GLOBAL DIRECTION IN RRESEARCH & DEVELOPMENT

FOOD INGREDIENT TREND

GLOBAL HEALTH ISSUEAre functional food & health

supplement potential growing industry?

TOP 10 HOTTEST FOOD TREND FOR 2014

Well3 NEUVIZENProtecting Your Eyes with the Right Nutrients

CNI VENTURE SDN BHDQUARTERLY PRODUCT BULLETINJANUARY - MARCH 2014

FOR RESEARCH & DEVELOPMENT IN 2014 AND BEYOND

GLOBAL DIRECTIONS

GLOBAL RESEARCH & DEVELOPMENT PERFORMANCE IN 2013

Growth in global research and development funding slowed in 2013 from the pace of growth seen in 2011-2012. The 2013 slowdown was due primarily to unsettled European and U.S. economies that, in turn, affected global performance. However, global R&D investments are forecast to increase in 2014 and 2015—albeit at a decreasing rate in 2015.

THE TOP 5 KEY DRIVERS IN GLOBAL RESEARCH & DEVELOPMENT FOR 2014 & BEYOND

Given the current, weak economic environment in Europe, large increases in R&D investments are not expected for the next several years. This is because emphasis by Southeast Asian countries on economic growth through increased R&D investments is likely to continue through the end of the decade. Also, significant R&D investments by western countries in long-range technology platforms like robotics, highperformance computing, social media, software, cost-effective energy sources and nano-biotechnology could stimulate rapid industry-scale economic growth.

When we mention “research and development”, many equate it to the race to bring new products to the marketplace. In actual fact, research and development is not about being new or being different. It’s creating new products that customers will love to have or consume; and taking a different path so consumers will want to follow.

The research and development scope entails the formulation of new flavours, formulas, packaging, ingredients and ideas. It’s also about tracking how consumers respond - identifying what works, what doesn’t; and why. In essence, research and development help us tune in to emerging trends, giving us market knowledge on which we develop new ideas to grow our business.

Adoption of smart technology

It is reported that some global 68% of smartphone owners and 63% of tablet owners planned to use their devices for shopping - primarily to get store locations, compare prices, and get product reviews. As customers embrace new technologies and platforms; and amid the increasing use of digital and social media, research and development should not simply jump into the technology bandwagon. They should instead focus on priorities that help enhance their brand proposition

Emphasis on life sciences

In 2014, two of the primary changes in research and development investment would be growth in life science as well as chemical and advanced materials industries. As food becomes scarcer from day to day, consumers are now demanding more and more nutritious, functional foods and beverages which are healthy, wholesome, and nutritious. The life science industry includes biopharmaceuticals, medical instruments and devices, animal/agricultural bioscience and commercial research and testing.

For the advanced materials and chemical industry, the emphasis is now narrowing into eco-friendly chemicals and recyclable materials. Consumers are now better informed as knowledge become readily accessible. What’s

good for them must, and should be good for the environment. The global investment in research and development for life sciences is expected to account for 85% of all global expenditures. Although the global expansion of the life science industry has slowed over the last few years, the industry is forecast to have a stronger recovery (up 3.1%) to more than $201 billion in 2014.

(Source:: 2014 Global R&D Funding Forecast, Battelle)

Academic research and businesses

Over the coming years, research-centric universities will play a major role in technology development in corporations – especially in the fields of bio-technology and life sciences. Universities have become increasingly important sources of innovation and collaboration in life science research in applied areas like drug discovery, as well as more fundamental research in systems biology, nano-biotechnology and other areas. However, there is a general fear that the supply of highly trained researchers who drive innovation and competition will be reduced drastically as they shift their focus into the corporate workplace.

China has a rrived

For the past forty years, the global R&D enterprise was dominated by Europe, the U.S. and Japan. In 2011, China surpassed Japan’s overall spending. By 2018, it is expected to surpass the combined R&D spending of Europe’s 34 countries. And by sometime around 2022, it will likely also exceed the R&D investments of the U.S. in absolute terms.

In addition to recognizing the strong linkage between R&D and economic growth, China is also expanding its science and technology infrastructure through investments in its academic research institutions and through international collaboration. Larger investments in human capital & energy

Close attention is paid to encouraging and advancing a talent pipeline in science, technology, engineering and math (STEM) skills, along with broader base of product design, management, sales, finance and entrepreneurs to ensure commercial success.

The energy industry includes a broad array of companies, ranging from multinational oil and gas firms to large and small technology firms. Reducing costs of production is a large driver of R&D in the energy space, and materials development and advanced materials integration are increasingly important in shaping the industry’s R&D investment. Although biofuels still face challenges in reaching an economically competitive production level, this technology is still seen as the most significant are of development. It is forecast that the level of the energy industry’s R&D will reach nearly $22 billion globally (up 4.8%).

