calculated from all different scanpoints (wavelength steps). The measurement ofthe total spectrum showed the highest sensitivityto the total changes due to the tested storage con-ditions.

Further research is planned to correlate themeasured changes in absorbance of visible lightwith actual visible colour changes of the product.It is expected that the L*a*b system will be veryefficient when the measured wavelengths are cus-tomised for each product and its particularabsorbance maxima.

Case study CThe last case study examines the problem ofmicrobiological susceptibility and its possibledetection. Usually samples are stored under opti-mal growth conditions for the target organismsand judged after a set period of time by changes intheir appearance. In most cases either a turbidityincrease or a change in package shape due toincrease of pressure may be used to detect con-tamination. If the product is naturally cloudy andpackaged in glass bottles both of these simple

ways of detecting a contamination are not applica-ble. In the present case a simple approach wasused to be able to measure a huge quantity of bot-tles (10,000). The aim was to test the efficiency ofreduced preservative concentration in a cloudy,low pH, and moderately carbonated soft drink.

In initial tests bottles of the product were con-taminated with low quantities of selected targetorganisms (see Figure 3). The turbidity was meas-ured over three weeks of storage at 28°C. All sam-ples were tested for colony forming units (CFU)after the set test period. All samples that showeda significant increase in measured turbidity alsorevealed increasing numbers of CFU (includingLactobacillus). The reference bottles and theLactobacillus resulted in zero or declining CFUcompared to the inoculated concentration (5CFU/ml for all target organisms).

Due to the positive test the total quantity of10,000 bottles was stored for three weeks at 28°Cand the turbidity measured afterwards. For every100 bottles a statistical outlier test was performedand thereby the bottles were chosen for an addi-tional membrane filtration to check for possiblecontaminants. The simple approach helped tonarrow down the number of suspicious samplesto a total of 89 (from 10,000). In this instance nocontaminants were detected in the bottles whichled to the conclusion that the concentration of thepreservative may be lowered. n

Figure 2: Influence of different storage conditions on the colour measurement and appearance.

Figure 3: Turbidity measurement in artificially contaminated samples of the target beverage.

Authors: Ruslan Hofmann,Diedrich Harms, Mirko Geier,Roland Pahl (VLB Berlin e.V.,Berlin, Germany)

Contact: [email protected]

www.vlb-berlin.org

38 Soft Drinks International – December 2014/January 2015BoTTLInG & FILLInG

another successful year

Hefei Zhongchen

At the beginning of the 2014, Hefei Zhongchensigned around 20 orders for high-end equip-

ment and services supply with many famousbeverages enterprises at home and abroad, suchas COFCO Coca-Cola, Pepsi-Cola, AB InBev,Tsingtao Beer and Carlsberg. This will be the sec-ond time that the company co-operated with thedomestic beverage giant, COFCO Coca-Cola, sup-plying the advanced and sole batch commer-cialised high end E-valve volumetric filler block.

E-Valve technologyIn the global high-end customer market, bever-age PET bottling, especially CSD bottling, isexperiencing a new era of technological innova-tion from traditional mechanical valve filling topure E-valve volumetric filling. In mass industri-al production, improving filling level precisionand filling temperature can reduce losses andsave energy. Because of this, more and more cus-tomers are choosing the flow meter type volu-metric filling. As early as 2011, the carbonateddrinks E-valve volumetric filler was successfullyinstalled in the Gansu plant of COFCO Coca-Cola.

COFCO Coca-ColaCOFCO Coca-Cola Beverage is the co-operationbetween two world 500 strong enterprises –COFCO and Coca-Cola, which was formallyestablished in 2000. COFCO Coca-Cola providesconsumers with Coca-Cola, Diet Coke, ZeroCoca-Cola, Sprite, Fanta, Eye-catching, MinuteMaid Fruit Juice, Minute Maid Pulpy SuperMilky, Minute Maid Qoo Juice, Original Leaf Tea,Ice Dew, and Glaceau Vitaminwater. As one ofthe most rapidly growing Coca-Cola bottling

companies, COFCO Coca-Cola has ranked inCoca-Cola's top 10 bottling groups worldwide.As the Chinese beverage, beer equipment manu-facturing industry leading enterprise, HefeiZhongchen is the only first-class enterprise thatcan represent China to compete with interna-tional equipment suppliers.

Compared with the traditional mechanicalvalve filler, the filling quantity of the flow metertype volumetric filler is precisely controlled bythe flow meter installed on each filling valve.The system is composed of flow meter, valveopening and closing control unit, fast and slowfilling and exhaust control unit. The centralindustrial computer controls every step of fillingwith real-time command, to ahieve the measure-ment of fast and slow filling, and subsectionexhaust, eliminating beverage bubbling andimproving the precision of filling capacity. For a600ml bottle of Coca-Cola, for example, measur-ing the accuracy of volumetric filling can reach±1.0ml. Filling temperature increases, savingenergy and reducing consumption, and the tem-perature of E-valve volumetric filling can evenreach up to 15°C – 18°C� from the typical 4°C –7°C .

At the same time, the new flow meter filleradopts the circle cylinder. Compared with a tra-ditional filling cylinder, it saves losses duringcylinder rinsing. During production changeover,the utilisation of time is improved and it greatlyimproves the stringent cleaning conditionswhich are demanded by the industry.

An automatic CIP cleaning cup is fixed tosolve the hanging dummy cup problem whichwastes time and energy when cleaning equip-ment using the traditional mechanical valve fill-ing system, greatly reducing productionauxiliary time, and improving production effi-ciency. The filler’s control system adoptsadvanced DCS (Distributed Control System) forprecise quantitative control of each filling valve.DCS is microprocessor controlled for centralisedmonitoring, operation, management and distrib-uted control of the production process. It canmonitor the control process of any filling valveand various parameters, and manually adjustany filling valve

The co-operation with COFCO Coca-Colademinstrates that Hefei Zhongchen has beenfocusing on creating an international brand, tobecome an outstanding supplier to the food

Compared withthe traditionalmechanicalvalve filler, thefilling quantity offlow meter typevolumetric filleris preciselycontrolled bythe flow meterinstalled on eachfilling valve.

The E-valve Filler improves filling level precision in CSD production facilities.

Soft Drinks International – December 2014/January 2015 39HEFEI zHonGCHEn

packaging industry, and further guide theChinese beverage industry equipment into thedigital era. It is the aim of the company to pro-vide customers with the most advanced innova-tive solutions to help customers to achievehigher production efficiency at a lower cost, andmeet the continual improved requirements ofcustomers.

Fruit juice CSD PET bottling line for Henan Zhongmai Group

In April 2014, Hefei Zhongchen signed a con-tract for a high-speed juice CSD PET bottling lineturnkey project with Henan Zhongmai Group forZhongmai Wandong Co.

Henan Zhongmai Investment Group is a Top100 private enterprise in Henan province, engag-ing in a wide array of businesses. HenanWandong Pharmaceutical is a proprietaryChinese pharmaceutical enterprise in Henanwith powerful development momentum. Thesuccessful operation of this project will helpZhongmai Wandong move into the beverageindustry.

The turnkey project includes a water treat-ment system, blending system, CIP system, PETblow moulding machine, filling packaging pro-duction line system, refrigeration system, pipingand wiring and other auxiliary equipment. HefeiZhongchen has many years of experience inturnkey projects, and it took less than half a yearfrom signing the contract to the start of produc-tion.

Zhongmai Wandong produces a range of‘healthy’ CSDs with fruit juice, which presents aa particular challenge. UHT processing is usedfor the fruit juice production, while CSD needslow temperature mixing and filling, therefore thechoice of process route is key. Hefei Zhongchen’ssolution includes a sectional cooling design, andthe blending process reduces the temperature ofthe juice after UHT to a temperature suitable forentering the mixer and filler.

The filling system incorporates a high-speedrotary rinser, filler-screwer monobloc, fillingvalve and liquid level control technology toensure filling precision, and minimise materialconsumption and rejection rates. The mixeradopts external cooling type gravity orifice mix-ing technology, ensuring precision accuracy andensuring a high gas ratio. The end of the produc-tion line is fitted with energy saving and con-sumption reducing systems, greatly reducing theconsumption of steam and water. n

Schematic diagram of volumetric valve filling.

