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QUARTERLY REVIEW OF TOURIST ARRIVALS IN
PACIFIC ISLAND COUNTRIES
QUARTER 2, 2016
November 2016
Report prepared by : Research & Statistics Division
Contacts : Elizabeth Ragimana ([email protected])
Jennifer Butukoro ([email protected])
Published by the:
South Pacific Tourism Organization (SPTO)
GPO Box 13119
Suva, FIJI
Telephone : (679) 3304177
Facsimile : (679) 3301995
Telex : 2306 FJ
Email : [email protected]
© Copyright 2016 South Pacific Tourism Organization
November 2016
Contents PREFACE...................................................................................................................................................................... I
DEFINITION AND CONCEPTS ................................................................................................................................. II
World Overview ............................................................................................................................................................ 1
Tourist Arrivals in Pacific ACP & SPTO Member Countries ....................................................................................... 2
Market Performance ...................................................................................................................................................... 5
Destination Analysis .................................................................................................................................................... 11
Tables & Figures
Table W1: 2016 International Tourist Arrivals Forecast ............................................................................................... 1
Table R1: Tourist Arrivals to Pacific ACP and SPTO Member Countries, Quarter 2, 2016 ......................................... 2
Figure R1: Tourist Arrivals to Pacific ACP and SPTO Member Countries in Quarter 2, 2016 .................................... 2
Table R2: Tourist Arrivals to Pacific ACP and SPTO Member countries by Source Market, Quarter 2, 2016 ............ 3
Figure R2: Tourist Arrivals Pacific ACP and SPTO Member Countries by Source Market, Quarter 2, 2016 .............. 4
Table R3: Australian Tourists by Destination and Destination Share, Quarter 2, 2016 ................................................ 5
Figure R3: Destination Share (%) of the Australian Market, Quarter 2, 2016............................................................... 5
Table R4: New Zealand Tourists by Destination and Destination Share Quarter 2, 2016 ............................................ 6
Figure R4: Destination Share (%) of the New Zealand Market, Quarter 2, 2016 .......................................................... 6
Table R5: USA Tourists by Destination and Destination Share, Quarter 2, 2016 ........................................................ 7
Figure R5: Destination Share (%) of the USA Market, Quarter 2, 2016 ....................................................................... 7
Table R6: UK & European Tourists by Destination and Destination Share, Quarter 2, 2016 ....................................... 8
Figure R6: Destination Share (%) of the UK & European Market, Quarter 2, 2016 ..................................................... 8
Table R7: Japanese Tourists by Destination and Destination Share, Quarter 2, 2016 ................................................... 9
Figure R7: Destination Share (%) of the Japanese Market, Quarter 2, 2016 ................................................................. 9
Table R8: Chinese Tourists by Destination and Destination Share, Quarter 2, 2016 ................................................. 10
Figure R8: Destination Share (%) of the Chinese Market, Quarter 2, 2016 ................................................................ 10
Figure C1: Tourist Arrivals in American Samoa by Source Market, Quarter 2, 2016 ............................................... 11
Figure C2: Tourist Arrivals in American Samoa by Purpose of Visit, Quarter 2, 2016 ............................................. 12
Figure C3: Tourist Arrivals in Cook Islands by Source Market, Quarter 2, 2016 ....................................................... 12
Figure C4: Tourist Arrivals in Cook Islands by Purpose of Visit, Quarter 2, 2016 ..................................................... 13
Figure C5: Tourist Arrivals in Fiji by Source Market, Quarter 2, 2016 ...................................................................... 14
Figure C6:Tourist Arrivals in Fiji by Purpose of Visit, Quarter 2, 2016 ..................................................................... 14
Figure C7: Tourist Arrivals in French Polynesia by Source Market, Quarter 2, 2016 .......................................... …. 15
Figure C8: Tourist Arrivals in Kiribati by Source Market, Quarter 2, 2016 ................................................................ 16
Figure C9:Tourist Arrivals in Kiribati by Purpose of Visit, Quarter 2, 2016 .............................................................. 16
Figure C10: Tourist Arrivals in New Caledonia by Source Market, Quarter 2, 2016 ................................................. 17
Figure C11: Tourist Arrivals in New Caledonia by Purpose of Visit, Quarter 2, 2016 ............................................... 17
Figure C12: Tourist Arrivals in Niue by Source Market, Quarter 2, 2016 .................................................................. 18
Figure C13: Tourist Arrivals in Niue by Purpose of Visit, Quarter 2, 2016 ................................................................ 19
Figure C14: Tourist Arrivals in Palau by Source Market, Quarter 2, 2016 ................................................................. 19
Figure C15: Tourist Arrivals in Samoa by Source Market, Quarter 2, 2016 ............................................................... 20
Figure C16:Tourist Arrivals in Samoa by Purpose of Visit, Quarter 2, 2016 .............................................................. 21
Figure C17: Tourist Arrivals in Solomon Islands by Source Market, Quarter 2, 2016 ............................................... 21
Figure C18 Tourist Arrivals in Solomon Islands by Purpose of Visit, Quarter 2, 2016 .............................................. 22
Figure C19: Tourist Arrivals in Vanuatu by Source Market, Quarter 2, 2016............................................................. 23
Figure C20: Tourist Arrivals in Vanuatu by Purpose of Visit, Quarter 2, 2016 .......................................................... 23
I
PREFACE
The Quarterly Review of Tourist Arrivals in Pacific Island Countries for Second
Quarter of 2016 is published by the South Pacific Tourism Organization (SPTO). This
report presents a review of tourist arrivals in Pacific Island countries in the second
quarter of 2016 and the year ending June 2016 with comparative analysis for the same
periods of the previous year.
Of the seventeen Pacific Island countries, eleven responded with the required data,
while data from Marshall Islands, Nauru, Papua New Guinea, Timor Leste, Tonga and
Tuvalu were not available in time for the preparation of this publication. SPTO will
continue its efforts to collect data from all member countries for inclusion in the next
quarterly review.
In addition to this regular publication, SPTO also produces:
the pocket-sized SPTO Facts & Figures
Air and Cruise Visitor Survey reports that have been implemented in some
selected Pacific Island countries
Monthly Market Intelligence Newsletter
South Pacific Tourism Organization (SPTO)
GPO Box 13119
Suva, FIJI
Telephone : (679) 3304177
Facsimile : (679) 3301995
Telex : 2306 FJ
Email : [email protected]
II
DEFINITION AND CONCEPTS
The Regional Conference on Measuring Tourism held in Nadi in March 2014 under the
auspices of the South Pacific Tourism Organization (SPTO) agreed to adopt the
following definitions and terms recommended by the United Nations World Tourism
Organization (UNWTO) and United Nations Statistical Office in the compilation of
tourism statistics:
The term ‘tourist’ describes a person visiting a country other than that in which he/she
has his/her usual place of residence for any reason other than following an occupation
remunerated from within the country visited.