(Source: 2014 Global R&D Funding Forecast Battelle)2.5

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Total investments in R&D (as a percentage of GDP)will stay relatively steady throughout the world in 2014

THE TOP 5 KEY DRIVERS IN GLOBAL RESEARCH & DEVELOPMENT FOR 2014 & BEYOND

THE EMERGENCE AND SPREAD OF NEW MICROBESAlthough rare, scientists do come across new diseases each year. In 2013, scientists in northwest Missouri, USA discovered that ticks were responsible for the new Heartland Phlebovirus (a name for a family of related viruses) that causes a flu-like illness. Also in 2013, health scientists identified a new smallpox-related virus – and because of this, the Centres for Disease and Control Prevention (CDC) is making disease detection a major priority in 2014, in the U.S. and abroad. New technologies and software have enabled faster DNA identification of infectious germs.

THE GLOBALIZATION OF TRAVEL AND FOOD SUPPLIESDiseases that were thought to be eradicated are now back because of lower vaccination rates and increased international travel. In 2013, measles cases in the U.S. doubled to 175, almost all linked to foreign travel. Measles outbreaks can only be prevented if the majority of the population is vaccinated.

Disease can spread anywhere in the world within 24 hours, such as the most recent global pandemic involving the H1N1 swine flu which spread to 23 countries within six weeks of being discovered in Mexico in 2009. Contaminants in the food supply can also spread quickly, as evidenced by the 2011 E. coli outbreak.

THE RISE OF ANTIBIOTIC-RESISTANT INFECTIONSSome bacteria have become resistant to several types of antibiotics, making it harder to fight infectious diseases. Drug-resistant infections

Health concerns are important to everyone, and not confined to any geographic boundary in the world. With the world now getting “smaller” with seamless inter-country travel made possible – health issues such as infectious diseases, and poor sanitation are major impediments to our well-being.

are particularly dangerous for people with weak immune systems, particularly for patients diagnosed with cancer, kidney failure or seniors with failing health. Patients with antibiotic resistant infections incur longer hospital stays, long-term side effects and death. The overuse of antibiotics is the main pathway for drug-resistant infections while antibiotics given to farm animals before slaughter are another main source of resistance. major priority in 2014, in the U.S. and abroad.

BIO-TERRORISMBio-terrorism is on the rise and some inhaled pathogens such as anthrax, pneumonic plague or smallpox are considered potential weapons in a bioterrorism attack. As such, countries everywhere in the world are implementing bioterrorism-prevention strategies to make sure they are prepared for emergencies should and when a lethal substance is detected.

MISUSE OF PRESCRIPTION DRUGSDeaths from prescription painkillers have reached “epidemic levels” over the last decade, with more than 16,500 people killed by painkiller overdoses in 2010. The annual number of deaths from these drugs exceeds the number from heroin and cocaine combined. There is an increasing need in 2014 for alternative medication and therapies to prevent the overdose, misuse, and abuse of prescription drugs while helping patients access safe, effective pain relief.

TOP 5 GLOBALHEALTH CONCERNS FOR2014

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Global threats to health and wellbeing have wide ranging effects in both developed and underdeveloped regions of the world. Global health refers to health problems that transcend national borders and pertains to health problems that can spread from one country to another. It also includes health problems that are of such magnitude that they have the potential for worldwide social and/or economic impact. Here are the top 5 global health threats expected for 2014:

IS IT A POTENTIAL GROWING INDUSTRY?It is estimated the global functional foods and nutraceuticals market will reach USD$240.58 billion in 2014 and revenues will show strong growth to 2024. These revenue forecasts and others appear in the latest report Functional Foods & Nutraceuticals Market 2014-2024: Probiotics, Vitamins, Minerals & Other Dietary Supplements & Nutrients.

In essence, functional foods or also known as neutraceuticals, include foods, beverages, ingredients and dietary supplements that have or are intended to have a health benefit to consumers. The very term “Nutraceuticals” are classified as natural health products, which are also defined as “products that have been modified or enriched with naturally occurring substances with specific physiologically preventative and/or health-enhancing effects”

ARE FUNCTIONAL

FOODS & HEALTH

SUPPLEMENTSA POTENTIAL

GROWING INDUSTRY?

Functional Foods – What Are They

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• The Asia Pacific region is currently the leading regional market due to the fact that Japan was the first country to introduce the concept of the functional foods.

• Currently this trend is well spread across other regions of the world, especially with health conscious Western European and North American consumers.

• Key characteristics of the market: (1) Health (2) Increase longevity (3) Anti-ageing

• Emerging economies like China, India, Brazil and Russia represent a very good potential for further expansion of the market in the following 10 years due to the increasing levels of income and trends to follow the western world.

