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QUARTERLY REVIEW OF TOURIST ARRIVALS IN PACIFIC ISLAND COUNTRIES QUARTER 2, 2016 November 2016

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Page 1: QUARTERLY REVIEW OF TOURIST ARRIVALS IN PACIFIC ISLAND ...€¦ · The Regional Conference on Measuring Tourism held in Nadi in 2014 proposed the introduction of standard E/D Cards

QUARTERLY REVIEW OF TOURIST ARRIVALS IN

PACIFIC ISLAND COUNTRIES

QUARTER 2, 2016

November 2016

Page 2: QUARTERLY REVIEW OF TOURIST ARRIVALS IN PACIFIC ISLAND ...€¦ · The Regional Conference on Measuring Tourism held in Nadi in 2014 proposed the introduction of standard E/D Cards

Report prepared by : Research & Statistics Division

Contacts : Elizabeth Ragimana ([email protected])

Jennifer Butukoro ([email protected])

Published by the:

South Pacific Tourism Organization (SPTO)

GPO Box 13119

Suva, FIJI

Telephone : (679) 3304177

Facsimile : (679) 3301995

Telex : 2306 FJ

Email : [email protected]

© Copyright 2016 South Pacific Tourism Organization

November 2016

Page 3: QUARTERLY REVIEW OF TOURIST ARRIVALS IN PACIFIC ISLAND ...€¦ · The Regional Conference on Measuring Tourism held in Nadi in 2014 proposed the introduction of standard E/D Cards

Contents PREFACE...................................................................................................................................................................... I

DEFINITION AND CONCEPTS ................................................................................................................................. II

World Overview ............................................................................................................................................................ 1

Tourist Arrivals in Pacific ACP & SPTO Member Countries ....................................................................................... 2

Market Performance ...................................................................................................................................................... 5

Destination Analysis .................................................................................................................................................... 11

Tables & Figures

Table W1: 2016 International Tourist Arrivals Forecast ............................................................................................... 1

Table R1: Tourist Arrivals to Pacific ACP and SPTO Member Countries, Quarter 2, 2016 ......................................... 2

Figure R1: Tourist Arrivals to Pacific ACP and SPTO Member Countries in Quarter 2, 2016 .................................... 2

Table R2: Tourist Arrivals to Pacific ACP and SPTO Member countries by Source Market, Quarter 2, 2016 ............ 3

Figure R2: Tourist Arrivals Pacific ACP and SPTO Member Countries by Source Market, Quarter 2, 2016 .............. 4

Table R3: Australian Tourists by Destination and Destination Share, Quarter 2, 2016 ................................................ 5

Figure R3: Destination Share (%) of the Australian Market, Quarter 2, 2016............................................................... 5

Table R4: New Zealand Tourists by Destination and Destination Share Quarter 2, 2016 ............................................ 6

Figure R4: Destination Share (%) of the New Zealand Market, Quarter 2, 2016 .......................................................... 6

Table R5: USA Tourists by Destination and Destination Share, Quarter 2, 2016 ........................................................ 7

Figure R5: Destination Share (%) of the USA Market, Quarter 2, 2016 ....................................................................... 7

Table R6: UK & European Tourists by Destination and Destination Share, Quarter 2, 2016 ....................................... 8

Figure R6: Destination Share (%) of the UK & European Market, Quarter 2, 2016 ..................................................... 8

Table R7: Japanese Tourists by Destination and Destination Share, Quarter 2, 2016 ................................................... 9

Figure R7: Destination Share (%) of the Japanese Market, Quarter 2, 2016 ................................................................. 9

Table R8: Chinese Tourists by Destination and Destination Share, Quarter 2, 2016 ................................................. 10

Figure R8: Destination Share (%) of the Chinese Market, Quarter 2, 2016 ................................................................ 10

Figure C1: Tourist Arrivals in American Samoa by Source Market, Quarter 2, 2016 ............................................... 11

Figure C2: Tourist Arrivals in American Samoa by Purpose of Visit, Quarter 2, 2016 ............................................. 12

Figure C3: Tourist Arrivals in Cook Islands by Source Market, Quarter 2, 2016 ....................................................... 12

Figure C4: Tourist Arrivals in Cook Islands by Purpose of Visit, Quarter 2, 2016 ..................................................... 13

Figure C5: Tourist Arrivals in Fiji by Source Market, Quarter 2, 2016 ...................................................................... 14

Figure C6:Tourist Arrivals in Fiji by Purpose of Visit, Quarter 2, 2016 ..................................................................... 14

Figure C7: Tourist Arrivals in French Polynesia by Source Market, Quarter 2, 2016 .......................................... …. 15

Figure C8: Tourist Arrivals in Kiribati by Source Market, Quarter 2, 2016 ................................................................ 16

Figure C9:Tourist Arrivals in Kiribati by Purpose of Visit, Quarter 2, 2016 .............................................................. 16

Figure C10: Tourist Arrivals in New Caledonia by Source Market, Quarter 2, 2016 ................................................. 17

Figure C11: Tourist Arrivals in New Caledonia by Purpose of Visit, Quarter 2, 2016 ............................................... 17

Figure C12: Tourist Arrivals in Niue by Source Market, Quarter 2, 2016 .................................................................. 18

Figure C13: Tourist Arrivals in Niue by Purpose of Visit, Quarter 2, 2016 ................................................................ 19

Figure C14: Tourist Arrivals in Palau by Source Market, Quarter 2, 2016 ................................................................. 19

Figure C15: Tourist Arrivals in Samoa by Source Market, Quarter 2, 2016 ............................................................... 20

Figure C16:Tourist Arrivals in Samoa by Purpose of Visit, Quarter 2, 2016 .............................................................. 21

Figure C17: Tourist Arrivals in Solomon Islands by Source Market, Quarter 2, 2016 ............................................... 21

Figure C18 Tourist Arrivals in Solomon Islands by Purpose of Visit, Quarter 2, 2016 .............................................. 22

Figure C19: Tourist Arrivals in Vanuatu by Source Market, Quarter 2, 2016............................................................. 23

Figure C20: Tourist Arrivals in Vanuatu by Purpose of Visit, Quarter 2, 2016 .......................................................... 23

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I

PREFACE

The Quarterly Review of Tourist Arrivals in Pacific Island Countries for Second

Quarter of 2016 is published by the South Pacific Tourism Organization (SPTO). This

report presents a review of tourist arrivals in Pacific Island countries in the second

quarter of 2016 and the year ending June 2016 with comparative analysis for the same

periods of the previous year.