Filling System of flow meter E-valve.

The control system.

Hefei Zhongchen has supplied equipment to COFCO Coca-Cola.

40 Soft Drinks International – December 2014/January 2015EnVIRonMEnT

your wastewater thinking

Time to refresh

While the underlying EU legislation hasn’tchanged, recently published Guidelines

from the Sentencing Council in the UK mean thatfrom 1 July, fines imposed for breaches of envi-ronmental regulations are being assessed on amuch more systematic basis, taking into accountcorporate culpability, the degree of harm caused,and the size of the responsible organisation. Formedium to large beverage producers which areguilty of a breach, this is likely to mean a signifi-cant increase in the size of fines.

Although this is a UK development, it is part ofa wider trend with companies under increasedpressure globally to achieve compliance withever tighter discharge consent/licencing stan-dards and fines for breaches rising.

As in most countries, the food and drinksindustry forms the largest single manufacturingsector, so this drive towards tighter water qualitystandards may have a significant effect on bothprofitability and market share of companies inthis sector. Those who have invested in wasteminimisation, water re-use and better effluenttreatment will be able to steal an advantage overthose who have not.

Furthermore, soft drinks companies in virtual-ly every territory face a climate where environ-mental lapses are more likely to be harshlypunished – as a casual look at cases beingbrought by Environmental Protection Agency inthe US clearly demonstrates.

That’s why now is an ideal moment for bever-

age manufacturers to review the environmentalrisk posed by their operations. In particular theyshould reassess how they manage the disposal ofwaste – which for soft drinks manufacturersmeans how they manage their wastewater.

The steps involved With corporate investment normally driven byproduction requirements it is easy to overlook theimportance of investing in wastewater treatment.As a result many effluent treatment plants havesuffered from under investment, with old poorlymaintained plants operating over capacity. Plantsoperated in this manner are prone to breakdownand run an increased risk of causing an environ-mental incident.

That’s why most organisations would benefitfrom reviewing how they manage their waste-water disposal operations – an exercise that formany may not only reduce risk, but could alsoreduce operating costs.

Such an assessment involves a three prongedapproach that looks at:

• The risk of a plant failure resulting in anenvironmental incident;

• Contingency planning to mitigate those risks;and

• Options for reducing effluent treatmentcosts.

The process starts with a risk assessment thatcritically appraises both the type of effluentreceived by the plant (both under current andfuture production regimes) and operation/condi-tion of the effluent treatment plant. The assess-ment should:

• Review the characteristics of the effluentboth under current and future productionregimes, including planning for peaks andseasonal production.

• Review the performance of the effluent treat-ment plant and consider the implication ofproduction changes.

• Identify critical pinch points on the effluentplant and assess the practicality of installingstandby equipment at these points. The cost

Dr RichardCoulton explainswhy now couldbe the perfecttime for thebeverage sectorto review itsapproach towastewatermanagementand how itshould go aboutdoing this.

Temporary treatment plants are an important part of contingency planning.

Soft Drinks International – December 2014/January 2015 41TIME To REFRESHof such systems is likely to be small com-pared to stopping production and the impli-cation of an environmental prosecution;

• Develop a list of critical spares to be held onsite.

• Assess whether the balance tank is sufficient-ly large to homogenise the water qualitythereby minimising the risk of shock loadingthe effluent plant and providing emergencystorage for when things go wrong;

• Review whether a ‘divert or calamity tank’would be of benefit to temporarily storestrong/difficult to treat waste from where itcan be bled back into the water treatmentplant at a manageable rate or tankered offsite;

• Raise awareness of effluent treatment withinthe organisation by educating productionpersonnel and managers on how the effluentplant works and its limitations, therebyreducing the risk of causing an incident.

Contingency planningHaving critically reviewed the performance of theeffluent plant the next step of the process is toput in place a contingency plan to mitigate therisk of an environmental incident in the unlikelyevent of a plant failure. The contingency planshould:

• Set out a procedure for quickly identifyingthe cause of the incident. This shouldinclude checks for changes to effluent vol-ume/characteristics and/or records of anyincidents – plus other changes such as newshift patterns or a transient workforce, unre-ported spillages, changed production meth-ods/cleaning agents can all of which canaffect the waste discharged.

• Set out what to do in case plant failure e.g.who to notify, whether the plant can berepaired without production, how to stopproduction if it cannot be repaired, etc; and

• Indentify where to mobilise emergency treat-ment from, be that temporary storage tanks,tankering off site to the nearest suitablewaste acceptance site, or the hire of replace-ment effluent treatment technology.

Think energyLegislation aside, there are plenty of good com-mercial reasons why companies should take acloser and more strategic, look at how they man-age their effluent. For the drinks industry,addressing this can prove to be not just a cost sav-ing exercise but a revenue generator, with thebiodegradable by-product from the water treat-ment plant forming a suitable feedstock for awaste to energy plant.

For instance, dairy drinks manufacturers maylike to note that we were recently engaged byBallyrashane Creamery. It found that the highconcentration of fat in wastewater generated fromits milk and cream processing operations madethe effluent treatment process less efficient. So itneeded a way to recover the fat. BallyrashaneCreamery was also keen to see if it could get somebenefit from the recovered fat.

We recommended that a DAF (Dissolved AirFlotation) Plant be integrated into the existingtreatment system. This would ensure a more con-sistent feed to the plant, with none of the issues

previously associated with high fat concentra-tion. The small footprint DAF units are designedto remove suspended solids and FOGs (fats, oils,greases) from wastewater. Micro-fine air bubbles(white water) encourage the fat to float to the sur-face of the unit for removal by an automatedmechanical scraper. Up to 20m3/hr of wastewateris continuously fed through the unit, withremoval of the fat making a tremendous differ-ence to the efficiency of the effluent treatmentprocess downstream.

Ballyrashane then uses the recovered fat as partof its energy strategy. The recovered fat is mixedwith other sludges from the plant, before beingpumped to the company’s new offsite anaerobicdigestion facility. Due to its high calorific value,the fat is ideal for producing energy. Indeed, over12 months, the facility will generate more than 7million kWh, which equates to about 2% of thepower used on the site.

ConclusionClearly, by taking a holistic approach to waste-water treatment most operators can reduce therisk of a plant failure causing an environmentalincident. However, beyond this, many can alsoachieve cost savings through reduced off-site dis-posal costs and potentially diverting waste toenergy. In today’s fiercely competitive environ-ment, an opportunity to streamline production,save money and improve environmental proce-dures is surely one that is too good to miss.

Siltbuster Process Solutions is a leadingprovider of effluent treatment solutions, andworks with major names such as First Milk,Nestlé, Premier Foods, Chivas Brothers andHeinz as well as smaller food and drink manufac-turers, helping them improve their wastewaterstrategy, boost treatment capacity, cope with peakseason surges in effluent production, reduceMogden charges, and explore potential tempo-rary or permanent solutions to these issues. n

The system at Ballyrashane Creamery recovers fat from the wastewater, which is then usedas part of its energy strategy.

Dr Richard Coulton is CEO ofSiltbuster Process Solutions.Tel: +44 (0)1600 772256www.siltbuster.com

Legislation aside,there are plentyof goodcommercialreasons whycompaniesshould take acloser and morestrategic look athow theymanage theireffluent.


ProcessingDEVELoPMEnTS

Pentair Kenyaoffice opensPENTAIr has opened a new regional officein Nairobi, Kenya. The company, a globalwater, fluid, thermal management and equip-ment protection partner, delivers industryleading products, services and solutions. Thenew regional office, located in Nairobi’s mainbusiness district Westlands, will enable Pen-tair to provide exceptional customer servicein the East African market through localpresence.