The definition covers two categories of tourists, namely,
Tourist: Tourist staying in the country visited for at least one night and not more
than one year. However, the term ‘tourist’ is also used in the text of this
report interchangeably for better reading but with the same meaning.
Excursionist: Tourist who does not stay overnight in the country visited – this report
does not include this.
SOURCES OF INFORMATION All sources of statistical information contained in this publication are acknowledged at
the foot of each table – mainly the national statistical offices and national tourism
offices.
The source of information for tourist arrival statistics in all member countries is the
E/D(Embarkation/Disembarkation) immigration arrival card. All 17 PIC member
countries of SPTO have different E/D arrival card containing the required categories of
information, which help distinguish tourists from other passengers and compile
statistics according to the internationally accepted definitions and concepts to facilitate
inter-country comparisons. The Regional Conference on Measuring Tourism held in
Nadi in 2014 proposed the introduction of standard E/D Cards for Pacific ACPs and
SPTO Member Countries, however, these introductions have yet to be made.
1
World Overview
The UNWTO reported an overall growth of 4% in international tourist arrivals across
the first six months, from January to June 2016. In absolute terms, worldwide
destinations received 561 million international tourists, an increase of 21 million tourists
against the same quarter of 2015. The favourable outturn was mainly driven by strong
arrivals from Asia and the Pacific and Europe regions rising by 9% and 5%,
respectively. The 5% growth in the African region and 4% increase in the American
region further ascribe to the positive performance in international tourist arrivals
during the June quarter. Meanwhile tourist arrivals for the Middle East fell by 6% over
the period. See Table W1 for further details.
Table W1: Percentage Growth in World Tourist Arrivals by Regions, Quarter 2, 2016
Region/Sub-Region % Growth
Asia & the Pacific +9
Oceania +10
North East Asia +9
South East Asia +9
South Asia +7
Africa +5
Sub-Saharan Africa +12
North Africa -9
Americas +4
South America +9
Central America +9
North America +4 Caribbean +4
Europe +3
Northern Europe +5
Central Europe +5
Eastern Europe +5
Southern Mediterranean Europe +2
Western Europe +1
Middle East -6
Source: UNWTO
In the Asia & the Pacific region, all sub-regions showed strong performances with
Oceania showing the highest growth of 10%. The North and South East Asia regions
each posted 9% while the South Asia registered 7% increase during the second quarter.
2
Tourist Arrivals in the Pacific ACP & SPTO Member Countries1
In the second quarter of 2016, a total of 405,253 tourists visited the Pacific ACP and
SPTO member countries². This marked a 2.7% increase or 10,497 arrivals compared to
the same quarter in 2015. The positive outcome mainly reflected growth in all SPTO
member countries tourist arrivals except Fiji, Kiribati, New Caledonia and Palau which
fell during the quarter. On market shares, Fiji maintained its supremacy as the lead
tourism destination in the region with 47.3% share. The second highest French
Polynesia accounted for 12.2% followed by Cook Islands at 9.4% share. The remaining
31.1% was shared among the other destinations in the region. The summary is
presented in Table R1 and Figure R1.
Table R1: Tourist Arrivals to Pacific ACP and SPTO Member Countries, Quarter 2, 2016
Destination Quarter 2, 2015
Quarter 2, 2016
Absolute Change
% Change % Share
American Samoa 6,080 6,154 74 1.2 1.5
Cook Islands 31,541 37,978 6,437 20.4 9.4
Fiji 192,070 191,640 -430 -0.2 47.3
French Polynesia 45,011 49,538 4,527 10.1 12.2
Kiribati 1,739 1,452 -287 -16.5 0.4
New Caledonia 23,782 22,530 -1,252 -5.3 5.6
Niue 2,296 2,348 52 2.3 0.6
Palau 36,646 31,652 -4,994 -13.6 7.8
Samoa 31,375 35,299 3,924 12.5 8.7
Solomon Islands 5,562 5,679 117 2.1 1.4
Vanuatu 18,654 20,983 2,329 12.5 5.2
Total 394,756 405,253 10,497 2.7 100.0
Source: SPTO, NTOs and NSOs
1American Samoa, Peoples’ Republic of China, Cook Islands, Fiji, FSM, French Polynesia, Kiribati, Marshall islands, Nauru,
New Caledonia, Niue, Palau, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tuvalu and Vanuatu ²Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu.
3
In June quarter, Australia and New Zealand remained firm as the leading markets for
the region recording shares of 30.1% and 22.5%, respectively. However, the Australian
market share was lower compared to the 32.2% share recorded in the same quarter in
2015. On growth comparisons, tourist arrivals from Other Asia registered the highest
increase by 35.6%, New Zealand at 11.1% and UK and Europe rising by 9.7%. In
contrast, the Australian market fell by 4.4% against the same quarter in 2015. Tourist
arrivals from China also slumped by 7.6% and this was mainly attributed to the decline
in Chinese arrivals to Palau. Other source markets including Canada, Japan, Pacific
Islands and Other Countries also registered declined during the quarter.
Details are clearly shown in Table R2 and Figure R2 below.