Of the seventeen Pacific Island countries, eleven responded with the required data,

while data from Marshall Islands, Nauru, Papua New Guinea, Timor Leste, Tonga and

Tuvalu were not available in time for the preparation of this publication. SPTO will

continue its efforts to collect data from all member countries for inclusion in the next

quarterly review.

In addition to this regular publication, SPTO also produces:

the pocket-sized SPTO Facts & Figures

Air and Cruise Visitor Survey reports that have been implemented in some

selected Pacific Island countries

Monthly Market Intelligence Newsletter

South Pacific Tourism Organization (SPTO)

GPO Box 13119

Suva, FIJI

Telephone : (679) 3304177

Facsimile : (679) 3301995

Telex : 2306 FJ

Email : [email protected]

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II

DEFINITION AND CONCEPTS

The Regional Conference on Measuring Tourism held in Nadi in March 2014 under the

auspices of the South Pacific Tourism Organization (SPTO) agreed to adopt the

following definitions and terms recommended by the United Nations World Tourism

Organization (UNWTO) and United Nations Statistical Office in the compilation of

tourism statistics:

The term ‘tourist’ describes a person visiting a country other than that in which he/she

has his/her usual place of residence for any reason other than following an occupation

remunerated from within the country visited.

The definition covers two categories of tourists, namely,

Tourist: Tourist staying in the country visited for at least one night and not more

than one year. However, the term ‘tourist’ is also used in the text of this

report interchangeably for better reading but with the same meaning.

Excursionist: Tourist who does not stay overnight in the country visited – this report

does not include this.

SOURCES OF INFORMATION All sources of statistical information contained in this publication are acknowledged at

the foot of each table – mainly the national statistical offices and national tourism

offices.

The source of information for tourist arrival statistics in all member countries is the

E/D(Embarkation/Disembarkation) immigration arrival card. All 17 PIC member

countries of SPTO have different E/D arrival card containing the required categories of

information, which help distinguish tourists from other passengers and compile

statistics according to the internationally accepted definitions and concepts to facilitate

inter-country comparisons. The Regional Conference on Measuring Tourism held in

Nadi in 2014 proposed the introduction of standard E/D Cards for Pacific ACPs and

SPTO Member Countries, however, these introductions have yet to be made.

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1

World Overview

The UNWTO reported an overall growth of 4% in international tourist arrivals across

the first six months, from January to June 2016. In absolute terms, worldwide

destinations received 561 million international tourists, an increase of 21 million tourists

against the same quarter of 2015. The favourable outturn was mainly driven by strong

arrivals from Asia and the Pacific and Europe regions rising by 9% and 5%,

respectively. The 5% growth in the African region and 4% increase in the American

region further ascribe to the positive performance in international tourist arrivals

during the June quarter. Meanwhile tourist arrivals for the Middle East fell by 6% over

the period. See Table W1 for further details.

Table W1: Percentage Growth in World Tourist Arrivals by Regions, Quarter 2, 2016

Region/Sub-Region % Growth

Asia & the Pacific +9

Oceania +10

North East Asia +9

South East Asia +9

South Asia +7

Africa +5

Sub-Saharan Africa +12

North Africa -9

Americas +4

South America +9

Central America +9

North America +4 Caribbean +4

Europe +3

Northern Europe +5

Central Europe +5

Eastern Europe +5

Southern Mediterranean Europe +2

Western Europe +1

Middle East -6

Source: UNWTO

In the Asia & the Pacific region, all sub-regions showed strong performances with

Oceania showing the highest growth of 10%. The North and South East Asia regions

each posted 9% while the South Asia registered 7% increase during the second quarter.

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2

Tourist Arrivals in the Pacific ACP & SPTO Member Countries1

In the second quarter of 2016, a total of 405,253 tourists visited the Pacific ACP and

SPTO member countries². This marked a 2.7% increase or 10,497 arrivals compared to

the same quarter in 2015. The positive outcome mainly reflected growth in all SPTO

member countries tourist arrivals except Fiji, Kiribati, New Caledonia and Palau which

fell during the quarter. On market shares, Fiji maintained its supremacy as the lead

tourism destination in the region with 47.3% share. The second highest French

Polynesia accounted for 12.2% followed by Cook Islands at 9.4% share. The remaining

31.1% was shared among the other destinations in the region. The summary is

presented in Table R1 and Figure R1.

Table R1: Tourist Arrivals to Pacific ACP and SPTO Member Countries, Quarter 2, 2016

Destination Quarter 2, 2015

Quarter 2, 2016

Absolute Change

% Change % Share

American Samoa 6,080 6,154 74 1.2 1.5

Cook Islands 31,541 37,978 6,437 20.4 9.4

Fiji 192,070 191,640 -430 -0.2 47.3

French Polynesia 45,011 49,538 4,527 10.1 12.2

Kiribati 1,739 1,452 -287 -16.5 0.4

New Caledonia 23,782 22,530 -1,252 -5.3 5.6

Niue 2,296 2,348 52 2.3 0.6

Palau 36,646 31,652 -4,994 -13.6 7.8

Samoa 31,375 35,299 3,924 12.5 8.7

Solomon Islands 5,562 5,679 117 2.1 1.4

Vanuatu 18,654 20,983 2,329 12.5 5.2

Total 394,756 405,253 10,497 2.7 100.0

Source: SPTO, NTOs and NSOs

1American Samoa, Peoples’ Republic of China, Cook Islands, Fiji, FSM, French Polynesia, Kiribati, Marshall islands, Nauru,

New Caledonia, Niue, Palau, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tuvalu and Vanuatu ²Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu.

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3

In June quarter, Australia and New Zealand remained firm as the leading markets for

the region recording shares of 30.1% and 22.5%, respectively. However, the Australian

market share was lower compared to the 32.2% share recorded in the same quarter in

2015. On growth comparisons, tourist arrivals from Other Asia registered the highest

increase by 35.6%, New Zealand at 11.1% and UK and Europe rising by 9.7%. In

contrast, the Australian market fell by 4.4% against the same quarter in 2015. Tourist

arrivals from China also slumped by 7.6% and this was mainly attributed to the decline

in Chinese arrivals to Palau. Other source markets including Canada, Japan, Pacific

Islands and Other Countries also registered declined during the quarter.

Details are clearly shown in Table R2 and Figure R2 below.

