queensland museum/media/documents/qm... · the workshops rail museum again made its mark on the...

53
QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Upload: others

Post on 10-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

QUEENSLANDMUSEUM

ANNUAL REPORT 2010–11

Page 2: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural
Page 3: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

QUEENSLANDMUSEUM

ANNUAL REPORT 2010–11

Page 4: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

16 September 2011

The Honourable Rachel Nolan MP Minister for Finance, Natural Resources and The Arts GPO Box 611 BRISBANE QLD 4001

Dear Minister

I am pleased to present the Annual Report 2010–11 for the Board of the Queensland Museum.

I certify that this annual report complies with:

• theprescribedrequirementsoftheFinancial Accountability Act 2009 and the Financial and Performance Management Standard 2009, and

• thedetailedrequirementssetoutintheAnnual report requirements for Queensland Government agencies.

Achecklistoutliningtheannualreportingrequirementscanbeaccessedatwww.qm.qld.gov.au/About+Us/Corporate+information/Reports.

Yours sincerely,

TheHon.DrDavidHamillAM Chair Board of the Queensland Museum

Page 5: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

3 Vision

3 Mission

3 Values

5 Queensland Museum Profile

7 Board of the Queensland Museum

8 Chair’soverview

10 CEO’soverview

13 Highlightsandachievements

17 Background

17 Governmentobjectives

17 Objectandguidingprinciples

18 Strategic plan 2010–14

18 Operational plan 2010–11

19 Operatingenvironment

21 Outcomes

21 Community connections

39 Queensland Museum Collections and research

45 Sustainability

50 Performance measures and key results

56 Financial performance

56 Summary of financial performance

56 Budgetversusactualresults

58 Financial statements

81 Certification of the financial statements

82 Independent auditor’s report

84 Proposed forward operations

84 Strategic plan 2011–15

86 Operational plan 2011–12

88 Governance

88 Management and structure

95 Compliance

95 Human resources

96 Operations

97 Grants and consultancies

102 Overseastravel

104 Publications

112 Exhibitions and public programs

120 Sponsorship and donations

122 Glossary

122 Feedback form

Page 6: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

2 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Page 7: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

3QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

VISION

VALUES

MISSION

An accessible and valued museum of international standing exploring Queensland’s unique scientific, cultural and natural landscape.

To enrich the lives of people and their communities by fostering connections to Queensland’s cultural and natural heritage.

As one organisation we:

• CelebratetheState’sbiological,cultural and regional diversity

• Cherishcollections

• Embraceinnovationandcreativity

• Striveforexcellence

• Engagewithdiverseaudiences

• Fosteracultureoflifelonglearning

• Nurturepartnerships

• Valueteamworkandrespectindividual contribution.

< I Dig Dinos! Queensland Museum South Bank’s signature holiday program

Page 8: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

4 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Page 9: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

5QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Wecareformorethan1millionobjectsandspecimensintheStateCollectionvaluedatmorethan$387millionandalibraryheritagecollectionvaluedat$3.36million,numbersthat grow each year as we continue to tell the changing story ofQueensland,discovering,documentingandcelebratingourbiological,culturalandregionaldiversityandQueensland’splace in the world now and in the future.

On 20 January 2011, the Queensland Museum marked 149 years of collecting and interpreting Queensland’s history since its founding by the Queensland Philosophical Societyin1862.Ontheeveofits150thanniversaryin2012, the Queensland Museum through its dynamic network of public attractions, trusted scientific and cultural research,collections,andregionalandcommunityservices,continues to enrich the cultural, social and intellectual life of QueenslandersandvisitorstotheState.

Queensland Museum reaches far beyond the walls of its fivepublicmuseums,fosteringconnectionswithmorethan2.4 millionpeoplein2010–11throughamuseumvisit,atalkorworkshop,borrowingofaneducationalkitorobject,or payinga visitonline.

The Queensland Museum boasts internationally recognised researchers, experts in fields across broad areas of biodiversity,geosciences,culturesandhistories.

Our world-class research and collections come to life and resonatewiththepublicviadynamicandinnovativevisitorexperiences for young and old alike including workshops and talks, public programs and exhibitions that tour Australia.

Complemented by a successful publishing business that draws content from this rich body of research and home toa state-widemuseumloansserviceandvirtualmuseumonline, Queensland Museum continues to engage with diverseaudiences,ensuringobjects,specimensandtheirstories are widely accessible.

Ourregionalservicesprogram,includingtheMuseumResource Centre Network, continues to be at the forefront of successful professional and community support for the collections and museums sector.

TheQueenslandMuseumisacelebratedandvaluedculturaland scientific leader, growing with the community to foster a better understanding of our place in the world.

QUEENSLANDPROFILE

MUSEUM

TheQueenslandMuseumisakeepingplaceoftheState’snaturalandculturaltreasures,engaging communities and bringing people together through the rich connections and stories these treasures reveal.

< The Urab Dancers from Poruma Island performing at Queensland Museum South Bank as part of The Torres Strait Islands: A Celebration

Page 10: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

6 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

QueenslandMuseumSouthBank,BrisbaneCornerGreyandMelbourneStreets, SouthBrisbaneQld4101

Opened1986

Queensland Museum South Bank is located at the heart of Brisbane’sculturalprecinct.Themostvisitedmuseuminthenetwork,itconnectsvisitorstoQueensland,itspeopleandtheir stories, shaping our time and place now and into the future. The Sciencentre occupies an entire floor dedicated to providingahands-onscienceexperience.Dandiiri Maiwar, the Museum’s Aboriginal and Torres Strait Islander Centre andtheInquiryCentrearealsohousedhere.Fromdinosaurstodungbeetles,Queensland’svastscientificknowledge andcultural heritage is well represented.

Museum of Tropical Queensland, Townsville70–102FlindersStreet,TownsvilleQld4810

Opened1987

The Museum of Tropical Queensland explores the natural and cultural heritage of the State’s northern region including the Great Barrier Reef, both its natural wonders and the stories of the shipwrecks below, and an enchanted rainforest. It houses the internationally recognised ‘Worldwide Acropora database’ researchcollection ofover15,000specimensof staghorncorals from around the world. It’s also renowned for its high qualitypublicprogramscelebratinginsectsanddinosaurs.

TheWorkshopsRailMuseum,IpswichNorthStreet,NorthIpswichQld 4305

Opened2002

A Queensland and Australian Tourism Award winner, The Workshops Rail Museum is big loud fun at the birthplace ofrailinQueensland—aninteractiveauthenticheritageand cultural experience. Hands-on exhibits, multi-media encounters and colourful stories coupled with huge steam locomotives,massiveindustrialmachineryandover140yearsofhistorymakeforavisitorexperiencesecondtononewithuniquesights,soundsandsmells.

Cobb+CoMuseum,Toowoomba27LindsayStreet,ToowoombaQld4350

Opened1987

Cobb+CoMuseumhousestheNationalCarriageCollectionofmorethan50horsedrawnvehiclesandalsotellsthestoryoftheToowoombaregion.TheredevelopmentofCobb+CoMuseum this year has seen this community hub almost double in size to create an international heritage trade training centre, new exhibition spaces, an authentic Handmade in Country retail experience, and new education and experiential tourismactivities.

Lands,MappingandSurveyingMuseum,Woolloongabba,BrisbaneCornerMainandVultureStreets,Woolloongabba Qld 4102

Opened1982

ThisjointinitiativeoftheDepartmentofEnvironmentandResource Management and the Queensland Museum collectsandinterpretssignificantaspectsofthesurveyingand mapping of Queensland. Staffed by one curator and severalvolunteers,theMuseumprovidesspecialistadvicemainly to agencies and professionals on land tenure. A virtualmuseumprovidesonlineaccesstoinformationabouthistorical artefacts and records.

Queensland Museum Hendra Annexe, BrisbaneGerlerRoad,HendraQld4011

Opened2002

The Queensland Museum’s offsite research, loans distribution andcollectionstoragefacilityhousesthevastgeosciencescollection, including dinosaur and megafauna fossils, as well asotherlargecollectionobjects.ThefacilityalsohousestheQueenslandMuseumLoansservicethatschoolsandothereducationalinstitutionsaccesstoborrowmuseumobjectsand learning kits to bring classroom learning to life.

(l-r)QueenslandMuseumSouthBank,MuseumofTropicalQueensland,TheWorkshopsRailMuseum,Cobb+CoMuseum

Page 11: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

7QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

< The Enchanted Rainforest exhibition at the Museum of Tropical Queensland inspires wonder

TheQueenslandMuseumisgovernedbytheBoardoftheQueensland Museum (Board).

The Board is a statutory body. Its existence, functions and powers are set out in the Queensland Museum Act 1970.

The Board’s functions include:

(a) the control and management of the Queensland Museum and of all natural history, historical and technological collections, and other chattels and property contained therein;

(b) the maintenance and administration of the Queensland Museuminsuchmanneraswilleffectivelyministertothe needs and demands of the community in any or all branches of the natural sciences, applied sciences, technologyandhistory,associatedwiththedevelopmentof the Queensland Museum as a museum for science, theenvironmentandhumanachievement,andtothisend shall undertake:

(i) the storage of suitable items pertaining to the study of natural sciences, applied sciences, technology and history, and exhibits and other personal property;

(ii) carrying out or promoting scientific and historical research;

(iii) theprovisionofeducationalfacilitiesthroughthedisplay of selected items, lectures, films, broadcasts, telecasts, publications and other means; and

(iv) theoperationofworkshopsforthemaintenanceandrepair of exhibits and other things; and

(c) the control and management of all lands and premises vestedinorplacedunderthecontroloftheBoard.

For performing its functions, the Board has all the powers of anindividualandmay,forexample,enterintoarrangements,agreements,contractsanddeeds;acquire,hold,dealwithand dispose of property; engage consultants; appoint agents andattorneys;charge,andfixterms,forgoods,services,facilities and information supplied by it; and do anything else necessary or desirable to be done in performing its functions.

BOARDQUEENSLAND

MUSEUMOF THE

Page 12: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

8 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

CHAIR’SOVERVIEW

AsweapproachQueenslandMuseum’s150thanniversaryin 2012, it should not be surprising that 2010–11 has beenayearinwhichwehavelookedatwherewehavebeen,andmoreimportantly,developedstrategiestotakeus to where we want to be in the future.

Arevitalisedandsharedvisionwasdevelopedinconsultation with the community, key stakeholders and our staff, heralding new and dynamic ways of working.

The Queensland Museum will continue to do what it does best, connecting with Queenslanders by inspiring generationstodiscover,celebrateandvalueourdistinctivenaturalandculturalenvironment—abeaconforsharedcommunity identity and understanding.

Howeverwithagreaterentrepreneurialfocusandthrough thecreationofnewandcompellingvisitorexperiences,inpartnershipwithdiversecommunitiesacross the State and beyond, Queensland Museum will shine a brighter light on Queensland stories.

OurfivemuseumsareopeninguptheState’senviablecollections and sharing our world-class research in differentways,inordertoprovideopportunitiesforpeopletoengagewithusonmanylevels.

For example, following the Brisbane floods in January, Queensland Museum South Bank, also impacted by the risingwaters,providedawelcomesanctuaryforthelocalcommunity to tell their personal stories. The donation of floodrelatedobjectshasseenindividualsandtheMuseumworkingtogethertopreserveourcollectivememoryofthissignificantevent.

TheStateGovernment’sannouncementof$12.5millionincapitalfundingandanadditional$5.5milliontowardsexhibitionrenewalandbusinessimprovementmarksthestartof a new era for Queensland Museum South Bank as we revitaliseoneofBrisbane’smuch-lovedcommunityspaces.

TheSciencentre,throughtravellingexhibitions,ScienceShowsandinteractivedisplaysattracted146,939people,continuingtoinspireyoungmindsandprovideavaluedtoolfor science education.

The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural Tourism category at the 2010 Australian and Queensland Tourism Awards.

In September, we celebrated the much-awaited opening of the$8millionredevelopmentofCobb+CoMuseum.Sinceopening, its success can be seen in a 47% increase in onsite visitors,whilerevenuefromadmissions,theshopandthecaféincreasedby62%onthepreviousyear.

ItisalsowithgreatpridethattheMuseumisinvestinginthefutureofheritagetradesatCobb+Coinwhatistheonly facility if its kind in the world. It is here, at the National Carriage Factory, that we are responding to the international skills shortage through workshops and training to maintain andpreserveimportantheritageproductsandservices.

Therevitalisationofthisvaluedcommunityhubanditsenhanced international profile as a leader in heritage trades trainingwouldnothavebeenpossiblewithoutthegeneroussupportoftheStateGovernmentandsignificantlocalinvestment.IwouldliketotakethisopportunitytothanktheNational Carriage Factory Committee chaired by Mrs Mary Wagnerfortheireffortsinrealisingmorethan$1.8millioninlocalsupportforthisproject.

Page 13: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

9QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

On behalf of the Board I would also like to acknowledge the generoussupportofourlocalgovernmentpartners.TheTownsville,Burdekin,ChartersTowersandHinchinbrookCouncilshavesupportedtheMuseumofTropicalQueensland’scommunitypassinitiativetoensureNorthQueenslanders can benefit from free entry. Similarly, the Toowoomba Regional Council continues to support the free programforlocalresidentstovisittheCobb+CoMuseum.

The Museum continued to maintain strong community relationshipsthroughourfourmuseumadvisorycommittees,the Queensland Museum Aboriginal and Torres Strait Islander ConsultativeCommitteeandtheChildrenandYoungPersonsWorking Party. I thank all the members for their dedicated supportandvaluedinputthroughouttheyear.

