1. QR Codes:Connecting at your library Rose Huling Bookmobile Services Coordinator Morse Institute Library Natick, MA Presented at the 2011 ABOS Conference Association of Bookmobile and Outreach Services

2. What are QR Codes?

A two dimensional barcode

QR Codes are the square boxes that are becoming more commonplace.

QR stands for Quick Response

Are designed to be scanned by a mobile device (Smartphone or tablet)

This is the QR code for the Wikipedia article on QR codes.

3. This is a mobi tag from Microsoft. This presentation is not onmobi tags. Image source: http://en.wikipedia.org/wiki/File:High_Capacity_Color_Barcode.svg 4. How does this work? Smartphone scans code Software on Smartphone scans the code, decodes it and goes to the assigned task (website, video, vCard or other information.) 5. The Daring Librarian Image courtesy of The Daring Librarianhttp://www.flickr.com/photos/info_grrl/5252930468/in/set-72157625843116187 6. Have fun with this Image source:http://www.flickr.com/photos/info_grrl/5281436894/in/set-72157625298744518/ Gwyneth Jones, a.k.a.,The Daring Librarian, does She has uploaded and shared information with all Check out her website for additional information and links. www.thedaringlibrarian.com 7.

2011

85%of adults have a cell phone

59%of adults go online using a laptop or handheld device

61%of online adults use a social networking site

(0 in 2000, 35% in 2008)

This is an amazing and fascinating study to review and digest!

Pew Internet and American Life Project Study

http://www.slideshare.net/PewInternet/information-20-and-beyond-where-are-we-where-are-we-going

Statistics you should know 8. Smartphone Statistics

Information is courtesy of Tatango.com

http://www.tatango.com/blog/smartphone-penetration-hits-forty-percent/

9. SmartPhone Statistics:How they are being used? Infographic is courtesy of Tatango.com http://www.tatango.com/blog/how-are-smartphones-being-used/ 10.

Infographic is courtesy of Tatango.com

http://www.tatango.com/blog/where-are-smartphones-being-used-infographic/

SmartPhone Statistics: Where are they being used? 11. Thoughts to ponder:

We are moving from a world of impressions to a world of engagement

- ApolloBravo 2011

http://www.slideshare.net/m2bradb/mobile-marketing-trends-2011

Mobile changes our relationship to time and space.I can get the information that I need when I want it where I want it -Pew Internet and American Life Project - March 2011

http://www.slideshare.net/PewInternet/information-20-and-beyond-where-are-we-where-are-we-going

12. QR Codes in other places

QR Codes are being used in Home Depot, Walmart, Best Buy, Macys and Target

QR codes are being used in Google Places

Newspapers and magazines feature QR codes as a way to provide additional information on a story

Some businesses in Cleveland have QR codes posted on the outside of their building. This is from the Penton Media Building

13. QR codes in action at libraries Where can QR codes take you? 14. Andersen Library at the University of Wisconsin started using QR Codes in September 2011 Images courtesy of Ellen Latorraca at Andersen Library. 15. Dover Town Library in Dover, MA is using QR Codes in a variety of ways

One World, Many Stories. Summer Reading 2011. These views from the Young Adult Room.

These ideas are courtesy of Bonnie Roalsen,Dover Town Library 16. How Dover connects with Adults

Great idea to connect with your patrons who travel during the summer.

There was also a map with QR codes for the adult patrons. Here is an instruction sheet. 17. Dover provides book descriptions

A brief description is provided when you scan this code

18. Dover Children's Department

Even the rabbit has a QR code!

19. Mini Bookmobiles highlight movies

Scan a QR code, see a movie on your phone.

Mini Bookmobiles created by Rose Huling, Morse Institute Library, Natick, MA 20. Chad Mairn from St. Petersburg College shares some ideas for use of QR codes in the library ID Badge Posters Books Office Door Information and Photos are courtesy of Chad Mairnhttp://www.slideshare.net/chadmairn/creating-a-mobile-library-presence Flyers 21. Meghan Snatchko and Kelly Rottmunds ideas from their very recent PALA 2011 presentation (uploaded Oct. 3!)

Libraries can use QR Codes by:

Link thingsin the buildingto things online

Bestseller book reviews

Suggested read-alikes

Book trailers

Put them in materials to link to online renewal

Hard to use equipment?Link to a video tutorial!

Get themoutsideyour building!