Table R2: Tourist Arrivals to Pacific ACP and SPTO member countries by Source Market,

Quarter 2, 2016

Source Market Quarter 2, 2015

Quarter 2, 2016

Absolute Change

% Change

% Share

Australia 127,550 121,947 -5,603 -4.4 30.1

New Zealand 82,137 91,294 9,157 11.1 22.5

USA 44,723 47,822 3,099 6.9 11.8

Canada 4,837 4,361 -476 -9.8 1.1

UK & Europe 41,869 45,944 4,075 9.7 11.3

China 32,512 30,036 -2,476 -7.6 7.4

Japan 14,291 13,173 -1,118 -7.8 3.3

Other Asia 12,927 17,525 4,598 35.6 4.3

Pacific Islands 27,819 27,523 -296 -1.1 6.8

Other Countries 6,091 5,628 -463 -7.6 1.4

Total 394,756 405,253 10,497 2.7 100.0 Source: NTOs, NSOs and SPTO

American

Samoa

CookIslands

FijiFrenchPolynes

iaKiribati

NewCaledo

niaNiue Palau Samoa

Solomon

Islands

Vanuatu

Total

Quarter 2, 2015 6,080 31,541 192,070 45,011 1,739 23,782 2,296 36,646 31,375 5,562 18,654 394,756

Quarter 2, 2016 6,154 37,978 191,640 49,538 1,452 22,530 2,348 31,652 35,299 5,679 20,983 405,253

% Change 1.2 20.4 -0.2 10.1 -16.5 -5.3 2.3 -13.6 12.5 2.1 12.5 2.7

% Share 1.5 9.4 47.3 12.2 0.4 5.6 0.6 7.8 8.7 1.4 5.2 100.0

-40.0

-20.0

0.0

20.0

40.0

60.0

80.0

100.0

120.0

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

%

Tou

rist

Arr

ival

s

Figure R1: Tourist Arrivals to Pacific ACP and SPTO Member Countries, Quarter 2, 2016

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4

Source: NTOs, NSOs and SPTO

AustraliaNew

ZealandUSA Canada

UK &Europe

China JapanOtherAsia

PacificIslands

OtherCountries

Total

Quarter 2, 2015 127,550 82,137 44,723 4,837 41,869 32,512 14,291 12,927 27,819 6,091 394,756

Quarter 2, 2016 121,947 91,294 47,822 4,361 45,944 30,036 13,173 17,525 27,523 5,628 405,253

% Change -4.4 11.1 6.9 -9.8 9.7 -7.6 -7.8 35.6 -1.1 -7.6 2.7

% Share 30.1 22.5 11.8 1.1 11.3 7.4 3.3 4.3 6.8 1.4 100.0

-20

0

20

40

60

80

100

120

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

%

Tou

rist

Arr

ival

s

Figure R2: Tourist Arrivals to Pacific ACP and SPTO Member Countries by Source Market, Quarter 2, 2016

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5

Market Performance

Australian Market

The second quarter of 2016, witnessed a total of 121,947 Australian tourists visited the

region marking a 4.4% fall when compared to the same quarter of 2015. The downturn

was driven by fall in most of the Australian market destinations except for Cook

Islands, French Polynesia, Samoa and Vanuatu which rose significantly during the

quarter. On market shares, Fiji alone scooped the highest number of Australian arrivals

with 72.1% share, followed by Vanuatu at 8.7% and Samoa at 5.9% share. The other

destinations accounted for the remaining 13.3% share. Details are shown in Table R3

and Figure R3 below.

Table R3: Australian Tourists by Destination and Destination Share, Quarter 2, 2016

Destination Quarter 2, 2015

Quarter 2, 2016

Absolute Change

% Change % Share

American Samoa 217 215 -2 -0.9 0.2

Cook Islands 4,866 5,684 818 16.8 4.7

Fiji 96,075 87,977 -8,098 -8.4 72.1

French Polynesia 2,334 2,883 549 23.5 2.4

Kiribati 384 280 -104 -27.1 0.2

New Caledonia 4,986 4,338 -648 -13.0 3.6

Niue 176 132 -44 -25.0 0.1

Palau 351 257 -94 -26.8 0.2

Samoa 6,443 7,173 730 11.3 5.9

Solomon Islands 2,519 2,445 -74 -2.9 2.0

Vanuatu 9,199 10,563 1,364 14.8 8.7

Total 127,550 121,947 -5,603 -4.4 100.0

Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. * Palau figures include Australia/New Zealand together. Source: NTOs, NSOs and SPTO

American Samoa 0.2%

Cook Islands 4.7%

Fiji 72.1%

French Polynesia 2.4%

Kiribati 0.2%

New Caledonia 3.6%

Niue 0.1%

Palau 0.2%

Samoa 5.9%

Solomon Islands 2.0%

Vanuatu 8.7%

Figure R3:Destination Share (%) of the Australia Market, Quarter 2, 2016

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6

New Zealand Market

The region received 91,294 New Zealand tourists in June quarter of 2016 recording an

11.1% growth against the same quarter a year prior. The positive outcome came from

increased in New Zealand tourists to Fiji, Samoa, Solomon Islands and Cook Islands,

with the latter recorded the highest growth of 19.2%. In contrast, New Caledonia

recorded the highest fall by 13.3% during the quarter. On market shares, Fiji, Cook

Islands and Samoa received the highest shares from this market at 43.6%, 29.7% and

16.5% respectively while the remaining 10.2% was shared among the other countries.

Table R4 and Figure R4 below illustrates more details.

Table R4:– New Zealand Tourists by Destination and Share, Quarter 2, 2016

Destination Quarter 2, 2015

Quarter 2, 2016

Absolute Change

% change % Share

American Samoa 835 833 -2 -0.2 0.9

Cook Islands 22,743 27,112 4,369 19.2 29.7

Fiji 34,907 39,761 4,854 13.9 43.6

French Polynesia 2,053 1,796 -257 -12.5 2.0

Kiribati 213 203 -10 -4.7 0.2

New Caledonia 2,049 1,777 -272 -13.3 1.9

Niue 1,890 1,888 -2 -0.1 2.1

Samoa 14,409 15,100 691 4.8 16.5

Solomon Islands 376 439 63 16.8 0.5

Vanuatu 2,662 2,385 -277 -10.4 2.6

Total 82,137 91,294 9,157 11.1 100.0

Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. * Palau figures include Australia/New Zealand together. Source: NTOs, NSOs and SPTO

American Samoa 0.9%

Cook Islands 29.7%

Fiji 43.6%

French Polynesia 2.0%

Kiribati 0.2%

New Caledonia 1.9%

Niue 2.1% Samoa

16.5%

Solomon Islands 0.5%

Vanuatu 2.6%

Figure R4: Destination Share (%) of the New Zealand Market, Quarter 2, 2016

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7

USA Market

Tourist arrivals from the USA market to the Pacific region increased by 6.9% to 47,822

arrivals during the period. Growth was driven mainly by a significant 40.7% increase in

USA tourists destined to Kiribati, Niue at 39.4%, Solomon Islands 37.9%, Cook Islands

29.1% and Samoa and French Polynesia growing by 14.7% and 14.3%, respectively. The

other remaining four destinations for the USA market declined during the June quarter.

