Who would be the audience for your media product?

QUESTION 4

The target audience for the music magazine “Record” is about 16 – 25 as the contents of the magazine is for older teenagers and for young adults. As it is more alternative rock, the audience would relate to the music as people in the bands that are being featured in the magazine are around the same age and so this would make the bands more relatable as the people are the same age group. The age of the target audience is important because otherwise the magazine might have material in it for an older or younger age ground and so the material for the target audience would not be right.

TARGET AUDIENCE - AGE

“Record” magazine is aimed mostly at males, despite the fact that there is a female on the front cover. The genre of alternative rock is mostly listened to by males and so the colour scheme, although it can be called gender neutral, it is aimed slightly at males. There is a male and a female in the contents page which keeps it balanced.

TARGET AUDIENCE - GENDER

TARGET AUDIENCE – PROFILE.

A typical person that is in the target audience for “Record” is a male who enjoys going to concerts and gigs of their favorite bands, they also enjoys going to festivals. He and enjoys playing guitar and is in a band with his friends. He shops at places like HMV for DVDs and CDs. He enjoys going to the cinema to watch movies and enjoys the genre of action/adventure most of all. He shops online every now and then if he can’t get what he wants in a shop. He uses websites like Play.com or Amazon.co.uk. He enjoys playing basketball most and is very interested in Geography. He doesn’t go shopping too often but she shops for clothes at Topman and Hollister most of all.

PROFILE OF TARGET AUDIENCE.