So indeed – the functional foods and health supplements markets are still seen as a potential growing industry. But what are the reasons behind

their potential growth? International Food industry analysts attribute their growth to these factors:

• Rising health concerns• Improving economic conditions• Growth of key demographics and,• Increased focus on e-commerce or online

purchases as the main factors driving the market’s success.”

GEOGRAPHIC FOCUS OF FUNCTIONAL FOODS AND NEUTRACEUTICALS

LIFESTYLE ANTIDOTE Many consumers are looking to foods as a health solution for managing chronic conditions, such as diabetes, CVD or obesity—examples include pomegranate juice or beverages or bars fortified with vitamins and added fibre. But when it comes to these foods, taste is everything. If a functional food tastes as good as a non-functional alternative, and it’s not priced too high, adoption will likely pursue intent.

THE 7 KEY DRIVERS OF THE FUNCTIONAL FOODS AND HEALTH SUPPLEMENTS MARKETS

FUNCTIONAL FOODS will continue to influence mainstream products in the near future, as consumers seek more and better options to meet their needs. In order to succeed in the competitive functional foods and health supplements markets, these food manufacturers need to become ‘healthier’ to deliver what consumers are seeking - delivering unique, natural, scientifically functional products that are delicious and convenient.

BETTER BREAKFASTS Millions of people around the world hardly have breakfasts because of time constraints, personal preferences and cultural issues. However, as consumers becoming more informed and adopting new lifestyle and trends – functional foods are fast becoming the fast breakfast option thanks to its convenience and the right combination of nutrition and taste.

COSMECEUTICALS With most people opting for self-directed health, more and more consumers are seeking new functional ingredients for topical use and supplements that provide anti-aging and other solutions. In 2011, skin and hair care cosmeceuticals in the US accounted for $4.7 billion and $3 billion, respectively.

HEALTHIER SNACKING Consumers refuse to give up snacking—evidenced by the projected value of the global snack foods market in 2015 of $334.7 billion—but they do want to feel better about the snacks they eat, according to the report. Indeed, 74% of consumers surveyed believe “natural” means “healthier”. When it comes to snacking, guilt reduction is key.

REALITY BOOSTERS Nutraceuticals that pack an “experimental punch”, such as energy or mood alteration always get a strong consumer response.

ABSOLUTE ADOPTERSFunctional foods that can provide a unique ethical or cultural story can become something of a statement or even a “badge of sophistication” for consumers—if they’re fair trade, heirloom, identity-preserved, all the better.

ECO WARRIORThoughtful ingredient sourcing (with small carbon footprints), manufacturing practices and packaging are all important factors that will help drive social change.

KEY TRENDS9

IN FOODNUTRITION & HEALTH2014

Every year, we look up on global trends and statistics everywhere to give you the most happening food, nutrition and health trends. For 2014, these are the key trends likely to be anticipated:KEY TREND 1: “Naturally functional” will be the biggest trend in 2014 For 2014, we can look forward to foods that are more natural, wholesome and with functional values. “Naturally functional” has to key points:

• “Naturally healthy”: food or food ingredient that has a natural and intrinsic health benefit

• Fewer and simpler ingredients, or “clean label” to mean products “free-from” artificial colours, preservatives or additives.

It is important for health and wellness food manufacturers not to “over-sell” their claims. Natural is the biggest trend in food and drink, but it is the ingredients that speak for themselves. Consumers can draw their own conclusions, and no health claim is required. Fewer ingredients sound like they are from a garden, or kitchen rather than a factory. This signals naturalness to consumers. Food manufacturers shouldn’t fear of losing their customers because of “processing”. What consumers really want are foods that seem simple and uncomplicated, and this concern is addressed by using as few ingredients as possible – labelled as simply as possible.

KEY TREND 2: The return of “natural” dairy products The first wave of functional dairy products was introduced nearly two decades ago. Ingredients such as plant sterols, omega- 3s, CLA, glucosamine and many others were added to make them “functional” and medicalise the benefits such as lowering cholesterol, heart health and joint health etc. Thus the marketing promise was the added ingredients providing the health benefit, rather than a “whole dairy food” product format. Some were very successful – such as probiotics. Others, such as marine omega-3s, were not, for various reasons. But this period is over. The growing importance to consumers of foods and beverages being “natural” is now the most influential driver in the business of food and health. As such the emphasis will be on:

• Ingredients and benefits that are a more logical and “easy to accept”, and

• ingredients and benefits that are “as natural as possible” simply because dairy products enjoy a strong “naturally healthy” image in consumers’ minds and has become a credible category for health messages.