In terms of share, majority of the USA tourists at 40.2% visited French Polynesia while

38.6% visited Fiji. Details are clearly shown in Table R5 and Figure R5 below.

Table R5: USA Tourists by Destination and Share, Quarter 2, 2016

Destination Quarter 2, 2015

Quarter 2, 2016

Absolute Change

% Change % Share

American Samoa 1,246 1,395 149 12.0 2.9

Cook Islands 1,339 1,729 390 29.1 3.6

Fiji 18,765 18,439 -326 -1.7 38.6

French Polynesia 16,830 19,244 2,414 14.3 40.2

Kiribati 268 377 109 40.7 0.8

New Caledonia 343 299 -44 -12.8 0.6

Niue 33 46 13 39.4 0.1

Palau 2,249 2,131 -118 -5.2 4.5

Samoa 2,653 3,044 391 14.7 6.4

Solomon Islands 322 444 122 37.9 0.9

Vanuatu 675 674 -1 -0.1 1.4

Total 44,723 47,822 3,099 6.9 100.0

Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. Source: NTOs, NSOs and SPTO

American Samoa 2.9%

Cook Islands 3.6%

Fiji 38.6%

French Polynesia 40.2%

Kiribati 0.8%

New Caledonia 0.6%

Niue 0.1%

Palau 4.5%

Samoa 6.4%

Solomon Islands 0.9%

Vanuatu 1.4%

Figure R5: Destination Share (%) of the USA Market. Quarter 2, 2016

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8

UK & European Market

In second quarter of 2016, 45,944 European tourists visited the region marking a 9.7%

increase in comparison to the same quarter a year ago. Of the total UK and European

tourists, 33.3% visited French Polynesia, 24.9% visited Fiji and a further 24.3% went to

New Caledonia. The remaining 17.5% was shared among other destinations in the

region. On growth comparisons, most of the countries registered strong arrivals from

UK and Europe while Solomon Islands and Fiji registered declines of 8.3% and 1%

respectively. The American Samoa, Kiribati, Niue and Vanuatu showed strong

performance of more than 50% increase during the June quarter. Details are illustrated

in Table R6 and Figure R6.

Table R6: UK & European Tourists by Destination and Share, Quarter 2, 2016

Destination Quarter 2, 2016

Quarter 2, 2016

Absolute Change

% Change % Share

American Samoa 73 129 56 76.7 0.3

Cook Islands 1,748 2,243 495 28.3 4.9

Fiji 11,532 11,422 -110 -1.0 24.9

French Polynesia 14,547 15,293 746 5.1 33.3

Kiribati 63 100 37 58.7 0.2

New Caledonia 10,221 11,143 922 9.0 24.3

Niue 120 168 48 40.0 0.4

Palau 818 897 79 9.7 2.0

Samoa 1,006 1,807 801 79.6 3.9

Solomon Islands 288 264 -24 -8.3 0.6

Vanuatu 1,453 2,478 1,025 70.5 5.4

Total 41,869 45,944 4,075 9.7 100.0

Note: Data unavailable for FSM, Nauru, PNG, Timor Leste, Tonga and Tuvalu. Source: NTOs, NSOs and SPTO

American Samoa 0.3%

Cook Islands 4.9%

Fiji 24.9%

French Polynesia 33.3% Kiribati

0.2%

New Caledonia 24.3%

Niue 0.4%

Palau 2.0%

Samoa 3.9%

Solomon Islands 0.6%

Vanuatu 5.4%

Destination Share (%) of the UK & European Market, Quarter 2, 2016

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9

Japanese Market

In June quarter, 2016, a total of 13,173 Japanese tourists visited the region, representing

a 7.8% decline against the same period in 2015. Majority of the tourists from this market

at 37.4% share visited Palau due to its proximity to the source market. The other main

destinations for this source market, New Caledonia and French Polynesia recorded

shares of 25.3% and 22.8%, respectively. On growth comparisons, Niue registered the

highest increase of 133.3% (12 in absolute terms) while Palau recorded the highest

decline of 20.8% (1,290 in absolute terms). Details are shown in Table R7 and Figure R7.

Table R7: Japanese Tourists by Destination and Destination Share, Quarter 2, 2016

Destination Quarter 2, 2015

Quarter 2, 2016

Absolute Change

% Change % Share

American Samoa 18 15 -3 -16.7 0.1

Cook Islands 68 118 50 73.5 0.9

Fiji 1,392 1,282 -110 -7.9 9.7

French Polynesia 2,954 3,008 54 1.8 22.8

Kiribati 66 46 -20 -30.3 0.3

New Caledonia 3,204 3,338 134 4.2 25.3

Niue 9 21 12 133.3 0.2

Palau 6,216 4,926 -1,290 -20.8 37.4

Samoa 151 162 11 7.3 1.2

Solomon Islands 91 83 -8 -8.8 0.6

Vanuatu 122 174 52 42.6 1.3

Total 14,291 13,173 -1,118 -7.8 100.0

Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. Source: NTOs, NSOs and SPTO

American Samoa 0.1%

Cook Islands 0.9%

Fiji 9.7%

French Polynesia 22.8%

Kiribati 0.3%

New Caledonia 25.3%

Niue 0.2%

Palau 37.4%

Samoa 1.2%

Solomon Islands 0.6%

Vanuatu 1.3%

Figure R7: Destination Share (%) of the Japanese Market, Quarter 2, 2016

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10

Chinese Market

During the quarter, 30,036 Chinese tourists visited the region and this marked a 7.6%

decline from the second quarter of 2015. Of this, 53.2% visited Palau while 35.2% visited

Fiji. The remaining 12.6% share was distributed among the other regional countries. In

terms of growth, all source markets registered positive growth except for Niue and

Palau which fell by 100% and 22.5% respectively. Details are shown in Table R8 and

Figure R8 below.