“With the rapid growth in the Africanmiddle class, there is a greater demand forlocal processing than ever before,” said Olafmüller, Vice President, Pentair Food & Bever-age Process Solutions. “This new officeallows us to provide local customer supportand service, as well as provide customersaccess to Pentair’s diverse portfolio of prod-ucts, solutions and services from all of itsbusinesses.”

Pentair’s Nairobi, Kenya office is headedby Emmanuel rurema, Director BusinessDevelopment for Africa, who brings anexcellent knowledge of the market and cus-tomer needs. rurema joined Pentair’s KenyaTeam from Pentair Haffmans, a leadingprovider of quality control equipment andcarbon dioxide systems for the brewing, softdrink, wine, bioethanol, and biogas industries.

“We see great potential in the Africanmarkets now and in the future,” said

rurema. “The new Kenya office will bringPentair’s products, solutions and servicescloser to the regional customer base andpave the way for future sales and serviceefforts in the African markets, which is inline with Pentair’s overall growth strategy.”

The Nairobi office will also serve as acentralised hub for Pentair’s community out-reach efforts in Eastern Africa. Pentair isworking with groups including The Natureconservancy, Action Against Hunger andShining Hope for communities to bring sus-tainable access to safe drinking water, sanita-tion and hygiene to communities throughoutthe region.

Emannuel Rurema, Director BusinessDevelopment for Africa for Pentair, which hasopened an office in Nairobi.

Happy birthdayHanoviaFOr 90 years Hanovia, tucked away in theBerkshire town of Slough in the UK, hasbeen quietly innovating. From its early daysmaking UV lamps for treating skin conditionsto today’s high-tech UV water treatmentsystems, the company has always been atthe forefront of UV science.

Hanovia is now a world leader in UV dis-infection for a wide range of applicationsincluding food and beverage processing.,

To celebrate its 90th anniversary thecompany hosted a celebration at its HQ onin November 2014, which was attended themayor of Slough, Shafiq chaudhry, robAnderson, the Leader of Slough Boroughcouncil, representatives from SEGrO (whichruns Slough Trading Estate), journalists and

L-R: John Ryan, Hanovia’s Managing Director,Rob Andersen, Leader of Slough BoroughCouncil and Shafiq Chaudhry, the Mayor ofSlough, at the cake-cutting ceremony.

ex-Hanovia employees. After a brief talk by John ryan, Hanovia’s

managing Director, about Hanovia’s long his-tory – and looking ahead to the next 10years – visitors had a short factory tourwhich was followed by a cake-cutting cere-mony and lunch.

Cott on the moveSUPPLY chain specialist Fowler Welch isincreasing its ambient soft drinks operationssector after winning a new UK contract withglobal carbonated drinks manufacturer cott.

The new contract will extend existingoperations to include cott products and willcover 15,000 pallets over a minimum twoyear period from Fowler Welch’s AmbientNational Distribution centre in Heywood,manchester.

Global soft drinks manufacturer cott sup-plies own label and own brand soft drinksto major UK retailers from its three majorbottling and can facilities at Kegworth, Nel-son and Pontefract in the North of England.

Fowler Welch managing Director, NickHay said: “We’re delighted to be continuingto work with a global business such as cott.This new contract is another example ofour commitment to developing and growingrelationships with our existing customers.”

The contract extends a long standing rela-tionship between the two companies whichhas seen Fowler Welch provide storage anddistribution services on cott products forseveral years. Fowler Welch will manage theNelson post manufacturing supply chainfrom collection through to storage anddelivery to retail distribution centres.

Nick continued: “We have a strong ethosof listening to our customers, responding totheir needs and delivering the most efficientservice that will help them meet their busi-ness goals. The contract really demonstratesthe diversity of our offering across all stagesof warehousing and distribution.”

Stuart Keith, Third Party Logistics con-tracts manager at cott said: “We are lookingfor a logistics partner that supports our con-tinued growth of business by moving finishedgoods from our local manufacturing facilities,to consolidate and deliver them to specificcustomers.

“Our experience of working with FowlerWelch and its ability to offer a day-one-for-day-two service, operating 365/24/7, offerscott a fast moving, responsive supply chainnetwork. This allows the company to max-imise manufacturing efficiency whilst meetingour service demands.”

Supply chain specialist Fowler Welch has won anew UK contract with global carbonated drinksmanufacturer Cott.

Send your news to: [email protected]

drinktec worldwide - Your pole position for new markets

World‘s Leading Trade Fair for theBeverage and Liquid Food Industrywww.drinktec.com

September 11 – 15, 2017Messe München, Germany

drink technology IndiaSeptember 25–27, 2014Mumbai, Indiadrinktechnology-india.comchinabrew-beverage.com

CHINA BREW & BEVERAGEOctober 13–16, 2014/2016Beijing, Chinachinabrew-beverage.com

food & drink technology AfricaSeptember 14–15, 2016Johannesburg, South Africafdt-africa.com

[email protected] | Tel. +49 89 949-11318 | Fax +49 89 949-11319D

44 Soft Drinks International – December 2014/January 2015PRoCESSInG

new trucks for LindeLEADING global industrial truck manufac-turer Linde material Handling has launchedfour new models to its extensive portfolioof reach trucks, aimed at the food and bev-erage sector.

The new B range reach trucks arespecifically designed for light to mediumduty applications and have been created forreaching stock stored on high shelving unitsin warehouses.

The Linde r10B to r16B models can liftloads between 1.0 to 1.6 tonnes andinclude a wide viewing window through anarrow profile lift mast to ensure maximumvisibility when handling stock in awkward toreach places.

The trucks have a height-adjustable oper-ator seat and the added benefit of beingable to accelerate to 11 km/h with andwithout load, which the more powerfulmodels are unable to do.

The series equipment also includesimportant safety functions such as Lindecurve Assist, which adapts the drivingspeed proportionally around bends, as wellas a total of four completely independentbraking systems and lift height display abovethe free lift.

Alexander Schmidt, International Head ofProduct marketing for reach Trucks andTow Tractors at Linde material Handling,

said: “Around half of all reach trucks areused for work at lifting heights of up toeight metres. With the new entry levelmodels, Linde is offering a cost effectivealternative to the Performance variant ofthe reach truck for applications that do notconstantly demand a high level of handlingperformance."

The trucks batteries range from 360 to620 ampere hours (Ah) and equipmentoptions include an integrated side shift, thepanoramic armoured glass roof or theBlueSpot optical warning unit to ensuremaximum safety and comfort for the oper-ator within the warehouse environment.

Linde has introduced four new reach trucks forthe food and beverage industry.

Krones wins app AwardIN late November, at the sps ipc drives2014 trade fair in Nuremberg, the trademedium ‘elektrotechnik’ chose for the thirdtime the best corporate apps in the field ofautomation. For the first time, the “automa-tion app award” was presented in four cate-gories: corporate, catalogue, Engineeringand Production.

In the Production category, the mobileLine Assistant app from Krones AG, Neu-traubling, Germany, came out the unequivo-cal winner. In the laudation for the winner, itwas emphasised that the jury had seldombeen so unanimous as with the mobile LineAssistant app from Krones. It provides linepersonnel with what is practically an expertsystem ‘always to hand’ in their pockets. Theoperator gets his malfunction messages as atailored selection precisely matched to hisactual needs. Nor does the logic leave himalone with this problem; it gives him proac-tively relevant contents for solving it.

The apps were rated against the criteriaof benefits, usability, and the originality of theidea. Besides the verdict of the five-strongjury, online voting at elektrotechnik.de anduser ratings in the app store also played asignificant role.

The “mobile Line Assistant” app from Kro-nes supports the line’s personnel in per-forming their daily remits at bottling orcanning plants. Thanks to a clear informa-tional structure, all the activities involved arepromptly presented in an easy-readoverview. rigorous reduction to relevantcontents, plus a clear, state-of-the-art designlanguage on the level of the user interface,help the operators to identify problemsswiftly even in stressful situations.

Timo Pronold (2nd from right), ProductManagement Usability Engineering, and StefanSchmidt (2nd from left), Automation SystemArchitecture, accepted the Automation appAward 2014 for the Production category fromthe trade medium ‘elektrotechnik’ on behalf ofthe Krones development team who created the“Mobile Line Assistant” app.

