How did you attract & address

your audience?

Elliot Mateus

Cover

Relaxed & Understated like music.

Minimalist background is filled.

Model is making eye contact.

Cool clothes and acoustic guitar.

Free Gift.

Competition.

Technological Elements.

Contents

Sophisticated & slightly formal

rectangular layout.

Several images + artwork.

Models are making eye contact.

Lots of interesting, modern

and relevant artists.

Technology features.

DPS

Dynamic image.

Large quote is eye-catching.

Model is making eye contact on

the main image.

Exclusivity indicator.

Question and Answer

formula of text.

Text IntroArtist and magazine signposted. Personal pronouns (‘We’) form relationship between writer and audience

Technology elementlinks with magazines

concept.

Wider music references to appeal

to music veterans and to inform newcomers.

Follow-on question gives continuity to

the text. Statements before questions are

more interactional than transactional.

Album reference point authenticates artist

Rhetorical questioninvolves the audience