Table R2: Tourist Arrivals to Pacific ACP and SPTO member countries by Source Market,
Quarter 2, 2016
Source Market Quarter 2, 2015
Quarter 2, 2016
Absolute Change
% Change
% Share
Australia 127,550 121,947 -5,603 -4.4 30.1
New Zealand 82,137 91,294 9,157 11.1 22.5
USA 44,723 47,822 3,099 6.9 11.8
Canada 4,837 4,361 -476 -9.8 1.1
UK & Europe 41,869 45,944 4,075 9.7 11.3
China 32,512 30,036 -2,476 -7.6 7.4
Japan 14,291 13,173 -1,118 -7.8 3.3
Other Asia 12,927 17,525 4,598 35.6 4.3
Pacific Islands 27,819 27,523 -296 -1.1 6.8
Other Countries 6,091 5,628 -463 -7.6 1.4
Total 394,756 405,253 10,497 2.7 100.0 Source: NTOs, NSOs and SPTO
American
Samoa
CookIslands
FijiFrenchPolynes
iaKiribati
NewCaledo
niaNiue Palau Samoa
Solomon
Islands
Vanuatu
Total
Quarter 2, 2015 6,080 31,541 192,070 45,011 1,739 23,782 2,296 36,646 31,375 5,562 18,654 394,756
Quarter 2, 2016 6,154 37,978 191,640 49,538 1,452 22,530 2,348 31,652 35,299 5,679 20,983 405,253
% Change 1.2 20.4 -0.2 10.1 -16.5 -5.3 2.3 -13.6 12.5 2.1 12.5 2.7
% Share 1.5 9.4 47.3 12.2 0.4 5.6 0.6 7.8 8.7 1.4 5.2 100.0
-40.0
-20.0
0.0
20.0
40.0
60.0
80.0
100.0
120.0
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
%
Tou
rist
Arr
ival
s
Figure R1: Tourist Arrivals to Pacific ACP and SPTO Member Countries, Quarter 2, 2016
4
Source: NTOs, NSOs and SPTO
AustraliaNew
ZealandUSA Canada
UK &Europe
China JapanOtherAsia
PacificIslands
OtherCountries
Total
Quarter 2, 2015 127,550 82,137 44,723 4,837 41,869 32,512 14,291 12,927 27,819 6,091 394,756
Quarter 2, 2016 121,947 91,294 47,822 4,361 45,944 30,036 13,173 17,525 27,523 5,628 405,253
% Change -4.4 11.1 6.9 -9.8 9.7 -7.6 -7.8 35.6 -1.1 -7.6 2.7
% Share 30.1 22.5 11.8 1.1 11.3 7.4 3.3 4.3 6.8 1.4 100.0
-20
0
20
40
60
80
100
120
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
%
Tou
rist
Arr
ival
s
Figure R2: Tourist Arrivals to Pacific ACP and SPTO Member Countries by Source Market, Quarter 2, 2016
5
Market Performance
Australian Market
The second quarter of 2016, witnessed a total of 121,947 Australian tourists visited the
region marking a 4.4% fall when compared to the same quarter of 2015. The downturn
was driven by fall in most of the Australian market destinations except for Cook
Islands, French Polynesia, Samoa and Vanuatu which rose significantly during the
quarter. On market shares, Fiji alone scooped the highest number of Australian arrivals
with 72.1% share, followed by Vanuatu at 8.7% and Samoa at 5.9% share. The other
destinations accounted for the remaining 13.3% share. Details are shown in Table R3
and Figure R3 below.
Table R3: Australian Tourists by Destination and Destination Share, Quarter 2, 2016
Destination Quarter 2, 2015
Quarter 2, 2016
Absolute Change
% Change % Share
American Samoa 217 215 -2 -0.9 0.2
Cook Islands 4,866 5,684 818 16.8 4.7
Fiji 96,075 87,977 -8,098 -8.4 72.1
French Polynesia 2,334 2,883 549 23.5 2.4
Kiribati 384 280 -104 -27.1 0.2
New Caledonia 4,986 4,338 -648 -13.0 3.6
Niue 176 132 -44 -25.0 0.1
Palau 351 257 -94 -26.8 0.2
Samoa 6,443 7,173 730 11.3 5.9
Solomon Islands 2,519 2,445 -74 -2.9 2.0
Vanuatu 9,199 10,563 1,364 14.8 8.7
Total 127,550 121,947 -5,603 -4.4 100.0
Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. * Palau figures include Australia/New Zealand together. Source: NTOs, NSOs and SPTO
American Samoa 0.2%
Cook Islands 4.7%
Fiji 72.1%
French Polynesia 2.4%
Kiribati 0.2%
New Caledonia 3.6%
Niue 0.1%
Palau 0.2%
Samoa 5.9%
Solomon Islands 2.0%
Vanuatu 8.7%
Figure R3:Destination Share (%) of the Australia Market, Quarter 2, 2016
6
New Zealand Market
The region received 91,294 New Zealand tourists in June quarter of 2016 recording an
11.1% growth against the same quarter a year prior. The positive outcome came from
increased in New Zealand tourists to Fiji, Samoa, Solomon Islands and Cook Islands,
with the latter recorded the highest growth of 19.2%. In contrast, New Caledonia
recorded the highest fall by 13.3% during the quarter. On market shares, Fiji, Cook
Islands and Samoa received the highest shares from this market at 43.6%, 29.7% and
16.5% respectively while the remaining 10.2% was shared among the other countries.
Table R4 and Figure R4 below illustrates more details.
Table R4:– New Zealand Tourists by Destination and Share, Quarter 2, 2016
Destination Quarter 2, 2015
Quarter 2, 2016
Absolute Change
% change % Share
American Samoa 835 833 -2 -0.2 0.9
Cook Islands 22,743 27,112 4,369 19.2 29.7
Fiji 34,907 39,761 4,854 13.9 43.6
French Polynesia 2,053 1,796 -257 -12.5 2.0
Kiribati 213 203 -10 -4.7 0.2
New Caledonia 2,049 1,777 -272 -13.3 1.9
Niue 1,890 1,888 -2 -0.1 2.1
Samoa 14,409 15,100 691 4.8 16.5
Solomon Islands 376 439 63 16.8 0.5
Vanuatu 2,662 2,385 -277 -10.4 2.6
Total 82,137 91,294 9,157 11.1 100.0
Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. * Palau figures include Australia/New Zealand together. Source: NTOs, NSOs and SPTO
American Samoa 0.9%
Cook Islands 29.7%
Fiji 43.6%
French Polynesia 2.0%
Kiribati 0.2%
New Caledonia 1.9%
Niue 2.1% Samoa
16.5%
Solomon Islands 0.5%
Vanuatu 2.6%
Figure R4: Destination Share (%) of the New Zealand Market, Quarter 2, 2016
7
USA Market
Tourist arrivals from the USA market to the Pacific region increased by 6.9% to 47,822
arrivals during the period. Growth was driven mainly by a significant 40.7% increase in
USA tourists destined to Kiribati, Niue at 39.4%, Solomon Islands 37.9%, Cook Islands
29.1% and Samoa and French Polynesia growing by 14.7% and 14.3%, respectively. The
other remaining four destinations for the USA market declined during the June quarter.
In terms of share, majority of the USA tourists at 40.2% visited French Polynesia while
38.6% visited Fiji. Details are clearly shown in Table R5 and Figure R5 below.