Table R8: Chinese Tourists by Destination and Destination Share, Quarter 2, 2016

Destination Quarter 2, 2016

Quarter 2, 2016

Absolute Change

% Change % Share

American Samoa 65 105 40 61.5 0.3

Cook Islands 102 223 121 118.6 0.7

Fiji 9,354 10,567 1,213 13.0 35.2

French Polynesia 1,064 1,254 190 17.9 4.2

New Caledonia 80 87 7 8.8 0.3

Niue 1 0 -1 -100.0 0.0

Palau 20,616 15,987 -4,629 -22.5 53.2

Samoa 592 943 351 59.3 3.1

Solomon Islands 209 210 1 0.5 0.7

Vanuatu 429 660 231 53.8 2.2

Total 32,512 30,036 -2,476 -7.6 100.0

Note: Data unavailable for FSM, Marshall Islands, Nauru, PNG, Timor Leste, Tonga and Tuvalu. Source: NTOs, NSOs and SPTO

American Samoa 0.3% Cook Islands

0.7%

Fiji 35.2%

French Polynesia 4.2%

New Caledonia 0.3%

Niue 0.0%

Palau 53.2%

Samoa 3.1%

Solomon Islands 0.7%

Vanuatu 2.2%

Figure R8: Destination Share (%) of the Chinese Market

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Destination Analysis

American Samoa

In the second quarter of 2016, American Samoa received 6,080 tourists, a slight decline

of 1.2% compared to the same quarter in 2015. Driving the fall was the decline in

tourists from Canada, Japan, other Pacific Islands, Australia and New Zealand. Other

market sources including the USA, UK, Europe, Philippines, China and Other Asia

registered positive growths. The 12% increase from the USA market mainly reflected

the direct air services from Honolulu to Pago Pago during the quarter. Meanwhile,

majority of these tourists were from other Pacific Islands and accounted for nearly 52%

of the total tourist arrivals. The second highest, of 1,395 tourists came from the USA and

this made up 22.7% of the market share, while New Zealand tourists the third highest

represented 13.5% of the share.. Details are shown in Figure C1 below.

Source: American Samoa Statistics Division, Dept. of Commerce

Analysis by purpose of visit showed that a large proportion of tourists to American

Samoa were Visiting Friends and Relatives (VFR) standing at 56% to 3444 visitors

Leisure and business tourists accounted for 23.6% and 17.6% respectively. In terms of

growths, the leisure segment registered an increase of 17.2% while growth of 54.4% was

recorded by tourists that came for other purposes. However, there was a decline in the

business segment by 9.1% and VFR down by 2.6%. Details are illustrated in Figure C2

below.

AustraliaNew

ZealandUSA Canada UK Europe

Philippines

China JapanOtherAsia

PacificIslands

OtherCountrie

sTotal

Quarter 2, 2015 217 835 1,246 51 17 56 81 65 18 89 3,370 35 6,080

Quarter 2, 2016 215 833 1,395 23 32 97 103 105 15 115 3,184 37 6,154

% Change -0.9 -0.2 12.0 -54.9 88.2 73.2 27.2 61.5 -16.7 29.2 -5.5 5.7 1.2

% Share 3.5 13.5 22.7 0.4 0.5 1.6 1.7 1.7 0.2 1.9 51.7 0.6 100.0

-80

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Figure C1: Tourist Arrivals in American Samoa by Source Market, Quarter 2, 2016

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Source: American Samoa Statistics Division, Dept. of Commerce

Cook Islands

During the June quarter, Cook Islands received 37,978 tourists to its shores marking a

significant growth of 20.4% in contrast to the same quarter of 2015. Increase in arrivals

from all source markets except for a 33.2% slump in arrivals from ‘other countries’

attributed to the strong arrival performance in the Cook Islands. Meanwhile, majority of

the Cook Islands tourists were from New Zealand made up 71.4% and this has

continued to be the major source market for this destination. This was followed by

Australia with a 15% market share while the remaining 13.6% was shared amongst

other source markets. Details are illustrated in Figure C3 below.

Source: Cook Islands Statistics Office

Leisure VFR Business Others Total

Quarter 2, 2015 1,238 3,537 1,191 114 6,080

Quarter 2, 2016 1,451 3,444 1,083 176 6,154

% Change 17.2 -2.6 -9.1 54.4 1.2

% Share 23.6 56.0 17.6 2.9 100.0

-20

0

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2,000

3,000

4,000

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%

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Figure C2: Tourist Arrivals in American Samoa by Purpose of Visit, Quarter 2, 2016

AustraliaNew

ZealandUSA Canada UK Europe China Japan

OtherAsia

PacificIslands

OtherCountrie

sTotal

Quarter 2, 2015 4,866 22,743 1,339 295 459 1,289 102 68 83 86 211 31,541

Quarter 2, 2016 5,684 27,112 1,729 311 512 1,731 223 118 136 281 141 37,978

% Change 16.8 19.2 29.1 5.4 11.5 34.3 118.6 73.5 63.9 226.7 -33.2 20.4

% Share 15.0 71.4 4.6 0.8 1.3 4.6 0.6 0.3 0.4 0.7 0.4 100.0

-50

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15,000

20,000

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35,000

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%

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ival

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Figure C3: Tourist Arrivals in Cook Islands by Source Market, Quarter 2, 2016

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In the second quarter, leisure tourists made up the bulk of the tourist arrivals to Cook

Islands and accounted for 87.3% followed by VFR at 5.8%, business 4.9% and the

‘Others’ category standing at 2.0%. On growth comparisons, all four segments

registered double digit increase with business recording the highest growth of 21%,

VFR at 20.8%, Other purposes up 20.7% while leisure registered an increase of 20.3%.

Details are illustrated in Figure C4 below.

Source: Cook Islands Statistics Office

Fiji

The second quarter of 2016 saw Fiji welcomed 191,640 tourists into the country. This

marked a 0.2% decline in contrast to the same period in the previous year, reflecting the

devastated lag effects of the Winston Cyclone earlier this year. Nevertheless, Australia

maintained its market dominance accounting for 45.9% share of the Fiji tourist arrivals

although this is lower than the 50% share in the same quarter of 2015. New Zealand the

second largest market, recorded a share of 20.7%. The remaining 33.4% share was

shared among the other source markets. On growth comparison, the highest increase in

this period was recorded by Other Asia, at 57.3% (or 2,601 in absolute terms) while

Other Countries had the highest decline of 22.2%. Details shown in Figure C5.

Leisure VFR Business Others Total

Quarter 2, 2015 27,561 1,809 1,530 641 31,541

Quarter 2, 2016 33,168 2,185 1,851 774 37,978

% Change 20.3 20.8 21.0 20.7 20.4

% Share 87.3 5.8 4.9 2.0 100.0

-20

0

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15,000

20,000

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Figure C4: Tourist Arrivals in Cook Islands by Purpose of Visit, Quarter 2, 2016

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Source: Fiji Bureau of Statistics

During the review quarter, leisure tourists continued to dominate the Fiji destination

with a 75.5% market share while 8.4% was made up of tourists visiting friends and

relatives. A further 7.6% were for business whilst the ‘others’ segment recorded 8.4%.

