qualities that make a video go viral
TRANSCRIPT
Qualities That Will Make Your
Video Go Viral
Viral Videos
• Highly shareable content can boost your business by
drawing in new people to your website and increasing
conversions
Viral Videos
• Having a video go viral is like winning the internet lottery– Every business dreams of attracting millions of new viewers to their
content and that’s what you’ll get
Viral Videos
• It isn’t easy!!!!!
– For every video that goes viral there are dozens and dozens of
failed attempts, here are some qualities to keep in mind when
strategizing yours……
Be Short & Sweet
• Attention spans are low nowadays, and people won’t stick around if they’re not entertained
• Actually, by the time you hit the .10sec mark 19% of your viewers have already left, and 44% are gone by the 1min mark
• Get your most interesting/funny/surprising information out first, viral videos are no place to use the “best for last” strategy
How many of you even read the first cartoon box?
Be Upbeat
• Most highly shared content evokes strong emotions
• When people are sharing a video with their friends happy definitely outperforms sad when it comes to the emotion they want to channel
• Make sure your video strikes some sort of emotional cord, and remember positive vibes are more likely to be shared than negative ones
Be Timely
• If your releasing a viral video, now would be a good time to brush up on current events
• Hooking your video into a popular topic will increase the chances of people watching because there are already interested parties
• It can be anything from a current world event to a pop culture reference
• Speak the same language as your target and they will be more likely to view/share your content
Be Involved
• Engaging with your viewers is key to a viral video as it promotes
loyalty and interest on your side
• Everyone likes to be heard, so communicating with your viewers will
get them coming back for more content
Be Informative
• Everyone likes learning new and useful things
• Videos are a great way to share new information and it greatly increases the chances of people sharing it
• Gather some new information your target will find useful and highlight it in the video
Be Inspiring
• Audiences love a good inspirational story
• Whether it’s overcoming some struggle, standing up in the face of adversity or a simple success story, people like these themes and will share them with friends
• Think about incorporating these themes in your video to start inspiring some shares!
Sources
• http://www.forbes.com/sites/ilyapozin/2014/08/07/6-qualities-to-
make-your-videos-go-viral/
• https://medium.com/this-happened-to-me/10-ways-to-make-your-
video-go-viral-d19d9b9465de
• http://www.talentzoo.com/beneath-the-
brand/blog_news.php?articleID=118366
• Have any more tips for helping videos go
viral? Tweet me @serg_peppergang
• Learn more at peppergang.com