Table R5: USA Tourists by Destination and Share, Quarter 2, 2016
Destination Quarter 2, 2015
Quarter 2, 2016
Absolute Change
% Change % Share
American Samoa 1,246 1,395 149 12.0 2.9
Cook Islands 1,339 1,729 390 29.1 3.6
Fiji 18,765 18,439 -326 -1.7 38.6
French Polynesia 16,830 19,244 2,414 14.3 40.2
Kiribati 268 377 109 40.7 0.8
New Caledonia 343 299 -44 -12.8 0.6
Niue 33 46 13 39.4 0.1
Palau 2,249 2,131 -118 -5.2 4.5
Samoa 2,653 3,044 391 14.7 6.4
Solomon Islands 322 444 122 37.9 0.9
Vanuatu 675 674 -1 -0.1 1.4
Total 44,723 47,822 3,099 6.9 100.0
Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. Source: NTOs, NSOs and SPTO
American Samoa 2.9%
Cook Islands 3.6%
Fiji 38.6%
French Polynesia 40.2%
Kiribati 0.8%
New Caledonia 0.6%
Niue 0.1%
Palau 4.5%
Samoa 6.4%
Solomon Islands 0.9%
Vanuatu 1.4%
Figure R5: Destination Share (%) of the USA Market. Quarter 2, 2016
8
UK & European Market
In second quarter of 2016, 45,944 European tourists visited the region marking a 9.7%
increase in comparison to the same quarter a year ago. Of the total UK and European
tourists, 33.3% visited French Polynesia, 24.9% visited Fiji and a further 24.3% went to
New Caledonia. The remaining 17.5% was shared among other destinations in the
region. On growth comparisons, most of the countries registered strong arrivals from
UK and Europe while Solomon Islands and Fiji registered declines of 8.3% and 1%
respectively. The American Samoa, Kiribati, Niue and Vanuatu showed strong
performance of more than 50% increase during the June quarter. Details are illustrated
in Table R6 and Figure R6.
Table R6: UK & European Tourists by Destination and Share, Quarter 2, 2016
Destination Quarter 2, 2016
Quarter 2, 2016
Absolute Change
% Change % Share
American Samoa 73 129 56 76.7 0.3
Cook Islands 1,748 2,243 495 28.3 4.9
Fiji 11,532 11,422 -110 -1.0 24.9
French Polynesia 14,547 15,293 746 5.1 33.3
Kiribati 63 100 37 58.7 0.2
New Caledonia 10,221 11,143 922 9.0 24.3
Niue 120 168 48 40.0 0.4
Palau 818 897 79 9.7 2.0
Samoa 1,006 1,807 801 79.6 3.9
Solomon Islands 288 264 -24 -8.3 0.6
Vanuatu 1,453 2,478 1,025 70.5 5.4
Total 41,869 45,944 4,075 9.7 100.0
Note: Data unavailable for FSM, Nauru, PNG, Timor Leste, Tonga and Tuvalu. Source: NTOs, NSOs and SPTO
American Samoa 0.3%
Cook Islands 4.9%
Fiji 24.9%
French Polynesia 33.3% Kiribati
0.2%
New Caledonia 24.3%
Niue 0.4%
Palau 2.0%
Samoa 3.9%
Solomon Islands 0.6%
Vanuatu 5.4%
Destination Share (%) of the UK & European Market, Quarter 2, 2016
9
Japanese Market
In June quarter, 2016, a total of 13,173 Japanese tourists visited the region, representing
a 7.8% decline against the same period in 2015. Majority of the tourists from this market
at 37.4% share visited Palau due to its proximity to the source market. The other main
destinations for this source market, New Caledonia and French Polynesia recorded
shares of 25.3% and 22.8%, respectively. On growth comparisons, Niue registered the
highest increase of 133.3% (12 in absolute terms) while Palau recorded the highest
decline of 20.8% (1,290 in absolute terms). Details are shown in Table R7 and Figure R7.
Table R7: Japanese Tourists by Destination and Destination Share, Quarter 2, 2016
Destination Quarter 2, 2015
Quarter 2, 2016
Absolute Change
% Change % Share
American Samoa 18 15 -3 -16.7 0.1
Cook Islands 68 118 50 73.5 0.9
Fiji 1,392 1,282 -110 -7.9 9.7
French Polynesia 2,954 3,008 54 1.8 22.8
Kiribati 66 46 -20 -30.3 0.3
New Caledonia 3,204 3,338 134 4.2 25.3
Niue 9 21 12 133.3 0.2
Palau 6,216 4,926 -1,290 -20.8 37.4
Samoa 151 162 11 7.3 1.2
Solomon Islands 91 83 -8 -8.8 0.6
Vanuatu 122 174 52 42.6 1.3
Total 14,291 13,173 -1,118 -7.8 100.0
Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. Source: NTOs, NSOs and SPTO
American Samoa 0.1%
Cook Islands 0.9%
Fiji 9.7%
French Polynesia 22.8%
Kiribati 0.3%
New Caledonia 25.3%
Niue 0.2%
Palau 37.4%
Samoa 1.2%
Solomon Islands 0.6%
Vanuatu 1.3%
Figure R7: Destination Share (%) of the Japanese Market, Quarter 2, 2016
10
Chinese Market
During the quarter, 30,036 Chinese tourists visited the region and this marked a 7.6%
decline from the second quarter of 2015. Of this, 53.2% visited Palau while 35.2% visited
Fiji. The remaining 12.6% share was distributed among the other regional countries. In
terms of growth, all source markets registered positive growth except for Niue and
Palau which fell by 100% and 22.5% respectively. Details are shown in Table R8 and
Figure R8 below.
Table R8: Chinese Tourists by Destination and Destination Share, Quarter 2, 2016
Destination Quarter 2, 2016
Quarter 2, 2016
Absolute Change
% Change % Share
American Samoa 65 105 40 61.5 0.3
Cook Islands 102 223 121 118.6 0.7
Fiji 9,354 10,567 1,213 13.0 35.2
French Polynesia 1,064 1,254 190 17.9 4.2
New Caledonia 80 87 7 8.8 0.3
Niue 1 0 -1 -100.0 0.0
Palau 20,616 15,987 -4,629 -22.5 53.2
Samoa 592 943 351 59.3 3.1
Solomon Islands 209 210 1 0.5 0.7
Vanuatu 429 660 231 53.8 2.2
Total 32,512 30,036 -2,476 -7.6 100.0
Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. Source: NTOs, NSOs and SPTO
American Samoa 0.3% Cook Islands
0.7%
Fiji 35.2%
French Polynesia 4.2%
New Caledonia 0.3%
Niue 0.0%
Palau 53.2%
Samoa 3.1%
Solomon Islands 0.7%
Vanuatu 2.2%
Figure R8: Destination Share (%) of the Chinese Market
11
Destination Analysis
American Samoa
In the second quarter of 2016, American Samoa received 6,080 tourists, a slight decline
of 1.2% compared to the same quarter in 2015. Driving the fall was the decline in
tourists from Canada, Japan, other Pacific Islands, Australia and New Zealand. Other
market sources including the USA, UK, Europe, Philippines, China and Other Asia
registered positive growths. The 12% increase from the USA market mainly reflected
the direct air services from Honolulu to Pago Pago during the quarter. Meanwhile,
majority of these tourists were from other Pacific Islands and accounted for nearly 52%
of the total tourist arrivals. The second highest, of 1,395 tourists came from the USA and
this made up 22.7% of the market share, while New Zealand tourists the third highest
represented 13.5% of the share.. Details are shown in Figure C1 below.
