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tools to streamline your PPC efforts

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Table Of Contents

3 letter from the president By Pat East, CEO of Hanapin Marketing

4 maximize your efficiency with analytics e-commerce tracking By Sam Owen

10 keyword research tools and analysis By Eric Couch

14 an ode to pivot tables By Sean Quadlin

18 ppc tools & your competition – which tools keep you in the game? By Kayla Kurtz

ABOUTHanapin Marketing is a paid search agency based in Bloomington, Indiana. Founded in 2004, the company manages and optimizes clients’ paid search programs. From ad copy composition to keyword research to landing page optimization, Hanapin’s core objective is to maximize our clients’ return on investment. Hanapin Marketing publishes the industry leading blog, PPC Hero.

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Letter from the president

About the President

Pat East is the President and CEO of Hanapin Marketing.

By Pat East, President and CEO of Hanapin Marketing

The PPC game is ever changing, so it’s

incredibly important that you house a dynamic

strategy to stay ahead. At Hanapin, we believe

it’s important to have reliable tools that

provide value to our process and our clients.

As such, we are always on the lookout for new

PPC tools to enhance and refine our account

management process. Our team is constantly

riding the cutting edge of PPC strategy and

we believe it’s our job to bring these tools to

the forefront so we can all reap the benefits!

The articles in this Compass will uncover our

favorite tools, new and refined, to help you

improve your process for PPC management.

There is something here for most situations

in PPC, so enjoy, and let us know if you have

any additional questions. The team at

Hanapin is always happy to help!

“ We believe it’s important to have reliable tools that we know provide value to our process and our clients.”

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maximize your efficiency with analytics e-commerce tracking By Sam Owen

In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane and very happy. By setting up Google Analytics’ e-commerce tracking to integrate with your PPC data you can track the exact amount of revenue made on your site and work down to the keyword level where that revenue was generated within your Google AdWords account.

Essentially, Google Analytics e-commerce tracking is a piece of JavaScript code you place on your website which takes all the information from a particular transaction, and passes it over to the Analytics servers. So what are you losing out on by not implementing it? Well firstly, Analytics e-commerce tracking isn’t just useful for PPC. I’m sure most website owners out there have some way of tracking the sales you are driving, most likely through your own back-end system or through your cart program’s own analytics package, such as through PayPal, WorldPay, etc. What

Analytics tracking adds is a way to look more in depth at the data and typical customer behaviors associated with making a sale. For example, you can see exactly which SEO keywords, landing pages, referring websites, social media campaigns or searches on your website are generating the most sales and revenue. Information you can use to inform where you spend your marketing budget: If you find that social media is generating a ton of clicks, but very little revenue and that your PPC traffic is actually bringing in a lot of sales, you know to redirect some of that budget invested in pushing your social media campaigns back to PPC.

Even if you aren’t thinking of starting up any PPC campaigns until next year, we’d still thoroughly recommend getting your Analytics e-commerce tracking up and running now. You can gain valuable insights about how to focus a new PPC account from old e-commerce data.Let’s say you sell software packages worldwide by implementing e-commerce tracking early — by the time it comes to

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maximize your efficiency with analytics e-commerce tracking (Continued)

launching your PPC campaigns you can al-ready have an estimated value per visitor for a variety of potential segments. For example you might be able to say a visitor from the US generates on average $1 of revenue, whereas a visitor from Europe generates $0.50. With this data you would be able to know to set bids twice as high for your US PPC campaigns as for ones targeting European countries.

You will need to take care of a couple of things if you want to use it to track PPC performance. First, make sure that your AdWords and Analytics accounts are linked. You can do this by going into your ‘Tools and Analysis’ tab in AdWords and selecting ‘link accounts’ under

the Admin->Data Sources tab. You will also want to make sure that Google Analytics Profile is set to ‘Yes, an E-Commerce Site/App’.

For details on how to fully implement ecommerce tracking please see Google’s instructions – it should be fairly straightforward for your developers to implement. These instructions tell you how to set up your JavaScript to pass over information from each transaction such as basket value, product SKUs, shipping costs and quantities.

Once it is all set up you can find your e-commerce information in Analytics under the ‘Conversions’ tab.

From here you can see a number of different reports: » Overview – top level stats of your revenue by category, source or product.» Product performance – how well individual products are selling.» Sales performance – how much revenue you generated per day over a certain period of time.» Transactions – the value of each individual transaction that took place on your site.» Time to purchase – find out how many days or visits it takes your average customer to complete a transaction.

