quarterly trends p report€¦ · as two cups of broccoli. gluten free, nut free, vegan, and non-...

1 1

P

July – September 2015

Quarterly Trends Report

2

Trends July – September 2015

Table Of Contents

Bulk Commodity …………………………………………………………………... 3-9 UNFI Natural Channel Strong Growth Trends …………………….10-18 Top New Items………….……………………………………………………… 19-26 Report from Expo East..………………………………………..……….… 27-33 Prepare for the Future.…………………..………………………………….34-36 Featured Products Listing…………………………………………...…… 36-43

3


4


Bulk Sales By Category

• Bulk sales increased more than 5%, driven by Nuts, Grains, and Dried Fruits, which grew more than 11% each.

• Healthy snacks surged. Consumers want quick, easy, and delicious snacks with new flavors and clean ingredients.

Nuts: 31.69%

Grains: 14.7%

Dried Fruit: 11.37%

Snacks: 9.5%

Baking: 8.11%

Cereal: 7.75%

Seeds: 5.46%

Beans: 5.05%

Other (5 cat): 6.37%

Bulk Commodities

5


Natural: 35.27%

Organic: 64.73%

US Total

Natural vs Organic

• Organic Bulk vs Natural Bulk sales grew with 65% of sales from Organic categories. • Expect Organic Bulk to account for 70% of total sales through the 4th Quarter. • It is critical to review your mix, signage, and marketing.

Natural: 37.42%Organic: 62.58%

Natural: 32.48%Organic: 67.52%

UNFI East

UNFI West

Bulk Commodities

6


What’s Hot

Nuts & Seeds - sales and worldwide consumption continue to grow • A versatile ingredient (baking, salads, entrees) • A healthy snack option - high in healthy fats, vitamins, and fiber • Included in a wide range of diets, by all ages and cultures • Pumpkin and sunflower seeds are up over last year with flavored seeds adding to sales.

Bulk Snacks - more options, new flavors, and ingredients

• Candies without artificial colors, flavors, or additives • Chocolate - on its own and as an ingredient • Flavored and sprouted nuts • New Trail Mix combinations

More than ever, consumers are snacking instead of eating a full meal.

Bulk Commodities

7


What’s Hot Dried Fruits like Raisins, Figs, and Dates are growing after years of stagnant sales • Dried Fruits made their way into the Heathy Snack category from convenience stores to

supermarkets, as a stand alone snack or part of mixes and bars. • Restaurants of all types are now serving Dried Fruits in prepared foods, and consumers are

incorporating them into their home cooking.

Beans continue to show growth • Beans appeal as a simple, unprocessed, high fiber ingredient • Beans provide a plant-based protein and are substituted for meat to decrease saturated

fat intake • Vegans, Vegetarians, and Flexitarians seek legumes as alternatives to animal products • Beans satisfy hunger - slowly digested and low in sugar preventing insulin spikes

Bulk Commodities

8


What’s Not…But Getting Better Grain sales remained flat • Due to the popularity of Gluten Free and Paleo diets,

demand for many grains has declined • Quinoa sales have started to rebound after last year as a

better supply makes costs reasonable • Look for grain sales to grow going into the cooler months in

Fall and Winter

Chia & Flax sales saw a slight decrease now that availability has increased, prices are lower and consumers are buying in a normal pattern.

Bulk Commodities

9


Bulk Trends Supply Chain and Production Transparency • People want to know where their food comes from, how it is produced, and what is used

to produce it. To meet this need in your store: – Post Country of Origin, Ingredients, and Nutritional Information – Identify local suppliers on bulk bins – Create signage to “Tell the Story”

Natural vs Organic Ratio • Organic penetration is nearing 70% of Bulk Sales – be sure your mix reflects this.

Paleo and Mediterranean Diets • These diets drive sales. Use signage to call out and merchandise items together.

Educated Consumers Shop the Bulk Department! • Emphasize items that are packed with vitamins and protein, especially Vitamin D,

Magnesium, and Omega-3.

Bulk Commodities

10


11


Analysis Methodology

In preparing this report, we reviewed: • Actual sales to UNFI’s Natural Independent Channel through

nationwide UNFI distribution • July-September 2015 compared to July-September 2014

All numbers are based on actual sales from all of UNFI’s 17 distribution centers

Strong Growth Trends

12


Versatile Vinegar! For centuries, vinegar has been used for various household and cooking purposes. This

nearly calorie-less ingredient is rich in potassium and has tangy active enzymes.