KEY TREND 3: Energy – an unstoppable global trend The best and surest way to market a product and create brand loyalty would be to deliver a benefit that the consumer can quickly “see or feel”. “Energy” is one of the top 5 consumer needs, according to consumer research reports in 32 countries worldwide. This “feel the benefit” advantage has been the 25-year-long success story of energy drinks, and a 50-year success story in Asia. Consumers can “feel” the immediate benefits and this advantage has made energy drinks a continuing story of growth and of premium prices. It also made energy drinks recession-proof, regardless of any economic downturn. Energy drinks still continue to command premium prices with their “feel the benefit” proposition. What’s more, “Natural” not a key driver because as long as energy drinks can offer a key benefit, consumers don’t worry about how their “naturalness”. Recently, caffeine has won a health claim. Even the world’s most demanding health claim regulator has found that caffeine is safe for most people – and should even be able to make health claims. Because of this, new innovation opportunities are emerging, such as:

• Slow release caffeine, slow release energy

• Coffee variants for older consumers

• Natural, no sugar, no calorie coffee variants, and other new formats

KEY TREND 4: Snacks are back in action Virtually every category, every type of food can be manufactured as convenient snack between meals or a quick and easy meal for one. “Convenience” is thus, the key word. Today, healthy snacking concepts are redefining multiple meal occasions, as can be seen most clearly in breakfast or lunches for busy executives. For 2014, the focus on building markets for new snack concepts rather than simply following on with predictable products has already led to the creation of some innovative snacking concepts with natural health benefits.

KEY TREND 5: Slow release energy – a new frontier Worldwide, industry interest in claims focused on ‘slow-release’ or ‘sustained-release energy’ has increased sharply over recent years. ‘Energy’, one of the top 5 consumer health concerns is now well established as a claim that consumers love, and want. However, for the past 25 years the energy message has been monopolised by the energy drinks sector, such as caffeine-based instant energy drinks appealing to consumers aged 15-25. As such, the “slow release energy” formulated products will appeal to sub-

groups who are concerned about diabetes or pre-diabetic status or about simply watching their weight. Other possible innovations of the “slow release energy” message could encompass:

• Healthy blood sugar and Blood sugar control

• Blood glucose control

• Low glycaemic index

• Sustained energy and slow energy release

KEY TREND 6: The reduction of sugar levels Reducing the levels of sugars in foods, and particularly added sugars, has long been a focus of responsible food and beverage companies. This has been in response to industry’s need for low- and no-calorie sweeteners that the sweeteners market has grown up over the past 40 years. It first began with aspartame, and evolved increasingly towards sweeteners that meet consumers’ need for “perceived naturalness”. The recent of stevia as a natural sugar is testimony to this most recent major development. Already, some companies have made significant creative advances in reducing sugar content while retaining the taste.

Natural is the biggest trend in food and drink, but it is the ingredients that speak for themselves.Consumers can draw their own conclusions, and no health claim is required.

FOOD INACTION

KEY TREND 8: The “Free-from” health claim trend 2014 will be the year for “free from” allergens and the biggest among them is gluten-free. No longer “just a fad”, gluten-free is set to grow from a small niche to a big niche as bakers “normalise” products, slowly making taste, texture, presentation and merchandising similar to regular bread. Products will be more accessible to more people – but still at premium prices. Growth in this “free-from” trend is expected from people who buy a free-from product not because they have a medical condition but because it makes them feel better. One of the biggest steps will be to expand gluten-free beyond bakery – some pioneering companies are moving into meals, soups and snacks of all kinds. Other allergenic concerns include lactose intolerance, and companies are responding to these with product developments. The next big market for the “free-from” trend would be senior nutrition or “healthy aging” market. Over-50s are already becoming the largest part of the populations of many Western countries, and the same trend is evident even in many Asian countries, notably China.

KEY TREND 9: Seniors –the next big opportunity market Older or senior consumers will be the next big opportunity target market simply because they want something that actually works. When seniors commit to a brand they become very loyal customers – with very high repeat purchase rates of 80%+ compared to 40%- 45% for many “regular” brands targeting families and younger consumers. The senior market is a low-volume but high-value market, and also the fact that seniors are willing to pay premium prices for products that they believe deliver relevant benefits. Their numbers are surging now and will be for the next 30 years, not just in the West but in most Asian countries, too. For food and beverage manufacturers, the opportunities for innovation for the senior market can be found in:

• Ingredients that provide better nutrition and/or solve problems

• Ingredients that are more “natural”

• Ingredients and technologies that make good nutrition more available - New formats, tastes and textures that improve patient compliance

• New benefit platforms - New ways of branding and positioning

These are but some of the key trends emerging for 2014 and beyond. Manufacturing products that consumers want, focus on natural ingredients with a wide range of benefits will give food and beverage marketers multiple opportunities in new market directions.

