Queen Street Mall

VisioningPlan

2

LORD MAYOR’S FOREWORD

Queen Street Mall is the heart of the Brisbane CBD. It is the most successful mall in Australia and its popularity is testament to the mix of high quality retail and dining, entertainment and vibrant spaces within the mall. It has been fifteen years since the mall was upgraded and, while Brisbane City Council isn’t rushing in to make changes, we do need to consider how to maintain and enhance the success of the mall into the future. The focus on surrounding streets, such as Albert and Edward streets, and the opportunities for other developments within the CBD, means we need to continually assess the form and function of the mall. During March and April 2015, Council conducted Queen Street Mall visioning consultation with more than 1000 people. The purpose of the consultation was to understand what people like about the mall as it is and how we can enhance its success in the future. The feedback was overwhelmingly positive. The mall is perceived to be an inclusive meeting place – a ‘mall for all’. It is vibrant, relaxed and friendly and the entertainment offering is very well received. People come to the mall to be entertained, relax, meet friends, shop, eat and generally soak up our enviable, subtropical environment and lifestyle. In terms of the future, Council received many innovative ideas including options for diversifying the retail and dining offering, activating balconies and second floors and keeping the environment uniquely Brisbane. This Queen Street Mall visioning plan captures the consultation outcomes and transforms them into key strategies and actions for the future development of the mall. I thank all of the traders, industry groups, property owners and members of the public who participated in the Queen Street Mall visioning. I am excited about the future for the mall and its continued popularity as the heart of the CBD in Brisbane, our new world city.

Graham Quirk lorD MAyor

Stakeholder workshops

3

1024 Participants

4 Public

consultation sessions

3 Industry stakeholder

group meetings

“Is welcoming and accessible to all ages, abilities and cultures”

“As the city becomes more dense, need to open up to continue movement”

“Unique, atmosphere, live music, shops, greenery and art”

“Not just a shopping strip but a destination – bars, dining, music, night life”

“It’s a safe environment”

“The mall is successful the way it is”

PEoPlE In brISbanE’S cITy cEnTrE (DaIly) • 7500 Day-trippers • 8900 residents • 9000 Tourists • 15,000 Students • 40,000 Shoppers • 20,000 Night time visitors/workers • 150,000 Employees • 70,000 Pedestrian movements in Queen

Street Mall

GUIDING PRINCIPLES The feedback from the visioning consultation revealed three key themes for the future development of the mall. As a ‘mall for all’, itneeds to be activated, accessible and inclusive. As an economic hub, the mall needs innovative retail and dining and extended trading hours. To ensure the mall remains uniquely Brisbane,the environment and built form need to retain the subtropical characteristics of the city.

The guiding vision principles form an integrated approach for the Queen Street Mall’s future in alignment with the Brisbane City Centre Master Plan 2014 and the City Centre Neighbourhood Plan.

3

Mall for all • Encourage utilisation of small scale

spaces • Enhance linkages/legibility to supporting

streets • Leverage wayfinding from shopping

centre technology/directories • Enable night time activation • Expand the wi-fi footprint • Equitable access

EconoMIc Hub • Encourage innovative retail formats • Encourage evening/night time trading • Ensure design excellence in developments and fit outs

• leverage tenancy leases as catalysts • Encourage activation of building frontages at ground and first floor

unIQuEly brISbanE • retain Queen Street Mall as a premier

Brisbane performance space • retain subtropical design features

and shade • review signage, furniture and structures

to remove clutter • retain/restore sight lines to facades

and shopfronts • Enable improved access to facades

and awnings • Enhance subtropical public space

and realm • Maximise open space/circulation • Keep subtropical planting and garden