Napa Valley Naturals White Wine and Pinot Noir Vinegars posted significant numbers in SPINS Scan. Delicious on their own or in sauces and marinades, these are musts in every pantry.

Braggs Apple Cider Vinegar Limeade is the latest win from Braggs. Organic cider vinegar, lime, water, and a hint of stevia provide instant refreshment. Try all flavors.

Boulder Canyon Red Wine Vinegar Kettle Chip provides a unique blend of semi-sweet, bold vinegar flavor with a touch of sea salt.


13


Nutrient-Packed Snacks High in fiber with the ability to help lower cholesterol levels,* Garbanzo Beans

have gained popularity.

Biena Foods Sea Salt Roasted Chickpea Snacks had over 90% growth this quarter. Filled with protein and fiber, 70% less fat than peanuts, gluten free, low glycemic, and Non-GMO Project Verified.

Maya Kaimal Lightly Salted Chickpea Chips combine chickpeas with rice and sesame seeds, for an addictively crispy chip. Try all three gluten free, Non-GMO Project Verified flavors.


Chickpea Benefits

Saffron Road Chickpeas in Falafel, Korean BBQ, and Wasabi add savory-spiced flavor options to Chickpea snacks. Consumers gobbled up all of their SKUs in this Non-GMO Project Verified line.

The Good Bean Roasted Chickpea snacks are crispy and crunchy. One serving has protein, folate, and as much fiber as two cups of broccoli. Gluten free, nut free, vegan, and Non-GMO Project Verified.

*

http://www.whfoods.com/genpage.php?tname=foodspice&dbid=58

http://www.whfoods.com/genpage.php?tname=foodspice&dbid=58

14


Heart Healthy Oils Olive Oil is a staple in most households and the cornerstone of the Mediterranean diet. It

gained momentum this summer, typically used in dressings or over grilled veggies.

California Olive Ranch was founded in 1998 in Northern California by turning previously unusable acreage into thriving olive orchards. Mild Extra Virgin Olive Oil and Everyday Olive Oil are now in households across the U.S.

Lucini Premium Select Extra Virgin Olive Oil is produced from hand-picked Italian olives that are pressed within 24 hours, resulting in a green, full-bodied peppery oil.


G.H. Cretors combined the popcorn craze and Olive Oil, resulting in triple digit growth. Their Organic Extra Virgin Olive Oil Popcorn is simple – olive oil and salt – and absolutely delicious.

15


When Brands Give You Lemons….. The high Vitamin C content in lemons can help lower body temperature as well as

hydrate and oxygenate the body. Lemon juice is a useful treatment for kidney stones and reducing the risk of strokes.

Volcano Organic Italian Lemon Juice is made from hand harvested, single-origin Sicilian lemons. A 1L bottle contains the juice of 40 lemons.

Wallaby Organic Low Fat Lemon Yogurt provides a sweet, tart and creamy yogurt that kept lemon lovers happy.


Santa Cruz 32oz Organic Pure Lemon Juice, not from concentrate, saw over 40% growth this quarter.

Uncle Matt’s 12oz Organic Lemonade and Califia Farms Lemonade saw triple digit growth. Califia’s Lemonade is made from Meyer lemons, a citrus fruit thought to be a cross between a regular lemon and a mandarin orange.

16


OMEGAs! Omega-3, Omega-6, and Omega-9 are essential fatty acids that the body can’t manufacture. These fatty acids promote healthy nerve activity, vitamin absorption, immune system and

cell development, and help prevent coronary heart disease, stroke, and diabetes.*

Pacific Vanilla Hemp Milk 8oz is lightly sweetened with brown rice and provides Omegas and three grams of protein.

Organic Valley Omega-3 Eggs are produced by hens fed a certified organic diet rich in flax seed. Each egg provides 225mg of Omega-3 and is good source of Vitamin E and protein.

Living Harvest Original and Vanilla Hemp Milk saw triple digit growth. In addition to being a great source of Omega 3 & 6, these creamy nondairy beverages are gluten, soy, and carrageenan free.


