Survey Monkey Questionnaire Results

Jade Cook

From this question, we can see that 100% of the responses said that they would watch ‘The Phoenix’ based on our trailer. This shows that our trailer was successful with our

target audience and can see that our soap opera would be successful on the institution BBC2. It was important that our trailer was as successful as possible so that our audience

would be “informed, educated and entertained”, which was our main objective when creating our trailer, as this is the BBC’s mission statement, and we wanted our trailer to fit

with this.

This question also shows how 100% of the people asked thought that the soundtrack used in the trailer fit well with it. It was important that the soundtrack fit with the trailer because we wanted it to create suspense for our audience so that they would be

entertained and would want to watch ‘The Phoenix’. Also, the soundtrack used also had to suit the themes shown throughout the trailer including death and conflict. Therefore, we

needed a soundtrack which matched our themes in order to make our trailer look professional and leave our audience in suspense.

The theme of time in our trailer is clear throughout our trailer, as everyone responded yes. The theme of time was shown in our trailer, through cuts of a timer ticking down

throughout the trailer, showing how time is running out for the three suspects. It was important that our theme of time was shown clearly as it helps the audience to

understand the narrative of our trailer, and also keeps our audience entertained as they are left in suspense, wondering if the main female protagonist is dead or alive, and if she is

chasing the three suspects.

All those who answered my survey responded that the editing used in our trailer did fit with the theme of time. This shows how our group was successful in editing our trailer as our audience thought that it looked professional and was creative. The use of the rewind

effect was a key element of editing in our trailer as we wanted to clearly display the theme of time in our trailer as well as keep our audience engaged through being more

experimental.

From this question, we can see how the majority of people considered the themes in our trailer to be relatable to our target audience. This is because we have addressed social issues in society which are stereotypically linked to the younger generation, for example the use of drugs. Therefore, by addressing current social issues, our audience may be able to personally relate and identify (Katz) to the characters in our trailer. However, half of the people who responded to this question didn’t fully agree that our target audience could completely relate to the themes shown in our trailer. This could be because we have used quite a large age range and therefore not everyone may be able to relate to issues such as drugs, however, the majority of people this age would be able to relate to the main themes such as drugs, conflict and relationships in some form.

From this question, we can see how the camera shots and angles used in our trailer is effective to a certain extent. This is because we have used a range of camera angles such as a low angle of each suspect after they have come into contact with the main female protagonist. This is effective as is creates suspense for the audience as they are all shown to be involved in her murder, and therefore the audience are unsure to who the murderer is. However, some didn’t agree that the camera shots and angles used wasn’t completely effective in our trailer. This could be due to the repetitiveness of the camera shots and angles used, as we have used a low angle for each suspect, and can therefore be argued that we didn’t use a large enough range of camera shots and angles.

From this question, we can see how our trailer does completely appeal to our target audience of 16-24 year olds. This is because we have used young actors who the audience

can personally relate (Katz) to, as well as using actors from different backgrounds, showing diversity, as society today is becoming more diverse. Our trailer appeals to our target audience as we have also addressed current social issues in society today such as

conflict and relationships, which many 16-24 year olds are able to relate to.

This question shows how many considered our trailer to fit with the BBC’s mission statement of “inform, educate and entertain” which was important as our trailer was to be shown on the institution BBC2. We wanted our trailer to fit with the BBC’s mission statement as we wanted our audience to be ‘informed’ and ‘educated’ through current issues in society being shown throughout, as well as ‘entertained’ through the use of cliff hangers and our multi-stranded narrative so they audience would be engaged throughout.

From this qualitative feedback I have received via Facebook, I can see that the actors used in our trailer are effective because they are a similar age to our target audience and they can therefore personally relate (Katz) to the characters. Additionally, as we have addressed current issues in society, the use of young actors is also effective because they are able to personally identify (Katz) themselves with the situation the characters are in, as the themes portrayed in our trailer are stereotypically linked to the younger generation.

Furthermore, the themes highlighted in our trailer are also very clear to our audience as they are shown through enigma clues (Barthes) such as the drugs, the text as well as the knife. These all create suspense for the audience as they are left wondering who the murderer is as all three suspects are linked to the main female protagonist.

I have also learnt from the feedback I have received, that the narrative is shown to be clear overall, and it creates lots of suspense and includes many cliff hangers. It was important to include cliff hangers in our trailer in order to keep our audience entertained, which fits with the BBC’s mission statement of “inform, educate and entertain”.

Additionally, the use of sound was also effective in our trailer, such as the diegetic sound of the dialogue used. This was because the use of dialogue gave the audience further enigma clues (Barthes) to keep them in suspense. As well as this, the soundtrack used is also effective as it gives the trailer a very eerie feel to the trailer.

Feedback I have also received is how our trailer ‘The Phoenix’ would appeal to our target audience of 16-24 year olds due to the themes raised such as relationships and conflict, as the audience are able to personally relate (Katz) to the characters. Our trailer would also be successful on the institution BBC2 because it fills the ‘gap’ as stereotypically, BBC2 provide for an older audience, and as our trailer is aimed at a younger audience, BBC2 are therefore able to reach a larger audience and appeal to everyone.

Furthermore, our trailer is also seen to be authentic because of the clock ticking down, as it is original and not typically seen in many soap opera trailers, which makes it look unique and professional.