Locked in safetySmITH Flow control’s ImL lock is a safetydevice that prevents injury or product lossin the food and beverage processing indus-tries. Specifically designed to replace an actu-ator mounting kit, it locks the actuator in adesired position, both remotely and locally.

Under normal conditions in the food andbeverage industries, actuated valves respondto process commands in a largely auto-mated, predetermined way. During plannedmaintenance or clean-in-place, however, thesystem managing the valves may still need tobe live while work is carried out. It maytherefore be necessary that a valve is delib-erately held, so even if a remote signalrequests the valve to change position, it willremain in a locked condition to enable workto be done safely.

The ImL Lock covers F05 to F16 ISO5211 actuator mounting dimensions and canbe operated up to a maximum torque of1500Nm.

Smith Flow control is a British companyspecialising in mechanical valve controlequipment. This includes procedural controlusing mechanical valve interlocks and activitymanagement systems, EasiDrive portablevalve actuators, FlexiDrive mechanical valvelinkage systems for remote and/or simultane-ous valve operation and TorkDrive, torquelimiting device for the effective operation ofvalves.

Smith Flow Control’s IML lock is designed toprevent injury or product loss duringproduction.

l The German VDmA Food Processing and Packaging machinery Association has launched its new website: www.tec4peo-ple.com Here customers will find the rightsupplier for their machines for the produc-tion and packaging of food, beverages, cos-metics and drugs as well as non-foodpackaging. Apart from a detailed manufactur-ers’ directory the website will offer informa-tion on technologies, trends anddevelopments with just a few clicks. Alibrary, publications and links complete thecomprehensive range of services.

In brief…

Soft Drinks International – December 2014/January 2015 45DEVELoPMEnTS

PackagingLightweightingchallengesaddressedTHErE are many well-known benefits andsavings associated with PET bottle light-weighting efforts. Along with the benefitsthere are some associated challenges, espe-cially with regard to bottle processing andfield performance. These are most evident inthe shelf life performance qualities related tocO2 and water loss.

To address these issues, Agr Internationalrecently introduced a new capability for itsPilot Profiler in-the-blowmolder thicknessmanagement system. In addition to the pre-cision material distribution control for PETbottles, the Pilot Profiler system can nowmonitor shelf life for cO2 or water loss atthe point of production by incorporating aversion of the m-rule container perform-ance model. This provides plant managerswith a continuous status of the predictedshelf life performance as well as the capabil-ity to proactively manage critical bottle

parameters to maximise the shelf life ofcontainers in production.

This new feature is the result of the com-bination of two proven products: Agr’s PilotProfiler thickness management system andthe m-rule container Performance model.These components have been integrated toprovide an in-line tool that can not onlyeffectively monitor material distribution to avery fine degree as needed for the success-ful production of ultralight bottles, but alsomonitor the shelf life performance of those

Agr International recently introduced a newcapability for its Pilot Profiler which can nowmonitor shelf life for CO2 or water loss at thepoint of production.

bottles at the same time.Agr’s Pilot Profiler system with m-rule

affords bottle manufacturers the means tonon-destructively monitor bottle productionon a continuous basis for changes in bottleperformance characteristics, including shelflife performance. The Pilot Profiler system,installed within the blowmolder, preciselymeasures material distribution, and anychanges thereof, on every bottle produced.Wall thickness data captured by the systemis automatically entered into the m-rulemodel. From this data, shelf life performanceis continuously calculated and presented forindividual bottles or user-defined subgroups.

To take the bottle management processone step further, full closed-loop control canbe achieved by adding Agr’s Process Pilotautomated blowmolder control systemoption to the Pilot Profiler. This option usesthe detailed thickness information capturedby the Pilot Profiler and automatically per-forms blowmolder adjustments to manageand maintain container material distributionat a specified thickness to within ~0.01mm.This is accomplished by continuously moni-toring every bottle for material distribution,analysing minute changes and adjusting theblowmolder controls to maintain pre-defineddistribution levels. Unlike operator adjust-ments, the Process Pilot system can adjustone or all of the blowmolder controls simul-taneously to achieve the best possible mate-rial distribution.

Best of bothworlds – glasslined PETBASED in Adana in the southern part ofthe country, Doganay Gida is one of theleading manufacturers of fruit and vegetabledrinks in Turkey. Doganay Gida recentlyordered three KHS aseptic lines at once.

Two of the three lines are already run-ning, and the third will go into operationbefore the beginning of the 2015 season.The special feature of all three lines is thateach is equipped with an InnoPET Plasmax.This machine coats the insides of all PETbottles with an ultra-thin layer of siliconoxide – pure glass. This coating providesthe best possible quality protection for bot-tled beverages by specifically preventing theexchange of substances such as carbondioxide, oxygen, and flavourings betweenthe product and the packaging and environ-ment. This increases shelf life, making itpossible to store products safely for longerperiods. A decisive aspect with regard tosustainability is that these coated PET bot-tles can be fully recycled.

According to rafet Doganay, who ownsthe company jointly with his brother remziDoganay and who is responsible for salesand marketing, “Doganay Gida has pursueda strict quality policy since the company

was founded. The KHS aseptic linesequipped with integrated Plasmax technol-ogy aid us in realising this policy in everyrespect.”

Doganay Gida is the world's first bever-

age company to communicate the benefitsof FreshSAFE PET Plasmax technologydirectly to consumers under the termcAmPET, the Turkish equivalent ofGlassPET in a very impressive, easy-to-remember, and strategically sophisticatedway. An initial one-week TV campaign inwhich the Doganay company deliberatelydid not appear, merely showed how difficultit sometimes is for consumers to decidebetween the glass and the PET bottle. In asecond likewise one-week broadcast, theTV commercial intimated that it is nolonger necessary to make the difficultchoice between glass and PET now thatwhat is known as the glass/PET bottle isavailable. It wasn't revealed until the thirdweek that the glass/PET bottles containDoganay Gida's Limonata product.

Parallel to this TV commercial DoganayGida placed the film clips on YouTube.Within only a few weeks the company hadalready chalked up more 250,000 views.

In addition to Limonata, Doganay Gidaproduces many other non-alcoholic bever-ages. The sales volume in 2013 totalledabout 40 million litres. The company's flag-ship product, ahead of Limonata is Salgam,a vegetable drink made from the juice offermented red turnips. Doganay Gida's mar-ket share of the Salgam consumption inTurkey is currently close to 95%. The com-pany also distributes its products beyondTurkey's border and is active in more than30 countries on all continents.

Turkish beverage producer Doganay Gida hasadopted KHS’s InnoPET Plasmex technologywhich coats the inside of PET bottles with alayer of glass.

46 Soft Drinks International – December 2014/January 2015PACKAGInG

Vitaqua completesmega-plantGUArANTEED quality standards, outstand-ing productivity, and optimisation of energyconsumption are the three key characteristicsof Sacmi’s continuous compression mould-ing (ccm) solutions for caps production thatGerman bottler Vitaqua decided were vital tothe completion of its mega-plant at Breuna,in the Kassel region in Germany.

motivated by a need to bring cap manu-facturing under internal control – to set uppersonalised solutions that meet their spe-cific manufacturing requirements – the Ger-man company soon identified Sacmi’scomplete line as the perfect tool with whichto achieve its goals.

The five installed lines manufacture capswith a diameter of 28mm (standard 1881)and a weight of about 2g, with output ratesper line of approximately 1,500 pieces/min.Successful testing of the first production lineshowed that Sacmi compression technologyprovided the ideal solution in terms of bothcompetitiveness and cost benefit ratios:Vitaqua’s technical staff were so impressedthat they quickly confirmed the purchase offour further manufacturing lines.

reinhold Juelg, r&D manager at Vitaqua,commented, “The advantages associatedwith this technology, compared to injection,allow us to work at lower extrusion temper-atures with significant energy savings.” ForVitaqua, that advantage is enhanced by thefact that water cooling flow rate tempera-ture is in the range of 20-25°c, meaning,according to Juelg, that, “The water in thecircuit only needs cooling in the summermonths.”