Omega Info

Henry & Lisa’s Sardines packed in Olive Oil and in Water posted impressive growth. They are a natural source of Omega-3s and are Marine Stewardship Council Certified.

*

http://www.omega-9oils.com/omega-9-advantage/healthier-profile/omega-3-6-9.htm

17


Liquid Energy Whether it’s your morning coffee, a quick pick-me-up, or a delicious caffeinated beverage,

tired Americans want clean, sustained energy and these brands are responding.

Chameleon Organic Mocha Cold Brew Concentrate,

Marley's One Drop Mocha and High Brew Coffee

Double Espresso offered a variety of caffeine content and flavor strength to suit

discerning palates.

Kicking Horse Coffees and Stumptown both posted

significant numbers in the coffee category. These brands revived a

previously sedentary category with eye catching logos and packaging.

Hi Ball Energy Drinks, Runa Clean Energy Drink, Steaz

Energy Super Fruit Drink and Schechter's Organic Lite

Energy Drinks provided a non-coffee option for those

wanting a pick-me-up without the jitteriness caused by

conventional energy drinks.


18


Sun & Sweat Sales soared for a variety of Sun Blocks and Deodorants, keeping everyone protected and

smelling their best during the steamy sunny days of summer.

Goddess Garden Organic Kids Sport Sunscreen SPF 30 and All Terrain Kidsport SPF 30 protected the littlest members of the family; both saw over 50% growth.

Alba Botanica Sport Mineral Sunscreen SPF 45 and Derma E Antioxidant Sunscreen Oil-Free Face Lotion were popular this summer. Alba’s Very Emollient After Sun saw impressive numbers too.

EO Lavender Deodorant Spray, Desert Essence Tropical Breeze and Lemon Tea Tree Deodorants, and Herban Cowboy Sport Deodorant kept us smelling good during the long, hot summer days.


19


20


New Chips on the Block

Daily Crave Lentil Chips in Himalayan Sea Salt, Sriracha, and Aged White Cheddar have 3-4g protein. Vegan, no artificial flavors or colorings, no hydrogenated or trans fats.

Mediterranean Snacks Bean Stalks are made from a combo of Pinto Beans, Cannellini, and Green Peas for a crunchy snack with 50% less fat than Potato Chips and 4g protein. Available in Sea Salt, BBQ, and Cheddar.

We saw the success of Chick Peas, so look for other bean varieties such as Fava, Cannellini, and Lentils to move into the Snack category with a vengeance.

Top New Items

World Peas Brighton Vinegar and Sea Salt Fava Crisps have 6g of protein and just 120 calories per serving. Gluten free and vegan. Available in Vinegar, BBQ, and Ranch.

21


Cool Condiments

Fischer & Wieser Organic Roasted Raspberry Chipotle, Mango Ginger Habanero, and Pomegranate & Mango Chipotle are the first organic sauces from this long-standing family owned and operated company. Perfect for the grill, a dip, or mixed with a little oil and vinegar as a salad dressing.

Tava Life Provisions Original, Himalayan Pink Sea Salt, and Vanilla Bean Whipped Ghee are made with 100% grass-fed butter. They are gluten and lactose free, rich in vitamins A,D & E, and a natural source of CLA (conjugated linoleic acid).

Tessamae’s Salad Dressings and Sauces are made with 100% cold-pressed olive oil and no added sugars. These gluten free, vegan, and low sodium dressings and sauces combine homemade taste with convenience.

These new flavorful sauces, dressings, and toppings take meals up a notch.

Top New Items

22


Gluten Free

Viviana’s innovative No Boil Lasagnas in Garlic Chive and Spinach Roasted Garlic offer flavor and ease in lasagna sheets. Handmade Viviana Pastas are gluten free and vegan.

Organic Sour Cherry Filled Cookies are the latest from Jovial- one of the only companies providing a gluten free, fruit-filled cookie option. Consumers responded to this niche item and sales soared.

From the freezer, Canyon Bakehouse Brownie Bites and Bagels and Happy Campers line of Breads and Rolls saw tremendous sales

Once all the rage, Gluten Free now shares the spotlight with overall Allergen Free products. But new and innovative Gluten Free products made big impacts on sales this

quarter, bringing it back into the limelight.

Top New Items

23


Babies & Toddlers

Honest Co’s Diapers and Wipes are the first in the natural diaper category to bring fun colors and prints into play. These products are made with naturally derived plant-based and sustainable materials.

