qualcomm confidential & proprietary information promoting innovation in communications march 10,...

Qualcomm Confidential & Proprietary Information

Promoting Innovation in Communications

March 10, 2010


Discussion Items

• Current Environment– Ecosystem– Operating Systems & Handsets– Air Links– 3G & 4G

• Current and Future Capabilities– Tracking & Locating– Modems– Smart books– Mobile Commerce– Sensors– Femto Cells– Encrypted Voice– Behavioral Pattern Analysis– Display Technology


Wireless Ecosystem

Media, Services& Applications

Manufacturers

Web Co’s &e-tailers

Operators


Multiple Devices Utilizing Wireless


3 Billion More Cellular Devices than PCs

Source: ITU, Informa, Wireless Intelligence, Instat, IDC


Enabling Open Application Platforms


The Future of Mobile OS ????

Nokia’s investing in other OS’s like TrollTech (Qt) and Maemo

Qualcomm Confidential & Proprietary Information Source: Strategy Analytics – Vendor Share, Global Handset Market Update, Nov’08

LG, 27.5%

Samsung, 17.7%

Motorola, 11.0%

Huawei, 3.7%

RIM, 3.2%

Sanyo, 3.2%

Kyocera, 2.6%

Nokia, 3.0%

PALM, 1.1%

HTC, 0.6%

UTStarcom, 0.9%

Sony Ericsson,

1.3%

Others, 24.0%

Q2’08

Global CDMA Handset Vendor Market Share

LG, 21.6%

Samsung, 20.5%

Motorola, 12.2%

Huawei, 10.4%

RIM, 3.5%

Sanyo, 2.8%

Kyocera, 2.6%

Nokia, 2.6%

PALM, 1.4%

HTC, 1.2%

UTStarcom, 0.9%

Sony Ericsson,

0.5%

Others, 19.8%

Q3’08


Nokia, 39.3%

Samsung, 17.5%

Sony Ericsson, 8.5%

LG, 7.4%

Sharp, 4.7%Panasonic, 3.6%

HTC, 1.1%Motorola, 2.1%

NEC, 3.0%

Sagem, 0.8%Huawei, 0.0%

RIM, 0.4%

Alcatel, 0.2%

PALM, 0.2% BenQ Mobile ( Siemens ),

0.2%

Others, 11.0%

Nokia, 33.7%

Samsung, 18.7%

Sony Ericsson,

11.0%

Apple, 11.0%

LG, 6.1%

Sharp, 3.1%

Panasonic, 2.6%

HTC, 2.6%

Motorola, 2.0%

NEC, 2.0%

Sagem, 0.5%

Huawei, 0.5%

RIM, 0.3%

Alcatel, 0.2% PALM, 0.2%BenQ Mobile (

Siemens ), 0.1%

Others, 5.5%

Source: Strategy Analytics – Vendor Share, Global Handset Market Update, Nov’08

Q2’08 Q3’08

Global WCDMA Handset Vendor Market Share

Note meteoric rise of Apple


3G Will Drive Mobile Broadband Connections Into the Next Decade

Sources: HSPA Family - Average of Strategy Analytics, Informa, Wireless Intelligence and In-Stat ; EV-DO family - Average of SA, Informa, Wireless Intelligence, In-Stat and Yankee; WiMax – In-stat (Dec08); LTE - Average of Strategy Analytics and In-Stat and TD-SCDMA - Average of Strategy Analytics, Informa, Wireless Intelligence, In-Stat and Yankee

3G will enable 85% of mobile broadband subscriptions in 2013


Sources: Wireless Intelligence, March 2009; CDG, Global Mobile Suppliers Association: as of March 2009