TheQueenslandMuseumFoundationhasagainenjoyedsuccess in securing much-needed financial support to help the Museum share its collection and research with the public.TheFoundation’sinspiringindividualgivingcampaign— Become a part of Queensland’s DNA — has not only highlighted many of the remarkable stories behind our State CollectionitemsbutalsothegreatvalueQueenslandersplaceon the Queensland Museum as they flock to support the campaign. Special thanks must go to the Foundation’s Chair, DavidLiddyandallTrusteesfortheirgreatcommitmenttofurthering the aims of the Queensland Museum.

On behalf of my fellow Board members, I would like to take this opportunity to thank my predecessor as Chair of the Board, Emeritus Professor Peter Swannell AM for his contribution to the Queensland Museum. Peter’s commitment tothenewvision,hispassionforthefutureoftheMuseumand the strong relationship he forged with the CEO and staff saw a solid foundation laid for the important phase of revitalisationanddevelopmentthatwehaveembraced.

During 2010 –11, the Queensland Museum connected withmorethan2.4millionpeoplethroughvisitstoourfive museums,hands-onloankitssentthroughouttheState,ourvirtualmuseumonlineandthroughourbest-selling publications, including a new suite of early childhood publications.

We are determined to strengthen this bond as we look to new ways to enable communities to access our collection. As wemoveintooursesquicentenaryyearandbeyond,wesee a future of infinite possibilities, of memories old and new, compelling experiences and opportunities to share stories and engage with others that will continue to inspire people to connect with the Queensland Museum.

TheHon.DrDavidHamillAM

HeritagetradescometolifeatCobb+CoMuseum

Page 14: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

10 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

CEO’S

For almost 150 years, Queensland Museum has told the changingstoryofQueensland.Throughcommunityvoices,collectionsandresearchwehavecreatedexperiencesthathighlightouruniqueplaceintheworld.

Queensland Museum’s commitment to community and its strongfocusonrichvisitorexperiencesthatengagewithaudiences has seen Queensland Museum mark a four year recordof857,642physicalvisitorstoourmuseumsacrossthe State.

This is an extraordinary result considering the effect of natural disasters in early 2011, with museums closed and programmingandvisitationimpactedbythefloodsandcyclonethatwreakedhavocontheState.Althoughourothermuseumswereabletobouncebackquickly,QueenslandMuseumSouthBank,ourmostvisitedsite,wasclosedforfiveweeks.

Inspiteofsuchupheaval,thesuccessofQueenslandMuseumSouthBankinBrisbane,Cobb+CoMuseuminToowoomba, The Workshops Rail Museum in Ipswich, theMuseumofTropicalQueenslandinTownsvilleandtheLands, MappingandSurveyingMuseuminBrisbane,showsthat Queensland Museum continues to play an important role in the hearts and minds of Queenslanders. During 2010–11 the Queensland Museum through its museums, website and outreach programs connected with more than 2.4 million people.

This year has been one of reflection and renewal — an opportunityontheeveofour150thcelebrationin2012,to listen to community and build enduring connections as we enter an exciting period of significant growth for the Queensland Museum.

TheStateGovernmentcommitmentof$12.5millioncapital funding for building works at Queensland Museum SouthBankwillassisttheimprovementofvisitorexperience and commercial opportunities within the current infrastructure.Anadditional$5.5millioncommittedtoexhibition renewal heralds an opportunity to engage with Queensland communities to present their stories in new and dynamic ways.

Aprogramofaudienceevaluation,conductedacrossthenetworkduringtheyear,willbetterinformourvisitorexperiences and build on the Queensland Museum’s ability to engage with communities.

More than 50 new exhibitions and displays were showcased throughout the network, a highlight in Brisbane being Awakening: Stories from the Torres Strait Islands. Part of The Torres Strait Islands: A Celebration, produced in collaboration with our cultural precinct partners, the programming also featuredavibrantseriesofpublicprogramsattractingmorethan 13,660 participants.

QueenslandMuseumcontinuestoprovidevaluableinterpretationofourState’suniqueculturalandnaturalheritage through field work and associated research on significant world issues such as climate change.

OVERVIEW

Page 15: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

11QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Our collections tell the story of Queensland, a tangible link betweenpastandfutureinanincreasinglyvirtualworld.

In order to ensure their future safety, the Museum continued workona$2.1millionupgradeofstoragemethods,systemsand facilities, now completed. This has resulted in a 28% increase in storage space and saw more than 2,823,840 objectsandspecimensrehoused.

Manyoftheseobjectsarebeingsharedwiththepublicthrough our website and key collaborations with other partnersincludingtheAtlasofLivingAustralia.QueenslandMuseum has made a significant contribution to this world-firstinteractiveonlineencyclopaediaofbiodiversitythatusesthe latest technology to pull together information held in biological collections around Australia.

Sharingstoriesthroughimagesandobjects,co-creatingexperiences and making memories has always been part of the human experience.

Ontheeveofour150thcelebrationstheQueenslandMuseum can not only look back on a proud history of engaging people — facilitating dynamic connections, forums and experiences but with a sense of anticipation, look to the futureandanexcitingphaseofdevelopment,regenerationand connection with community to take us into the next 150 years.

Dr Ian Galloway

Oneofourmanyvibrantanddynamicvisitorexperiences—liveperformancesby the Urab Dancers from Poruma Island

Page 16: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

12 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Page 17: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

13QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

COMMUNITY CONNECTION• QueenslandMuseumrecordedafouryearrecordof857,642physicalvisitorsacrossthenetwork.

• TheMuseumofTropicalQueenslandrecordeditsbiggest year on record, since opening in 1987, attracting 99,101visitors.

• Cobb+CoMuseumexperienceda47%increaseinonsitevisitorsandrevenuefromadmissions,theshopandcaféincreasedby62%onthepreviousyear.

• The Annual Workers Reunion & Ipswich Family Open Day at The Workshops Rail Museum recorded a 25% increase invisitation.

• TheMuseumofTropicalQueensland’sholidayprogram Dino Discoveries saw a 44% increase and the Shipwrecked program an 11% increase.

• TheMuseumofTropicalQueenslandcommemorated100 years since the SS Yongala was wrecked in waters southofTownsvilleduringacyclonewithapubliclectureand display.

• QueenslandMuseumSouthBankjoinedwithculturalprecinct partners to present The Torres Strait Islands: A Celebration featuring the exhibition Awakening: Stories from the Torres Strait Islands,aswellasavibrantseriesofpublic programs featuring the Urab Dancers from Poruma Island,attracting13,665participantstoindividualpublicprogramactivities.

• QueenslandMuseumSouthBank’sNationalScienceWeekcelebrationsincluded35eventswithanestimated5,412participants, representing a 39% increase in participants comparedto2009.Afurther4,320visitorsattendedtheSciencentre during National Science Week for total science participationof9,642visitors.

• CulturesandHistoriesstaffreactedtothesignificantfloodeventinJanuarydevelopingtheBrisbane Floods 2011 display at Queensland Museum South Bank, as well as puttingoutacallforobjectsthatreflectapersonalstoryor memory.

• Cobb+CoMuseumhosted31hands-onheritagetradesworkshops attracting 156 participants.

• TheHandMadeinCountryprogramwasinitiatedtoassistindevelopingaregionalcreativeindustrybasedon safeguarding heritage trades. Funded by Tourism Queensland, Hand Made in Country is working with local artisans to assist with distribution outlets and marketing strategies for their products.

• AnewconstructionthemedvisitorexperienceatThe Workshops Rail Museum, Build it!, explored the ins and outs of building trains.

• TheWorkshopsRailMuseum,inpartnershipwithMattel,Fisher-PriceandHaven/HITLicensing,madeasuccessful Guinness World Record attempt to build the longest toy track.

• TheWorkshopsRailMuseumfavourite,Day out with Thomas 2011andencoreeventinAprilduetofloodclosure,attracted41,011visitors.

• The Wild Guide to Moreton Bay (2nd edition), a completely revised,updatedandrewrittenpopularfieldguidetotheuniquefaunaandfloraandhabitatsofMoretonBayandsurrounds was published.

• TheBackyard Explorerprojectwaslaunched,takingtaxonomy into the regions and engaging with communities and schools in regional Queensland to raise awareness of local wildlife and training them to watch and record wildlife, as ‘Citizen Scientists’.

• TheAtlas of Living AustraliaprojectwaslaunchedinQueensland, followed by a symposium for user-groups and interested public to introduce this new eResearch tool and encourage research and general community participation todocument,describeandprovidevirtualaccesstoAustralia’snationallydistributedbiodiversitycollections.

• TheWild BackyardsonlineprojectinpartnershipwithQuestNewspapersandtheAtlasofLivingAustraliawas launched,providingaccessto‘CitizenScientists’in the South-east Queensland region, to record and send inobservationsofwildlifeintheirbackyardsandlocal communities.

HIGHLIGHTSACHIEVEMENTS

AND

< Upcloseandpersonalwithoneofthelivestickinsects on show at the Museum of Tropical Queensland’s Creepy Crawlies Alive holiday program

Page 18: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

14 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

• TheSirSamuelGriffithcollectionofgarments,arguablyone of the most significant textile collections in Australia washandedovertotheQueenslandMuseumbytheQueensland Women’s Historical Association.

• Arare1930’sboomerangbyrenownedQueenslandartisan Andrew Jack O’Chin that pays homage to O’Chin’s Cherbourg contemporaries and great Queensland athletes FrankFisherandEddieGilbertwasacquired.

• Arare‘A.Siebe’heritagedivinghelmetmanufacturedinthe1840’s,believedtobeoneoftheearliestexamplesofstandarddivingdresshelmets,wasdonatedbyprivatecollectors Greg and Helen Langley of Hobart.

• FollowingtheinauguralArtisans’ChallengeatCobb+Co MuseumtheQueenslandMuseumacquiredKim Walmsely’s sculpture ‘Gather’, a coolamon made from220 metresofcopperwirewithinterwovenbeadssymbolising berries.

• Itemsthattellthestoriesofthe2011floodsinQueenslandwere donated. They included the uniform of Emergency Management Queensland Helicopter Rescue pilot Mark Kempton who, with his team, rescued 28 people from Grantham floodwaters.

Research• TherevisededitionofCobb & Co. Coaching in Queensland

was published to coincide with the opening of the Cobb+CoMuseumredevelopment.

• Australian Land Snails Volume 1: a field guide to eastern Australian species, a collaboration between the Queensland Museum, Australian Museum and Bioculture Press Mauritius was published, describing and illustrating 794 species in 294 genera, of which 308 species and 70 genera are new to science.

• Forthefirsttime,aseriesofearlychildhoodlearningbooksfeaturingQueenslandMuseumcollectionobjectswerepublished, selling more than 2,200 copies since December 2010. The books are supported by on-line learning resources and are also being trialled as middle school resources for ‘English as a Second Language’ students.

• TheReminiscence Loans Program held at nursing homes reached 1,010 participants.

Collections• 16,402physicalitemswereaddedtotheStateCollection.

• 8,083digitalimageswereaddedtothecollection.

• FinalexpeditionsoftheAustraliannodeoftheinternationalCensusofMarineLife’sCReefsexpeditions,surveyingcoral reefs in Queensland and Western Australia were completed,withthediscoveryofmorethan300previouslyunrecorded species of octocorals, isopod crustaceans, lace corals and parasitic worms and protozoans infecting fishes.Thecompletionofthisprojectculminatedinaphotographic exhibition of images documenting the three years of collecting.

• A1.2kgpieceofthe“Cunnamulla”meteoritewasdonatedcourtesy of the owner. The meteorite is an H class chondrite; a stony meteorite. The original mass of the specimen was 27.6kg, making it the second largest stony meteoriterecoveredinQueensland.

• TheformerUniversityofQueenslandinsectcollectionwasdonated and amalgamated with the Queensland Museum Entomology Collection. This addition of approximately 1.5 million specimens doubles the size of the existing entomology holdings, with a mostly complementary collection such as parasitic, pollinator insects and mites of economic importance.

Queensland Museum CEO, Dr Ian Galloway and Queensland Premier the Hon.AnnaBlighMPreceiveagenerousdonationoffloodrelatedobjectsfrom Emergency Management Queensland Helicopter Rescue, Senior Pilot, Mark Kempton

Photography of an Egg-shell Shrimp (Periclimenes brevicarpalis) displayed as part of the Undersea exhibition at Queensland Museum South Bank

Page 19: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

15QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

• QueenslandMuseumresearchersdiscoveredanewrainforestcarabidbeetlelivinginfourdifferentcavesintheMtEtnaCaves—anareacontainingadiversebutnowextinct rainforest fauna from some 250,000 years ago —with DNA analysis showing the new beetle to be genetically distinct from the normal rainforest beetles, and therefore clearlya‘livingfossil’.

• QueenslandMuseumwasawardedfivenewexternalgrants and contracts from the Australian Biological Research Study (ABRS) National Taxonomic Research GrantschemeandAustralianNationalSpeciesListproject,taking the number of ongoing ABRS grants awarded between 2009 and 2011 to 27.

• ResearchinvestigatingtheAboriginalresponsetoElNinoduring the mid to late Holocene continued.

Infrastructure• TheCobb+CoMuseumredevelopment,fundedthroughtheStateGovernmentandtheNationalCarriageFactoryCampaign, opened on 4 September 2010 doubling the sizeofthefacilityandfeaturingacompleterevisionofallpermanent exhibitions, a purpose-built, open plan factory for Queensland’s first nationally accredited heritage trades training facility, new exhibition spaces, an in-house line ofqualityhand-craftedproductsforsale,andfacilitiesforcommunity use.

