qlikview case study: application in hotel industry
TRANSCRIPT
QlikViewCase Study: application in hotel industry
Agenda
• Introduction• Data Discovery journey• Examples• QlikView• Case study: application in hotel industry• Summary• Q&A
Predictive Analytics
DiagnosticAnalytics
Descriptive Analytics
Typical Customer Journey(gradual over time)
Climbing the analytic value curve through Data Discovery™
Hindsight Insight Foresight
Complex
Simple
Customer Needsand Analytic Value
Time, Scope of Offering and Customer Evolution
Narrow Wide
Viz Tools
QlikView
Start
What happened, where and when?
Why did it happen?
What is likely to happen?
Example: Sales Trend and Top Sales Person
Example: Sales Location
Example: IT Help Desk
Example: Plant Operations
Example: Customers
Example: Drug Safety
Example: Customer Service
Example: Call Center
Example: DoD Budget
QlikView
• Associative property• In memory• Drill through examples
Hotel Industry Case Study 1
• Background• Guest requests are documented on paper• Difficult to analyze historical data
• Show QlikView application
Hotel Industry Case Study 2
• Background• Lots of data on spreadsheets• Has metrics but difficult to understand why
• Show QlikView application
Summary
• Through the Data Discovery journey, QlikView can show what happened or how are we doing, similar to many other visualization tools
• However, QlikView through its associative and in-memory architecture, it can help to answer the Why’s quickly
Q&As