3G

> 535 Commercial 3G Operators in 152 countries

> 105 EV-DO (> 55 Rev. A) > 275 CDMA2000 1X

> 245 HSDPA (> 65 HSUPA)> 260 WCDMA

Over 210 Million HSPA and EV-DO subscribers

750+ Million 3G subscribers

535 Third Generation Networks

Forecasted to Grow to 1.6B+ 3G Subs. by 2012


1 Initial commercial peak data rates (20 MHz example based on 2:2 DL/UL partitioning). Standard allows 151/38 Mbps DL/UL in same config.2 TD-SCDMA commercialization is immature relative to WCDMA and has many performance issues (throughput, delay, handover). 3 Multicarrier for TD-SCDMA is part of CCSA standards only NOTE: All speeds are 3G Peak Rates

WCDMAHSPA

Rel-5(HSDPA)

Rel-6(HSUPA)

Rel-7 Rel-8 Rel-9 and beyond

DL: 28 MbpsUL: 11 Mbps

DL: 42 MbpsUL: 11 Mbps

DL: 84 Mbps and beyondUL: 23 Mbps and beyond

2010 2011 201220092008 2013+

DL: 1.8-14.4 MbpsUL: 384 Kbps

DL: 1.8-14.4 MbpsUL: 5.7 Mbps

HSPA+ (HSPA Evolved)

Created 10/13/08

WCDMA

Rel-99 Rel-5HSDPA

Rel-6HSUPA

Rel-7 Rel-8Rel-9 and beyond

H S P A +

Rel-4

DL: 384 kbpsUL: 384 Kbps

Rel-5

TD-HSDPA3

DL: 2.8 MbpsUL: 384 Kbps

Rel-6

TD-HSUPA3

DL: 2.8 MbpsUL: 2.2 Mbps

Rel-7/8

TD-HSPA+


Commercialization Timeline

Standards Evolution and Peak Data Rate Comparison

TD-SCDMA2




DL: 32 Mbps UL: 12.4 Mbps

Rel. 0EV-DO

Rev. AEV-DO DO

AdvancedRev. B Phase II

Rev. B Phase I

3GP

P2

3GP

P

3GP

P/

CC

SA

DL: 71 - 143 Mbps7 and beyond8

UL: 37 - 75 Mbps and beyond8

LTE

DL: 2.4 MbpsUL: 153 kbps

TD-LTE

DL: 50 MbpsUL: 25 Mbps1


Radio Link Improvement is Slowing, What Is Next?

Topology will provide gains beyond technology—LTE Advanced

IS-95 vs. AMPS

LTE versusHSPA+


Coexistence of Multiple Airlinks


The Challenges of Topology

Interference

Fairness

User-Deployed Nodes

Operation &

Management

Mixed Networks Impose Challenges

Scalability

Restricted Femto Access


Fairness Among Users

AdvancedInterferenceManagement

Improved Performance for Advanced Topology Networks with

LTE Advanced

>20 MHz Spectrum Aggregation

Support for

Relays

Note: Most topology enhancement features considered for LTE Rel-10 (LTE Advanced), but some may be introduced in earlier releases e.g., some SON functions in Rel-9.

Plug-and-PlayDeployments

Self-Organizing

Networks


Capabilities


AR represents a new UI paradigm for bridging this gap.

Wireless will bridge the Physical to the Digital world.

PHYSICAL WORLD

DIGITAL WORLD


Increasing Number of Devices Incorporating Location-Based Services Functionality

Sources: A-GPS handsets - ABI Research, Q1 2009

Global Device Forecasts


Module Examples (A-GPS, Audio, Sensors, etc.)

Qualcomm Confidential & Proprietary Information.

