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MACBETH MACBETH MarketAccess through Competency Based Education and Training in Horticulture Quality Control and Assurance Quality Control and Assurance © 2012 http://www.fskntraining.org , CC-BY-SA

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Page 1: Quality Control and Assurance MACBETH [Dr.Roongnapa]macbeth.agro.ku.ac.th/wp-content/Intermediate-GAP...Intrinsic quality • Intrinsic quality attributes are closely related to the

MACBETHMACBETHMarket Access through Competency Based Education and Training in Horticulture

Quality Control and AssuranceQuality Control and Assurance

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Page 2: Quality Control and Assurance MACBETH [Dr.Roongnapa]macbeth.agro.ku.ac.th/wp-content/Intermediate-GAP...Intrinsic quality • Intrinsic quality attributes are closely related to the

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Page 3: Quality Control and Assurance MACBETH [Dr.Roongnapa]macbeth.agro.ku.ac.th/wp-content/Intermediate-GAP...Intrinsic quality • Intrinsic quality attributes are closely related to the

���� -Quality

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However, as quality means different things to different people, quality is best

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things to different people, quality is best

evaluated at an individual level.

Page 4: Quality Control and Assurance MACBETH [Dr.Roongnapa]macbeth.agro.ku.ac.th/wp-content/Intermediate-GAP...Intrinsic quality • Intrinsic quality attributes are closely related to the

Intrinsic quality

• Intrinsic quality attributes are closely related to the product and cannot be changed

• Appearance, colour, size and shape• Appearance, colour, size and shape

• indicators for fresh fruit. The Horticulture Research and Development Corporation

– identified freshness, firmness, colour, variety and size as the most important attributes

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attributes

that helped consumers select fruit

Page 5: Quality Control and Assurance MACBETH [Dr.Roongnapa]macbeth.agro.ku.ac.th/wp-content/Intermediate-GAP...Intrinsic quality • Intrinsic quality attributes are closely related to the

Extrinsic quality

• Price is the most well known extrinsic indicator of quality• Price is the most well known extrinsic indicator of quality

• two similar products, the higher-priced alternative is generally expected to deliver

superior quality. However, there is also evidence to suggest that most consumers rate

© 2012 ��������������� ����������������������� ���� � ��������� http://www.fskntraining.org, CC-BY-SA

consumers rate

quality as being more important than price

Page 6: Quality Control and Assurance MACBETH [Dr.Roongnapa]macbeth.agro.ku.ac.th/wp-content/Intermediate-GAP...Intrinsic quality • Intrinsic quality attributes are closely related to the

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Page 7: Quality Control and Assurance MACBETH [Dr.Roongnapa]macbeth.agro.ku.ac.th/wp-content/Intermediate-GAP...Intrinsic quality • Intrinsic quality attributes are closely related to the

Simple Supply Chain

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Page 8: Quality Control and Assurance MACBETH [Dr.Roongnapa]macbeth.agro.ku.ac.th/wp-content/Intermediate-GAP...Intrinsic quality • Intrinsic quality attributes are closely related to the

Market Flow of FV

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Packing house

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Person

Prevention

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PreventionAnalysis

Corrective Action

VerificationTraceability

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Page 16: Quality Control and Assurance MACBETH [Dr.Roongnapa]macbeth.agro.ku.ac.th/wp-content/Intermediate-GAP...Intrinsic quality • Intrinsic quality attributes are closely related to the

consumers want to know that their food is safe, where it came from,

• Proof of claims

• regard to the health benefits and the various credence• regard to the health benefits and the various credence

• attributes such as how the product was produced (organic, hydroponic), the means by which it was processed (halal), the environmental quality (conservation, sustainability), or social equity (worker welfare, child labour, fair trade).

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child labour, fair trade).

Labelling is also required to provide nutritional information and to identify what components have been added to the food, including the presence of genetically modified organisms (GMOs).

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• !+/";.>�*�: © 2009 Global Food Safety Initiative and Michigan State University,!+/";.>�*� http://www.fskntraining.org ������8+9�� !��"303!:/;<3 �9�;�4=�.>�*� !/4�9�;�� !��";��303!:/;<3 81920����������3> ,�0� (CC-BY-SA).

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• 2�*��Z��,[2�=2%����8=���������� !��" \39.>� http://creativecommons.org/licenses/by-sa/3.0/ +���2";[3+*� \: 0; Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.

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License to Reuse• © 2012 Michigan State University, and Global Food Safety Initiative, licensed

using Creative Commons Attribution-Share Alike 3.0 Unported (CC-BY-SA).

• Source: © 2009 Global Food Safety Initiative and Michigan State University, • Source: © 2009 Global Food Safety Initiative and Michigan State University, original at http://www.fskntraining.org, licensed using Creative Commons Attribution-Share Alike 3.0 Unported.

• To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ r send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.

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California 94305, USA.