Source: American Samoa Statistics Division, Dept. of Commerce
Analysis by purpose of visit showed that a large proportion of tourists to American
Samoa were Visiting Friends and Relatives (VFR) standing at 56% to 3444 visitors
Leisure and business tourists accounted for 23.6% and 17.6% respectively. In terms of
growths, the leisure segment registered an increase of 17.2% while growth of 54.4% was
recorded by tourists that came for other purposes. However, there was a decline in the
business segment by 9.1% and VFR down by 2.6%. Details are illustrated in Figure C2
below.
AustraliaNew
ZealandUSA Canada UK Europe
Philippines
China JapanOtherAsia
PacificIslands
OtherCountrie
sTotal
Quarter 2, 2015 217 835 1,246 51 17 56 81 65 18 89 3,370 35 6,080
Quarter 2, 2016 215 833 1,395 23 32 97 103 105 15 115 3,184 37 6,154
% Change -0.9 -0.2 12.0 -54.9 88.2 73.2 27.2 61.5 -16.7 29.2 -5.5 5.7 1.2
% Share 3.5 13.5 22.7 0.4 0.5 1.6 1.7 1.7 0.2 1.9 51.7 0.6 100.0
-80
-60
-40
-20
0
20
40
60
80
100
120
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
%
Tou
rist
Arr
ival
s
Figure C1: Tourist Arrivals in American Samoa by Source Market, Quarter 2, 2016
12
Source: American Samoa Statistics Division, Dept. of Commerce
Cook Islands
During the June quarter, Cook Islands received 37,978 tourists to its shores marking a
significant growth of 20.4% in contrast to the same quarter of 2015. Increase in arrivals
from all source markets except for a 33.2% slump in arrivals from ‘other countries’
attributed to the strong arrival performance in the Cook Islands. Meanwhile, majority of
the Cook Islands tourists were from New Zealand made up 71.4% and this has
continued to be the major source market for this destination. This was followed by
Australia with a 15% market share while the remaining 13.6% was shared amongst
other source markets. Details are illustrated in Figure C3 below.
Source: Cook Islands Statistics Office
Leisure VFR Business Others Total
Quarter 2, 2015 1,238 3,537 1,191 114 6,080
Quarter 2, 2016 1,451 3,444 1,083 176 6,154
% Change 17.2 -2.6 -9.1 54.4 1.2
% Share 23.6 56.0 17.6 2.9 100.0
-20
0
20
40
60
80
100
120
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
%
Tou
rist
Arr
ival
s
Figure C2: Tourist Arrivals in American Samoa by Purpose of Visit, Quarter 2, 2016
AustraliaNew
ZealandUSA Canada UK Europe China Japan
OtherAsia
PacificIslands
OtherCountrie
sTotal
Quarter 2, 2015 4,866 22,743 1,339 295 459 1,289 102 68 83 86 211 31,541
Quarter 2, 2016 5,684 27,112 1,729 311 512 1,731 223 118 136 281 141 37,978
% Change 16.8 19.2 29.1 5.4 11.5 34.3 118.6 73.5 63.9 226.7 -33.2 20.4
% Share 15.0 71.4 4.6 0.8 1.3 4.6 0.6 0.3 0.4 0.7 0.4 100.0
-50
0
50
100
150
200
250
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
%
Tou
rist
Arr
ival
s
Figure C3: Tourist Arrivals in Cook Islands by Source Market, Quarter 2, 2016
13
In the second quarter, leisure tourists made up the bulk of the tourist arrivals to Cook
Islands and accounted for 87.3% followed by VFR at 5.8%, business 4.9% and the
‘Others’ category standing at 2.0%. On growth comparisons, all four segments
registered double digit increase with business recording the highest growth of 21%,
VFR at 20.8%, Other purposes up 20.7% while leisure registered an increase of 20.3%.
Details are illustrated in Figure C4 below.
Source: Cook Islands Statistics Office
Fiji
The second quarter of 2016 saw Fiji welcomed 191,640 tourists into the country. This
marked a 0.2% decline in contrast to the same period in the previous year, reflecting the
devastated lag effects of the Winston Cyclone earlier this year. Nevertheless, Australia
maintained its market dominance accounting for 45.9% share of the Fiji tourist arrivals
although this is lower than the 50% share in the same quarter of 2015. New Zealand the
second largest market, recorded a share of 20.7%. The remaining 33.4% share was
shared among the other source markets. On growth comparison, the highest increase in
this period was recorded by Other Asia, at 57.3% (or 2,601 in absolute terms) while
Other Countries had the highest decline of 22.2%. Details shown in Figure C5.
Leisure VFR Business Others Total
Quarter 2, 2015 27,561 1,809 1,530 641 31,541
Quarter 2, 2016 33,168 2,185 1,851 774 37,978
% Change 20.3 20.8 21.0 20.7 20.4
% Share 87.3 5.8 4.9 2.0 100.0
-20
0
20
40
60
80
100
120
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
%
Tou
rist
Arr
ival
s
Figure C4: Tourist Arrivals in Cook Islands by Purpose of Visit, Quarter 2, 2016
14
Source: Fiji Bureau of Statistics
During the review quarter, leisure tourists continued to dominate the Fiji destination
with a 75.5% market share while 8.4% was made up of tourists visiting friends and
relatives. A further 7.6% were for business whilst the ‘others’ segment recorded 8.4%.
Compared to the same period in 2015, leisure and other purposes registered declines of
4.2% and 4.8% respectively. On the other hand, VFR and business registered double
digit growths of 28.2% and 27.4% each. Details are shown in figure C6 below.
