quantified brain health
TRANSCRIPT
ACTUALISE-COGNIFYX is a cognitive and
behavioural science collaboration that aims to optimise your performance by developing your
understanding of your brain
Actualise
WHAT IS NEUROFEEDBACK TRAINING?
It works by ‘feeding back’ information about brain function – when more desireable brain function occurs, reinforcement will be given – a movie/game will play on screen Learning to control the on-screen display, one learns to control aspects of brain function Learning to change brain function leads to changes in psychological functioning and brain health
WHAT DO WE DO? 3. IMPROVE BRAIN FUNCTION TO IMPROVE BEHAVIOUR
Brain function that needs to be improved
Improved brain function =
reinforcement
8 year old boy: ASD, ADHD, ODD
Described by his Mum as “he is easily distractible and it’s difficult to get him to do anything (e.g. brush his teeth or put on his shoes). He has a
very poor relationship with his younger sister, gets angry a lot, is socially awkward and has low self-esteem”
BRAIN CHANGES ACROSS TIME
GLOBAL MENTAL HEALTH TRENDS
One in four will be affected by mental or neurological disorder.
Around 450 million people currently have such conditions
GLOBAL MENTAL HEALTH TRENDS
*Total years of life lost to premature death and disability
Source: World Health Economic Forum; Harvard School Of Public Health; Mental Health Atlas; WHO; The Economist
Our Capabilities Understanding brain function to transform our paradigm from cure to prevention
Understand Cognition
Understand Emotion
Understand Behaviour
A tool for detection and development of cognitive skills and abilities, as well as deterring onset of declinations
TECHNOLOGY SOLID TEAM In–House Psychology team and world-class
Scientific Advisory Board
SERVICES Ecosystem of services
e.g. Clinical Psychology, Nutrition
Backed by IBM Watson AI and
Machine Learning powers
SUMMARY – Use your data!
NFT – using your own data to change your own brain
Cognifyx – using your own data to keep your brain healthy
AI systems help prediction accuracy
Bring expertise together