• TheNorthIpswichRailyardsMasterplandevelopedin partnership with the Queensland Museum, Ipswich City Council, Queensland Rail and Brisbane Marketing was completed.

• StateGovernmentfundingof$12.5millionwasprovidedto undertake building works at Queensland Museum South Banktoaddresscomplianceandassisttheimprovementofvisitorexperienceswithinthecurrentinfrastructure.

• Geologicaltypespecimens,dryvertebrateandinvertebratesspecimensandtheentireinsectcollectionwere rehoused in new purpose built cabinets that are air-tight and better protect specimens.

• TherefurbishmentoftheGeoscienceslaboratoriesat Hendra was completed returning the site to a fully functional fossil and mineral preparation, curation and modelling laboratory.

• Cobb+CoMuseumandQueenslandMuseumSouthBankrecoveredfromflooddamage.

Awards• TheWorkshopsRailMuseumwasnamedwinnerof

the Heritage and Cultural Tourism category at the 2010 Australian and Queensland Tourism Awards

• TheMuseumofTropicalQueenslandclaimedthe2010 North Queensland Tourism Award for Heritage and Cultural Tourism.

• ThenewCobb+CoMuseumredevelopmentwasawarded the FDG Stanley Award for Public Architecture, for its outstanding design at the 2011 Queensland Architecture Awards.

• BiodiversityandGeosciencesstaffwereawardedthestaffexcellence award for among many other things, winning morethan23nationalcompetitiveresearchgrantsandcontracts from the Australian Biological Resources Study morethananyotherinstitutioninAustraliaanddelivering182projectstocompletionoverthepast7yearsthatcontributeddirectlytotheQueensland“Q2”ambitionof‘Green’throughtheenvironmentallysustainableQueensland priorities.

• Queensland’sfirstChiefScientist,ProfessorPeterAndrewsAO and Australia’s foremost expert on land snails, Dr John Stanisicreceivedthe2011QueenslandMuseumMedal.

TheredevelopedCobb+CoMuseum EnjoyingtheQueenslandMuseumMedaleventare(l-r):QueenslandMuseumFoundationChairMrDavidLiddy,QueenslandMuseummedallist2011ProfessorPeterAndrewsAO,GovernorofQueenslandHerExcellencyMs Penelope Wensley AO, Queensland Museum medallist 2011 Dr John Stanisic,BoardoftheQueenslandMuseumChair,TheHonDrDavidHamillAM and Queensland Museum CEO Dr Ian Galloway.

Page 20: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

16 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Page 21: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

17QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

BACKGROUND

GOVERNMENT OBJECTIVESTowardQ2:Tomorrow’sQueensland

Queensland Museum plays an important role in contributing totheGovernment’sobjectivesparticularlytheambitionstohaveastrong,green,smartandfairstate.

StrongQueenslandMuseumhasaproudtraditionofinvestinginresearchwithplanstocontinueworkinbiodiversity,geosciences and cultural history.

GreenThrough its role as a science communicator, Queensland Museum is building knowledge and understanding in our communities regarding issues relating to sustainability and climate change.

SmartAsalifelonglearningproviderQueenslandMuseumwillcontinuetodevelopcontentrichtrainingopportunitiesfor Queenslanders.

FairVolunteersplayavitalcommunityengagementroleforQueensland Museum.

OBJECT AND GUIDING PRINCIPLESInperformingitsfunctions,theBoardmusthaveregardtotheobjectof,andguidingprinciplesfor,theAct.Theobjectofthe Act is to contribute to the cultural, social and intellectual developmentofallQueenslanders.Theguidingprinciplesbehindachievementofthisobjectare:

(a) leadershipandexcellenceshouldbeprovidedinthepreservation,researchandcommunicationofQueensland’s cultural and natural heritage;

(b) thereshouldberesponsivenesstotheneedsofcommunities in regional and outer metropolitan areas;

(c) respect for Aboriginal and Torres Strait Islander cultures should be affirmed;

(d) children and young people should be supported in their appreciation of Queensland’s cultural and natural heritage;

(e) diverseaudiencesshouldbedeveloped;

(f) capabilities for lifelong learning about Queensland’s culturalandnaturalheritageshouldbedeveloped;

(g) opportunitiesshouldbedevelopedforinternationalcollaboration and for cultural exports, especially to the Asia-Pacific region; and

(h) contentrelevanttoQueenslandshouldbepromotedand presented.

< Leadlighting artisan Lyn Swan conducts regularworkshopsatCobb+CoMuseum

Page 22: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

18 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

STRATEGIC PLAN 2010–14The Queensland Museum’s Strategic Plan 2010–14 set out thefollowingstrategicobjectives:

Communityconnections People and their communities connected to Queensland’s cultural and natural heritage.

Queensland Museum collections and research a) Queensland Museum collections and knowledge base

developed,preservedandaccessed.

b)Highqualityoriginalresearchfocussedonobjects,specimensandotherevidence.

Sustainability Strategicprioritiesdeliveredthroughthegrowthand maintenance of a sustainable organisation.

OPERATIONAL PLAN 2010–11The Queensland Museum’s Operational Plan 2010–11 is based on its Strategic Plan 2010–14 and further detail is providedthroughouttheAnnualReport.

The operational plan was not modified during the year. Neither the Premier and then Minister for the Arts nor the Minister for Finance, Natural Resources and The Arts gaveanydirectionstotheBoardduringorrelatingtothefinancial year.

STRATEGIC THEMESWithanoverarchingthemeofDistinctivelyQueensland,thepublicprogram,researchandcollectiondevelopmentactivitiesoftheQueenslandMuseumarestrategicallydirected by the following themes:

AncientEcosystemsExploring,discoveringanddocumentingAustralia’suniquegeological and biological record which underpins the knowledgeandcustodianshipofQueensland’senvironments.

ConnectingQueensland:ReachingtheWorldThe connections and exchanges that sustain Queensland’s place in the world.

Customs,CulturesandCountryAboriginal, Torres Strait and Pacific Islander experiences, perspectivesandcultures.

QueenslandStoriesThepeople,places,culturesandeventsthatmakeQueenslanddistinctive.

ScienceandTechnologyinSocietyHeritage trades, technology and the role of science in people’slives.

SustainableQueenslandDocumenting,conservingandappreciatingQueensland’suniquebiodiversity.

Page 23: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

19QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

OPERATING ENVIRONMENT

StrategicchallengesThefollowingchallengeshavebeenidentifiedfortheQueensland Museum network.

• Provisionofandaccesstostatewidemuseumservices tomeetgrowingcommunityexpectations.

• Capacitytosupportlargescaleexhibitionsandpublic programs.

• Developmentofadequatehumanandfinancialresourcing.

The Queensland Museum will manage these risks through:

• innovationinservicedeliverystrategies;

• thegrowthofstrategicpartnershipsandthedevelopmentofin-houseexhibitions;and

• thedevelopmentofalternativerevenuesourcingstrategies.

TheQueenslandMuseumhasanactiveriskmanagementplan in place.

Naturaldisasterimpact In early 2011 the Queensland Museum was impacted by floods in Toowoomba, Ipswich and Brisbane and Cyclone YasiinTownsville.

Museums were closed:

• Cobb+CoMuseum—10 –16January2011

• TheWorkshopsRailMuseum—11–16January2011

• MuseumofTropicalQueensland—2–5February2011

• QueenslandMuseumSouthBank—11Januaryto19 February 2011.

Although flood waters did not enter the North Ipswich Railyards/WorkshopsRailMuseumsite,andtheMuseumsustained no physical damage, closure was necessary due to local area flooding.

TheseverestormthathitToowoombaon10JanuarycausedwaterdamagetotheCobb+CoMuseum’scafé,bookshop,National Carriage Factoryandserverroom.

Queensland Museum South Bank’s ENERGEX Playasaurus Place,Level0facilitiesandstorageareaswerefloodedwithdamagetoequipment,criticalinfrastructureandserviceswithin the Queensland Cultural Centre precinct.

TheonlyMuseumobjectimpactedbythefloodswastheWorld War I German tank Mephisto, based at Queensland MuseumSouthBank.At28tonnesitcouldn’tbemovedandsustainedveryminorflooding.Assoonaswaterssubsided,Australia’stopmetalconservatorstabilisedthetank.

Queensland Museum South Bank had limited staffing on site from 12 January to 19 February for disaster and business recoverypurposesonly.

Visitation across all museums was significantly affected with eventssuchasI Dig Dinos (Queensland Museum South Bank) and Day out with Thomas (The Workshops Rail Museum) rescheduled for the Easter holidays.

QueenslandMuseumSouthBankvisitornumbersweredown69,524 on the same period in 2010.

The financial impact of the flood and cyclone is estimated at $886,218.

Business interruption and loss claims resulting from natural disastereventswerelodgedwiththeBoard’sinsurers,theQueenslandGovernmentInsuranceFundandtheNationalDisasterReliefandRecoveryArrangementsprogram.Conditionalsettlementwasreceivedfrombothpartiesbutissubjecttodetailedclaimsassessmentduring2011–12.

Queensland Museum South Bank during the January floods in Brisbane

< Science in action — inspiring young minds at Queensland Museum South Bank

Page 24: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

20 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Page 25: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

21QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.1Developandimplementacommunityengagementstrategy based on audience research.

STRATEGIES OUTCOMES

Targeted audience research including the outcomes of the Contingent Valuation Studyconductedtoimproveengagement with people and their communities.

• 96%audiencesatisfactionwithcollection-baseddisplaysandactivitiesinpublicgallerieswasachieved.

• A12monthvisitorstudywasconductedatQueenslandMuseumSouthBank,TheWorkshopsRailMuseum,Cobb+CoMuseumandtheMuseumofTropicalQueenslandtoincreasetheunderstandingofvisitordemographic,lifestyleandpsychographicinformation,visitingbehavioursandoverallratingstoinformandenhancevisitorexperience.

Community engagement strategy implemented based on identifying priority communities.

• TheQueenslandMuseumCommunityEngagementPolicyFrameworkwasdevelopedandimplementationcommencedwithaCommunityEngagementAction Plan (CEAP).

• TheCEAPfocusedonusingarangeofprojectsascasestudiestoultimatelyfacilitatethedevelopmentofacultureofengagingprioritycommunitiesinmuseumendeavours.

• TheCEAPincludestrainingandskillsdevelopmentforstaffinvolvedintheseprojects andthedevelopmentofanevaluationtoolforcommunityengagement.

Queensland Museum engagement with Queensland communities enhanced.

• Allvisitorexperiencesandprogrammingisinformedthroughcommunityengagement. Some highlights included:

• Queensland Museum South Bank’s Awakening: Stories from the Torres Strait Islands exhibition and associated Kids Meet Up! Island Style program developedthroughextensiveengagementandcollaborationwiththeTorresStrait Islander community

• launch of the Backyard Explorerproject,takingtaxonomyintotheregions,engaging with communities and schools in regional Queensland to raise awareness of the wildlife in their local regions, training more than 671 people to watch and record wildlife

• increased attendance at The Workshops Rail Museum’s Annual Workers Reunion by 25%

• extension of The Workshops Rail Museum’s engagement with the model railwaycommunitybyhostingtheTenthAustralianNarrowGaugeConvention

• attherequestofQuandamookaElders,theQueenslandMuseumcoordinationof repatriation of the remains of 15 Aboriginal people to Quandamooka with the NationalMuseumofAustralia,theDepartmentofEnvironmentandResourceManagement,theUniversityofQueenslandandtheFederalGovernment’sDepartmentofFamilies,Housing,CommunityServicesandIndigenousAffairs

• the co-creation of the new Binangar Aboriginal CentreatCobb+CoMuseumwith members of the local Aboriginal community

• the continuation of palaeontology research in partnership with the Outback Gondwana Foundation, the Australian Age of Dinosaurs and other regional partners

1. COMMUNITY CONNECTIONS

People and their communities connected to Queensland’s cultural and natural heritage

< TraditionalweavingclasseswereconductedduringtheKids Meet Up!eventatQueenslandMuseumSouthBank

Page 26: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

22 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.2Maintainasustainablenetworkofmuseumsthatoperateascommunityhubs.

STRATEGIES OUTCOMES

ContinueddevelopmentofplanstoaddressthefuturerequirementsforQMSB and the QM network.

• The$12.5millioncapitalfundingcommittedbytheStateGovernmentforQueensland Museum South Bank building works has progressed a plan to addressbuildingcomplianceandassisttheimprovementofthevisitorexperienceand commercial opportunities within the current infrastructure.

• Afurther$5.5millioninStateGovernmentinvestmentovertwoyearshasbeencommittedtowardsexhibitionrenewal,enliveningofQueenslandMuseumSouthBank,andimprovementofcommercialperformanceacrossallQueenslandMuseum campuses.

• QueenslandMuseumhascommitted$5milliontofurthersupportthisrenewal.

• ThemasterplanfortheNorthIpswichRailyardswasdevelopedinconjunctionwith Queensland Rail, Ipswich City Council and Brisbane Marketing.

1.1Developandimplementacommunityengagementstrategy based on audience researchcont.

STRATEGIES OUTCOMES

Queensland Museum engagement with Queensland communities enhanced cont.

• thecontinuationofamajorprojectwithBMC(BHPMitsuiCoal)SouthWalkerCreekMinetodeveloparegionallybasedcollectionofmegafaunafossils,andenhance Queensland Museum research into megafauna

• theMuseumofTropicalQueenslandworkingwithfourethniccommunitygroupsinNorthQueensland—Italian,Filipino,SudaneseandSomaliantodevelopfourindividualmuralsthatrepresenttheircommunity’suniqueidentity.