In the opinion of the German techniciansit is also – and above all – the dimensional

repeatability of the cap that makes the differ-ence. “Sacmi technology, used in conjunctionwith the correct master batch, minimiseswaste and gives the line excellent overallefficiency: on the basis of random testingperformed on a 10-hour production run,900.000 caps were produced and only 35faulty ones rejected,” reported Juelg.

“Average cap weight is remarkably consis-tent. In the bottling line, since the caps pro-duction equipment has gone online, thepercentage of bottles with caps incorrectlyapplied due to dimensional variations hasdropped from up to 0.5% to below 0.02%.That was one of the decisive criteria,” saidJuelg.

Thanks also to the customer’s faith in theproject, great results have been achieved interms of feedback and availability: since theinstallation of the caps production lines thenumber of complaints received from all thethree German plants belonging to the Bever-age Group since start-up in march 2013 wasreduced to zero.

The enhanced output flexibility provided

Sacmi’s Continuous Compression Moulding solutions for caps production has been installed atGerman bottler Vitaqua.

by Sacmi technology, with colour change timein less than 10 minutes and minimisation ofassociated waste material, meets another keyneed: solutions flexibility – shared by all theworld’s major bottling players.

Seamless containerhandlingPDc International corporation has intro-duced the r-250 cOEr Evolution ShrinkLabeller, which quickly orients round andnon-round containers, and precisely alignsgraphics for maximum visual impact.

By integrating a third party container han-dler and close-coupling it with the PDc r-250 applicator, a single machine system iscreated that provides seamless containerhandling from orientation through labelling.After sleeving, the container travels througha PDc shrink tunnel system to complete theshrinking of the sleeve labels.

The r-250 Evolution is a robust system,built for continuous use. The r-250 is distinc-tive in that it uses PDc’s proprietary bladeassembly. Engineered as a longer-lived alter-native to ‘spinning knives’, this proprietarycutting solution lasts months, not days, and isa formidable alternative to the fragile spin-

The R-250 from PDC applies full sleeve shrinklabels and tamper evident sleeves at speeds of50 to 300 containers per minute.

ning knife configurations used in conven-tional sleeving systems.

The r-250 is controlled with an Allen-Bradley compactLogix PLc, Touch Screenand Servos. Among the r-250’s options is a

barcode scanner with laser scan engine thatreads both 1D and 2D barcodes.

The r-250 applies full sleeve shrink labelsand tamper evident sleeves at speeds of 50to 300 containers per minute. A tool-lesschangeover feature and menu-driven param-eters on the touch screen allow mandrels,feed screws, and other change parts to beswitched out quickly.

containers can be filled or empty, and vir-tually any size or shape. PVc, PETG, OPSand PLA labels, in gauges as thin as 30 to 40micron are all compatible. Systems can bebuilt with optional modules for vertical andhorizontal perforations (important for con-sumer tamper evidence), and date coding.

Two options that are particularly beneficialfor continuous production environments area zero-downtime, splice-on-the-fly accumula-tor that allows roll changes without haltingproduction, and a second unwind reel. Anarticulating splice table for precise roll andsplicing, also conveyors and shrink tunnels,either dry heat or steam, can be supplied aspart of an r-250 system.

l Private Equity firm Onex has agreed toacquire SIG combibloc Group. On Sunday,November 23, 2014 the contract betweenthe rank Group and Onex corporation wassigned. The takeover is anticipated to for-mally close in the first quarter of 2015, sub-ject to customary conditions and regulatoryapprovals.

Onex corporation is a private equityinvestment firm. It is a publicly traded com-pany controlled by its founder GerrySchwartz, who serves as chairman andcEO. Founded in 1984, Onex is headquar-tered in Toronto, canada, with offices inNew York and London.

In brief…

Soft Drinks International – December 2014/January 2015 47PACKAGInG

Radnor Hills chooses KronesTHE Powys, UK, based Water and Soft Drinksbottler, radnor Hills has invested in a newKosme blowfill line supplied by Krones UK,this follows on from the installation of a Kro-nes contiform blowmoulder and Kronescontiroll a year earlier.

radnor Hills started in the water industryin 1991, filling cups for the airline industry. Thiswas followed a year later with a contractfrom macDonald’s for its lidded range of softdrinks.

It was in 1995 that William Watkins, theowner of radnor Hills decided to get intobottling and purchased a second-hand fillingline, the first new line was installed in 2001and the latest installation now brings the totalnumber of lines to six.

Watkins commented, “A great deal hashappened not only to my company but thesoft drinks industry in general which hastransformed the way I now view investmentin my plant. One of the main drivers hasbeen the change in legislation regarding softdrinks in schools, I am very proud of the factthat we now supply nationally to schools withour range of radnor Fruits, Fizz and Fruitcola. They are all preservative free an essen-tial requirement to meet School Food legisla-tion. As our business has increased we will beturning over in excess of £25 million this year,we have moved from being supplied withblown bottles to now blowing our own onthe two Krones lines. At some stage shortly Iwill be investing in further blowing equipmentwhich will increase the capacity of the existinglines and significantly help reduce the carbonfootprint of the plant.”

currently radnor has a split of 90:10 in

favour of PET with more than half of its pro-duction in own label, dealing with all themajor retailers for their ranges of mixers, softdrinks and waters. It is Watkins plans to fur-ther develop products under the HeartseaseFarm range of super premium soft drinks.Exports are now beginning to play an impor-tant part of the sales mix with product goingas far as malaysia and Australia.

Space for the new line was at a premiumso options for the choice of blowfill technol-ogy were limited. The decision was made togo for a Kosme KSB8r 8 cavity blowmoulderelectronically blocked to the Kosme Barifill Fcfiller. The Krones contract also included bottleconveyor, Kosme pack conveyor and fill levelinspection. A Krones contiroll 600-15 labelleris in the line together with an existing Kosmelabeller. Krones also supplied a checkmat 752E inspection system and an Atlanta shrinkwrapper that can pack film only, pad or trayand film depending on customer require-ments. The line is able to fill, 330, 424, 500mland 1 litre at 15,000 bottles per hour basedon the 1 litre bottles.

mark Heath, Sales Director at Krones UKcommented, “For this second line WilliamWatkins wanted a filler capable of filling highjuice products, which were prone to fobbing,the Kosme Blowfill technology alleviates thisissue.”

UK soft drinks producer Radnor Hills hasinstalled a second Kosme blowmoulder.

Carton delivers last dropTHE Pure-Pak Sense carton is the latest inno-vation from Elopak’s continuous research anddevelopment. It is a result of thorough marketresearch and analysis, internal workshopsacross Elopak’s technical, design and develop-ment departments.

reflecting the global trend to combat foodwaste, the Pure-Pak Sense carton featuresnew easy-to-fold lines. The feature enablesconsumers to fold the carton and squeezeout more of the product from the packwhich is ideal for high viscosity products. Theeasy to fold lines also enable convenient flat-tening of the empty carton reducing volumein waste or recycling facilities.

The carton features an arched top fin witha print option that provides a tool for betterrange navigation and enhanced communica-tion of promotional messages.

The rounded smooth front of the cartonprovides a seamless print area and a newform and shape. This carton both looks andfeels different with an embossed ‘first touch’zone on the top sides of the pack giving con-sumers a new tactile experience with betterhandling.

“Today a carton has to be more than justa generic package for liquid food,” explains Dr.christoph Schönig, Elopak’s Director Globalmarketing. “Packaging is an important ele-ment of the marketing mix for our customersand as such it must enable business growth.Therefore, Elopak’s goal is to consistentlyimprove its packaging solutions to meet cur-rent needs in terms of appearance and func-tionality, as well as cost and flexibility.”

Elopak has developed its latest carton tobe a cost-efficient and flexible option runningon existing filling lines with a minimal invest-ment in a retrofit kit. Products can currentlybe filled in 1 litre Pure-Pak Sense cartonswith a 500ml carton size available from early2015.