HERE ARE THE TOP 10 HOTTEST FOOD TREND FOR20142013 was a year of green smoothies. While green was in, gluten was out and it was a year for veggies, especially the leafy ones. These trends will continue onwards in 2014 but what’s exciting to note is the rise of socially responsible companies. A recent consumer survey found that 62% of consumers “appreciate, and want to support, companies that donate to important social

causes.” By this, we can safely say that consumers are looking

for brands that deliver a consumer-friendly product,

while also supporting initiatives that align with their particular beliefs

and views.

Apart from the emergence of social consumerism, we’re interested to know what’s

hot, and what’s not for food trends in 2014. Here’s what

some top experts predict:

Responsible/edible food packaging. Consumers are becoming more educated and are now increasingly aware of not only what’s in the product, but also what it’s packaged in. So some companies have steps through the use of new technologies to create edible wrappers. For example, a burger chain in Brazil now serves its burgers in edible-packaging, and a Los Angeles-based ice cream truck brand wraps ice cream sandwiches in edible material.

Tech-savvy shoppers. This is the age of technology and food manufacturers recognise that online food shopping and tech-shopping is the future. Looks like there will be more online ordering from your local stores and even a drive-through window for easy pick up. With more and more apps now on smartphones, consumers can learn more about an ingredient or health claim on a food packaging by simply focusing the mobile device on the product’s label.

Snack is back. Snacking is back, but with more health benefits. The snacking trend in 2014 has become healthier by replacing traditional higher-sugar, higher-fat snacks with healthier, lower-sugar and lower trans-fat snacks.

Waste not, want not. Economic uncertainties, food scarcity and with escalating food prices- consumers are now making the most of leftovers and not over-buying. Instead of impulse buying, people are now basing their purchase decisions on what they WANT instead of what they need.

Tea. Tea is becoming more and more popular, thanks to its cleansing and healthy properties. This is evident with Starbucks opening more and more gourmet tea franchises all over the world. For centuries, tea has been used in alternative medicine to treat everything from cancer to constipation. Recent research supports these claims: Studies have shown that tea may protect against heart disease, Alzheimer’s and many types of cancer. So for 2014 - Tea, both hot and cold, will be just as popular. So there you are. The top hottest food trends in 2014. It’s undoubtedly the year of lifefoods and superfoods and everything healthy!

Welcome, Superfoods! Staying healthy has always been the buzzword with consumers since time immemorial. It’s not surprising, after all – we eat to live and be healthy. The top Superfoods will be beans, berries, broccoli, oats, oranges, salmon, soy, spinach, tea (green or black), tomatoes, and yoghurt

“Free-from” foods. With allergens and more people suffering from allergies – look out for more allergy-friendly foods. These are food products that are free from gluten, soy, nuts, dairy and so on. Experts predict we’re about to see more products made from coconut and gluten-free flours.

Juicy cleansers. Leafy veggies that give green juice its detox powers are in for 2014. These benefit your body when consumed in their whole form along with their fibre. This is particularly the trend with more and more people being more health and weight-conscious!

The year of healthy eating. We’ll be seeing

healthier eating trends this year with healthier ingredients. People

will also be reducing portions to offer dishes

more easily enjoyed in one sitting. We all need to eat and being

mindful of what we put in our body, avoiding processed and packaged foods,

eating more vegetables and drinking more water will always be in fashion.

New Wave of Asian and Middle Eastern Flavours. Gochujang, shichimi togarashi, parilla, sansho, shisito peppers and okonomiyaki - all Asian flavours that are on the rise as restaurants across the world start to focus on Thailand, Japan, Vietnam and China for new ingredient inspiration. Not forgetting too with new menus and ingredients coming from Turkey, Morocco, Iraq, Iran and Israel.

FOODINGREDIENTSTHE TOP 10 TRENDS FOR 2014As 2014 gets underway, our obsession with novel food ingredients, whether it’s on the plate at the hot new restaurant or in the local grocery, shows no sign of declining. With so many creative chefs, grocers, and producers working to feed our food-focused culture, the year ahead is sure to bring lots of excitement to the food industry. From new foreign ingredients, the reinvention of old ingredients, and radical twists to all-time favourites. What will the top food ingredient trends be? Head below for our predictions for the 10 of the top 2014 food ingredient trends.

Zembrin (Sceletiumtortuosoum). For centuries, the San Bushmen of South Africa have traditionally used Sceletium plants to enhance mood, relieve stress and anxiety, and combat fatigue. They’ve even used the plants to relieve thirst and hunger and soothe colicky babies. Zembrin has been clinically shown to enhance cognitive function, combating stress, anxiety, and tension. It also quickly elevates mood, increases attention, focus, motivation, and concentration and best of all – it’s non-habit forming and non-drowsy.