Page 27: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

23QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

A re-developed, engaging and sustainable Cobb+Co MuseumThe$8millionredevelopmentofCobb+Co Museumopenedtothepublic on4September2010.

DuringtheyearCobb+Coexperienceda47%increaseinonsitevisitorsandrevenuefromadmissions,theshopandcaféincreasedby62%onthepreviousyear.

ThedevelopmentdoubledthesizeofCobb+CoandsawacompleterevisionofallpermanentexhibitionsincludingtheNational Carriage Gallery, Binangar and the Toowoomba Gallery as well as featuring a purpose-built, open plan factory for Queensland’s first nationally accredited heritage trades training facility, new exhibition spaces, an in-house lineofqualityhand-craftedproductsforsale,andfacilitiesforcommunityuseincludingavolunteerworkshopforretired tradespeopletointeractwithvisitorsandmentoryoung trainees.

The building was awarded the FDG Stanley Award for Public Architecture, for its outstanding design at the 2011 Queensland Architecture Awards.

The facility was built with sustainable features including:

•watertanksintheceilingofThe Factorytoprovideadditional thermal mass to reduce the need for air conditioning and collect water for use in the toilets and cleaning out plant rooms

•solarpanelsgeneratingpowerandsavingtheequivalent 12.8tonsofgreenhousegasesannually

•daylightsensingcontrolforexteriorlightingensuringexterior lighting is not turned on during daylight hours

•anoriginal1950sDunlitewindturbinetogeneratepower andsavingtheequivalentof38.5kgofgreenhouse gas annually

•twolargediameterceilingfansinThe Factory for summerairmovementandre-circulationofwarmerair in winter at minimal energy input.

With enhanced facilities, the Museum hosted 31 hands-on heritage trades workshops attracting 156 participants. Workshopandparticipantnumbersweredownwithfiveworkshops postponed due to flood damage.

TheintroductionoftwomajorholidayprogramsA Bug’s World and Unearthedincreasedvisitorparticipation by 274%.

The Little Cobbers early childhood program increased from two sessions to four sessions per month with an overall increaseof217%invisitorparticipation.

Deliveryofeducator-ledprogramscontributedtoanincrease ineducationvisitorsof 24%withatotalnumberof 4,745 students.

The Reminiscence Program, the nursing home outreach program, reached 1,010 participants.

TheMuseum’ssignatureevent,theHave A Go Festival showcasing Heritage Trades continued, this year incorporating the inaugural Artisans’ Challenge exhibition.

NewexhibitionspacesawCobb+CoengagewithlocalcommunityorganisationstodeveloptheHeritageTreasuresproject.SupportedbytheRegionalArtsDevelopmentFundtheprojectassistedlocalcollectingorganisationstopromote their collections and display some of their significant objects.Anadditionalfourexhibitionswereco-createdwithcommunityanddevelopedin-house.

Utilisingthenewexhibitionspace,travellingexhibitionson show during the year included: the Queensland Museum’s Butterfly Man of Kuranda and Questacon’s Our Water display.

EnjoyingtheNational Carriage Gallery atCobb+CoMuseum

Blacksmithing workshops in The Factory bring heritage trades to life

Page 28: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

24 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.3OperateanetworkofmuseumsthatcontinuetoplayakeyroleinQueenslandtourism.

STRATEGIES OUTCOMES

Effectivepartnershipswithtourism,marketing, wholesale and retail organisationsdeveloped.

• TheWorkshopsRailMuseumwasnamedwinnerofthe2010Queenslandand Australian Tourism Award for Heritage and Cultural Tourism.

• DevelopedbyCobb+CoMuseum,thenewTourismQueenslandfundedHandMadeinCountryinitiativeisdrivingaregionalcreativeindustrybasedon safeguarding heritage trades, with a current focus on assisting local artisans to developdistributionoutletsandmarketingstrategiesfortheirproducts.

• Cobb+CoMuseumcontinuedtoworkcloselywithToowoombaGoldenWestand South Burnett Tourism to promote local cultural attractions.

• Cobb+CoMuseumconductedajointschoolholidaypromotionwithGrandCentralShoppingCentreduringJune-Julyschoolholidaysreceivingsignificantsignageandpromotionalopportunitiestotargetyoungfamiliesandnon-visitors.

• TourismQueensland,BrisbaneMarketingandIpswichCityCouncilarerepresented on the North Ipswich Railyards Masterplan committee to guide the futuretourismdevelopmentoftheNorthIpswichRailwayWorkshopssite.

• TheWorkshopsRailMuseumwasselectedfor,andparticipatedin,TourismQueensland’s Internationally Ready Program and the ‘Queensland on Tour’ throughNewSouthWalesaspartofthefloodrecoverycampaign.

• TheWorkshopsRailMuseumwasinvitedtobeakeyproductaspartoftheBrisbane Marketing stand at the Australian Tourism Exchange, Tourism Australia’s keyeventforproducttoengagewithinternationaltourismwholesalersandretailtravelagents.

• TheWorkshopsRailMuseumcontinuestoworkcloselywiththeTourismDepartment of the Ipswich City Council and Brisbane Marketing to promote localculturalattractionstoarangeofjournalists,eventorganisersandvisitorinformation centre staff.

• TheMuseumofTropicalQueenslandsecuredshoreexcursionsforalleightcruiseshipsvisitingTownsvillein2011,representingmorethan800visitorswithshoreexcursionsbookedforfiveshipsvisitinginthefirsthalfof2012.

• TheMuseumofTropicalQueenslandcontinuedtoworkcooperativelywithothertouristattractionsinTownsvilleforjointmarketingpurposesincludingco-operativeprintadvertisingintourismpublicationsandparticipationinsalescallsregionally.

• QueenslandMuseumSouthBankdevelopedapartnershipwithBrisbaneMarketingtosupporttheprecinctwideprojectThe Torres Strait: A Celebration.

Anenlivenedprogramofexhibitions and public programs deliveredacrosstheQueenslandMuseum network.

• Allmuseumsmaintainedarollingthreeyearplanoftemporary,permanent,andtouring exhibitions with highlights during the year including:

Museum of Tropical Queensland

• Thebiggestyearonrecord,sinceopeningin1987,attracting99,101visitors.

• Presentationoffourtravellingexhibitions:Queensland Dragon: Chinese in the North, Symbols of Australia, A is for Animals and Humanoid Discovery.

• Thedeliveryofholidayprograms,includingthedevelopmentofasecondsignature holiday program — Dino Discoveries,resultingin36,093visitors,anoverallincreaseofholidayperiodvisitationof10%.

• Thedeliveryofpaideducator-lededucationprogramsinclassroomsregionallycontributingtoanincreaseineducationvisitorsof15%,atotalof6,025visitors.

• AfterthesuccessfulinauguraldeliveryofCreepy Crawlies Alive in January 2010, extensionoftheprogramin2011toincludealivereptiledisplayandan artist-in-residence.Visitornumbersof13,406wereonparwiththeprevious year.

Page 29: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

25QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.3OperateanetworkofmuseumsthatcontinuetoplayakeyroleinQueenslandtourismcont.

STRATEGIES OUTCOMES

Anenlivenedprogramofexhibitionsandpublicprogramsdeliveredacross the Queensland Museum network cont.

TheWorkshopsRailMuseum

• Developedanewmajorsignatureevent/schoolholidayprogram—Build it!, held from 18 June to 17 July 2011.

• Schoolholidayeventsattracted57,960visitors,anoveralldecreaseinholidayperiodvisitationof4%attributedtotheclosureofDay out with Thomas 2011 in January due to flooding.

• Visitsbyschoolstotalled4,179—adecreaseof10%.

• Thedeliveryofpaidlearningprogramsattracted313students.

• ThedeliveryoffreebookedlearningprogramsaspartofeventsincludingtheMock Court workshops during The Great Train RobberyeventandGearingUpCrane workshops during Build it! attracted 458 students.

• Permanentinstallationofthetouringexhibition,Great Railway Journeys of Australia, and the Queensland Rail sponsored exhibition Tracking Queensland: Major Mileposts for Rail.

Cobb+CoMuseum

• TheCobb+Coredevelopmentsawacompleterevisionofallpermanentexhibitions including the National Carriage Gallery, Binangar and the Toowoomba Gallery.

• TheintroductionoftwomajorholidayprogramsA Bug’s World and Unearthed increasedvisitorparticipationby274%.

• Thedeliveryofeducator-ledprogramscontributedtoanincreaseineducationvisitorsof24%withatotalnumberof4,745students.

• TheLittle Cobbers program increased from two sessions to four sessions per monthwithanoverallincreaseof217%invisitorparticipation.

• TheReminiscence Program, taking loan kits to people in aged-care facilities, reached 1,010 participants.

• Adynamicprogramofhands-onHeritageTradeworkshopscontinuedwith31 workshopsdeliveredto156participants.

• Twotravellingexhibitionsandfourexhibitionsweredevelopedin-houseandco-created with community.

• TheHeritageTreasuresproject,supportedbytheRegionalArtsDevelopmentFundsawsevenlocalcollectingorganisationspromotetheircollectionsanddisplaysomeoftheirsignificantobjects.

• Introductionofaprogramofdailyguidedtours.

• ContinueddevelopmentoftheHave A Go Festival showcasing Heritage Trades and incorporating the inaugural Artisans’ Challenge exhibition.

Making Dino Discoveries at Museum of Tropical Queensland The 2.014km world–record breaking track at The Workshops Rail Museum

Page 30: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

26 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.3OperateanetworkofmuseumsthatcontinuetoplayakeyroleinQueenslandtourismcont.

STRATEGIES OUTCOMES

Anenlivenedprogramofexhibitionsandpublicprogramsdeliveredacross the Queensland Museum network cont.

QueenslandMuseumSouthBank

• QueenslandMuseumSouthBankjoinedwithculturalprecinctpartnerstopresentThe Torres Strait Islands: A Celebration featuring the exhibition Awakening: Stories from the Torres Strait IslandsaswellasengaginginavibrantseriesofpublicprogramsfeaturingtheUrabDancersfromPorumaIsland.Individualactivitiesofthisprogramattracted13,665participants,makingitthemostsuccessful Kids Meet Up! school holiday program to date with a 200% increase compared to 2009.

• Presentedatotalof19displaysandexhibitions,manyfeaturingQueenslandMuseum collections and research such as the O’Chin Boomerangs, Sir Samuel Griffith’s ceremonial clothes and items related to the explorers, Burke and Wills.

• Presentedtwoiconictravellingexhibitions;This Company of Brave Men: the Gallipoli VCs from the Australian War Memorial and the Queensland Proclamation fromtheQueenslandStateArchives.

• NationalScienceWeekprovidedaplatformforQueenslandMuseumscientiststo engage with community. Program highlights included presentations by one ofAustralia’sforemostbroadcastersandsciencejournalists,RobynWilliamsand Science After Dark – Radical Wine,aneventincollaborationwiththeARCCentreofExcellenceforFreeRadicalChemistry.NationalScienceWeekeventsattracted 4,445 attendees.

• Presentedtheannualsignatureschoolholidayprogram,I Dig Dinos for the second year featuring Queensland Museum’s community collaborators from the palaeontologycommunityinregionalQueensland.TheprogramwasdeliveredtwiceduetotheJanuaryfloods.Thecombinedattendanceoverthetwoperiodswas15,600paidparticipants,averagingoutto917peopleperday,a10%increase on 2010 participation.

Science After Dark – Radical WineeventatQueenslandMuseumSouthBank The Governor’s Clothes display at Queensland Museum South Bank featured Sir Samuel Griffith’s ceremonial garments

Page 31: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

27QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.4ExtendwaysthatpeopleandtheircommunitiesconnectwithQueenslandMuseumcollectionsand research through providing:

• highqualitysciencecommunicationprogramsthatchallengeandinspire;

• engaging public programs that encourage participation in exploring ideas related to Queensland Museum collections;

• innovativeexhibitionsprovidingaccesstoobjectsfromQueenslandMuseumcollectionsandaroundtheworld;

• arangeofpopularpublicationsthatconnectpeopleandtheircommunitiestotheirnaturalandculturalenvironment;and

• on-lineexperiencesthatallowcommunityengagementwithcollectionobjects,knowledgebaseandresearch.

STRATEGIES OUTCOMES

Planning and negotiation for an international exhibition at QMSB progressed.

• QueenslandMuseumSouthBankwillpresentaninternationalexhibitionin2012 with details commercial-in-confidence until announced.

QM150 celebration plans developed.

• PlanscommencedacrossallcampusestointegrateaMuseumofTropicalQueensland 25 year celebration, The Workshops Rail Museum 10 year celebrationandaCobb+CoMuseum25yearcelebrationaspartofQM150.

• Badgedeventswillinclude:

• theredevelopmentofQueenslandMuseumSouthBank

• amajorinternationalexhibitionatQueenslandMuseumSouthBank

• an exhibition celebrating 150 years of interpreting Queensland’s natural and cultural heritage

• aToowoombafloodexhibitioninJanuary2012atCobb+CoMuseum

• the Workshops Rail Museum’s Annual Workers Reunion & Ipswich Heritage Faire in August

• anin-housedevelopedexhibitionfocusingonIndigenousAustraliansworkingon the Queensland railways, at The Workshops Rail Museum

• openingoftheCobb+CoMuseum’sDiscovery Centre

• anin-housedevelopedexhibitionshowcasingtheMuseumofTropicalQueensland housed collections

• renewal of the MindzoneinteractivespaceattheMuseumofTropicalQueensland.