Compared to the same period in 2015, leisure and other purposes registered declines of

4.2% and 4.8% respectively. On the other hand, VFR and business registered double

digit growths of 28.2% and 27.4% each. Details are shown in figure C6 below.

Source: Fiji Bureau of Statistics

AustraliaNew

ZealandUSA Canada UK Europe China Japan

OtherAsia

PacificIslands

OtherCountrie

sTotal

Quarter 2, 2015 96,075 34,907 18,765 2,680 4,000 7,532 9,354 1,392 4,542 11,538 1,285 192,070

Quarter 2, 2016 87,977 39,761 18,439 2,390 4,117 7,305 10,567 1,282 7,143 11,659 1,000 191,640

% Change -8.4 13.9 -1.7 -10.8 2.9 -3.0 13.0 -7.9 57.3 1.0 -22.2 -0.2

% Share 45.9 20.7 9.6 1.2 2.1 3.8 5.5 0.7 3.7 6.1 0.5 100.0

-40

-20

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120

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50,000

100,000

150,000

200,000

250,000

%

Tou

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ival

s

Figure C5: Tourist Arrivals in Fiji by Source Market, Quarter 2, 2016

Leisure VFR Business Others Total

Quarter 2, 2015 151,059 12,529 11,492 16,990 192,070

Quarter 2, 2016 144,759 16,068 14,636 16,177 191,640

% Change -4.2 28.2 27.4 -4.8 -0.2

% Share 75.5 8.4 7.6 8.4 100.0

-20

0

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50,000

100,000

150,000

200,000

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%

Tou

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Figure C6: Tourist Arrivals in Fiji by Purpose of Visit, Quarter 2, 2016

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French Polynesia

In second quarter of 2016, 49,538 tourists visited French Polynesia, a marked growth of

10.1% compared to the same quarter a year ago. Similar to the same period a year ago,

USA dominated tourist arrivals to the French Polynesia with a market share of 38.8%

followed by France at 19.7% and Europe at 8.9%. The remaining 32.6% was shared

among other source markets. On growth comparisons, most of the major source

markets registered positive growths with Other Countries recorded the highest increase

of 38.5% while arrivals from New Zealand, Canada and Europe declined. Details are

better illustrated in Figure C7 below.

Source: Institut de la Statistique de la PolynesieFrancaise

Note : French Polynesia’s data on tourist arrivals by purpose of visit not available.

Kiribati

In June quarter, Kiribati received 1,452 tourists, a marked decline of 16.5% against the

same quarter of 2015. The sharp fall reflected drop in all the source markets except for

Germany and the USA markets which rose significantly during the period. Despite the

drastic fall, the majority of the tourists came from USA and accounted for 26% shares

followed by Australia with a share of 19.3%, Pacific Islands at 17.4% and New Zealand

with 14% share. The other source markets accounted for the remaining 23.4% during the

quarter. Figure C8 below clearly illustrates details.

Australia

NewZealand

USA Canada France UK Europe China JapanOtherAsia

PacificIslands

OtherCountri

esTotal

Quarter 2, 2015 2,334 2,053 16,830 1,391 8,859 1,024 4,664 1,064 2,954 705 1,220 1,913 45,011

Quarter 2, 2016 2,883 1,796 19,244 1,262 9,759 1,103 4,431 1,254 3,008 835 1,313 2,650 49,538

% Change 23.5 -12.5 14.3 -9.3 10.2 7.7 -5.0 17.9 1.8 18.4 7.6 38.5 10.1

% Share 5.8 3.6 38.8 2.5 19.7 2.2 8.9 2.5 6.1 1.7 2.7 5.3 100.0

-20

0

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40

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100

120

0

10,000

20,000

30,000

40,000

50,000

60,000

%

Tou

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ival

s

Figure C7: Tourist Arrivals in French Polynesia by Source Market, Quarter 2, 2016

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Source: Kiribati National Tourism Office

Analysis by purpose of visit reveals that the leisure segment continues to have majority

of the shares at 37.6%. The business segment recorded 31.7% shares while VFR and the

classification ‘other purposes’ recorded 3.4% and 27.2% respectively. In terms of

growth, leisure and ‘other purposes’ had positive growths while there were declines for

VFR and business. Details are shown in Figure C9 below.

Source: Kiribati National Tourism Office

New Caledonia

In the second quarter of 2016, New Caledonia received 22,530 tourists a decline of 5.3%

compared to the same period in 2015. The drastic fall of 62.8% from the other Pacific

Islands source market including Australia, New Zealand, Canada, Other Asia and

Other Countries attributed to the negative outcome. This offsets the strong growth in

AustraliaNew

ZealandUSA UK Germany Japan

PacificIslands

OtherCountries

Total

Quarter 2, 2015 384 213 268 55 8 66 421 324 1,739

Quarter 2, 2016 280 203 377 45 55 46 252 194 1,452

% Change -27.1 -4.7 40.7 -18.2 587.5 -30.3 -40.1 -40.1 -16.5

% Share 19.3 14.0 26.0 3.1 3.8 3.2 17.4 13.4 100.0

-200

-100

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100

200

300

400

500

600

700

0

200

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600

800

1,000

1,200

1,400

1,600

1,800

2,000

%

Tou

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s

Figure C8: Tourist Arrivals in Kiribati by source market, Quarter 2, 2016

Leisure VFR Business Others Total

Quarter 2, 2015 319 166 922 332 1,739

Quarter 2, 2016 546 50 461 395 1,452

% Change 71.2 -69.9 -50.0 19.0 -16.5

% Share 37.6 3.4 31.7 27.2 100.0

-100-80-60-40-20020406080100120

0200400600800

1,0001,2001,4001,6001,8002,000

%

Tou

rist

Arr

ival

s

Figure C9: Tourist Arrivals in Kiribati by Purpose of Visit, Quarter 2, 2016

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arrivals from UK, and to a lesser extent growth from France, China, Japan and Europe.

Meanwhile, France continued its dominance as the major source market and accounted

for 42.6% shares followed by Australia with 19.3% shares. The remaining 38.1% was

shared amongst the other source markets. Details are illustrated in Figure C10 below.