Source: Fiji Bureau of Statistics
AustraliaNew
ZealandUSA Canada UK Europe China Japan
OtherAsia
PacificIslands
OtherCountrie
sTotal
Quarter 2, 2015 96,075 34,907 18,765 2,680 4,000 7,532 9,354 1,392 4,542 11,538 1,285 192,070
Quarter 2, 2016 87,977 39,761 18,439 2,390 4,117 7,305 10,567 1,282 7,143 11,659 1,000 191,640
% Change -8.4 13.9 -1.7 -10.8 2.9 -3.0 13.0 -7.9 57.3 1.0 -22.2 -0.2
% Share 45.9 20.7 9.6 1.2 2.1 3.8 5.5 0.7 3.7 6.1 0.5 100.0
-40
-20
0
20
40
60
80
100
120
0
50,000
100,000
150,000
200,000
250,000
%
Tou
rist
Arr
ival
s
Figure C5: Tourist Arrivals in Fiji by Source Market, Quarter 2, 2016
Leisure VFR Business Others Total
Quarter 2, 2015 151,059 12,529 11,492 16,990 192,070
Quarter 2, 2016 144,759 16,068 14,636 16,177 191,640
% Change -4.2 28.2 27.4 -4.8 -0.2
% Share 75.5 8.4 7.6 8.4 100.0
-20
0
20
40
60
80
100
120
0
50,000
100,000
150,000
200,000
250,000
%
Tou
rist
Arr
ival
s
Figure C6: Tourist Arrivals in Fiji by Purpose of Visit, Quarter 2, 2016
15
French Polynesia
In second quarter of 2016, 49,538 tourists visited French Polynesia, a marked growth of
10.1% compared to the same quarter a year ago. Similar to the same period a year ago,
USA dominated tourist arrivals to the French Polynesia with a market share of 38.8%
followed by France at 19.7% and Europe at 8.9%. The remaining 32.6% was shared
among other source markets. On growth comparisons, most of the major source
markets registered positive growths with Other Countries recorded the highest increase
of 38.5% while arrivals from New Zealand, Canada and Europe declined. Details are
better illustrated in Figure C7 below.
Source: Institut de la Statistique de la PolynesieFrancaise
Note : French Polynesia’s data on tourist arrivals by purpose of visit not available.
Kiribati
In June quarter, Kiribati received 1,452 tourists, a marked decline of 16.5% against the
same quarter of 2015. The sharp fall reflected drop in all the source markets except for
Germany and the USA markets which rose significantly during the period. Despite the
drastic fall, the majority of the tourists came from USA and accounted for 26% shares
followed by Australia with a share of 19.3%, Pacific Islands at 17.4% and New Zealand
with 14% share. The other source markets accounted for the remaining 23.4% during the
quarter. Figure C8 below clearly illustrates details.
Australia
NewZealand
USA Canada France UK Europe China JapanOtherAsia
PacificIslands
OtherCountri
esTotal
Quarter 2, 2015 2,334 2,053 16,830 1,391 8,859 1,024 4,664 1,064 2,954 705 1,220 1,913 45,011
Quarter 2, 2016 2,883 1,796 19,244 1,262 9,759 1,103 4,431 1,254 3,008 835 1,313 2,650 49,538
% Change 23.5 -12.5 14.3 -9.3 10.2 7.7 -5.0 17.9 1.8 18.4 7.6 38.5 10.1
% Share 5.8 3.6 38.8 2.5 19.7 2.2 8.9 2.5 6.1 1.7 2.7 5.3 100.0
-20
0
20
40
60
80
100
120
0
10,000
20,000
30,000
40,000
50,000
60,000
%
Tou
rist
Arr
ival
s
Figure C7: Tourist Arrivals in French Polynesia by Source Market, Quarter 2, 2016
16
Source: Kiribati National Tourism Office
Analysis by purpose of visit reveals that the leisure segment continues to have majority
of the shares at 37.6%. The business segment recorded 31.7% shares while VFR and the
classification ‘other purposes’ recorded 3.4% and 27.2% respectively. In terms of
growth, leisure and ‘other purposes’ had positive growths while there were declines for
VFR and business. Details are shown in Figure C9 below.
Source: Kiribati National Tourism Office
New Caledonia
In the second quarter of 2016, New Caledonia received 22,530 tourists a decline of 5.3%
compared to the same period in 2015. The drastic fall of 62.8% from the other Pacific
Islands source market including Australia, New Zealand, Canada, Other Asia and
Other Countries attributed to the negative outcome. This offsets the strong growth in
AustraliaNew
ZealandUSA UK Germany Japan
PacificIslands
OtherCountries
Total
Quarter 2, 2015 384 213 268 55 8 66 421 324 1,739
Quarter 2, 2016 280 203 377 45 55 46 252 194 1,452
% Change -27.1 -4.7 40.7 -18.2 587.5 -30.3 -40.1 -40.1 -16.5
% Share 19.3 14.0 26.0 3.1 3.8 3.2 17.4 13.4 100.0
-200
-100
0
100
200
300
400
500
600
700
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
%
Tou
rist
Arr
ival
s
Figure C8: Tourist Arrivals in Kiribati by source market, Quarter 2, 2016
Leisure VFR Business Others Total
Quarter 2, 2015 319 166 922 332 1,739
Quarter 2, 2016 546 50 461 395 1,452
% Change 71.2 -69.9 -50.0 19.0 -16.5
% Share 37.6 3.4 31.7 27.2 100.0
-100-80-60-40-20020406080100120
0200400600800
1,0001,2001,4001,6001,8002,000
%
Tou
rist
Arr
ival
s
Figure C9: Tourist Arrivals in Kiribati by Purpose of Visit, Quarter 2, 2016
17
arrivals from UK, and to a lesser extent growth from France, China, Japan and Europe.
Meanwhile, France continued its dominance as the major source market and accounted
for 42.6% shares followed by Australia with 19.3% shares. The remaining 38.1% was
shared amongst the other source markets. Details are illustrated in Figure C10 below.
Source: Institut de la statistique et des etudes economiques Nouvelle-Caledonie
During the quarter under review, the leisure segment continued to have the largest
share of 53.7%, for tourist arrivals in New Caledonia followed by VFR with 19.4% share.
Business and ‘other purposes segments accounted for 15.2% and 11.6% share
respectively. On growth comparisons, all segments declined with business having the
highest dip of 14.9%. Details shown in Figure C11 below.