Dodd Collection toured within the Queensland Museum network.

• TheButterfly Man of Kuranda exhibition was displayed as Cobb and Co Museum’s firstexhibitionintheirnewlydevelopedvenuefromSeptember2010to January 2011.

• PlanstoexhibittheDoddCollectionattheMuseumofTropicalQueenslandfromJuly2011 were postponed to 2012, due to an opportunity for the museum to include the How to Make a Monsterexhibitioninthe2011scheduleoftravellingexhibitions.

Dissemination of digitised research publications (past editions of Memoirs) progressed.

• IssuesoftheMemoirsofQueenslandMuseum,51intotaldatingfrom1891,weredigitallyscannedforpublicaccessonlinebyJune2012fromtheAtlasofLivingAustralia’sBiodiversityHeritageLibraryandlaunchedinJune2011.Uploadingofnumerousjournalserieshascommenced.

Virtualaccessprovidedtocollectionobjectsusedinexhibitionandpublic programs, and research developmentprocess.

• Thereisnowdirectonlineaccesstoalmost34,000collectionitemsviatheQueensland Museum Collections Online.

• Thenewonlineexhibition,Awakening: Torres Strait Islandsinvitespeopletocomment on digital assets in the online gallery.

Page 32: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

28 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.4ExtendwaysthatpeopleandtheircommunitiesconnectwithQueenslandMuseumcollectionsand research cont.

STRATEGIES OUTCOMES

Growthanddevelopmentofsignature public programs and exhibitionsbasedonevaluationand research.

Cobb+Co:Have A Go Heritage Trade Festival

• Have A Goattracted1,189visitors,a24%decreaseonthepreviousyearsfigure of 1,556 attributed to flood impact.

• Researchindicatingvisitorswereinterestedinmoreexamplesofartisans’work saw the program extended to include an Artisans’ Challenge and associated exhibition.

Museum of Tropical Queensland: Creepy Crawlies Alive

• Visitornumbersof13,406wereonparwiththepreviousyear.

• AfterthesuccessfulinauguraldeliveryofCreepy Crawlies Alive in January 2010, theprogramwasextendedin2011toincludealivereptiledisplayandanartist-in-residence.

QueenslandMusemSouthBank:I Dig Dinos

• TheI Dig Dinosevent,heldovertwoschoolholidayperiods,attracted54,576 visitors,aslightincreaseonthepreviousyear’sfiguresof53,913.

• TheJanuaryeventscheduledfor5to23Januaryonlyranforsevendaysfollowing forced closure of the Museum from 11 January to 19 February due to floodingbutattracted28,102visitors.

• Theeventheldfrom15to26Aprilattracted26,474visitors,anincreaseof 6,456 visitorscomparedtothepreviousyear’sholidayprogram,Wild Discovery thatattracted20,018visitors.

• Inresponsetoaudienceevaluation,the2010–11programwasupdatedtoinclude a focused Junior Palaeo workshop for children aged 9 to 15, hands-on opportunities to chat to specialised staff, a larger dig pit, more flexible play spaces and a daily T-Rex on the Prowl show.

TheWorkshopsRailMuseum:Day out with Thomas

• TheDay out with Thomaseventheldovertwoschoolholidayperiodsattracted41,011visitors.

• ThiswastheresultofaforcedclosureoftheMuseumfrom11Januaryto 16 January due to flooding in the Ipswich area and the associated community aftermathwhichhadanegativeimpactonvisitornumbersduringthe summerperiod—atotalof24,961visitors.Priortotheflooding,visitornumberstothesummereventindicatedanincreasingtrendthatwouldhaveexceeded2009–10 visitornumbersof35,290.

• TheDay out with ThomaseventheldinApril/Mayattracted16,050visitors,an increaseof8,058onthesameperiodthepreviousyearfortheToyland Expressevent.

• FatControllerSteamTrainTripswereaddedtotheautumneventandattracted208 passengers.

• InNovember2010TheWorkshopsRailMuseumstagedasuccessfulworldrecord challenge to build the longest Thomas toy train track.

Page 33: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

29QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.4ExtendwaysthatpeopleandtheircommunitiesconnectwithQueenslandMuseumcollectionsand research cont.

STRATEGIES OUTCOMES

Optimised use of social media toenhancevisitors’abilitytocontribute to and engage with Queensland Museum.

• qmtalksscienceblog,targetedatscienceteacherswaslaunchedinMayand achieved562viewsin2010–11.

• FacebookandTwitterwereusedtoencourageengagementandsuccessfullyidentifymysterycollectionobjects

• AllvisitorexperienceswerepromotedviaFacebookandTwitter.

• Facebookpagesweresetupforeachcampuswithapproximately85friendsfor each and:

Facebooklikes

• TwitteraccountsweresetupforQueenslandMuseum(1,307followers)and The Workshops Rail Museum (144 followers)

• QueenslandMuseumYouTubeaccounthosts31videosandsinceJanuary 2007 hasattracted13,685uploadedviews.

• Foursquareisactiveatallmuseums.

FourSquare

0QM

CorporateQMSB

213

Num

ber

of li

kes

44

launched June 2011

592

87 84

TWRM Cobb+Co MTQ

100

200

300

400

500

600

700

296

622

427 9 22 35

0TWRM

100

200

300

400

500

600

700

Total People

Total Check-ins

QMSB Cobb+Co MTQ

76

Page 34: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

30 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Early childhood publicationsForthefirsttime,QueenslandMuseumpublished a series of early childhood learningbooksandsinceDecember2010hassoldmorethan2,200copies.

ThebooksfocusonobjectsheldintheMuseumcollection,including illustrations by famed English naturalist John Gould.

Titles are:

• Animals of Australia (featuring original illustrations from Gould’s The Mammals of Australia)

• Count Me First (featuring figurines of children from the Ben Ronald’s collection of Royal Worcester porcelain)

• Come and Count the Butterflies (featuring specimens from the Entomology collection)

• Hello Bird (featuring original illustrations from Gould’s The Birds of Australia)

• Hat Parade (featuring headwear from the Cultures and Histories collection)

• Toy Box Colours(featuringvintagetoysfromtheCultures and Histories collection)

The books are supported by on-line learning resources and are also being trialled as middle school resources for ‘English as a Second Language’ students.

Author readings of the new early childhood books were held inBrisbane,ToowoombaandTownsville,tomorethan4,500 students.

1.4ExtendwaysthatpeopleandtheircommunitiesconnectwithQueenslandMuseumcollectionsand research cont.

STRATEGIES OUTCOMES

An increased and broadened range of books published through the implementation of the Publishing Plan.

• 12,364popularandresearchpublicationsincluding3,611WildGuidesand3,978 Pocket Guides were sold despite a depressed retail market following the Brisbane floods and the closure of two national book chains.

• 488publicationsweresoldonlineto243subscribedcustomers.

• TheScenicRimRegionalCouncilandPowerlinkconfirmedon-goingfundingfor two more pocket guides to be released in 2011–12.

• The Amazing Book of Dinosaur Activities, was published in December 2010 to support the I Dig Dinos holiday program with more than 500 copies sold.

• ThesecondeditionoftheWild Guide to Moreton Bay was completed in June 2011.Regardedastheoneofthemostcomprehensive,popularbooksonmarinelifeeverpublishedinAustralia,theneweditionwaspublishedasaboxedsetoftwovolumes,reflectinganincreasedunderstandingandknowledgeofthemarine environmentofSouth-eastQueenslandbyQMscientists.Thebook, features more than 1,700 species of plants and animals and is illustrated with 1,600 full colour images. The Port of Brisbane Corporation contributed $15,000 tothepublication.

• TheMuseumpartneredwithotherCulturalCentreorganisationstoproduceamajorcatalogue,The Torres Strait Islands,tosupportthecross-precinctfestival,The Torres Strait Islands: A Celebration.

• Arevisededitionofthepopularhistory,Cobb & Co. Coaching in Queensland was completedfortheopeningoftheredevelopedCobb+CoMuseuminSeptember 2010.

Page 35: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

31QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.4ExtendwaysthatpeopleandtheircommunitiesconnectwithQueenslandMuseumcollectionsand research cont.

STRATEGIES OUTCOMES

Publication of Memoirs and Technical Reports.

• Twovolumeswerepublished;Memoirs of the Queensland Museum – Nature 54(3) the final part in the Proceedings of the 13th International Marine Biological Workshop, the Marine Fauna and Flora of Moreton Bay and Memoirs of the Queensland Museum – Culture 5(1) Behind the Tin Fence: A history of the Ipswich Railway Workshops.

Publicprogramsdeliveringhigh qualitysciencecommunication undertaken.

• QueenslandMuseumcontinuedtodeliverhighqualitysciencecommunicationthrough public programs including:

• the Wild Backyardsinitiative—apartnershipwiththeAtlasofLivingAustralia and Quest newspapers to encourage South-east Queenslanders to recordanimal sightings,tobeuploadedontoaworld-firstinteractiveonlineencyclopaediaofbiodiversity.

• Queensland Museum South Bank’s 1,343 Sciencentre Science Shows reaching 60,919 people.

• Queensland Museum South Bank’s research and collection programs hosting more than 70 back-of-house tours with approximately 300 participants from variouscommunities.

• the Museum of Tropical Queensland’s curriculum-linked programs in regional schoolsbyLearningActivitiesOfficersto168studentsinChartersTowersand171 students in the Burdekin.

• theMuseumofTropicalQueensland’sback-of-housetoursrelevanttosubjects includingYear7scienceandYear12chemistryfor233studentsacross 9 schools.

• theMuseumofTropicalQueensland’soutreachworkshoponthebiodiversityof the cryptosphere to 120 students as part of the Reef Guardian Schools Future Leaders Eco Challenge.

• the Our WaterexhibitionatCobb+CoMuseumattracting11,471visitors.

• Gearing Up Crane Workshops held at The Workshops Rail Museum for booked schools during the Build it!eventthatattracted184students.

• the Portal to the Public, half-day hands-on workshop held in October for professionalscientiststoincreaseskillsineffectivelycommunicatingtheir research to public audiences with Dennis Schatz, a leading US science communicator and Senior Vice President at the Pacific Science Centre in Seattle.

• QueenslandMuseumSouthBankscientistsengagingwithvisitorswhileconducting work on the public floors using the ICentre Scanning Electron Microscope, 53 times during the year.

Page 36: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

32 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.5Providelife-longlearningopportunitiesforpeopleandtheircommunities:

• accessibleservices;

• schoolcurriculumrelevantcontent;and

• volunteeringopportunitiesthatincreasediversityinageandculturalbackgroundofQueenslandMuseumvolunteers.

STRATEGIES OUTCOMES

Community reach and engagement extended through promotinghighqualitylearningopportunitiesandservices.

• 284,390peopleparticipatedin7,417lectures,publictalks,workshopsand outreach programs.

• 33,387peoplewereinvolvedinoffsitevisitsacrossallmuseumsincludingeducation outreach and The Workshops Rail Museum’s Steam Train Sunday activities.Anextra3,060peoplevisitedQueenslandMuseumtravelling exhibitions.

• ReadingsoftheShipwreck Adventurechildren’sbookduringTownsvilleBookWeek celebrations reached a total of 4,447 students.

• AuthorreadingsofthenewearlychildhoodbookswerealsoheldinBrisbane,ToowoombaandTownsville,reachingmorethan4,500students.

• 16sciencecommunityengagementeventsheldinregionalQueenslandaspart of the Backyard Explorerprojectinvolved671participantsincludingtraditional owners; primary and secondary students and teachers; Indigenous landcare officers; natural resources management officers; rangers and other members of the community.

• 73,189museumitemswereloanedforeducation.Educationloansreached 689,029peopleacrossQueensland–almost10%overthetarget.

• QueenslandMuseumLoansdevelopedmorethan100newlearningresourcekits to align with the new Australian curriculum, due for implementation in 2012.

Queensland Museum South Bank National Science Week August 2010 QueenslandMuseumheld35eventsduringNationalScienceWeekwithanestimated5,412participantsrepresentinga39%increaseinparticipantscomparedto2009.

A further4,320 visitorsattendedtheSciencentre during National Science Week for total science participation of 9,642.

SchoolgroupsvisitingQueenslandMuseumSouthBankduring National Science Week increased by 47% compared to 2009 with student numbers up 39%.

TotalvisitornumberstoQueenslandMuseumSouthBankand the Sciencentre during National Science Week were up 19% with14,505 participants compared to 12,175 in 2009.

ActivitiesincludedthepopularScience Works program, where museum scientists and curators engage the public with their research and collections on the public floor.

NeweventsincludedtwobookedoutpubliclecturesbyABC journalistandbroadcasterRobynWilliamsattracting249 people, Science After Dark – Radical Wine attracting 324 people and DIY Chemistry with 9,370 participants.

1.4ExtendwaysthatpeopleandtheircommunitiesconnectwithQueenslandMuseumcollectionsandresearch cont.

Queensland Museum staff present Science Works

Page 37: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

33QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.5Providelife-longlearningopportunitiesforpeopleandtheircommunitiescont.

STRATEGIES OUTCOMES

Community reach and engagement extended through promotinghighqualitylearningopportunitiesandservicescont.

• 35newresourcekitscontainingmuseumspecimensweredevelopedforevidence-basedinquiryinScience.

• TheWorkshopsRailMuseumhostedtheTenthAustralianNarrowGaugeConventionwith74inattendance.