beds • Maximise pedestrian flow and spaces

Queen Street Mall visioning plan

4

2016 2020

2018 2022

Queen Street M

all openedW

intergarden opened

Myer Centre opened

Safety initiative - CitySafe

closed circuit television

Queen Street M

all refurbished

Queens Plaza opened

Burnett Lane revitalisation

Queen Street M

all smoke free

Wintergarden refurbished

Access and Inclusion initiative -

wayfinding devices

Safety initiative - CitySafe public address system

Myer Centre façade refurbished

300 George Street developm

ent

- residential, retail and hotel

Queens W

harf and

William

Street precinct

Edward Street

vision implem

entation Albert Street M

aster Plan implem

entation

How

ard Smith W

harves comm

ences construction

Queen Street M

all leases up for renewal

Next H

otel opened

Queen Street M

all revitalisation - restaurant consolidation

Wi-fi in Brisbane CBD

40 Elizabeth Street development - Ibis H

otel

B r i s b a n e C i t y C e n t r e M a s t e r P l a n 2 0 1 4

Queen Street M

all visioning

155 Queen Street developm

ent

170 Queen Street developm

ent

1980

1985

1990

1995

2000 2005

2010 2011 2012 2013

2015

2014

Myer Centre refurbishm

ent discussions underway

Queen Street M

all revitalisation

- Visitor Information Centre relocated to the Regent

Queen Street Mall visioning plan

AN EVOLVING SPACE Since the early days of Brisbane, Queen Street has been the heart of the city. In 1982, this was formalised with the opening of Queen Street Mall, a pedestrian-friendly retail environment that has always encouraged interaction, engagement and enjoyment.

The changes over the years have ensured the mall remains contemporary and continues to deliver the experience that Brisbane residents and visitors are seeking.

Wi-Fi in BriSBane Central BuSineSS D

iStriCt

5Que

enSt

reet Mall viSioning

this Queen Street Mall visioning plan is looking beyond

2021 and planning for the next 20 years of

development.

Queen Street Mall visioning plan

QUEEN StREEt MALL VISIONING PLAN

6 7Mall for all Queen Street Mall is an inclusive environment that welcomes residents and visitors of all ages, cultures and abilities. It is an exciting and vibrant space with a wide variety of entertainment, day and night. The mall is easy to navigate and connectsseamlessly to the rest of the CBD.

STraTEGy• laneways and supporting

streets • Wayfinding improvement • Activation spaces for big

and small events • Digital technology• Equitable access

acTIon • review and maintain contemporary

activation strategy • Enhance entry thresholds from and into

Queen Street Mall • Expand wi-fi footprint • Support upgrades to Albert and Edward

streets • Mesh with private enterprise wi-fi networks • Develop a wayfinding solution • Maintain and improve disability access

EconoMIc Hub Queen Street Mall is a premier precinct that attracts both flagship brands and unique retailers. People come to the mall for a retail and dining experience that is exciting and ever-changing. The openness within the mall and the activation of commercial edge will make it a vibrant place to be.

STraTEGy• retail is entertainment • Trading into night time • Innovate and activate

tenancies • Commercial edge activation• Celebrations and events

help to maintain economic vibrancy

acTIon • review Queen Street Mall tenancy strategy

to ensure unique offering that provides 24/7 environment

• Encourage future developments to engage with Queen Street Mall environment

• Encourage commercial frontage activation opportunities

• Encourage pop-ups and interactive retail • Improve visibility to shop frontages

unIQuEly brISbanE Queen Street Mall is an open, safe and green space that reflects Brisbane’s lifestyle and subtropicalenvironment. The heritagefacades are preserved andintegrated with a modernaesthetic that is consistent throughout the mall’s fittingsand tenancies. The mall continues to be a placewhere we celebrate as a cityand an entertainment hub for all ages.

STraTEGy• Subtropical design

reinforcing existing scale, shading, ground plane and built form

• Space for people • Heritage and human scale • Key catalyst site

redevelopments • Maintain and enhance the

mall’s place as a celebration and events space

acTIon • Undertake design review of Queen Street Mall

activation spaces in conjunction with tenancy review

• Encourage future developments to activate upper levels fronting onto Queen Street Mall

• review tenancies, signage and furniture and declutter

• retain/restore sightlines and access to facades and awnings

• Work with key catalyst sites to deliver integrated design outcomes

• Maximise circulation area • Continue with a green subtropical planting

scheme

For more information Information

Printed on recycled paper Brisbane City Councilvisit www.brisbane.qld.gov.au

GPO Box 1434 or call (07) 3403 8888Brisbane Qld 4001 Facebook.com/BrisbaneCityCouncil

CA15-448964-06-958 @brisbanecityqld

For more information please call Council on (07) 3403 8888 or visit www.brisbane.qld.gov.au

and search ‘Queen Street Mall visioning plan’.

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© Brisbane City Council 2015