Source: Institut de la statistique et des etudes economiques Nouvelle-Caledonie
Australia
NewZealand
USA Canada France UK Europe China JapanOtherAsia
PacificIslands
OtherCountrie
sTotal
Quarter 2, 2015 4,986 2,049 343 239 8,770 287 1,164 80 3,204 648 1,778 234 23,782
Quarter 2, 2016 4,338 1,777 299 205 9,595 357 1,191 87 3,338 523 662 158 22,530
% Change -13.0 -13.3 -12.8 -14.2 9.4 24.4 2.3 8.8 4.2 -19.3 -62.8 -32.5 -5.3
% Share 19.3 7.9 1.3 0.9 42.6 1.6 5.3 0.4 14.8 2.3 2.9 0.7 100.0
-80
-60
-40
-20
0
20
40
60
80
100
120
0
5,000
10,000
15,000
20,000
25,000
%
Tou
rist
Arr
ival
s
Figure C10: Tourist Arrivals in New Caledonia by Source Market, Quarter 2, 2016
Leisure VFR Business Others Total
Quarter 2, 2015 12,164 4,597 4,032 2,989 23,782
Quarter 2, 2016 12,098 4,381 3,432 2,619 22,530
% Change -0.5 -4.7 -14.9 -12.4 -5.3
% Share 53.7 19.4 15.2 11.6 100.0
-40-20020406080100120
0
5,000
10,000
15,000
20,000
25,000%
Tou
rist
Arr
ival
s
Figure C11: Tourist Arrivals in New Caledonia by Purpose of Visit, Quarter 2, 2016
18
Niue
In June quarter, 2016, a total of 2,348 tourists visited Niue, a slight increase of 2.3%
compared to the same quarter a year ago. The increase mainly came from growth in
arrivals from most source markets which more than outweighed the declines in arrivals
from Australia, New Zealand, China and Other Asia. Meanwhile, New Zealand
continued its dominance as the major source market and accounted for 80.4% of the
market share while the remaining 19.6% was shared among the other source markets.
Details are shown in Figure C12.
Source: Statistics Niue
Analysis by purpose of visit shows that the leisure segment continues to have the
highest share of 66.1% while VFR had a share of 20.6%. Business and ‘other purposes’
recorded 12.9% and 0.3% shares respectively. In terms of growth, VFR and business
registered positive movements while leisure and ‘other purposes’ slumped during the
quarter. More details are shown in Figure C13.
AustraliaNew
ZealandUSA Canada UK Europe Japan China
OtherAsia
PacificIslands
OtherCountrie
sTotal
Quarter 2, 2015 176 1,890 33 5 36 84 9 1 6 51 5 2,296
Quarter 2, 2016 132 1,888 46 12 54 114 21 0 0 73 8 2,348
% Change -25.0 -0.1 39.4 140.0 50.0 35.7 133.3 -100.0 -100.0 43.1 60.0 2.3
% Share 5.6 80.4 2.0 0.5 2.3 4.9 0.9 0.0 0.0 3.1 0.3 100.0
-150
-100
-50
0
50
100
150
200
0
500
1,000
1,500
2,000
2,500
%
Tou
rist
Arr
ival
s
Figure C12: Tourist Arrivals in Niue by Source Market, Quarter 2, 2016
19
Source: Statistics Niue
Palau
Compared to the second quarter of 2015, Palau recorded a 13.6% fall in tourist arrivals
in this second quarter of 2016. The deceleration reflected significant fall from the major
sources, China and Japan, falling by 22.5% and 20.8% respectively. The drop in arrivals
from Australia/New Zealand, Pacific Islands and Other Asia also attributed to the
negative outcome. On market shares, of the total 31,652 tourists visited Palau, China
alone accounted for more than half of the market shares at 50.5%. This followed by
Japan at 15.6% and Taiwan at 12% while the remaining portion of 21.9% share came
from other source markets. Details are clearly shown in Figure C14 below.
Source: Palau Visitors Authority
Note: Palau’s data on purpose of visit not available.
Leisure VFR Business Others Total
Quarter 2, 2015 1,598 425 229 44 2,296
Quarter 2, 2016 1,553 484 303 8 2,348
% Change -2.8 13.9 32.3 -81.8 2.3
% Share 66.1 20.6 12.9 0.3 100.0
-100-80-60-40-20020406080100120
0
500
1,000
1,500
2,000
2,500
%
Tou
rist
Arr
ival
s
Figure C13: Tourist Arrivals in Niue by Purpose of Visit, Quarter 2, 2016
Aust/NZ USA UK Europe China Japan TaiwanOtherAsia
PacificIslands
OtherCountries
Total
Quarter 2, 2015 351 2,249 151 667 20,616 6,216 2,894 2,959 163 380 36,646
Quarter 2, 2016 257 2,131 171 726 15,987 4,926 3,803 2,910 153 588 31,652
% Change -26.8 -5.2 13.2 8.8 -22.5 -20.8 31.4 -1.7 -6.1 54.7 -13.6
% Share 0.8 6.7 0.5 2.3 50.5 15.6 12.0 9.2 0.5 1.9 100.0
-40
-20
0
20
40
60
80
100
120
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000%
Tou
rist
Arr
ival
s
Figure C14: Tourist Arrivals in Palau by Source Market, Quarter 2, 2016
20
Samoa
In June quarter, 2016, a total of 35,299 tourists visited Samoa showing a 12.5% increase
in comparison to the same period in 2015. The acceleration stemmed mainly from
significant rise in arrivals from Other Asia by 258.5%, Europe at 97.1%, China 59.3%,
UK 54.4%, and Pacific Islands increasing at 21.1%. Positive growths from USA,
Australia, Japan and New Zealand markets also contributed to the favourable outturn.
Meanwhile, arrivals from Canada and Other Countries source markets dipped during
this period. Nevertheless, New Zealand again dominated tourist arrivals for Samoa
with a 42.8% market share followed by Australia at 20.3% and other Pacific Islands
accounting for 15.7% share. The remaining 21.2% was distributed among the other
source markets. Details are illustrated in Figure C15 below.
Source: Samoa Bureau of Statistics
Leisure tourists accounted for some 37.8% of tourists arrivals in Samoa, while VFR,
business and ‘Others’ each had 30%, 10.4% and 21.8% respectively. All segments
registered positive growths during the second quarter. Details shown in Figure C16.