Elopak’s Pure-Pak Sense carton is easy to foldfor recycling.

Award for closureEcOLEAN’S new reclosing deviceSnapQuick has been awarded the Nordicpackaging award Scanstar 2014. The awardrecognises outstanding packaging productsfrom all five Nordic countries.

According to the Scanstar prize jury,SnapQuick is ‘A smart, new closing featurefor what already is a successful, award win-ning packaging product.” Furthermore, thejury also stated: “The solution is functional,combined with minimal material consump-tion. Smart and simple – well done!’

“The Scanstar award proves that our ded-ication to innovation and smart packagingsolutions is recognised by the industry, saysPeter L Nilsson, cEO at Ecolean. “Awardslike this only motivate us harder. We aredetermined to continuously introduce newsolutions that use considerably less rawmaterial than all other packaging solutionsavailable on the market”,

The SnapQuick reclosing device is inte-grated into the package without compromis-

ing the functionality. Once the package isopened, it can be easily closed by just foldingthe top and giving it a light pinch. The reclos-ing device is made from PET and adds just0.5g to the total package weight, which issubstantially less compared to conventionalreclosing devices such as screw caps.

Ecolean’s SnapQuick closure won the Scanstar2014 award.


EnvironmentGREEn ISSuES

FINNISH dairy producer Valio is the firstcompany in the world to sell products toconsumers in carton packaging madeentirely from plant-based materials, accordingto Tetra Pak, which supplied the cartons.consumers are able to buy these packagesat retail shops in Finland from mid-January2015.

The package, Tetra rex Bio-based, is man-ufactured solely from a combination of plas-tics derived from plants and paperboard. Itmarks a world first, and signals an importantmilestone in Tetra Pak’s long-stated commit-ment to drive ever-stronger environmentalperformance across all parts of its portfolioand operations.

Valio will trial the package with Valio Eilalactose-free semi-skimmed milk drink inretail outlets across Finland until mid-march,and will then use feedback from consumersto decide whether to adopt the cartonsmore broadly across its chilled productrange.

“Valio is committed to increasing theshare of renewable resources in its packag-ing material. We share a common vision ofinnovation and environmental responsibilitywith Tetra Pak and we are proud to be thefirst in the world to make our productsavailable in a fully renewable carton pack-age,” says Elli Siltala, marketing Director at

‘World first’ forrenewables

Tetra Pak’s Tetra Rex Bio-based cartons madetotally from plant-based materials are beingtrialled by Valio in Finland.

Valio.The products will be available in 1 litre

capacity Tetra rex Bio-based packages, witha Twistcap OSO 34 opening. They will beproduced at Valio’s Jyväskylä dairy in Finland,using a standard Tetra Pak Tr/28 fillingmachine.

In Tetra rex Bio-based cartons, the lowdensity polyethylene used to create the lam-inate film for the packaging material and theneck of the opening, together with the highdensity polyethylene used for the cap, are allderived from sugar cane. These plastics, likethe Forest Stewardship council (FSc) certi-fied paperboard, are traceable to their ori-gins.

The Tetra rex fully renewable packagecan be identified by the words ‘Bio-based’printed on the gable of the package.

RAIn gains pace inEthiopiaTHE coca-cola Foundation and WorldVision Ethiopia are making good progresswith a further project undertaken as part ofthe wide-ranging rAIN venture.

rAIN – replenish Africa Initiative, pro-moted also as ‘Water for Africa’ – is a far-reaching operation which has seencoca-cola link with a number of otherorganisations to undertake more than 40projects so far in 25 or so countries.

The latest Ethiopian project got underway in April and has recently built upmomentum. It involves drilling a series ofwells in the Alamata, Tsa’eda and Wukro dis-tricts of the Tigray region. It follows severalother projects in Ethiopia to deliver cleanand safe water to rural communities.

While rAIN embraces much of Africa,Ethiopia is a key target because of its statusas one of the world’s lowest in levels ofsafe water and sanitation coverage. It is esti-mated that some 66% of Ethiopia’s 83 mil-

lion citizens do not have access to animproved water supply and around 79%lack access to basic sanitation.

During the US-Africa Leaders’ Summitheld in Washington Dc in August, Thecoca-cola company and its African bottlingpartners committed to a further US$5 bil-lion investment in Africa, taking 2010/2020funding to more than US$17 billion. Thisnew funding will include significant extrainput to rAIN and other environmentalprogrammes as well as production enhance-

The Coca-Cola Company is helping to provideclean water in Africa.

ment and job creation. “As a business, we’re committed to creat-

ing public value and helping our communi-ties overcome development challenges,” saidmuhtar Kent, chairman and chief Executiveof The coca-cola company. “In Africa, webelieve we can do more to source agricul-tural ingredients locally, with significant sup-ply potential that’s underdeveloped andunder-utilised. Tapping this potential couldaccelerate the growth of our business andAfrica’s emerging economies, making oursupply chains more cost effective andenabling sub-Saharan Africa to supply moreingredients to growing markets in Africa.”

Another initiative to gain funding isSource Africa, again undertaken in co-oper-ation with NGOs. This will initially focus onsustainable mango and tea production inKenya; citrus, mango and pineapple produc-tion in Nigeria; and mango in malawi.

Longer term it could expand to Ethiopia,Senegal, Tanzania and mozambique.

unilever supports‘green-preneurship’IN South Africa, Unilever has partneredwith the Wildlands conservation Trust toprovide nutrition and hygiene packs to‘green-preneurs’. This is being carried out aspart of Unilever’s broader Sustainable Livingplan which includes halving its environmen-tal impact and increasing positive socialimpact.

The Wildlands conservation Trust is anon-profit organisation that promotes‘green-preneurship’ by enabling disadvan-taged communities to collect recyclablewaste and grow trees which they thenbarter for livelihood support items such asgroceries, bicycles, water tanks, buildingmaterials and school fees.

Under the partnership, Unilever is supply-ing Wildlands with health and hygiene packswhich ‘green-preneurs’ can acquire by bar-tering collected waste.

“Wildlands do not hand out livelihoodsupport items,” explains the organisation’schief Executive, Andrew Venter. “We pro-mote entrepreneurship with our barter-reward model based on national greeningactivities. When partners like Unilever comeforward with items that can add value tothe lives of our hard-working ‘green-pre-neurs’ we are extremely appreciative andgrateful.”

Unilever plans to expand the project,with members of theUnilever Future Lead-ers Programme trainingrecipients on optimumuse of the health andhygiene supplies.


Soft Drinks International – December 2014/January 2015 49GREEn ISSuESRECouP meetsTHE rEcOUP Plastics recycling conferenceand AGm 2014 took place recently in Peter-borough in the UK with over 250 delegatesin attendance. Leading industry and govern-ment speakers shared their knowledge andexperiences, with delegates making the mostof the chance to network across differentsectors and discuss the future for plasticsrecycling.

Dr Helmut maurer from the Europeancommission provided the keynote presenta-tion, putting plastic recycling into the contextof circular economy and the EU approach tolife cycle thinking.

He outlined the recent European commis-sion proposals and reflected that maybemore attention should be on plastic as a spe-cific waste stream. He also questionedwhether resources should really be addressedthrough waste policy, and indicated that arethink could be needed for the developmentof separate resource policies. He noted thattoo much plastic is sent to landfill whichcould be used and recycled, and concludedthat plastic is an ideal material to demon-strate that it is possible and profitable tomove towards a circular economy model.

A video address from Defra resourceminister Dan rogerson confirmed that he ispassionate about the challenge and opportu-nity to deliver a step change in the recyclingof plastics, and his support of rEcOUP andthe plastic supply and recycling chain in itsongoing work. He also confirmed governmentand public body commitment to work withthe plastics industry to achieve recycling tar-gets and realise a genuinely resource efficienteconomy.

rEcOUP’s chief Executive Stuart Foster

Stuart Foster, RECOUP CEO (left); and DrHelmut Maurer, European Commission.

pointed to figures made available by the Envi-ronment Agency, suggesting that of the esti-mated £28 million was received for plasticsPrNs in 2013, very little was allocatedtowards communications despite initiativessuch as pledge4plastics being seen as criticalto increasing household plastic recycling levels.

