qln: qualified lead nurturing by lsc digital
DESCRIPTION
Qualified lead nurturingTRANSCRIPT
QLNQualified Lead Nurturing
Orchestrate custom, tactical campaigns.Connect with your qualified, target audience. Inspire action, developing sales-ready lead
opportunities.
Identify & Connect
Customize & Automate
Deliver & Refine
Research & Orchestrate
2
QLN
: Q
ualifi
ed L
ead N
urt
uri
ng
3
QLN
: R
ese
arc
h &
Orc
hest
rate
Client-specific strategy includes:• Testing & optimization• Targeted contextual
messages • Targeted media
placement
Incorporate any data source: IP targeting Telemarketing Inbound calling Direct mail Out-of-home advertising
4
Target campaigns based on:• Keyword intent• Qualified demographics• Relevant content
consumption
QLN
: Id
enti
fy &
Connect
Campaign progression includes: Message deployments Initial behavioral
tracking Scoring models begin to
track prospect activity
5
QLN
: C
ust
om
ize &
Auto
mate
• Tracked behaviors determine how messages are deployed.
• Behavioral scoring adds insight into company and individual behaviors.
• Automated campaigns include crucial remarketing efforts.
• Continued messaging generates accurate marketing intelligence.
6
QLN
: D
eliv
er
& R
efine
Rita Strauss
1234 Any Street
Hometown, USA 12345
Behavioral Score: 590
Downloads: 2
Website Visits: 7
QLN delivers leads who: Has defined interest in a brand,
product, or service Is qualified Is sales-ready