quality education does not always guarantee creative output-the moderating role of cultural values

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Quality Education Does Not Always Guarantee Creative Output: The Moderating Role of Cultural Values Presenter: Siran Zhan Nanyang Technological University Co-Authors: Namrita Bendapudi Ying-yi Hong

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Quality Education Does Not Always Guarantee Creative Output:

The Moderating Role of Cultural Values

Presenter: Siran ZhanNanyang Technological University

Co-Authors:Namrita BendapudiYing-yi Hong

Despite advances in education,

Brazil occupies the lowest position

Pisa

Finnish pupils’ PISA results decline

Asia tops OECD’slatest education 

survey

American 15-Year-Olds Lag,

Mainly in Math, on

International Standardized Tests

PISA report finds Australian

teenagers education worse than 10

years ago

Shanghai teens still world’s best at reading, maths, science in Pisa survey

UK students stuck in educational

doldrums, OECD study finds

Australia

, News.com.au

China, China Daily

Brazil, Jornal do Brasil

UK, The Guardian

Finland, Yle.fi

Hong Kong, South China Morning Post

USA, New York Times

Global Innovation Index (GII) 2014

Research Question

• Does the quality of primary and secondary education matter for national innovation?– Is the effect similar or different for Knowledge and

Technology Output versus Creative Output?• Is good education enough? Does culture

matter?– How do cultural values enhance or suppress the

effects of education quality on both types of innovation output?

Knowledge Bases

• Analytic - highly coded knowledge that consists of formal models and scientific principles upon which new knowledge is created. Typically employed by basic research institutes in fields such as bio-technology and nanotechnology.

• Synthetic - greater degree of tacit knowledge along with codified knowledge; involve knowledge application through novel combination of existing knowledge. Typically employed in engineering fields.

• Symbolic - shape meaning, desire, and aesthetic sensibilities through the production of creative goods and services. Predominantly employed in the creative industries.

Knowledge Bases

• Analytic - highly coded knowledge that consists of formal models and scientific principles upon which new knowledge is created. Typically employed by basic research institutes in fields such as bio-technology and nanotechnology.

• Synthetic - greater degree of tacit knowledge along with codified knowledge; involve knowledge application through novel combination of existing knowledge. Typically employed in engineering fields.

• Symbolic - shape meaning, desire, and aesthetic sensibilities through the production of creative goods and services. Predominantly employed in the creative industries.

Knowledge and Technology Output

Creative Output

Knowledge Bases

• Analytic - highly coded knowledge that consists of formal models and scientific principles upon which new knowledge is created. Typically employed by basic research institutes in fields such as bio-technology and nanotechnology.

• Synthetic - greater degree of tacit knowledge along with codified knowledge; involve knowledge application through novel combination of existing knowledge. Typically employed in engineering fields.

• Symbolic - shape meaning, desire, and aesthetic sensibilities through the production of creative goods and services. Predominantly employed in the creative industries.

Less contextual, thus less likely to be subjected to cultural influences

Highly contextual thus more sensitive to cultural influences

Hypotheses

Hypothesis 1: Cultural values should moderate the relationship between quality of education and Creative Output, but not that between education and Knowledge and Technology Outputs.

Schwartz Values Framework

Self -Enhancement

• Achievement• Power

Openness to Change

• Hedonism• Stimulation• Self-Direction

Conservation• Conformity• Tradition• Security

Self -Transcendence• Universalism• Benevolence

Self Expansive ValuesSelf Protective Values

Hypotheses

• Hypothesis 2a: Self-expansive values positively moderate the relationship between education quality and Creative Outputs such that the relationship between education and Creative Output is strengthened (more positive) when self-expansive values are high rather than low.

• Hypothesis 2b: Self-protective values negatively moderate the relationship between education quality and Creative Output such that the relationship between education and Creative Output is weakened (less positive) when self-protective values are high rather than low.

Methods

• Dependent Variable – Global Innovation Index (GII) (Cornell, INSEAD, & WIPO, 2014), normalized with regard to GDP and population size.

• Independent Variable - Programme for International Student Assessment (PISA) (OECD, 2003),

• Moderator - Schwartz Value Survey (SVS) (Schwartz, 1992),

• Control - percentage of total value added accounted for by industries typically generating large numbers of innovations (Shane, 1993).

• These four datasets involve 32 overlapping countries, which was the sample for data analysis.

Results

Self-Preventive Values

Self-Expansive Values

Quality of Education

Knowledge & Technology Output

Creativity Output

β=.44**

β=.57**

β =

-.31*

β =

.23†

Results

1. Quality education positively influences both types of national innovation2. While quality education has a direct positive effect on knowledge and technology type of innovation output, its effect on creative output is accentuated when the national culture promotes self-expansive values and is attenuated when the national cultural endorses self-protective values.

Discussion & Implications• Despite concerns about PISA scores, our findings in the current study

offer preliminary evidence to suggest that PISA scores have a significant and positive impact on national innovation output, in both domains of knowledge and technology output and creative output.

• More importantly, our study demonstrates that this positive effect of

education on Creative Output, in particular, is dependent on the accompanying cultural value systems of a society. – Values that represent conformity (focusing on restraint of actions,

inclinations, and impulses that are likely to upset or harm others and violate social expectations or norms) and power (with an emphasis on social status and prestige, control or dominance over people and resources) (Schwartz, 2006a) do not allow for the negotiation of symbolic knowledge (a crucial component in the production of Creative Output) and its manifestations in ways that are inconsistent with existing societal preferences and norms.

Thank you!

Contact: [email protected]