AustraliaNew
ZealandUSA Canada UK Europe China Japan
OtherAsia
PacificIslands
OtherCountrie
sTotal
Quarter 2, 2015 6,443 14,409 2,653 142 412 594 592 151 311 4,583 1,085 31,375
Quarter 2, 2016 7,173 15,100 3,044 114 636 1,171 943 162 1,115 5,551 290 35,299
% Change 11.3 4.8 14.7 -19.7 54.4 97.1 59.3 7.3 258.5 21.1 -73.3 12.5
% Share 20.3 42.8 8.6 0.3 1.8 3.3 2.7 0.5 3.2 15.7 0.8 100.0
-100
-50
0
50
100
150
200
250
300
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
%
Tou
rist
Arr
ival
s
Figure C15: Tourist Arrivals in Samoa by Source Market, Quarter 2, 2016
21
Source: Samoa Bureau of Statistics
Solomon Islands
In June quarter, 2016, a total of 5,679 tourists visited Solomon Islands and this registered
a 2.1% growth when compared to the same period in 2015. All source markets recorded
positive growths except for declines in arrivals from Australia, the UK, Japan and the
Pacific Islands. Despite a slump in arrivals from Australia, this market continued to
dominate tourist arrivals representing a share of 43.1%, followed by Pacific Islands with
a share of 15.6% and Other Asia at 14.8%. The other market sources accounted for the
remaining 26.5% share during the quarter. Details are shown in Figure C17.
Source: Solomon Islands National Statistics Office & Solomon Islands Visitors Bureau
Leisure VFR Business Others Total
Quarter 2, 2015 11,841 9,078 3,158 7,298 31,375
Quarter 2, 2016 13,339 10,600 3,661 7,699 35,299
% Change 12.7 16.8 15.9 5.5 12.5
% Share 37.8 30.0 10.4 21.8 100.0
0
20
40
60
80
100
120
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
%
Tou
rist
Arr
ival
s
Figure C16: Tourist Arrivals in Samoa by Purpose of Visit, Quarter 2, 2016
AustraliaNew
ZealandUSA Canada UK Europe China Japan
OtherAsia
PacificIslands
OtherCountries
Total
Quarter 2, 2015 2,519 376 322 34 111 177 209 91 609 1,094 20 5,562
Quarter 2, 2016 2,445 439 444 44 82 182 210 83 842 888 20 5,679
% Change -2.9 16.8 37.9 29.4 -26.1 2.8 0.5 -8.8 38.3 -18.8 0.0 2.1
% Share 43.1 7.7 7.8 0.8 1.4 3.2 3.7 1.5 14.8 15.6 0.4 100.0
-40
-20
0
20
40
60
80
100
120
0
1,000
2,000
3,000
4,000
5,000
6,000
%
Tou
rist
Arr
ival
s
Figure C17: Tourist Arrivals in Solomon Islands by Source Market, Quarter 2, 2016
22
During the period under review, only leisure segment registered a significant growth of
69.4% while visiting friends and relatives, business and other purpose of visits showed
a fall during the second quarter. The leisure segment continued to dominate tourist
arrivals with a share of 32.2% while business had a share of 28.4%. VFR accounted for
14.2% while ‘other purposes’ represented the remaining share of 25.2%. Details are
illustrated in Figure C18 below.
Source: Solomon Islands National Statistics Office
Vanuatu
In June quarter, 2016, Vanuatu received 20,983 tourists, a marked increase of 12.5%
against the same period in 2015. The positive outcome reflected a strong recovery in
Vanuatu’s tourism industry since Cyclone Pam in 2015. Driving the upturn was growth
in arrivals from Europe with the highest record of 70.5%, China rising at 53.8%, Japan at
42.6%, and Australia growing at 14.8%. With reference to market dominance, Australia
alone accounted for 50.3% of the total market share followed by Pacific Islands
recording 16.7%, and Europe and New Zealand at 11.8% and 11.4% share, respectively.
The remaining 9.7% was shared among the other source markets during the quarter.
Further details are shown in Figure C19 below.
Leisure VFR Business Others Total
Quarter 2, 2015 1,081 1,267 1,718 1,496 5,562
Quarter 2, 2016 1,831 808 1,610 1,430 5,679
% Change 69.4 -36.2 -6.3 -4.4 2.1
% Share 32.2 14.2 28.4 25.2 100.0
-60-40-20020406080100120
0
1,000
2,000
3,000
4,000
5,000
6,000
%
Tou
rist
Arr
ival
s
Figure C18: Tourist Arrivals in Solomon Islands by Purpose of Visit, Quarter 2, 2016
23
Source: Vanuatu National Statistics Office
Analysis by purpose of visit reveals that majority of the tourists to Vanuatu during the
period were for leisure purposes recording 72.4% of the total arrivals. Business tourists
accounted for 11.1% market share while VFR made up 8.9%. On growth comparisons
against the same quarter of 2015, only the leisure segment recorded positive growth in
this period while the other three sectors dipped. Details are illustrated in Figure C20
below.
Source: Vanuatu National Statistics Office
AustraliaNew
ZealandNorth
AmericaEurope China Japan
PacificIslands
OtherCountries
Total
Quarter 2, 2015 9,199 2,662 675 1,453 429 122 3,515 599 18,654
Quarter 2, 2016 10,563 2,385 674 2,478 660 174 3,507 542 20,983
% Change 14.8 -10.4 -0.1 70.5 53.8 42.6 -0.2 -9.5 12.5
% Share 50.3 11.4 3.2 11.8 3.1 0.8 16.7 2.6 100.0
-20
0
20
40
60
80
100
120
0
5,000
10,000
15,000
20,000
25,000
%
Tou
rist
Arr
ival
s
Figure C19: Tourist Arrivals to Vanuatu by Source Market, Quarter 2, 2016
Leisure VFR Business Others Total
Quarter 2, 2015 11,542 2,128 2,406 2,578 18,654
Quarter 2, 2016 15,195 1,863 2,339 1,586 20,983
% Change 31.6 -12.5 -2.8 -38.5 12.5
% Share 72.4 8.9 11.1 7.6 100.0
-60-40-20020406080100120
0
5,000
10,000
15,000
20,000
25,000
%
Tou
rist
Arr
ival
s
Figure C20: Tourist Arrivals in Vanuatu by Purpose of Visit, Quarter 2, 2016
24
Report obtainable from:
South Pacific Tourism Organisation
P.O.Box 13119
Suva
Fiji
Telephone: (679) 3304177
Fax: (679) 3301995
Email: [email protected]
Website: www.spto.org
Photography
Images used in this report are supplied by David Kirkland and Acorn Tourism Consulting Ltd for
SPTO.
25
South Pacific Tourism Organisation Level 3, FNPF Place, 343-359 Victoria Parade
P.O. Box 13119, Suva, Fiji Islands. Phone: +679 3304177 | Fax: +679 3301995
Email: [email protected] Website: www.spto.org
‘Marketing and Developing Tourism in the South Pacific’