Poof Diapers, the first fully biodegradable disposable diaper took it to the next level creating a patterned diaper that is fully biodegradable and made of sustainable materials. Parents feel better about using disposable diapers when they are biodegradable.

Horizon’s Organic Fruit Snacks in Smilin’ Strawberry and Bunch O’ Berries are certified organic and free of artificial colors and preservatives. Great any time of day.

Parents always want what is best for their kids, inside and out. With continued innovation, this is a category that will endlessly thrive.

Top New Items

Tasty Brand’s shippers of their Organic Gummy Snacks and Organic Assorted Fruit Snacks were gobbled up. Organic, vegan and made in a facility that banishes eight major allergens, these are products parents can feel good about.

24


Breakfast

Beaujolais Granola in Almond & Apricot filled carts this quarter. Non-GMO Project Verified, with 28+ whole grains per serving, whole toasted California almonds and bits of tart apricot, this Granola provides the energy your morning needs.

Chia Pod Dark Cacao and Coffee Bean pods provided nutrient-rich breakfasts by blending sun ripened chia seeds with coconut milk. Vegan, gluten free, with 3g of Omega - 3 & 6 and 6g of dietary fiber per serving.

Just add water to Birch Benders Pancake & Waffle Mix with Protein. Packed with 16g of protein, these products are trans fat free and certified organic by CCOF. This brand also saw added sales with shippers this quarter.

Consumers want to fuel their day with healthy breakfasts. Look for items packed with protein, whole grains, and Omega’s.

Top New Items

25


Spread It On!

Nikki's Coconut Butter in Honey Pecan Pie, Vanilla Cake Batter, and Dark Chocolate Fudge take Coconut Butter to a whole new level and prove that dessert-like treats can be part of a healthy lifestyle. Soy and dairy free.

Kalot Superfoods Cashew & Seed Butters are packed with protein, antioxidants, essential minerals, healthy fats and phytonutrients and come in innovative flavors such as Cashew-Blueberry-Vanilla-Chia and Sunflower-Chocolate-Cherry. Dairy-free and gluten-free.

Bliss Nut Butter introduced some interesting products such as Chia Seed Peanut Butter and Cinnamon Chia Seed Peanut Butter, packing in the nutrition. Sweetened with honey from the Pacific Northwest and produced with 100% wind energy.

Spreads aren’t just for sandwiches anymore. Packed full of flavors and nutrition, they can be used in all sorts of recipes or eaten straight from the jar.

Top New Items

26


Lifestyle & Wellness

Kuli Kuli Moringa Powder is naturally rich in iron and vitamin A and provides a complete plant protein. Well-suited for vegetarians, vegans, or anyone seeking a healthier lifestyle, each serving provides one full serving of raw, organic vegetables.

22 Days Plant Protein Powders are available in Natural, Vanilla, Chocolate, and Strawberry. Certified organic, 22 Days is made with organic superfoods. Vegan, gluten free, and soy free. Formulated for function.

Take your recipes and smoothies to the next level or complement organic fruits and veggies with any of these add-ins that boost protein, nutrition, and even stall signs of aging.

Top New Items

NeoCell Derma Matrix Collagen provides technologically advanced ingredients designed to internally nourish the skin. It helps support skin hydration, which reduces the appearance of lines and wrinkles. Created using a micronization process, it dissolves instantly in any liquid and is standardized to be bioavailable for maximum absorption.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

27


September 17-19, 2015 Baltimore, MD

28


Outstanding Attributes From a sample of about 70 eye-catching items, these are the attributes that were called

out on packaging, sell sheets, and websites.

Report From Expo East 2015

B CERT FIBER GF LOW CAL NONGMO OMEGAS ORGANIC PROTEIN VEGAN WHOLE

GRAIN4 9 32 13 38 7 30 13 18 2

0

5

10

15

20

25

30

35

40

29


Exciting Line Extensions


Think Thin stepped out of the bar category, yet still offers quick on-the-go nutrition, with Single Serve Cups & Instant Oatmeal Packets available in Farmers Market Berry Crumble, Madagascar Vanilla, Almond Pecan, Honey Peanut Butter, and Original Sprouted Grains. A serving has 10g of protein, 5g fiber, and is 200 calories or less.