CASTRA

WMD (Wearable Modem Device)


Gobi supports GPS and major RF bands around the world - in one chipset

RADIO SUPPORT

EV-DO/EV-DO Rev. A 850MHz* √

EV-DO/EV-DO Rev. A 1900 MHz* √

HSDPA/HSUPA 850MHz* √



GSM/GPRS/EDGE 850MHz √




Standalone GPS (Simultaneous) √

* With receive diversity

Gobi

One Data Modem – All Major Networks


Snapdragon : Unleashing 3G Beyond the Handset

• Enables a new class of sleeker, longer lasting, always on and always connected Pocketable and mobile computing devices

• Platform with integrated 1.5GHz CPU, WWAN modem, Applications Processing

• 2G instructions per second CPU,F ull HD video, 12 megapixel camera, integrated GPS, and more…

• Powers computing devices that are smaller, thinner, longer battery life, less expensive than traditional notebooks and mini notebooks:

• Higher end Smartphones, Pocket Computing Devices, Mobile Computing Devices

Snapdragon

1.5 GHz Cores

600 MHz DSP

WWAN Multimedia

GPS Graphics

Full HD Video LCDController

http://images.google.com/imgres?imgurl=http://www.cheaplaptops.org.uk/wp-content/laptopimg/2007/05/g4-mouse-2.jpg&imgrefurl=http://www.cheaplaptops.org.uk/category/laptop-extras/laptop-gadgets/page/2/&h=315&w=350&sz=12&hl=en&start=75&tbnid=5O0PXQtKk8JyOM:&tbnh=108&tbnw=120&prev=/images?q=ultra+thin+computer&start=60&gbv=2&ndsp=20&hl=en&rlz=1T4GFRC_enUS204US206&sa=N


Mobile Commerce


Wireless Mobile Sensors & Biosensors


Femtocells: Improved User Experience in Indoor Environments

Low cost solution to increase indoor coverage

Co-channels deployment to macro network

Macro network capacity offload and user experience improvement

ADDRESSES SYSTEM ENGINEERING CHALLENGES TO FORGE WIDESPREAD

DEPLOYMENT OF 3G FEMTOCELLS

Interference Management

Improved Femto

DiscoveryMobility


Encryption


Xiam: Content Discovery & Personalized Recommendations

Vast range of offers and services …

Personal offersfor each user

https://it.web.sonynetservices.com/web/album.do?method=show&albumId=12074257&highlight_track=12074258&source=PROMO-TRACK



http://img253.imageshack.us/img253/337/javanokiahb0.jpg

http://www.zig.it/index.php?partenza=0&idvid=6000&viv_prod=risata-new


http://images.google.it/imgres?imgurl=http://www.venerabilis.tk.googlepages.com/default_news.png&imgrefurl=http://www.venerabilis.cjb.net/&h=300&w=300&sz=6&hl=it&start=87&um=1&usg=__7QCQOnfy8cQlDYytC2DGbxY4iNo=&tbnid=R7i4A0O02bVkuM:&tbnh=116&tbnw=116&prev=/images?q=news&start=80&ndsp=20&um=1&hl=it&rlz=1T4GGIH_itIT213IT213&sa=N

http://images.google.it/imgres?imgurl=http://www.trade10.com/images/momentum_trading2.gif&imgrefurl=http://www.trade10.com/momentum_trading.htm&h=382&w=617&sz=14&hl=it&start=16&um=1&usg=__9Cyms6wgVvqeDrFGCfTygNUID1g=&tbnid=d1qeTXo1LHG-UM:&tbnh=84&tbnw=136&prev=/images?q=trading&um=1&hl=it&rlz=1T4GGIH_itIT213IT213

http://images.google.it/imgres?imgurl=http://l.yimg.com/static.widgets.yahoo.com/shots/38248-shot.jpg&imgrefurl=http://widgets.yahoo.com/widgets/yahoo-weather&h=315&w=375&sz=37&hl=it&start=1&um=1&usg=__0CMWCsr-J_k0U8D_rhtrPFCpXUw=&tbnid=adMdyRcWoZXDmM:&tbnh=102&tbnw=122&prev=/images?q=weather&ndsp=20&um=1&hl=it&rlz=1T4GGIH_itIT213IT213&sa=N


Mirasol Display Technology

qualcomm confidential & proprietary information promoting innovation in communications march 10,...

Documents

wireless intelligence

average of strategy

global handset market

g operators

g subscribers535

stat ev

mobile vs fixed16m

g peak rateswcdmahsparel