Non-animal based protein ingredients. With rising standards of living and increasing population, the demand for protein will outstrip the production of animal protein. By 2025, there will be 8.2 billion people and by 2050, 9.6 billion. Work is underway to develop protein from non-animal sources such as rice bran, hemp, quinoa, amaranth, pea, flax, canola, algae. Already - Quinoa supply and prices are sky rocketing by as much as 700% today!

Nutrient dense ingredients. Nutrient density is a concept used to determine which foods have the highest nutritional value, comprising of essential nutrients needed for optimal health. A food is more nutrient dense when the level of nutrients is high in relationship to the number of calories the food

contains. Nutrient density begins at the place where food grows, and contains all the essential nutrients for excellent health such as vitamins, minerals, phytonutrients, essential fatty acids, fibre and more for the least number of calories.

Snacks with real nutrient-dense ingredients, not fillers. The food industry has become all about creating an abundant supply of food for less money, and this is where fillers come in. Food fillers are additives that help bulk up the weight of a food with less expensive ingredients, which helps keep the price down. It’s time to say goodbye to food fillers, and say hello to real nutrition-rich foods with real protein that makes you feel full, and provides high fibre, high Omega 3, and loaded with Calcium and other nutrients. The World’s Healthiest Foods are Whole Foods.

Whole food ingredients. These are one of the world’s healthiest foods which are complete with all their rich natural endowment of nutrients. They have not been highly processed nor do they contain synthetic, artificial or irradiated ingredients. And whenever possible, the healthier way of eating recommends purchasing “Organically Grown” foods, since they not only promote your health, but also the health of our planet.

Arugula LettucePeasBrussel sproutsAsparagusBell peppersBroccoliRomaine lettuceCauliflowerCarrotsGarbanzo beansGreen beansZucchiniGreen onionMushroomsKidney beansOkraGreen cabbageRed cabbageRed onionsRed potatoesSpinachSummer squashSweet potatoesTomatoes

VEGETABLES FRUITS BEANS NUTS & SEEDS WHOLE GRAINS

Examples of Nutrient-Dense Foods(List is not exhaustive)

Acai berryBlueberriesAvocadosApplesApricotsBananasGojiCantaloupeCherriesPineappleCranberiesGrapesWatermelonKiwifruitMangoesOrange juicePeachesPlumsRaisinsRaspberriesStrawberries

Adzuki BeansBlack beansBlack-eyes peasBoard beans (Fava beans)Butter beansCannelini beansChickpeas (Garbanzo beans)EdamameItalian beansGreat Northern BeansKidney beansLentilsLima beansMung beansSoy beans including black soy beansWhite beans

AlmondiFilbertCashewBrazil nutPistachioWalnutPumpkin seedSesame seedFlax seedPeanutsSunflowerPineHemp seeds

AmaranthBarleyBrown riceBulgar (Cracked wheat)Whole-wheat pasta or couscousMilletFlaxseedOatsQuinoaRyeSpeltWheat berriesWild rice

Pascalized cold pressed juices. Pascalization stops chemical activity caused by microorganisms that play a role in the deterioration of foods. The treatment occurs at low temperatures and does not include the use of food additives. These are 100% raw and organic loaded with essential vitamins, minerals, enzymes and antioxidants on the go. The ingredients include raw and organic kale, apple, ginger, romaine, spinach, cucumber, celery, parsley, lemon and many more. Once consumed, the pascalized ingredients are activated to deliver its natural health benefits. It’s convenient too – just pick one up, open and you’ll be giving your body a healthy dose of natural goodness!

New delivery formats. It’s all about consumer convenience with products that combine nutrition and snacking opportunity in this modern always on-the-go lifestyle. Higher quality excipients, production methods such as fluid bed granulation, microencapsulation, the emergence of vegan soft gel capsules and the explosion of variety in dosage forms has presented new choices for consumers. Nutrients now can be ingested as coated tablets, which are easier to swallow, soft gel and two-piece capsules, sachets, effervescents, chewables, shots, gummies, chews, dissolvable films and more food-like forms like shakes, functional beverages and nutrition bars.

Natural sugar alternatives. The pressure for the industry to address growing obesity levels means sweeteners remain a key area for innovation. Plant-derived sweeteners, such as stevia, that can be marketed on a more natural platform are expected to provide the main impetus for growth in the sweetener market in the coming years. As manufacturers work to create the right taste profile for stevia and wait for other plant- derived sweeteners, such as monk fruit, to attain regulatory clearance, the artificial sweetener market still offers growth opportunities, however - in particular, the sucralose and acesulfame-K markets.

Ingredients that focus on health and wellness rather than diet. Because of the failure of some weight-loss diets, consumers are now sceptical of “healthy” food ingredients that claim to “work”. Consumers are now looking for more balanced approaches to weight loss and weight management, and companies are responding by moving from diet products to more mainstream ‘healthy products’ which can become a more integral part of people’s lives. They are seeking to reposition ‘healthy’ in a more positive framework, as something to be enjoyed rather than dreaded.