Source: Institut de la statistique et des etudes economiques Nouvelle-Caledonie

During the quarter under review, the leisure segment continued to have the largest

share of 53.7%, for tourist arrivals in New Caledonia followed by VFR with 19.4% share.

Business and ‘other purposes segments accounted for 15.2% and 11.6% share

respectively. On growth comparisons, all segments declined with business having the

highest dip of 14.9%. Details shown in Figure C11 below.

Source: Institut de la statistique et des etudes economiques Nouvelle-Caledonie

Australia

NewZealand

USA Canada France UK Europe China JapanOtherAsia

PacificIslands

OtherCountrie

sTotal

Quarter 2, 2015 4,986 2,049 343 239 8,770 287 1,164 80 3,204 648 1,778 234 23,782

Quarter 2, 2016 4,338 1,777 299 205 9,595 357 1,191 87 3,338 523 662 158 22,530

% Change -13.0 -13.3 -12.8 -14.2 9.4 24.4 2.3 8.8 4.2 -19.3 -62.8 -32.5 -5.3

% Share 19.3 7.9 1.3 0.9 42.6 1.6 5.3 0.4 14.8 2.3 2.9 0.7 100.0

-80

-60

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5,000

10,000

15,000

20,000

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%

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Figure C10: Tourist Arrivals in New Caledonia by Source Market, Quarter 2, 2016

Leisure VFR Business Others Total

Quarter 2, 2015 12,164 4,597 4,032 2,989 23,782

Quarter 2, 2016 12,098 4,381 3,432 2,619 22,530

% Change -0.5 -4.7 -14.9 -12.4 -5.3

% Share 53.7 19.4 15.2 11.6 100.0

-40-20020406080100120

0

5,000

10,000

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20,000

25,000%

Tou

rist

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s

Figure C11: Tourist Arrivals in New Caledonia by Purpose of Visit, Quarter 2, 2016

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Niue

In June quarter, 2016, a total of 2,348 tourists visited Niue, a slight increase of 2.3%

compared to the same quarter a year ago. The increase mainly came from growth in

arrivals from most source markets which more than outweighed the declines in arrivals

from Australia, New Zealand, China and Other Asia. Meanwhile, New Zealand

continued its dominance as the major source market and accounted for 80.4% of the

market share while the remaining 19.6% was shared among the other source markets.

Details are shown in Figure C12.

Source: Statistics Niue

Analysis by purpose of visit shows that the leisure segment continues to have the

highest share of 66.1% while VFR had a share of 20.6%. Business and ‘other purposes’

recorded 12.9% and 0.3% shares respectively. In terms of growth, VFR and business

registered positive movements while leisure and ‘other purposes’ slumped during the

quarter. More details are shown in Figure C13.

AustraliaNew

ZealandUSA Canada UK Europe Japan China

OtherAsia

PacificIslands

OtherCountrie

sTotal

Quarter 2, 2015 176 1,890 33 5 36 84 9 1 6 51 5 2,296

Quarter 2, 2016 132 1,888 46 12 54 114 21 0 0 73 8 2,348

% Change -25.0 -0.1 39.4 140.0 50.0 35.7 133.3 -100.0 -100.0 43.1 60.0 2.3

% Share 5.6 80.4 2.0 0.5 2.3 4.9 0.9 0.0 0.0 3.1 0.3 100.0

-150

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%

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Figure C12: Tourist Arrivals in Niue by Source Market, Quarter 2, 2016

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Source: Statistics Niue

Palau

Compared to the second quarter of 2015, Palau recorded a 13.6% fall in tourist arrivals

in this second quarter of 2016. The deceleration reflected significant fall from the major

sources, China and Japan, falling by 22.5% and 20.8% respectively. The drop in arrivals

from Australia/New Zealand, Pacific Islands and Other Asia also attributed to the

negative outcome. On market shares, of the total 31,652 tourists visited Palau, China

alone accounted for more than half of the market shares at 50.5%. This followed by

Japan at 15.6% and Taiwan at 12% while the remaining portion of 21.9% share came

from other source markets. Details are clearly shown in Figure C14 below.

Source: Palau Visitors Authority

Note: Palau’s data on purpose of visit not available.

Leisure VFR Business Others Total

Quarter 2, 2015 1,598 425 229 44 2,296

Quarter 2, 2016 1,553 484 303 8 2,348

% Change -2.8 13.9 32.3 -81.8 2.3

% Share 66.1 20.6 12.9 0.3 100.0

-100-80-60-40-20020406080100120

0

500

1,000

1,500

2,000

2,500

%

Tou

rist

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ival

s

Figure C13: Tourist Arrivals in Niue by Purpose of Visit, Quarter 2, 2016

Aust/NZ USA UK Europe China Japan TaiwanOtherAsia

PacificIslands

OtherCountries

Total

Quarter 2, 2015 351 2,249 151 667 20,616 6,216 2,894 2,959 163 380 36,646

Quarter 2, 2016 257 2,131 171 726 15,987 4,926 3,803 2,910 153 588 31,652

% Change -26.8 -5.2 13.2 8.8 -22.5 -20.8 31.4 -1.7 -6.1 54.7 -13.6

% Share 0.8 6.7 0.5 2.3 50.5 15.6 12.0 9.2 0.5 1.9 100.0

-40

-20

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0

5,000

10,000

15,000

20,000

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Figure C14: Tourist Arrivals in Palau by Source Market, Quarter 2, 2016

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Samoa

In June quarter, 2016, a total of 35,299 tourists visited Samoa showing a 12.5% increase

in comparison to the same period in 2015. The acceleration stemmed mainly from

significant rise in arrivals from Other Asia by 258.5%, Europe at 97.1%, China 59.3%,

UK 54.4%, and Pacific Islands increasing at 21.1%. Positive growths from USA,

Australia, Japan and New Zealand markets also contributed to the favourable outturn.

Meanwhile, arrivals from Canada and Other Countries source markets dipped during

this period. Nevertheless, New Zealand again dominated tourist arrivals for Samoa

with a 42.8% market share followed by Australia at 20.3% and other Pacific Islands

accounting for 15.7% share. The remaining 21.2% was distributed among the other

source markets. Details are illustrated in Figure C15 below.

Source: Samoa Bureau of Statistics

Leisure tourists accounted for some 37.8% of tourists arrivals in Samoa, while VFR,

business and ‘Others’ each had 30%, 10.4% and 21.8% respectively. All segments

registered positive growths during the second quarter. Details shown in Figure C16.