On a college campus?Put up a code that links to librarys reference e-mail or phone number

Add a code to program flyers that allows people to register for your event

On Public Transit

On Your Business Cards

Lawn Sign

Library Tote Bags

Information courtesy of http://www.slideshare.net/onen311/qr-codes-pala-2011

22. How do I create a QR code?

Select the generator that you want to use

Put in the URL of the website that you want users to connect to

Voila! A QR code is created

23. QR Code Generators

QR Code Generator from the X Project

http://zxing.appspot.com/generator

WASP Barcode Technologies

http://www.waspbarcode.com/barcode_maker/QRCodeMaker.aspx

Mobile Barcodes

http://www.mobile-barcodes.com/qr-code-generator/

Go QR ME

http://goqr.me/

Kerem Erkan

http://keremerkan.net/qr-code-and-2d-code-generator/

KAYWA QR-CODE

http://qrcode.kaywa.com/

24. Smaller URL = Success

A small URL is much better to use to create a QR code than a longer or standard URL.The longer the URL or web address, the more complex the code, hence, harder for a cell phone to read.

Here are three suggestions to create small URLs

TinyURL.com http://tinyurl.com/

Google URL Shortenerhttp://goo.gl/

Delivr http://delivr.com/

Wikipedia: "URL stands for Uniform/Universal Resource Locator. It is a character string that specifies where a known resource is available on the Internet and the mechanism for retrieving it."

25. Key things to consider

Content for your website: Who is developing the content for where the QR code is pointing or linking to?

Who puts the information on the website?(Who is putting info on the website to tell us about the rabbit?)

26. URL Shorteners... in action

Article title Valpak, Leader in Direct Mail Industry, Pushing QR Codes to 80 Million HouseholdsStandard URL (long):

http://www.prnewswire.com/news-releases/valpak-leader-in-direct-mail-industry-pushing-qr-codes-to-80-million-households-125084129.html

These QR codes were created with the Kaywa Generator.

New URL (short):Using Google URL shortenerhttp://goo.gl/gkLGf 27.

How about a website that generates a QR code and can also track the information for you?

MeetDelivr.com . It creates and tracks your QR codes.

Information Tracking 28. Why use a tracking website?

It organizes tracking data

It simplifies the process of creating codes by including a URL shortener

You may choose to have some information accessed by both a link off of a website and a QR code.These sites track hits off of each

Most importantly, it tells you how often each code was scanned

29. Delivr Close up view What can be done with a tracking site

Share via social networks

Create the QR code image to share in your print media or on your website

3. Create a flyer to share

30. Active Tracking This is the QR code that I set up for tracking the hits on my stacks at delicious.com/stacks/rosehuling 31. Analyze the results 32. Best Practices

Plan your project / campaign:Decide what you want to connect to your codes and why

http://www.squarecode.biz/2011/05/how-to-use-qr-codes-to-enrich-users-and-customers-experiences/

Use a short URL, better yet, use a tracking site

Include a text phrase or website address next to your QR code for alternate access

Test your QR code (and retest it)

QR code should go to a mobile friendly website

Provide Unique Content Dont sent people to your home page

Matthew Killmurry http://www.slideshare.net/kilmurry/qr-codes-statistics-tips-tricks-and-resources

Connect with your website support staff

33. Where to get more information?

Join www.slideshare.net and get access to many presentations that are posted. It is free.

34. More information and resources

Check out the bookmarks on the social networking website delicious I have created stacks groups of websites about this topic

• http://delicious.com/stacks/rosehuling/

Visit www.slideshare.netThere are many presentations available to view

Check out videos on YouTube.Search using keyword QR code

35. Special Thanks to

Karol Bartlett andDale Smith Bonnie Raulsen

Morse Institute Library, Natick, MA Dover Town Library, Dover, MA

Johnna Huling

Criterion Child Enrichment, Boston, MA

The numerous folks who shared their thoughts, ideas and presentations on their websites, in blogs, on slideshare.net, and in the news.

A very special thank you to the members of the ABOS (Association of Bookmobile and Outreach Services) community who have shared ideas, resources, solutions, and support through our google group a.k.a. the listserve over the years. Youhave inspired me to learn more and share more.

Helpful websites:

www.youtube.com www.slideshare.com

www.linkedin.com www.facebook.com

www.thedaringlibrarian.com www.tatango.com

www.google.com

36. To contact me:

Rose Huling

Morse Institute Library

14 East Central Street

Natick, MA 01760

508-647-6528

[email_address]

[email_address]

vCard contact information for Rose Huling