qsi media profile on railway stations
DESCRIPTION
QSi installs high quality Information Displays in Indonesia, exposing to large traveling audiences its commercial advertisement space.TRANSCRIPT
MEDIA PROFILE
DA4RID
Digital Advertising for
Railway Information Display
• A joint partnership between Delphi Utama and QSi Holding, specialized in media software and integrated solution for public and exclusive places.
• Represented by PT. Delphi Utama in Jakarta.
www.qsi-holding.com
About Us
Delphi Utama PT.
2
Mission
WHAT?
• Achieve Audience Comfort by providing Reliable Information
• Enable Media Access to Audience
HOW?
• Apply Knowledge and Quality into System Integration for Public and Commercial Sector
www.qsi-holding.com 3
Product Portfolio
• Development of media solutions integrated into information systems with a high technological barrier.
• Provision of content generating need based media. – Transport Sector:
• DA4FID: Digital Advertising for Flight Information Displays
• DA4RID: Digital Advertising for Railway Information Displays
– Hospitality Sector: • The Terminal: Flight Information for Hotel television channel
– Commercial Sector: • The Central: Media Centre for shopping malls & public locations
• Info Media: Media Centre for generic public locations
www.qsi-holding.com 4
DA4RID
www.qsi-holding.com 5
• DA4RIDTM
• Installed in Jakarta Kota Station
• DA4RID 2.0 Jan 2010 (Netcentric version)
• DA4RID 2.1 (with prayer time) Aug 2010.
• More stations to come
Installation Kota Jakarta
www.qsi-holding.com 6
Technical Facts Display: 10 units 52” LCD Displays (Sharp Pro line) Resolution: Full HDMI (1920 x 1080px) Location: 4 Above ticket counters & 6 in front of waiting area. Security: Cisqo Network and UPS Power Media space: Media Zone (800 x 600px) + Scrolling text area Media Support: Movies (i.e. Mpeg), Pictures (JPEG, PNG etc.) and Live Stream
Forced to look media!
www.qsi-holding.com 7
Message Space
Information Space Media Space
DA4RID Kota Jakarta
www.qsi-holding.com 8
Seating Area
Independent survey by Mindspace
Demographics Kota Jakarta
www.qsi-holding.com 9
24.768
15.892 18.820
16.967 18.736 21.980
15.038
7.006
7.783
6.917
5.415 5.466
5.709
7.171
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
Mon Tue Wed Thu Fri Sat Sun
KID
ADULT
25,286 visitors/day in average
15,614 unique visitors/day in average
22.10% (5,588 persons) consciously watch displays
54%-56% unconsciously notice the media. (Note based on Arbitron study & not survey)
Traffic Density
www.qsi-holding.com 10
13:00-18:00 is Peak Hour at
Kota (weekend and weekdays)
Brand Advertiser Consumer
Strengths
www.qsi-holding.com 11
www.qsi-holding.com 12
www.qsi-holding.com 13
COCA COLA AT JAKARTA KOTA RAILWAY STATION
www.qsi-holding.com 14
SAMPOERNA AT JAKARTA KOTA RAILWAY STATION
www.qsi-holding.com 15
Eugène Tuinstra Chief Executive Officer
Room 1206-07, New Victory House
93-103 Wing Lok Street, Central
HONG KONG S.A.R.
E-mail: [email protected]
Office: +852 8199 0603 Mobile: +62 813173 05119
Fajar Rahardjo Executive Vice President DU-QSi
Jl. Cimandiri No. 6, Cikini,
10330 Jakarta Pusat,
INDONESIA
E-mail: [email protected]
Office: +62 21 314 3044 Mobile: +62 8558827778
www.qsi-holding.com 16
We are the FUTURE media!
Thank You!
For Advertising contacts :
Hardian Wijayanto Media Manager
E-mail: [email protected]
Mobile: +62 858 8179 3052
Pandu Setia Media Advisor
E-mail: [email protected]
Mobile: +62 858 8179 3053
www.qsi-holding.com 17
We’re already working on improvements...