He identified that the rEcOUP annual sur-vey due out soon is likely to report house-hold plastic packaging collection levels in theregion of 475kt for 2013 with further gains inthe number of pot and tray collections andmodest increases in bottle collections. It wasalso noted that the design for recyclabilityguidance would also be updated and re-issued before the end of the year.

Other attractions during the day includeddemonstration 3D printers running with recy-cled polymer, and the news that rEcOUPmascots which had been used very success-fully for campaigns over the past 15 yearshave now been recycled into picnic benchesand bin liners by BPI Plc, which was the mainsponsor of this year’s conference.

Foster commented that this conferencedemonstrated again that “rEcOUP can helpbring together so many relevant organisationstogether to discuss the present and future ofplastics recycling,” and urged more organisa-tions to consider supporting rEcOUP.

CCE report publishedArOUND nine in 10 current cEOs andfuture business leaders believe businessesshould have a social purpose. But while 86%of current leaders think businesses arealready putting this into practice, just a fifth ofthe younger generation agrees they are doingso – showing a clear gap between the viewsof today’s cEOs and the next generation.

These results are part of a new studypublished today by coca-cola Enterprises(ccE) – which manufactures, distributes andmarkets coca-cola products in WesternEurope – in partnership with cranfield’sDoughty centre for corporate responsibil-ity and The Financial Times’ FT remark (FT).The study, Combining Profit and Purpose isbased on the views of 50 cEOs and almost150 mBA and mSc students and recent

graduates across Europe, and was launchedin London at the Future for SustainabilitySummit: Enhancing the Value of Business – ajoint initiative between ccE and The Finan-cial Times. The Summit brings together cur-rent and future business leaders to explorethe challenges of prioritising purpose andsustainability to create the optimum valuefor business and society.

The research indicates that both currentand future leaders agree that a business’sprofit and the ability to provide shareholdervalue are the best barometers of businesssuccess today. However, the groups disagreeon how that may change in the future.While the overwhelming majority of currentcEOs feel that profitability and shareholdervalue will remain key in the future (94% and88%, respectively), the findings suggest futureleaders have higher expectations of the rolebusiness should play, claiming that societaland environmental impact (80%), innovation(61%) and development of future talent

(57%) will be more important indicators ofbusiness success in the years to come.

The two groups also differ in opinionabout the barriers to businesses combiningsocial purpose with profit. Two-thirds ofcEOs (66%) view external factors such asgovernment and regulation as the main bar-rier, while the majority of future leaders citeinternal factors, such as current managementattitudes (55%).

“Forward-looking organisations are alreadyfocusing on how to balance profit and pur-pose, and there is clearly a growing expecta-tion on businesses to do this,” said John F.Brock, chairman and cEO of ccE. “Today’sleaders play an essential role in integratingenvironmental and social issues into strategicdecision making, but future generations haveeven higher expectations of business. It’sclear that social and environmental purposewill increase in importance in the years tocome, and that collaborative innovation isthe key to unlocking success.”

50 Soft Drinks International – December 2014/January 2015PEoPLE

Human resourcesAPPOINTMENTSEnderson Guimaraes, currently cEO, Pep-sico Europe, has been named EVP, Globalcategories and Operations, Pepsico. He willbe responsible for overseeing the company'sGlobal Beverage, Global Snacks and GlobalNutrition Groups; its Business & InformationSolutions function; Global Procurement; Pro-ductivity; Supply chain; and corporate Strat-egy.

Ramon Laguarta, currently President,Developing & Emerging markets, PepsicoEurope, has been named cEO, PepsicoEurope. He will be responsible for oversee-ing the company's food and beverage busi-ness across Europe and food business inSub-Saharan Africa.

Both Guimaraes and Laguarta will reportto Pepsico chairman and cEO Indra Nooyi.

Pepsico’s Board of Directors has alsoelected William R. Johnson, the retiredchairman, President and chief ExecutiveOfficer of H.J. Heinz company, and an Advi-sory Partner of Trian Fund management, tothe Pepsico Board, effective 23 march 2015.Johnson will also be included in the com-pany's slate of nominees for election to theBoard at the 2015 Annual meeting of Share-holders.

The coca-cola company has named JulieHamilton as its chief customer and com-mercial Leadership Officer. Hamilton willreport directly to chairman and cEOmuhtar Kent. She will work closely with andsupport the company’s global customerpartners while building commercial strategiesand customer capabilities across the global

system. Hamilton is currently Kent’s Executive

Assistant, a role she has held since 2011.Prior to this role, she was President of theGlobal Wal-mart Group, responsible forleading the company's relationship withWal-mart Stores around the world.

The chief customer role was previouslyled by J. Alexander (Sandy) M. Douglas Jr, inaddition to his position as President ofcoca-cola North America.

The company also announced that SusanGambardella will assume the role of Execu-tive Assistant to Kent. Gambardella is cur-rently Vice-President of the Wendy’s GlobalAccount Team for coca-cola refreshments.

Frutarom Switzerland Ltd Health BusinessUnit has appointed Dr Matthias H. Kreuteras its new Global chief Scientific Officer(cSO), effective 1 January 2015. He returnsto Frutarom after performing a wide rangeof leadership responsibilities, primarily inphyto-pharmaceuticals, phytochemical prod-uct development and r&D.

Archer Daniels midland company hasannounced that Juan R. Luciano has beennamed the company’s next chief ExecutiveOfficer, effective 1 January 2015. He was alsoelected to the company’s board of directors,effective immediately. Luciano currentlyserves as President and chief OperatingOfficer responsible for leading and runningthe company’s global operations.

SkyPeople Fruit Juice, a producer of fruitjuice concentrates, fruit juice beverages andother fruit-related products, reports that itsBoard of Directors has approved theappointment of Yongke Xue, currently chair-man of the Board of the company, to alsoserve as chief Executive Officer. Xuereplaces Hongke Xue, who has resignedfrom his position as the company's chiefExecutive Officer.

Tate & Lyle PLc has announced that PaulForman has been appointed as a Non-Exec-utive Director and a member of the Audit,remuneration and Nominations committeeswith effect from 1 January 2015.

Tata Global Beverages has announced thatSushant Dash will be taking charge asregional President – India effective immedi-ately, based out of Bangalore. He takes overfrom Sanjiv Sarin, who is moving as cEOdesignate to Tata coffee Ltd.

The company also announced thatVikram Grover will be taking charge asDeputy Head of TGB’s water business, withimmediate effect, based out of mumbai. Inaddition, Grover will have overall responsibil-ity for TGB’s businesses in Pakistan andBangladesh.

Clockwise from top left: Enderson Guimaraes,Ramon Laguarta, Dr Matthias H. Kreuter andJuan R. Luciano.

Partnership todevelop skillsTHE UK government has announced sup-port for a new partnership betweenemployers and trade bodies to develop foodand drink manufacturing skills in England.

The new Industry Skills Partnership willbring together organisations from across thefood and drink sector in a drive to boostskills and improve the quality and relevanceof training. The partnership will placeemployers firmly in the driving seat when itcomes to developing the workforce of thefuture and driving growth.

The Industry Skills Partnership will seeleading businesses, including Britvic, workingin collaboration with trade groups and retail-ers. The funding follows a successful bid bythe industry as part of the Government’sEmployer Ownership of Skills initiative.

Announcing the Government’s support,

Skills minister Nick Bolessaid: “Food and drink pro-cessing now employsmore than 300,000 peo-

ple in England alone. This new partnershipwill allow the industry to develop the skillsand talent it needs to grow and compete onthe global stage. We are committed to put-ting employers in the driving seat when itcomes to skills so they can address the spe-cific challenges facing their businesses.”

Lloyds Bank has commissioned research thathas revealed English food & drink manufac-turers plan to create tens of thousands ofnew jobs over the next five years.