According to global industry reports, the global personal care industry is valued at USD $300 billion and is growing by 4.5% annually. The report also believes that this reflects the sector’s ability to weather the recession better than other businesses. However, Europe and the US represent the bulk of sales, but are falling behind Japan, China, SE Asia and India in terms of growth. Here’s an in-depth look into the cosmetics and personal care categories.

TOPCOSMETICS

AND PERSONAL CARE TRENDS FOR 20144 key concepts for the future of cosmetics in 2014A top international cosmetics research and development company mentioned the four key concepts which will determine the future of cosmetics in 2020.

FAT IN THE DERMIS - research shows that wrinkles don’t only happen in the dermis, but in the fat layers, which have a role in rejuvenating skin. It is likely that cosmeticology formulations in 2014 will target the fatty areas of the dermis by aesthetic medicine companies.

THE SUN IS NOT OUR ENEMY. Our skin needs a healthy dose of sun, so sun protection formulations will need to allow the skin to harness the benefits, such as vitamin D.

SKIN MOISTURISERS MAY BE THE PAST. Recent studies into dermatology show that the skin may be better off, and less sensitive, by rebalancing itself without the barrier of cream or oil. With the trend leaning towards phyto-ingredients and natural, organic products – this is hardly surprising.

FOAMS MAKING A COMEBACK. Foams will take centre stage this year as they can be used to cover large areas of the body easily and are good for delivering actives. The new active ingredients which foam is set to deliver are Amino fill, a new anti-ageing active, and 5-FU, a skin cancer drug with rejuvenation properties.

Getting personal with personal care trends in 2014Technological advances, new research and development methods and marketing are set to dominate and make impact to the global personal care industry in 2014. The boundaries between beauty technologies are becoming increasingly common, overlapping between skin care, hair care and colour cosmetics. Combining the most exciting technology and marketing from more than one category, as beauty brands and manufacturers are creating new combinations with new products, packaging, marketing and merchandise.

MULTI-FUNCTIONALITY IS THE KEY IN 2014. Multi-functionality is fast becoming the mega trend that spans all beauty and personal care categories and is set to accelerate in 2014. The huge success of BB creams has led manufacturers to consider about expanding their existing portfolios and add excitement to sometimes saturated sectors. New combinations will continue to evolve, resulting in new products, packaging, marketing and

merchandising. This will add a new sense of excitement to the market and will

drive innovation in the year ahead.

• Consumer research has highlighted the popularity of multifunctional makeup in the U.S., with as many as 70% of U.S. female consumers expressing an interest in multifunctional lip products, and 65% showing interest in multifunctional facial coverage products which combine the benefits of foundation and concealer.

• In China, almost half (46%) of Chinese makeup users are adopting new personal care products with multi-functionality, such as 2-in-1 eye shadow and blusher. Almost one in three (29%) agree that multifunctional products (e.g., BB cream) perform as well as products designed for single purpose. Around four in ten (37%) say they like products that have cosmetic benefits as well as care for their skin.

• The trend for personal care products in 2014 is clearly leaning towards reduced cost, time saving, convenience, and personal care

products with cosmetic benefits which care for the skin,

such as BB cream and tinted lip balm.

NEUVIZENWell3

Protecting Your Eyes

with the Right

Nutrients

If the eyes are the window to the soul, they’re also your window to the outside world. Along with a good diet, certain supplements may help ensure that window stays clear and is well protected.

Well3 Neuvizen is one such advanced eye supplement designed to maintain ocular health that may decline as a result of dietary deficiencies, ageing, toxins, free radical exposure, stress, and sunlight.

WHAT’S WELL3 NEUVIZENWell3 Neuvizen is a 100% natural herbal remedy for maintaining optimal eye health. It contains natural plant extract with natural carotenoids such as lutein, zeazanthin, astaxanthin, beta-carotene and anthocyanins to protect your eyes and promote good vision.

WHAT’S LUTEIN, ZEAZANTHIN AND ASTAXANTHIN AND WHY THEY’RE IMPORTANT FOR EYE HEALTH?Lutein and zeaxanthin are important nutrients found in green leafy vegetables as well as other foods such as eggs. Many studies have shown that lutein and zeaxanthin reduce the risk of chronic eye diseases, including age-related macular degeneration (AMD) and cataracts. Astaxanthin is a naturally-occurring carotenoid and one of nature’s best antioxidants to fight free radicals and is beneficial for eye and cardiovascular health, immune health and healthy ageing.