Tofurky White Quinoa, Spicy Black Bean, and Hearty Hemp Burgers all are gluten free and packed with protein. These burgers with trending ingredients (Quinoa, Beans, and Hemp) appeal to today’s meatless consumer.

Sweet Earth Natural Foods Farmstead Flaxbread Breakfast Sandwiches are high in protein. Available in Veggie Sausage; Egg & Gouda; Bacon, Egg & Cheddar; Egg & Swiss; and Ham & Egg with Sundried Tomato Spread. Sweet Earth exploded in the freezer aisle this year, so move over conventional breakfast sandwiches!

Manitoba Harvest Hemp Heart Bars have 10g protein and 10g Omegas 3&6. As consumers look to boost their Omega intake, Manitoba Harvest makes it easy. Available in Vanilla, Chocolate, and Apple Cinnamon.

30


Drink Up


Guru Organic Sparkling Energy Water has 100mg of caffeine per can. This organic, zero calorie, zero sugar drink is available in Pomegranate, Lime, and Grapefruit.

Steaz & Hi Ball were also top performers in Q3. Orgain gained popularity with their diverse product line including Original, Vegan, Kids, and Protein Powders. Organic Valley appealed to the gym scene with their save the bros campaign.

Overall, Beverages have been trending up. Keep it that way by adding variety to your sets. Prevent bored customers by adding drinks with Electrolytes, Flower Essences, and Omegas.

New brands with clean, simple ingredients with adds like fiber, omegas and superfoods are appealing not only to those looking for pre or post workout fuel but anyone who is on-the-go and hungry. Look to brands like Komplete Ultimate Meal Replacement Shake and Rumble Shake to make an impact.

http://savethebros.com/

31


Fruits & Veggies

Crunchies 100% all-natural Freeze Dried Fruit is gluten free, wheat free, and Non-GMO Project Certified. Great as a snack or in recipes.

Be sure to stock options for consumers who want to get more fruits and veggies into their diets. Watch this category for innovation!

Peeled Snacks took the mystery out of snacking and put the joy back in! Peeled Snacks started with a line of Organic Dried Fruit without any added sugar, sulfites, preservatives, or oils. Now look for their Apple Clusters and Gently Dried Fruits. These are Non-GMO Project & B Corp Certified. The Peas Please SKU is the only Organic Pea Snack with protein, fiber, and iron.


32


Don’t Overlook These!


Oats & Granola With the increased focus on breakfast, it is only natural to see the Granola and Oat demand prevalent among consumers. The majority are gluten free and have a plethora of hidden nutrients – even veggies – showing that there is a granola out there for everyone.

Mini Bites Mini bites have been on-trend in categories such as Candy, Jerky: Meat and Meat Alternatives, and Specialty Cookies. Now expanding into On-the-Go Nutrition, watch for this quick bite across categories.

33


Don’t Overlook These!


Kids Parents always want what’s best for their Kids at every stage. With innovations like High Pressure Processing (HPP), superfoods, and additional veggies, this bottomless category will continue to thrive. Make sure to keep your mix fresh to maximize sales.

Peanut Butter The demand for Nut and Seed Butters can’t be overlooked but it’s interesting to see Peanut Butter. Once the “bad butter” due to so many allergies, this spread is back in demand as the protein of choice to fuel your day.

34


35


Prepare for the Future

Preparing for the Future

Holidays • Make sure your displays are relevant to holiday cooking and baking with all

the ingredients needed. • Seasonal flavors

• Flavors such as Pumpkin, Gingerbread, and Cinnamon rack up big numbers in all departments October though December.

• Gift sized items • Candies, Chocolates and even Health & Beauty Care Travel Kits sell

especially well this time of year. • Don’t forget items like Natural Ice Melts and Fire Starters that may not do

well year round but rack up big dollars on wintery days.

New Year’s Resolutions • Prepare for the New Year by promoting cleanses and items that aid in

overall better wellness for the entire family. • Make sure your Tea, Coffee, and Cocoa categories are well-stocked and

ready to warm consumers during the frigid winter to come. Don’t forget the marshmallows!

36


37

Trends July – September 2015 Featured Products

38


39


40


41


42


43


quarterly trends p report€¦ · as two cups of broccoli. gluten free, nut free, vegan, and non-...

Documents