QPI – Creating a Messaging

Action Plan via Social Media

Part One: Overview

• Your Examples

Part One: Overview

• Brainstorming – What is our theme (i.e.,

respected partner, etc.)

Part One: Overview

• What can social media accomplish?

– Building community/networks

– Brand awareness

– Customer Service

– Selling/Prospecting

– Fund-raising

Part One: Overview

Huge KEY trend:

Conversational Marketing

– What does that mean to you?

(personally)

– What does that mean to us?

(QPI Ambassadors)

Part One: Overview

Brainstorming

Part One: Overview

• What social media platforms are available?

And . . . QPIflorida.com

Social Media Messaging Plan

O b j e c t i v e s &

A u d i e n c e s

T y p e s o f

M e s s a g i n gS t r a t e g i e s

& T a c t i c s

R e s o u r c e s M e t r i c s

Brand Awareness

Clearing up myth

Providing information

Line of communication

Call to action

Building Community

_______________

General Populous

Existing Foster Parents

Agencies, Community partners

Business & Employers

Schools & Daycares

Bio Parent

Media,

Question/poll

Good News

Future trainings, upcoming events

Systemic issues

Info: statistics

links to stories

How to tips

basic criteria

posting from foster child –insights

Foster parent experience videos

Bio parent testimonies

Resources, books videos.

Who will create the page, links to cbc’s

Link to local

Global will like to local

QPI post vs. link only

Control access

Don’t fully link to local pages so that it becomes cluttered

Each cbc create local qpi fb – post information to link into the global qpi

Faq

14 cbc pages

Via USF administrator

Likes

Engagements

Socialmention.com

Your Agency QPI Messaging Plan

P l a c e m e n t G r a p h i c s C o n t e n t

Agreed

Flexible on page placement

Preferred on home page

Logo Standard QPI Notes: will provide standard language,

Explanation of qpi

Your internal brand messagingProspective Foster Parents

Business/Community Partners

Obtaining a Speaker

QPI PR Messaging Plan

S o c i a l M e d i a P r e s s C o n t a c t s

A simple launch that is a broadcast to your constituency

Geo with media contact release with statewide implications.

QPI Press kit

QPI Conduct Code & Policies Plan (Introductory)

C o n d u c t ( D o ’ s / D o n ’ t s ) P o l i c i e s

Response Time?

On your Site:48 hours (2 business days)

On Facebook:24 hours (1 business day)

Do – Notes

Respond Promptly

Positive Tone of Conversation

Needs to be factual

Make it approachable

Keep it authentic

Write for twitter

Keep it short

Don’t – Notes

Don’t use jargon

QPI Recovery Plan – Living the Promise (Introductory)

W h a t i f – N o

R e s p o n s e

W h a t i f – S l o w

R e s p o n s e

W h a t i f – O t h e r

N o t e s

Take action

Sincere apology

No excuses *

Listen (don’t interrupt)

Offer solution or next step

Finish/resolve client contact

Thank or show appreciation

Don’t engage in online argument – invite call/email

For resolution

Take action

Sincere apology

No excuses *

Listen (don’t interrupt)

Offer solution or next step

Finish/resolve client contact

Thank or show appreciation