THE POWER OF NATURAL HERBSWell3 Neuvizen also contains many important herbs that promote good eye health, amongst them are:

• BILBERRY EXTRACTS. Bilberries contain a potent type of flavonoid antioxidant called anthocyanosides. This antioxidant has been shown to support the cardiovascular system and eye health.

• FRUCTUS LYCIUM BARBARUM EXTRACT. Also known as Chinese Wolfberry or “Gei ji”, these berries have a long history of use in traditional Chinese medicine especially for promoting good eyesight, liver protection, improve blood circulation and many other health benefits.

• HAEMATOCOCCUS PLUVIALIS is a freshwater algae and a member of the carotenoid family. It is an extremely powerful antioxidant and is discovered to be over 500 times stronger than vitamin E.

Together other beneficial ingredients, these important nutrients supports eye health with important antioxidants, herbal extracts, vitamins and minerals help support vital eye functions and preventing damage to the eye.

PRODUCT UNIQUENESS OF WELL3 NEUVIZEN• 100% natural herbal remedy – mixture of

natural carotenoids (a class of natural fat soluble pigments) that keep your eyes healthy

• Efficacy – lutein esters are derived from non GMO Marigold flower and contain more than 90% of T-lutein (the most active form of lutein)

• High bioavailability – lutein ester can enter the intestine in its unaltered form

• Suitable for vegetarians

PRODUCT BENEFITS• Marigold Flower Extract (lutein esters),

Fructus Vaccinium Myrtillus Extract, Haematococcus Pluvialis Extract and Dunaliella Salina Extract promotes better vision. They also improve various symptoms of eye fatigue such as headache, sore eyes and blurred vision

• Fructus Lycium Barbarum Extract improves vision acuity in dim light

• Marigold Flower Extract (lutein esters), Haematococcus Pluvialis Extract and Spirulina Platensis Extract helps reduce the risk of AMD and cataract

EACH CAPSULE OF WELL3 NEUVIZEN CONTAINS• 240mg Marigold Flower Extract (Tagetes erecta L.)

• 90mg Fructus Vaccinium Myrtillus Extract (Bilberry)

• 40mg Fructus Lycium Barbarum Extract (Gei Ji)

• 40mg Haematococcus Pluvialis Extract

• 40mg Dunaliella Salina Extract (Natural Mixed Carotenoids)

• 20mg Spirulina Platensis Extract

Who should take Well3 NeuvizenMost everything that you do to improve your overall health will, in the long run, influence the health of your eyes. For optimal vision protection, Well3 Neuvizen is recommended for people with:• STRESSFUL LIFESTYLES OR HAVING

STRESSFUL JOBS If you are one of them then you need a good

eye health supplement like Well3 Neuvizen. Stress can prevent you from having a good rest or a good night’s sleep. Well3 Neuvizen helps improve nerve functions and eye muscles.

• “COMPUTER VISION SYNDROME” If you are one of those who spend hours

staring at a computer screen then you may be at risk with tired dry eyes, blurred vision, eye strain, headache, and sensitivity to light.

• FREQUENT SUN EXPOSURE The damaging UV rays of the sun can damage

your eyes in the long run. Protect your eyes by wearing a wide brim hat when you are in bright sunlight and use UV filtering glasses.

• AGE-RELATED MACULAR DEGENERATION (AMD) Age-related macular degeneration (AMD)

is a disease associated with aging and the disease gradually destroys central vision. It causes no pain and is a condition that usually affecting individual over the age of 50 years. It is the leading cause of irreversible visual loss in the industrialised world, and in Asia, it is a fast becoming a major cause of irreversible blindness.

• CATARACT Cataract is the leading cause of impaired

vision and blindness worldwide. The factors contributing to this problem include overexposure to intense light (sunlight), cigarette smoking, hereditary factors, injury, diabetes and some medications. Cataracts normally develop slowly, starting with blurred vision, spots and the impression that a film is covering the eyes.

• HEALTH DAMAGING LIFESTYLE HABITS These include smokers, people who

consume alcohol regularly and those who don’t eat much fruits and vegetables.

AMD and cataract incidence are growing. Worldwide, more than 25 million people are affected by age-related macular degeneration and the formation of cataracts. AMD is the leading cause of blindness in people over age 55 in the Western world and the incidence is expected to triple by 2025. In Malaysia, cataract accounts for 39% of blindness.

Start now to ensure optimal eye health with Well3 Neuvizen!

Packing: 500mg x 90 Vegecaps

Ingredients: Marigold Flower Extract (Tagetes erecta L.), Fructus Vaccinium Myrtillus Extract (Bilberry), Fructus Lycium Barbarum Extract (Gei Qi), Haematococcus Pluvialis Extract, Dunaliella Salina Extract (Natural Mixed Carotenoids) and Spirulina Platensis Extract

Directions: One to two capsules per day before meal

Buzzing your way in your next

issue

of In

sight

!