The key finding of the report, Global Ambi-tions, are:

• 66,942 new jobs to be created in Eng-land over the next five years;

David Richardson,Regional Directorand head ofmanufacturing,mid markets, atLloyds BankingGroup, who isquoted in therelease.

Job creation • Optimism is soaring in the sector –98% per cent of businesses expect to growover the next five years;

• The majority plan to take active stepsto grow by developing new products (77%),entering new markets (70%) and creatingnew jobs (70%); and;

• more than three-quarters (76 per cent)of firms will target new markets in WesternEurope, with more than half (54%) focusingon the Far East and Asia.

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

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critical production stages, while a publicaddress system with 13 outlets enables anoperator to contact a mechanic withinseconds and so expedite any neededrepairs.

The air conditioned syrup room isequipped with push button controls andoverall, the plant employs only 56 people.

According to Mr. Higgin, the new facil-ity affords more efficient scheduling ofbottling operations and reduced mainte-nance and down time, in addition to pro-viding greater capacity. The plant handlesall bottling operations for the companywhich distributes RC Cola, Diet-Rite Colaand Par-T-Pak in Los Angeles and Orangecounties.

Five times fasterA Unipulse liquid dispensing system sup-plied by Parkinson Cowan Measurementhas enabled Manbre Sugars Ltd to reducebatch missing time from an average of fivehours to under an hour.

The system at Manbre Sugars Ltd com-prises four Unipulse meters, each with amaximum flow of 12,500 gal/hr and aseries of variable batch controllers housedin a central control panel. Preset quanti-ties of liquid sugar from various sizedcapacity tanks and liquid glucose from 18ton holding vessels are measured intomixing vats through the Unipulse metersat a temperature of 120°F. The previousmethod was to draw off liquid quantitiesreferring to float levels in the tanks.

This new system has not only reducedthe mixing time but also enabled a farhigher degree of accuracy to be obtained –down to ± 0.03% of the specification. n

52 Soft Drinks International – December 2014/January 2015FRoM THE PAST

Sourced from the SDI archive

100 Years AgoFrom the Mineral Water Trade Journal ofJanuary 1915

50 Years AgoFrom the Soft Drinks Trade Journal ofJanuary 1965

What 1915 may mean to our tradeThere are many problems confronting thetrade and the country – problems eco-nomic and Parliamentary – which wouldat once demand earnest and immediateconsideration were it not for the moretragic issues compelling undivided andcentred attention. How far will the wardeflect the activity of the Parliamentarianand the reformer from our trade and theproblems in which we are directly inter-ested? Let us not forget that the drama ofthe European conflict has not induced theabandonment of the ambitions of thepoliticians who would make Parliament,or rather the State, a more direct influencein the administration of our factories, inthe character of our beverages, and in themethod of our trading. This drama hasonly for the moment served to conceal

these ambitions from public interest – byreason of the overwhelming volume ofemotion and anxiety born of the war.

The unnecessary ‘giant’ bottle An admirable temper of revolt against thegiant bottle has had an effective expres-sion in the Birmingham area. Why weshould continue to compel the public toreceive their beverages in larger quanti-ties than that public desires – we believethis to be the actual fact in connectionwith these giant bottles – is one of thosetrade mysteries which perturb and exas-perate the manufacturer possessed by awisely selfish anxiety for his own inter-est. Of course, it must be recognised thatthere is a type of customer who is attract-ed by size – aye, by the size even whendivorced from quality. Avarice will neverbe eradicated from the human tempera-ment. We believe, however, that the bigbottle contains more than the customerordinarily wants, that to that extent it is awaste of that which should have a mone-tary value, and that even when it is notmore than the customer desires it is more

than he has a legitimate right to demandfor the money he has paid.

There is really thus no excuse for the‘giant’. He is out-of-date in an era of saga-cious trading. He is worse – he is the par-ent of a mischievous and libellousmisconception in regard to our trade, andin regard to the value and cost of produc-tion of our beverages.

Soldier and a missing horseBernard Foster, driver, Royal FieldArtillery, who belongs to Longton, wascharged with stealing a mare, valued at£20, the property of Messrs. Smith & Son,aerated water manufacturers ofTamworth, on 24th August. Mr. SydneyH. Smith explained that the accused wasformerly in their employ as a dray sales-man, and had charge of the mare. Onreturning from his round on 24th August,he took the mare out of the dray, andstarted to take it to a field. This was thelast they saw of the animal. A police-sergeant said that when he arrested theaccused he said he did not rememberanything about the alleged offence. Theaccused was committed for trial at theQuarter Sessions.

Deposit chargesA report on deposit charges on bottles andcases recently presented to the Council ofthe Brewers’ Society by its BrewingMaterials Committee will be of interest tomany soft drinks manufacturers.

The Committee had had before them asummary of the deposits now beingcharged throughout the country. TheCommittee had recommended three yearsago that members should standardisetheir charges at 3s on small and large bot-tles and 6s on flagons. There was nowalmost complete uniformity on small andlarge bottles, but in the case of flagons, anumber of members still charged 3s perdozen although the majority charged 6s.There was still a wide variation in thecharges on cases. Many members felt thatthere would be considerable advantagefrom an accounting point of view if thecharge were standardised at, say, 3s perdozen bottles of any size and 3s per caseof any size; others felt that there would beeven more advantage if deposit chargescould be abolished altogether. TheCommittee would continue to keep thematter under review, and if sufficient una-nimity of view could be achieved in thefuture further recommendations would bemade.

Automation in soft drink bottling‘The last word in automation and modernoperation in the franchised bottlingindustry’ is how Will Higgin, president ofthe Royal Crown Beverage Company, hasdescribed the Los Angeles plant. This ver-dict was given when a $1.2 million mod-ernisation programme was recentlybrought to a finish – as a result of whichthe bottling plant has increased capacityby 130%.

One unique feature of this 182,000square foot plant is a giant transportunloader which does the work of six forktrucks. This specially designed unit, alongwith a 1,000 foot conveyor system, haseliminated the need for fork lift trucks inplant operations. A closed-circuit televi-sion system permits careful monitoring of

Soft Drinks International – December 2014/January 2015 53EVEnTS

Events Diary25th – 26th Packaging InnovationsNECBirminghamUKwww.easyfairs.com

MARCHMARCH9th – 11th Sino-Pack & PackInnoChina Import & Export Fair ComplexGuangzhouChinawww.chinasinopack.com

22nd – 25th IFEExCeLLondonUKwww.ife.co.uk

24th – 25th Vitafoods South AmericaTransamerica Expo CenterSão PauloBrazilwww.vitafoodssouthamerica.com

24th – 27th Anuga FoodTecKöln MesseCologneGermanywww.anugafoodtec.com

APRILAPRIL23rd Innovation in Soft and Alcoholic DrinksCampden BRIChipping CapmdenUKwww.campdenbri.co.uk

27th – 29th ISBT BevtechHyatt Regency SavannahSavannahUSAwww.bevtech.org

MAYMAY5th – 7th Vitafoods EuropePalexpoGenevaSwitzerlandwww.vitafoods.eu.com

19th – 23rd Ipack IMAFieramilanoMilanItalywww.ipack-ima.it

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JANUARYJANUARY17th – 21st RHEXRimini FieraRiminiItalywww.rhex.it.

FEBRUARYFEBRUARY2nd – 4th The Packaging ConferenceThe RItz CarltonIAtlantaUSAwww.thepackagingconference.com

8th – 12th GulfoodDubai World Trade CentreDubaiUAEwww.gulfood.com

11th – 14th BiofachNuremberg MesseNurembergGermanywww.bifach.de

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8th Beverage Digest ‘Future Smarts’Crowne Plaza Times SquareNew YorkUSAww.beverage-digest.com

14th – 16th Dubai Drink Technology ExpoDubai World Trade CentreDubaiUAEwww.drinkexpo.ae

14th – 16th Global Water & Beverage CongressDubai World Trade CentreDubaiUAEwww.drinkexpo.ae

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Buyers’ Guide54 Soft Drinks International – December 2014/January 2015

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Buyers’ Guide56 Soft Drinks International – December 2014/January 2015

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