1. Quality Control y of PDF FilesThad McIlroy TheFutureOfPublishing.com San Francisco & Toronto

2. My Background M B k d 8 years in bookselling & publishing in Canada; 4 in the U.S. 18 years studying the intersection of technology and print publishing, working with both printers & vendors 5 years with Seybold Seminars 3. More Recent Background g 10 years studying the impact of the Internet on graphic communications Major focus now: TheFutureOfPublishing.com Workflow (JDF) Publishing automation 4. We W All Know the Problems in Kth P bli Dealing in a Digital World 5. 20 Years Later 6. What d Y Wh t do You Mean, Erratum? M E t? 7. $10k f an EforExculsive L kl i Look 8. How M H Many HHere have the luxury to get a print file just right, to go through multiple p g g g p proofing g cycles, not to fret too much about costs, and to work back and forth with the printer? 9. How M H Many HHere are under insane pressure to get their p print work out ASAP, because costs are (seen as) out of control, and besides, the p Web site is more important? 10. Another Question Q estion How many here are printing in China now (or other offshore location), or seriously looking into it? 11. The Chi St Th China Story (in part)(i t) 12. So Wh t C S What Can I Do Differently?D Diff tl ? Augment their remarks (and occasionally disagree)g ) Try to pull their many insights into a unified theory 13. So What C G W S Wh t Can Go Wrong, ifif You create a perfect PDF Using the latest PDF standards And understand reliable PDF workflows?Theoretically, nothing. 14. Meeting f th Mi d M ti of the Minds This was Dov Isaacs term for communicate with your p yprinter before you begin the job (or very early in the p process)) But I think the future of print publishing is blind transfers, without a chance toblind communicate. 15. And So Q lit C t l A d S Quality Control becomes solely the responsibility of the document creatorAdvantages Cheaper Faster (Not better) () 16. Technical Issues 17. Font I F t Issues Font Types Adobe Type 1 (with hinting) the original TrueType: an outline font standard originally developed by Apple Computer in the late 1980s as a competitor to Adobes Type 1 fontsAdobe s OpenType: developed by Microsoft & Adobe. Font files are intended to be cross-platform, have extended glyphs, incorporate Type 1, etc. 18. Adobe F t I Ad b Font Issues: Embedding E b ddi 19. Font I F t Issues As of early 2005, there were around 10,000 fonts available in OpenType p yp format, with Adobes library making up under a third of the total. (Wikipedia) 20. The S l ti ( ) Th Solution(s) http://www.gwg.org/ (Ghent PDF Workgroup http://www.pdfxreport.com/ (background) Enfocus technology (gy (Certified PDF, etc.)) (www.enfocus.com) Callas Software (pdfToolbox and more) (p ) (www.callassoftware.com) 21. Remember: Objects in Car MirrorsAre Closer Th They Appear!A Cl Than Th A! Wendy McCully 22. Thank Th k you thad@theFutureofPublishing.com