• RelationshipscontinuedtobefosteredwithtertiaryinstitutionsresultinginQueenslandMuseumbiodiversitystaffmaintainingcross-appointmentswith2 universities.

Subjectinquiries

Mammals 452

Reptiles 998

Birds 621

Amphibians 267

Fish 193

Arachnids 503

Insects 1,708

Molluscs 162

Crustacea 47

Otherinvertebrates 130

Earth science 317

Ecology/endangeredspecies 152

Aboriginal and Torres Strait Islander Culture 87

Socialhistory/cultural 286

Technology 28

Materialsconservation 36

Museum 481

Totalsubjectinquiries 6,468

Inquiry CentreQueenslandMuseum’sInquiryCentreanswered6,468researchorcollectionbased inquiries via phone, email, letter or in person.

Redevelopmentplanstoenhanceaccessibilityofdisplaysandimprovepublic learningopportunitieswereprogressedwithacreativebriefsenttoexhibition designers.

Seventemporarydrawerdisplaysweredevelopedfollowinginstallation of new drawer storage units.

AScanningElectronMicroscopewasinstalledproviding thepublicwithauniqueopportunitytoengagewithresearchstaffandobservetheirworkonan averageofsixtimesamonth.

StaffdeliveredDiscovery sessions focused on insects for primaryschoolgroupsandonBiodiversityandClassificationfor senior school students to 814 students.

< QueenslandMuseum’sInquiryCentre

Page 38: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

34 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.6Re-affirmrespectforAboriginalpeopleandTorresStraitIslandersandtheircultures.

STRATEGIES OUTCOMES

Secret sacred storage area upgraded to meet Indigenous cultural protocols.

• AncestralRemains,associatedburialgoodsandSecretSacredObjectshavebeen rehoused in the upgraded Secret Sacred store.

• TherehousingmeetsappropriatemuseumstandardsandbenchmarkssetbyQueensland Museum.

• Therehousinghasenabledamorerespectful,accessiblespacewherecommunitymemberscanvisitandengageandthishasassistedtheRepatriationUnitinprogressingculturallyspecificpracticesinkeepingwiththesensitivitiesofcommunitiesinvolvedintherepatriationprocess.

Priority elements of the Queensland Museum Indigenous collection relocated to MTQ.

• ExhibitionrenewalandrevisedprioritiesintheCulturesandHistoriessectionhashalted relocation of material to the Museum of Tropical Queensland.

1.5Providelife-longlearningopportunitiesforpeopleandtheircommunitiescont.

STRATEGIES OUTCOMES

Education professionals engaged in usinganddevelopingQueenslandMuseum content.

• Fourteacher-trainededucators,includinganIndigenouseducationpositionbasedat the Museum of Tropical Queensland, were seconded to Queensland Museum fromEducationQueenslandtodevelopcurriculumrelatedlearningresources.

• NewresourcesdevelopedincludesciencestationsforTheWorkshopsRailMuseum,newloanskits,61newInquiryCentrefactsheetsandonlineworksheetslinking Queensland Museum exhibitions to the Australian Science Curriculum.

• AnAdaptationsteachingunitwasdevelopedforYear5studentstohighlighttheQueenslandMuseumbiodiversitycollection.

• ANarrativeUnitdevelopedforPrepandYear1childrenwasdevelopedtoaddress biological science understandings using Australian animals.

• TheQM Talks Science blog was launched in May 2011 with posts highlighting the work of Queensland Museum scientists and learning resources supporting effectivelearninginscience.

• 66professionaldevelopmentsessionsweredeliveredbytheStrategicEducationTeam to 868 students and 1007 teachers throughout the year.

• Another7professionaldevelopmentsessionswereheldbymuseumpublicprogram areas reaching 161 teachers.

• QueenslandMuseumsecondedteacherssupportedtheimplementationoftheEducation Queensland Earth Smart Science program for 400 state primary schools by working with science facilitators at regional hubs across the State.

• QueenslandMuseumsecondedscienceteacherspresentedattheEducationQueenslandScienceSparkprogramstate-wideconferencetoimproveprimaryscience teaching for Years 4–7.

Volunteering opportunities identified andmadeavailabletoa diverserangeofQueenslandersincluding members of Indigenous communities.

• 342volunteerscontributed5,271volunteerdaystoassistQueenslandMuseumachieveitsstrategicpriorities.

Page 39: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

35QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.6Re-affirmrespectforAboriginalpeopleandTorresStraitIslandersandtheirculturescont.

STRATEGIES OUTCOMES

The Binangar Centre at the Cobb+CoMuseumre-developed

• TheBinangar Aboriginal Centre has more than doubled in size featuring hands-on displays that share insights into the Aboriginal culture of the region.

• MembersofthelocalAboriginalcommunitywereconsultedintheprocessoftheexpansionandwereinvitedtoapreviewofthegalleryspacesbeforetheofficialopening on 4 September 2011.

• TheBinangar GalleryfeaturingthestoriesandobjectsoftheTraditionalOwnersof thearea—theJarowair,GiabulandBarrunggampeople—wasrevampedwith new features including:

• a painting by local Aboriginal artist Donna Moodie called Meringandan Dreaming using the ochres from Gummingurru

• a ceremonial stone arrangement site north of Toowoomba and the story of Brian Tobane, Jarowair Elder and Traditional Custodian and caretaker of the Gumminngurru site and

• aninteractivecomponentwiththeBurguuMatyaBushGame,anAboriginalversionoftic-tac-toe.

• Atemporaryexhibitiongalleryspacewasaddedandhasshowcased:

• Shields on Show — a range of shields from throughout Queensland drawn from the Queensland Museum collection from 4 September 2010 to 20 June 2011.

• Weaving from Queensland—thirteenobjectsincludingtraditionalandmodernbags and baskets from Queensland Museum’s collection dated from 1897 totoday,showcasingcontemporaryusesoftraditionalweavingskillsfrom24 June 2011.

Celebrating the opening of the Binangar Aboriginal Centre atCobb+CoMuseum

Page 40: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

36 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.7DeliveradiverserangeofmuseumservicestoregionalQueenslanders.

STRATEGIES OUTCOMES

Continuation with Arts Queensland of the Museum Resource Centre Network2010–13toprovidemuseumservicestoassistcommunities in Queensland.

• SixregionallybasedMuseumResourceCentresstaffedbyMuseumDevelopmentOfficers support significant collections of Queensland’s cultural heritage artefacts, photographsanddocumentsandprovideprofessionalsupporttoorganisationsonarangeofprojectsdealingwithstrategicplanning,collectionmanagement,conservation,exhibitiondevelopmentanddisplay,andpublicprograms.

Highlights included:

• provisionofimmediaterecoveryassistancetomanycyclonedamagedheritage organisations in north Queensland and flood damaged organisations in central Queensland

• assistancetoorganisationsincludingtheInnisfailandDistrictHistoricalSocietyandtheMurphy’sCreekRailwayRestorationCommitteetowritegrantsthathaveattractedapproximately$100,000toassistwiththerepairofcycloneandflooddamaged organisations

• projectmanagementoftheCommunity Heritage TreasuresprojectwhichpresentedeightdifferentcommunitydisplaysatCobb+CoMuseumovera 12 month period as part of a significance assessment and exhibition training program

• projectmanagementofacontemporaryartprojectinterpretingartefactsinthe Oodgeroo collection for an exhibition Oodgeroo: One Person Can Make a DifferenceinconjunctionwiththeSaltWaterMurris’Quandamookaof Stradbroke

• projectmanagementoftheMt Morgan Murri: Indigenous Stories of Mt Morgan exhibitioninconjunctionwiththelocalIndigenouscommunity

• projectmanagementof‘Up the Coast’, Our Stories Our Collections: Sunshine Coast Heritage Collections, an exhibition sourced from community museums, councilandprivatecollectionstointerpretthethemeofholidayingontheSunshine Coast

• supportingthedevelopmentofanewgoldminingmuseumatCracowinconjunctionwiththeNewcrestMine

• acollectionpreservationneedsassessmentandpreservationworkshopforstaff andvolunteersattheNorthStradbrokeIslandHistoryMuseum

• presentingtrainingworkshopsonavarietyoftopicsincludingLabelingandStorageofPhotographs,CollectionManagement,CollectionPreservation,CollectionandVolunteerPolicies,InterpretingObjects,LabelWritingandOral History and Disaster Preparedness

• assistingtheBeenleigh&DistrictHistoricalSocietywiththedevelopmentofcollection management policies and a Strategic Plan

• developmentofaRecordsManagementManualfortheQueenslandFolk Federation

• theassessmentof25significantculturalheritagecollectionsincludingtheHerveyBay Museum Collection, Ipswich Historical Society Museum and the Museum of Australian Army Flying

• supportingMuseums&GalleryServicesQueenslandinthedeliveryoftheirMuseum Standards program in Cooktown and Atherton Shires.

Page 41: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

37QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

1.8PositionQueenslandMuseumasaqualitybrandbystakeholders.

STRATEGIES OUTCOMES

Research publication targets achieved.

• 109scholarlypaperswerepublished,36%morethanthetargetof80.

Integrated brand strategy developedandimplemented.

• Amajorbrandprojectcommencedtobetterinformthebusiness.

• Visitorandnon-visitorfocusgroupsandworkshopswithstaffandstakeholderswere conducted to inform the Queensland Museum brand.

• Thebrandisreflectedinthe2012–15StrategicPlan,andinparallelwiththenewvisionforQueenslandMuseum,thereisarenewedfocusonthevisitorexperience,businessinnovationandcommunityconnection.

• ThedeliveryofthisnewexperiencearchitectureineachofthemuseumsiteswillbefacilitatedbyanewlyappointedCreativeDirector.

• TheQueenslandMuseumbrandiscurrentlybeingimplementedinternally.

• WorkprogressedondefiningthebrandpersonalityofQueenslandMuseumSouth Bank.

Marketing and communication strategies for Queensland Museum productsandservicesdevelopedand implemented.

• QueenslandMuseumrecordedafouryearrecordof857,642physicalvisitorsacross the network despite closures due to flooding and Cylone Yasi.

• Successfulmarketingandcommunicationstrategiesproducedresultsincluding:

• the Museum of Tropical Queensland’s biggest year on record since opening in 1987,attracting99,101visitors

• a 47%increaseinonsitevisitornumbersforCobb+CoMuseum

• a25%increaseofvisitorstotheAnnual Workers Reunion & Ipswich Family Open Day

• atotalof69,707visitorsduringeventsatTheWorkshopsRailMuseum, a1%increaseonvisitationofthepreviousyear

• QueenslandMuseumSouthBankachieving607,937visitors,only2%lower than 2009–10, despite 5 weeks closure due to the floods and ongoing disruptions until April due to car park closure

• 542,380onlinevisits

• More than 3,700 traditional media stories about the Queensland Museum network.

Page 42: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

38 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Page 43: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

39QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

2. QUEENSLAND MUSEUM

Queensland Museum collections and knowledgebasedeveloped,preservedandaccessed

Highqualityoriginalresearchfocussedonobjects,specimens and other evidence

COLLECTIONS AND RESEARCH

2.1Acquire,manageandconservecollectionsthatbestrepresentQueensland’srichculturaland natural heritage.

STRATEGIES OUTCOMES

Standardcollectiondevelopmentand management policies and procedures implemented and utilised across the Queensland Museum network.

• 42policesandprocedureshavebeendevelopedandapproved,coveringallaspectsofcollectionmanagementandconservationfunctionsfortheStateCollection across the Queensland Museum network.

• PoliciesareavailableviatheIntranetandarebeingutilisedbyallstafftoensureastandardised approach to collection care.

Digital Asset Management Policy developedandimplemented.

• ThenewdigitalpolicywasimplementedandtogetherwiththeQueenslandMuseumCollectionandRecordsPolicyprovidecriteria,priorityandguidanceforthe selection of assets to digitise; and the management of these digital assets to ensureongoingavailabilityandaccess.

Targetsachievedforaccessioningresearch collection material.

• 16,402physicalitemswereaddedtotheStateCollection.

• 8,083digitalitemswereaddedtothecollection,24%abovethetargetof6,500digitalobjects.

• Atotalof75,057specimensandobjectswereaccessedforresearch,education,exhibition and cultural purposes with:

• 73,189specimensandobjectswereloanedforeducationalpurposes.

• 1,820specimensandobjectswereloanedforresearchpurposes.

• 47specimensandobjectswereloanedfordisplaypurposes.

• Oneobjectwasloanedforculturalpurposes.

Collecting conducted in accordance with the Queensland Museum Collection Policy and related public programs, exhibitions and research priorities.

• Allcollectionswereacquiredinaccordancewithresearchprioritiesandincompliance with Collection Policy.

< Palaeontology field work near Winton

Page 44: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

40 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

2.1Acquire,manageandconservecollectionsthatbestrepresentQueensland’srichculturaland natural heritage cont.

STRATEGIES OUTCOMES

Storage

• continuedimplementingof the collection storage upgrade project.

• upgradescompletedatHendra, QMSB, MTQ, TWRM, and remaining improvementscommenced.

• The$2.1millionupgradeofstoragemethods,systemsandfacilitiesatQueensland Museum South Bank and Hendra was completed resulting in a 28% increase in storage space.

• 98%ofthecollectionisstoredtoanationalbenchmarkoradequatestandard,an increase on 92% last year, with less than 2% stored poorly.

• Upgradescompletedthisyearincluded:

• anenvironmentallycontrolledroomatHendraforlargemammalmaterial

• upgraded cabinets in the Geosciences Type room at Hendra

• an upgrade of existing electrical and mechanical compactus systems in the Social History store

• installationofathenewcompactusandintegrationoftheUniversityof Queensland collection into Entomology store.