AustraliaNew

ZealandUSA Canada UK Europe China Japan

OtherAsia

PacificIslands

OtherCountrie

sTotal

Quarter 2, 2015 6,443 14,409 2,653 142 412 594 592 151 311 4,583 1,085 31,375

Quarter 2, 2016 7,173 15,100 3,044 114 636 1,171 943 162 1,115 5,551 290 35,299

% Change 11.3 4.8 14.7 -19.7 54.4 97.1 59.3 7.3 258.5 21.1 -73.3 12.5

% Share 20.3 42.8 8.6 0.3 1.8 3.3 2.7 0.5 3.2 15.7 0.8 100.0

-100

-50

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5,000

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Figure C15: Tourist Arrivals in Samoa by Source Market, Quarter 2, 2016

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Source: Samoa Bureau of Statistics

Solomon Islands

In June quarter, 2016, a total of 5,679 tourists visited Solomon Islands and this registered

a 2.1% growth when compared to the same period in 2015. All source markets recorded

positive growths except for declines in arrivals from Australia, the UK, Japan and the

Pacific Islands. Despite a slump in arrivals from Australia, this market continued to

dominate tourist arrivals representing a share of 43.1%, followed by Pacific Islands with

a share of 15.6% and Other Asia at 14.8%. The other market sources accounted for the

remaining 26.5% share during the quarter. Details are shown in Figure C17.

Source: Solomon Islands National Statistics Office & Solomon Islands Visitors Bureau

Leisure VFR Business Others Total

Quarter 2, 2015 11,841 9,078 3,158 7,298 31,375

Quarter 2, 2016 13,339 10,600 3,661 7,699 35,299

% Change 12.7 16.8 15.9 5.5 12.5

% Share 37.8 30.0 10.4 21.8 100.0

0

20

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Figure C16: Tourist Arrivals in Samoa by Purpose of Visit, Quarter 2, 2016

AustraliaNew

ZealandUSA Canada UK Europe China Japan

OtherAsia

PacificIslands

OtherCountries

Total

Quarter 2, 2015 2,519 376 322 34 111 177 209 91 609 1,094 20 5,562

Quarter 2, 2016 2,445 439 444 44 82 182 210 83 842 888 20 5,679

% Change -2.9 16.8 37.9 29.4 -26.1 2.8 0.5 -8.8 38.3 -18.8 0.0 2.1

% Share 43.1 7.7 7.8 0.8 1.4 3.2 3.7 1.5 14.8 15.6 0.4 100.0

-40

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Figure C17: Tourist Arrivals in Solomon Islands by Source Market, Quarter 2, 2016

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During the period under review, only leisure segment registered a significant growth of

69.4% while visiting friends and relatives, business and other purpose of visits showed

a fall during the second quarter. The leisure segment continued to dominate tourist

arrivals with a share of 32.2% while business had a share of 28.4%. VFR accounted for

14.2% while ‘other purposes’ represented the remaining share of 25.2%. Details are

illustrated in Figure C18 below.

Source: Solomon Islands National Statistics Office

Vanuatu

In June quarter, 2016, Vanuatu received 20,983 tourists, a marked increase of 12.5%

against the same period in 2015. The positive outcome reflected a strong recovery in

Vanuatu’s tourism industry since Cyclone Pam in 2015. Driving the upturn was growth

in arrivals from Europe with the highest record of 70.5%, China rising at 53.8%, Japan at

42.6%, and Australia growing at 14.8%. With reference to market dominance, Australia

alone accounted for 50.3% of the total market share followed by Pacific Islands

recording 16.7%, and Europe and New Zealand at 11.8% and 11.4% share, respectively.

The remaining 9.7% was shared among the other source markets during the quarter.

Further details are shown in Figure C19 below.

Leisure VFR Business Others Total

Quarter 2, 2015 1,081 1,267 1,718 1,496 5,562

Quarter 2, 2016 1,831 808 1,610 1,430 5,679

% Change 69.4 -36.2 -6.3 -4.4 2.1

% Share 32.2 14.2 28.4 25.2 100.0

-60-40-20020406080100120

0

1,000

2,000

3,000

4,000

5,000

6,000

%

Tou

rist

Arr

ival

s

Figure C18: Tourist Arrivals in Solomon Islands by Purpose of Visit, Quarter 2, 2016

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Source: Vanuatu National Statistics Office

Analysis by purpose of visit reveals that majority of the tourists to Vanuatu during the

period were for leisure purposes recording 72.4% of the total arrivals. Business tourists

accounted for 11.1% market share while VFR made up 8.9%. On growth comparisons

against the same quarter of 2015, only the leisure segment recorded positive growth in

this period while the other three sectors dipped. Details are illustrated in Figure C20

below.

Source: Vanuatu National Statistics Office

AustraliaNew

ZealandNorth

AmericaEurope China Japan

PacificIslands

OtherCountries

Total

Quarter 2, 2015 9,199 2,662 675 1,453 429 122 3,515 599 18,654

Quarter 2, 2016 10,563 2,385 674 2,478 660 174 3,507 542 20,983

% Change 14.8 -10.4 -0.1 70.5 53.8 42.6 -0.2 -9.5 12.5

% Share 50.3 11.4 3.2 11.8 3.1 0.8 16.7 2.6 100.0

-20

0

20

40

60

80

100

120

0

5,000

10,000

15,000

20,000

25,000

%

Tou

rist

Arr

ival

s

Figure C19: Tourist Arrivals to Vanuatu by Source Market, Quarter 2, 2016

Leisure VFR Business Others Total

Quarter 2, 2015 11,542 2,128 2,406 2,578 18,654

Quarter 2, 2016 15,195 1,863 2,339 1,586 20,983

% Change 31.6 -12.5 -2.8 -38.5 12.5

% Share 72.4 8.9 11.1 7.6 100.0

-60-40-20020406080100120

0

5,000

10,000

15,000

20,000

25,000

%

Tou

rist

Arr

ival

s

Figure C20: Tourist Arrivals in Vanuatu by Purpose of Visit, Quarter 2, 2016

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Report obtainable from:

South Pacific Tourism Organisation

P.O.Box 13119

Suva

Fiji

Telephone: (679) 3304177

Fax: (679) 3301995

Email: [email protected]

Website: www.spto.org

Photography

Images used in this report are supplied by David Kirkland and Acorn Tourism Consulting Ltd for

SPTO.

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South Pacific Tourism Organisation Level 3, FNPF Place, 343-359 Victoria Parade

P.O. Box 13119, Suva, Fiji Islands. Phone: +679 3304177 | Fax: +679 3301995

Email: [email protected] Website: www.spto.org

‘Marketing and Developing Tourism in the South Pacific’