• Morethan2,823,840objectsandspecimenswererehoused.

Storage

• A5yearcollectionstoragestrategydevelopedtoinformfuture space and collection infrastructurerequirements.

• ALongTermStorageStrategyDraftDiscussionPaperwasdevelopedto better informthedevelopmentofacomprehensivestrategy.

• QueenslandMuseummaintainsaproactiveandculturallyappropriate repatriation program including:

• researchtoestablishtheprovenance(countryorplaceof origin) of Ancestral Remains, associated burial goods andSecretSacredObjects;

• consultationswithTraditionalOwners/communitieson their wishes in relation to the repatriation of their Ancestral Remains, associated burial goods and Secret SacredObjects;

• the return of Ancestral Remains, associated burial goodsandSecretSacredObjectstoTraditionalOwnersand where possible, to country or place of origin;

• care and management of Ancestral Remains, associatedburialgoodsandSecretSacredObjectsthatcannot be returned to their communities of origin; and

• assistance for communities following the return of their Ancestral Remains, associated burial goods and Secret SacredObjects,forexample,ceremoniesandreburials.

• QueenslandMuseumcaresfortheremainsof124people, and80SecretSacredObjectsuntiltheyareready to repatriate.

• Consultationsandprovenancingworkcontinuesfora further 200 Ancestral Remains and 136 Secret Sacred Objects.

• TraditionalOwnersfrom9differentcommunitiesvisitedwithAncestralRemainsand/orSecretSacredObjects.

• TheremainsoftwoAboriginalpeoplehavebeende-accessioned to Traditional Owners (who wish to remain anonymous) and are waiting to be collected for repatriation.

2.1Acquire,manageandconservecollectionsthatbestrepresentQueensland’srichculturaland natural heritage.

Repatriation of Aboriginal and Torres Strait Islander ancestral remains and secret and sacred items progressed.

Page 45: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

41QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

2.1Acquire,manageandconservecollectionsthatbestrepresentQueensland’srichculturaland natural heritage cont.

STRATEGIES OUTCOMES

Conservation

• short-termconservationpriorities addressed.

• Conservationcontinuestosupporttheneedsofthecollectionwithpriorityfocusoncollectionobjectsforexhibitiondisplay,loanstoexternalbodiesand acquisitions.

• Atotalof778QueenslandMuseumobjectswereconservedbyin-houseconservators.

• Ofthese,172objectswereconservedandpackedforloantotheIpswichArtGallery, QueenslandConservatorium,QueenslandArtGallery,NationalMuseumofAustralia,NationalGalleryofAustralia,QueenslandStateArchivesandSunshine Coast Council.

• 243objectsusedinQueenslandMuseumexhibitionswereconservedand displayed.

• 120objectswereconservedpriortopublicationphotographyfortheQueensland Historical Atlas, a new suite of children’s books, the Torres Strait Islands publication and the Foundation’s DNA campaign.

• Inaddition,averylargenumberofobjectswere:lowtemperatureorlowoxygentreatedforpests;andcondition-reportedaspartoftheacquisitionofobjectsintothe Queensland Museum collection.

• Allpaper-basedconservationobjectreportsandimageshavebeenscannedand are in the process of being linked to the Vernon Collection Management System records.

• FourconservationconsultancieswereundertakenfortheGreekConsulate,Sunshine Coast Council, Brisbane Airport Corporation and Cosmos Archaeology.

Conservation

• A5yearstrategydevelopedtoaddresstheconservationrequirementsoftheStateCollection across the Queensland Museum network.

• AreviewoftheQueenslandMuseumConservationDepartmentcommencedtoassessexistingcapacitywithcurrentrequirementsandcapacitytosupportfutureneeds.Outcomesfromthisreviewwillinformacomprehensivestrategyfor conservation.

Upgraded Entomology store ConservingmaterialforAwakenings: Stories from the Torres Strait Islands exhibition

Page 46: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

42 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

2.2UndertakehighqualityresearchfocussedonQueenslandMuseum’sstrategicthemes.

• ProvideincreasedaccesstoQueenslandMuseumcollectionsandknowledgebasethroughprogressingstrategic partnerships.

• Seek external research funding that allows Queensland Museum to undertake research consistent with Queensland Museum strategic themes.

STRATEGIES OUTCOMES

Data exported from the QM Vernon CMStotheAtlasofLivingAustraliaviatheOnlineZoologicalCollections of Australian Museums (OZCAM)portal.

• 30,285zoologicaldatarecordswereexportedfromtheQueenslandMuseumcollectionsdatabasetotheAtlasofLivingAustraliaviatheOnlineZoologicalCollectionsofAustralianMuseums(OZCAM)portal,beingthemajorityofthetypespecimen collections. Data and images of the approximately 700,000 digitised general collections of zoology are currently being prepared for public release during 2011–12.

• QueenslandMuseumhascontributedtotheMuseumMetadataExchangeProjectprovidingincreasedaccesstocollectionsviatheAustralianResearchData Commons hosted by The Powerhouse Museum.

• Thereisnowdirectonlineaccesstoalmost34,000collectionitemsviatheQueensland Museum Collections Online.

Enhanced accuracy and breadth of data of collection records of the Knowledge Management System for internal and external users.

• TheVernonCollectionManagementSystemhasbeencustomisedtoensureconsistent data entry for audit compliance and reporting purposes, and assist staffindatasearchingandretrieval.

• Accuracyofcollectionrecordswasincreasedbyimplementingmandatorydatafields across Queensland Museum and all new Collection and Curatorial Staff havebeenprovidedtrainingintheVernonCollectionManagementSystem.

10 year research strategy developedthatsupportsQueensland Museum priorities and informstheinfrastructurerequiredforfutureQMSBdevelopment.

• DraftresearchstrategydevelopedandworkingpartyhasbeenimplementedtorefinethisinlinewithfutureQueenslandMuseumSouthBankdevelopment,thenewQueenslandMuseumvisionandQueenslandGovernmentTowardQ2:Tomorrow’sQueenslandresearchanddevelopmentpriorities.

Targets for external research funds met or exceeded.

• Achieved40%oftotalBiodiversityandGeosciencesprogrambudgetforexternalresearch funds significantly exceeding the 33% target.

• Attractedmorethan42nationalcollaborationsand92internationalcollaborations.

2.2UndertakehighqualityresearchfocussedonQueenslandMuseum’sstrategicthemescont.

Queensland Museum’s research with international partners delivered information critical to understanding key global issues:• 92internationalpartnershipswereestablishedor

maintained, including significant international external fundingopportunitiesachieved.

• anARCDiscoveryGrantwiththeUniversityofCopenhagen,UniversityofAucklandandGriffithUniversityinto the origins of the First Australians

• newcapabilityinpartnershipwiththeAtlasofLivingAustralia(ALA)toprovideglobalaccesstoQueenslandMuseum’s collections through the digital world, making availableapproximately30,285mostlytypespecimensheldbytheMuseumaccessibleviatheALAhubandcapableofbeinginterrogatedusingonlinebiodiversityinformatics tools.

• TheAlfredP.SloanFoundation(USA)fundingfortheCensusofMarineLife’sBarcodeofLifeInitiative,‘DNA BarcodingofMarineBiodiversity’(MarBOL)completed with the sampling and export of nearly 20,000 fragments of sponges and octocorals for DNA extraction and genetic barcoding, in partnership with the DNA laboratoryattheLudwig-Maximilians-UniversitaetinMunich,Germany.Thisinternationalfundingleveragedother national sources of funds, such as the Australian Institute of Marine Science and the Australian National HeritageAssessmentTool(ANHAT)toextendtheprojectsampling beyond original targets. These genetic data are progressivelybeingaddedtothepublicdomain‘SpongeBarcoding Database’ and Barcode of Life interfaces, greatly aiding rapid identification capabilities to our poorly knownmarinebiodiversity.

Page 47: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

43QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

• TheUSNationalScienceFoundation’sGoblinSpiderPlanetaryBiodiversityInventorycontinuedincollaborationwith many international partners from the USA, China, Brazil, Argentina, Switzerland and Belgium. Coordinated by the American Museum of Natural History it has seen collecting,documentingandcollaborativelydescribingmore than 300 new species so far.

• ContinuedcollaborationwiththeFieldMuseumofNatural History, Chicago, USA, funded by the US National Science Foundation’s Assembling the Tree of Life(AToL)projectontheevolutionoftheHalf-shell&TheBivalve(Mollusca)(BivAToL–Evolution),andtheUSNationalScienceFoundation’sRevisionarySynthesesinSystematics(REVSYS)projectReviewofVermetidae(wormsnails)project.

• ContinuingjointexpeditionsandresearchcollaborationswiththeNationalUniversityofSingaporeandRafflesMuseum,Singapore,compilingacensusandresolvingthe identities and taxonomic relationships of economically important Decapod Crustaceans of the Indo-west Pacific using morphological and molecular tools, including unravellingthetrueidentitiesofcommonseafoodspecies, some of which are being found to represent multiple species-complexes, with serious management implicationsontheirconservationandsustainableharvest.

• CollaborationwiththeFrenchPacificbiodiversityagencies(CentreNationaldelaRechercheScientifique,basedinMoorea) continued with the collection of fish parasites from the Gambier Archipelago in far-eastern French Polynesia through funding from the French-Pacific ‘Coralspot’program.Thiscollaborationprovidedkeycomparativedataforanalysisagainstthesubstantialcollections of fish parasites made through the QM’s Australian-basedCReefsproject.Analysesindicatethatgeneticconnectivityofparasiticfaunadecaysrapidlyacross the Pacific from west to east, regardless that susceptible hosts are present throughout the region.

• CollaborationwiththeUniversityofJohannesburg,SouthAfricaonprojectsrelatingtoparasiticisopodsofmarinefishes of South Africa and Australia.

• CollaborationwiththeNorth-WestUniversity,SouthAfricatodevelopsystematicandecologicalprojectsrelatingtoSouthAfrica’sIndianOceancoralreefbiodiversity,includingmarinebiodiversityworkshopofthemarineinvertebratesoftheStLuciaMarineReserve,andongoingsystematicprojectwithmarineisopodcrustaceansbeingthe primary study group.

LocationsofInternationalcollaborators

Belgium2Denmark3France2Germany8Iceland1Italy2Netherlands2

Poland1Slovakia2Spain2Sweden1Switzerland1UK4

China6India3Indonesia1Japan3PNG1

Republicof Palau1Singapore1SriLanka1Taiwan2Thailand1

Canada1Mexico1US28

Argentina1Brazil3

NewZealand2

1Mauritius2SouthAfrica1Tanzania

Page 48: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

44 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

Page 49: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

45QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

3.1IdentifyandbuildthestrategicpartnershipsthatcontributesignificantlytoachievingQueensland Museum’s mission.

• reviewandcommunicatethelongtermdirectionofQueenslandMuseumtoallstakeholders.

• foster support for Queensland Museum strategic priorities.

STRATEGIES OUTCOMES

Advocacycampaignreviewedandimplementedtodeliveranimproved financialpositionforQueensland Museum.

• TheadvocacycampaigncontinuestobereviewedandimplementedinlightofthenewQueenslandMuseumvisionandGovernmentfunding.

• TheQueenslandMuseumFoundationcontinuestoworkcloselywiththeboardofthe Queensland Museum Senior Management and other key stakeholders.

Are-developed,engagingandsustainableCobb+CoMuseum.

• Referpages22–23oftheAnnualReport.

QMSB Stage 1 and Stage 2 prioritiesadvanced.

• Astrategicre-visioningofQueenslandMuseumwasundertakenbyLateralProjects,leadingtothedevelopmentandapprovalofanewStrategicPlanforimplementation in 2011–15.

• ThedevelopmentofabusinesscaseforanenhancedQueenslandMuseuminBrisbane was delayed pending a flood risk assessment of possible alternate sites.

QueenslandMuseum’sinvolvementin the North Ipswich Railyards developmentdetermined.

• TheVisionPlanforthefurtherdevelopmentoftheNorthIpswichRailwayWorkshopswascompletedinconjunctionwithQueenslandRail,IpswichCityCouncil and Brisbane Marketing.

3.2Optimiseself-generatedrevenuethroughinnovativebusinesspracticesandimprovedbusiness systems.

STRATEGIES OUTCOMES

A2yearplantoincreaserevenuethrough higher yield products and servicesdeveloped.

• ABusinessInnovationPlanwasindevelopmentforimplementationin2012–14.

• Increaseinself-generatedrevenuefrom24.2%to28.16%.

Agreed recommendations from CapitalInvestmentBusinessPlanprogressivelyimplemented.

• Agreedrecommendationswereimplementedincluding:

• exhibition renewal

• strategiestoincreaseself-generatedrevenuethroughvisitationsuchasnewtouringexhibitions,anincreasednumberofeventsandenhancedshopandcafe sales

• finalisationofthestrategiccollectionandstoragereview

• implementationoftheannualverificationandvaluationoftheStateCollection.

3. SUSTAINABILITY

Strategicprioritiesdeliveredthroughthe growth and maintenance of a sustainable organisation

< VisitorsenjoyingtherefurbishedNationalCarriageCollectionatCobb+CoMuseum

Page 50: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

46 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

3.2Optimiseself-generatedrevenuethroughinnovativebusinesspracticesandimprovedbusiness systems cont.

STRATEGIES OUTCOMES

Network retail and catering reviewundertakenandoutcomes implemented.

• RetailandcateringreviewswerefinalisedatQueenslandMuseumSouthBankandCobb+CowithreviewsattheMuseumofTropicalQueenslandprogressing.

• AreviewoftheQueenslandMuseumSouthBankcafécontractresultedina56% increaseincommissionandincreasedvenuehireactivity.

• RevisedretailbusinessplansweredevelopedforQueenslandMuseumSouthBankandCobb+Co.

• PreparationsfortheredevelopmentofQueenslandMuseumSouthBank’sExplorer Shop were progressed.

• VisualmerchandisingworkshopswereheldacrosstheMuseumresultinginanincrease in takings at the Queensland Museum South Bank Explorer Shop prior to flood impact.

Onlineretailstrategydevelopedand implemented.

• Strategyhasbeendevelopedandisbeingprogressivelyimplementedwithinitial focus on a more user-friendly and accessible site.

• 497onlinesalesachievedapproximately$10,000inproductsales.

Alternativestrategiesidentifiedtoincrease discretionary operational funding for Queensland Museum.

• Strategiesincluded:

• anenhancedvisitorexperiencethroughnewexhibitions,programsandvenuehireopportunitiesleadingtoincreasedrevenuethroughadmissionsandothercommercialactivitiesincludingshopsandcafes

• the renegotiation of the Queensland Museum South Bank café contract

• visualmerchandisingtrainingforshopsaswellasproductreviewanddevelopment

• collaboration with the Queensland Museum Foundation to fund priorities.

3.3InvestinthecapacityandskillsofQueenslandMuseum’sworkforceasapivotalresource.

•activelyfosteracultureoflifelonglearningwithinQueenslandMuseum

STRATEGIES OUTCOMES

Staff skills enhanced through traininganddevelopment

• TheProfessionalDevelopmentCommittee(PDC)approved$66,505(ex-GST)worthoftraininganddevelopmentfor51staffincludingMiddleManagementTraininginthe areas of Financial Management, Business and Operational Planning, Strategic Thinking, Workplace Assertion Skills and Growing the Leader Within.

• Morethan250staffbenefitedfromothertrainingincludingFirstAidandcustomerserviceskills.

• The2011QueenslandMuseumScholarshipwasawardedtoMsMartieMcConnell,VisitorServicesManager,QueenslandMuseumSouthBank.

Capability and Leadership Framework introduced to Queensland Museum.

• AsapilotsitefortheCapabilityandLeadershipFrameworktheQueenslandMuseum successfully incorporated the framework into recruitment and selection processes including role descriptions, career planning, workforce planning and performanceandlearningdevelopmentprocesses.

Contributiontotheachievementof Queensland Museum priority outcomes enhanced through focussed recruitment and selection for the Cultures and Histories Program.

• FivekeystaffwereappointedtotheCulturesandHistoriessectionincludingCurator Archaeology, Senior Curator Customs, Culture and Country, Curator of Social History and Collection Manager. Recruitment and selection for an Assistant Collection Manager and Assistant Curator Social History has progressed.

Page 51: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

47QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

3.4DevelopandmanageQueenslandMuseum’sassetbasetosupportthedeliveryofQueenslandMuseum priorities.

STRATEGIES OUTCOMES

Implementation of the Asset Strategic Plan and ICT Resources Plan continued.

• TheAssetStrategicPlanwasimplementedwithhighlightsincluding:

• theCobb+CoMuseumredevelopment

• refurbishment of the Hendra site with a new roof and the building of an environmentallycontrolledstorageroomfortypecollectionsandlarge specimens.

• TheInformationManagementandInformationTechnologyteamcompletedmorethan6,000requestsacrossthefivesitesoftheQueenslandMuseum,amorethan30%increaseonpreviousyears.

• MajoractivitiesandICTprojectsincluded:

• management and maintenance of IT infrastructure and outages through two majornaturaldisasters(floodsandcyclone)

• the upgrading of more than 100 staff PCs that completed the four year life cycle programme for all PCs across the network

• Queensland Museum mobile phone fleet replacement under the SmartNet WholeofGovernment(WOG)agreementenablingefficienciesbothincostandmanagedservices

• completedtheinvestigationoftheplannedupgradetothewideareanetworktechnologieswiththecontractapprovedundertheSmartNetWOGagreement

• continuedefficienciesinmanagingandcostinthedeliveryofsoftwareunderthe SmartNet WOG agreement

• installationofNationalCarriageFactoryITinfrastructureandnewServerRoomand PABX system

• upgradeofserversandsystemsincludingremoteaccess,backupandsecurityCRM,RaisersEdgeandpointofsalesreplacementsprojectcommenced

• assistinginthereviewandimplementationoftheQueenslandMuseumSouthBankpedestriancountingsystem,eTicketingtender,audiovisualandmultimediaspecificationsfortheplannedredevelopmentofkeyareasofQueensland Museum South Bank and the infrastructure component of the electronic document records management system (eDRMS).

3.5Identifyandaddresskeyrisks,statutoryobligationsandregulationsthatimpactontheoperationof the Queensland Museum.

•progressivelyreviewQueenslandMuseumoperationalprograms

•alignQueenslandMuseumsustainablepracticewithcommunityexpectationsandregulatoryrequirements.

STRATEGIES OUTCOMES

ReviewofBiodiversityProgramandRegionalServices(Phase 1– Strategic Learning) completed and recommendations progressively implemented.

• TheimplementationofanewStrategicPlanandvisionrequiredpostponementof reviews.

Continued implementation of sustainable practice in terms of usage of electricity, water, paper, recycling, building and maintenance designsandvehicleusage.

• TheMuseumofTropicalQueensland’selectricityusagewasreducedby5%andwater decreased by 12%.

• Cobb+Coelectricityusagewasup75%duetoredevelopmentworks.Waterusage was also up 36.8% due to site works.

• TheHendraAnnexeelectricityusagewasup4.5%andwaterup113%duetosite works.

Page 52: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

48 QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

3.6SecuresubstantialfinancialsupportforQueenslandMuseumstrategicprioritiesthroughtheactivitiesoftheQueenslandMuseumFoundation.

Queensland Museum Foundation annual target achieved for financial support for Queensland Museum During the year the Foundation secured a number of new partnershipsinsupportofQueenslandMuseumprojects,receivingmorethan$680,000indonations,sponsorshipand honoured pledges.

In September, the Foundation celebrated a milestone more thanfiveyearsinthemaking—theopeningofthe$8 millionNationalCarriageFactorydevelopmentatCobb+CoMuseum.ThisdevelopmentwastheresultofanextensivecapitalfundraisingcampaignmanagedbytheFoundation with the assistance of the National Carriage Factory Campaign Committee, a group of Toowoomba business and community leaders, chaired by Dr Mary Wagner of the Wagner Group.

SupportfortheNationalCarriageFactorydevelopmentwasprovidedthroughdonations,grantsandsponsorshipincludingcontributionsfromCliveandConchitaArmitage,MrCliveBerghofer,TheDaveyGroup,G.JamesGlassandAluminium, Mr Phillip Guilfoyle, Heritage Building Society, The John T. Reid Charitable Trusts and Wippells Autos, in-kindsupportfromTheChronicle,WINTelevisionToowoomba,Southern Cross Media Group and Cracker Print and Paper.

Intotal,morethan130individuals,organisationsandbusinessespledgedover$1.8milliontotheNationalCarriageFactory Campaign. This generous support, coupled with a contribution from the Board of the Queensland Museum, a gift of land from the neighbouring Southern Queensland Institute of TAFE and grants from the Q150 Legacy Infrastructure Program and Department of Education saw the achievementofan$8millionfundraisingtarget.

FurthernorthtoTownsville,a$300,000partnershipwiththeAustralian Institute of Marine Science and BHP Billiton was securedtoemployDrKevinTilbrookasthefirstBHPBilliton— CReefs Fellow at the Museum of Tropical Queensland. Overthecourseofthisthree-yearpartnershipDrTilbrookwill document, describe, publish and ‘unlock’ the scientific potential of the Bryozoan collections held at the Museum of Tropical Queensland and the Australian Institute of Marine Science, the largest in the world.

DuringtheyeartheFoundationreceivedabequestfromtheestate of wildlife photographer and naturalist Peter John Fry. Mr Fry’s generosity will be honoured in a new Queensland Museum publication Wild Places of Tropical North Queensland. Thisfull-colourguide,slatedforreleasein2013andcoveringtheareaeastoftheGreatDividingRangebetweenCooktownandMackay,willbethefirstcomprehensivepublicationonthewildplaces of Tropical North Queensland, one of our State’s most beautiful natural areas.

3.5Identifyandaddresskeyrisks,statutoryobligationsandregulationsthatimpactontheoperationof the Queensland Museum cont.

STRATEGIES OUTCOMES

Continued implementation of sustainable practice in terms of usage of electricity, water, paper, recycling, building and maintenance designsandvehicleusagecont.

• Areductioninthenumberofvehiclessawoperatingcostsreduceby45%.

• QueenslandMuseumSouthBank’selectricityusagewasreducedduetofloodimpactclosureandanumberofinitiativessuchas:

• reduction in escalator operating times by 30%

• areviewofair-conditioninglevelsandschedules.

• WorkhasbeguninpartnershipwithArtsQueenslandtoinstallanewtracklightingsystem on all public floors at Queensland Museum South Bank estimated to reduce electricity usage by 5%.

• TheWorkshopsRailMuseumreducedelectricityconsumptionby10%andwaterconsumption by 11% through refined operating practices.

• QueenslandMuseumworkedwithanelectricityconsultanttoprepareentrytothecontestableelectricitymarketforCobb+CoMuseum,HendraandtheMuseumofTropical Queensland.

Risk register, business continuity plans, policies, procedures updated andotherrequiredcompliance completed.

• Corporatedocuments,plans,manualsandstandardswerereviewedandupdated in line with the Strategic Plan. Business continuity plans, including disasterrecoveryplansforeachcampusandprogramwereactionedduringfloodingandcycloneevents.Sincethenreviewshavebeenconductedandthese documents updated.

Page 53: QUEENSLAND MUSEUM/media/Documents/QM... · The Workshops Rail Museum again made its mark on the Australian tourism scene, by winning, for the second time, the Heritage and Cultural

49QUEENSLAND MUSEUM ANNUAL REPORT 2010–11

InMay,theFoundationlauncheditsfirstdonoracquisitioncampaign,invitingindividualstomakeafinancialcontributionto the work of the Queensland Museum. Potential donors wereinvitedtoBecome part of Queensland’s DNAbyvirtuallyattaching their name to one of the stories, specimens or artefacts in the State Collection featured on a customised website. An additional print campaign, We’ve got a little project for youwasmailedtomorethan20,000individuals.Asof30 June2011,morethan100newdonorshavesupported this campaign.

Also in May, the Foundation partnered with Hutchinson Builders for the Rock Around the Block, Rock ‘n Roll George, Brisbane Legend display at Queensland Museum South Bank from July — October 2011. The showpiece of this displayisoneofBrisbane’smostenigmaticandlovedicon’s—theHolden48-215motorvehicleownedGeorgeKyprios,aka ‘Rock ‘n Roll George’. As a result of this partnership, visitorswillbeabletoseetheHoldenup-closeandhavetheopportunity to explore, understand and contribute their own stories to the mythology that surrounds the car and the man behind the wheel.

Asaresultofthefifthmatchingsubsidyof$250,000 from theQueensland Office of Gaming Regulation, the Foundation was abletoassistwithanumberofdevelopment,conservationandcollectionprojects,including:

• Uncoveringburiedsecretsofourpaleontologicalpastwithcoordinated digs in Winton, central Queensland;

• CreationofonlinelearningresourcesdevelopedbytheStrategic Learning Team for secondary biology students;

• Publishing of six new children’s books written by early childhood expert Donna Dyson in partnership with Education Queensland; and

• DevelopmentanddisplayofThe Last Days of Burke and Wills,anexhibitionfeaturingartefactsrecoveredfromthemissing ‘Plant Camp’ from the ill-fated 1861 expedition of Burke and Wills.

During the year the Foundation directed discretionary funds tocollectionacquisition.AcquisitionsofnotearetheGilbert Fisher Boomerang and the Gather copper sculpture — the work of Aboriginal artists Andrew Jack O’Chin and Kim Walmsleyrespectively.

Inadditiontonewinitiatives,overthepastyeartheFoundation built upon existing relationships with donors, sponsorsandbenefactorsthroughcontinuingprojects.

The Foundation continued to strengthen its relationship with ENERGEXLimited,hostingseveralpromotionaleventsinENERGEX Playasaurus Place and coordinating a competition tocelebrateonemillionvisitorstothismuch-lovedexhibition.In-kind support from Australia Post allowed Queensland Museum to continue distributing museum-based learning resources from 30 regional distribution centres throughout Queenslandandmorethan99,101visitorslearnedaboutthe flora and fauna of tropical rainforests at the Enchanted Rainforest exhibition at the Museum of Tropical Queensland thanks to our ongoing partnership with Queensland Nickel.

Chair of the Queensland Museum Aboriginal and Torres Strait Islander ConsultativeCommitteeMrTrevorRobinson,MrsNellieO’Chin and Queensland Museum CEO Dr Ian Galloway with the Gilbert Fisher boomerang

DrKevinTilbrook,thefirstBHPBilliton—CReefsFellowattheMuseumof Tropical Queensland hard at work

EnjoyingtheEnchanted Rainforest exhibition at the Museum of Tropical Queensland

Chairman of Hutchinson Builders Scott Hutchinson at the launch of Rock Around the Block: Rock ‘N’ Roll George, Brisbane Legend at Queensland Museum South Bank