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maximize your efficiency with analytics e-commerce tracking (Continued)

“As a word of caution, Analytics won’t be 100% accurate with your transaction and revenue data!”

It won’t be able to figure out orders cancelled at a later time, or orders where the customer bailed from your site after completing the transaction, but before the thank you page had time to load.

Now that you have your Google Analytics set up to handle your e-commerce tracking, let’s look at the ways you can use all your new data to make tangible improvements to your AdWords account. We can start to be more advanced with the way we think of conversions – no longer should we judge our PPC campaign success on a cost per acquisition (CPA), but rather on a return on ad spend (ROAS). ROAS tells you how much revenue you generate per dollar of advertising spend. If your average profit margin on your products is 20% you’ll need every dollar you spend to make you at least $5 in revenue to be profitable.

ROAS = ((Revenue – Advertising Cost) / Advertising Cost)

The easiest way to set up your Analytics e-commerce data in a way which will help you to make improvements to your PPC campaigns is with custom reporting. What we want to know is how much revenue each keyword in AdWords is generating compared with the amount spent on it – any with a ROAS higher than our goal, we can increase bids on and be more aggressive, any with a low ROAS we need to drop bids on as they are losing money.

To create a custom report go into your ‘Custom Reporting’ tab in Analytics and select ‘+New Custom Report’. Now name your report ‘Profit per PPC keyword’ or something similar. You’ll want to add ‘Revenue’ and ‘Cost’ to your Metric Groups and ‘Keyword’ to your Dimension Drilldowns. To make sure you are seeing PPC-only keywords, select ‘add filter’ and select Medium equals CPC. You can make a similar report for organic keywords revenue by removing the Cost metric and changing the medium to ‘organic’.

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maximize your efficiency with analytics e-commerce tracking (Continued)

Setting up your custom report should look something like this:

Once you save this report you should be able to pull some valuable information from it straight away – is your PPC profitable? Below is an example of a poorly optimized e-commerce ac-count. As you can see, while revenues are higher than costs, it is only generating a 10.6% ROAS, which would only be profitable if the products being sold had a 95% profit margin.

The point of the custom report we just created was to find individual keywords to optimize for profit — on the next page, you can see how our new report lists this data.

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maximize your efficiency with analytics e-commerce tracking (Continued)

Exporting this data into Excel will enable us to work out our current ROAS by keyword and also how much we need to adjust our current bid levels to hit our ROAS targets. Add columns to your exported table for ‘ROAS’, ‘Desired Profit Margin’, ‘Desired Cost’ and ‘Change Bids’.

» To calculate ROAS you will need to add a formula for revenue minus cost divided by cost.» Your desired profit margin is simply whatever margin you want to work to.» Cost to be profitable is your revenue divided by your profit margin.» Change bids is the amount you will need to change your current bids to hit your desired ROAS – it is calculated by dividing your cost to be profitable by your current cost.

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maximize your efficiency with analytics e-commerce tracking (Continued)

Thanks to e-commerce tracking in Analytics you now have an actionable list of keyword bid changes that you can make to increase your PPC profitability. From the table above I know that Anon KW 1 needs to be reduced by 82 percent, and that Anon KW 10 needs to be increased 143 percent. As these numbers will fluctuate, by running this report and making bid changes on a weekly basis you can work towards an optimal bid and ultimately, PPC profitability.

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keyword research tools and analysis By Eric Couch

Researching and implementing new keywords can be a time-consuming, mentally draining process. It’s the cornerstone of account expansion, and an often underappreciated aspect of account management. Luckily, we have a host of tools at our disposal that can give us an edge in brainstorming new avenues of account expansion.

The best place to start when tackling any account expansion is to take a holistic view of the account from multiple angles. Think logically about the account and ask yourself: “What’s missing?” In my experience, some of the best ideas for keyword expansion can come from an unfamiliar eye – someone without experience in the account that can take an objective, unbiased look at the existing keyword list and pick up on any glaring omissions.

Once you’ve finished with the high level view, things start to get a bit more technical as you look to fill in keyword gaps. Luckily, we have a host of tools at our disposal that can give us an edge in brainstorming and generating new avenues of account expansion.

The Basic Options:

1) Search Query Reports: Already an invaluable tool for their use in qualifying traffic via negative keyword additions, oftentimes you can glean keyword insights from the minds of your customers and search engine populace through a thorough examination of their search queries. These can lead to avenues of expansion through the use of synonyms and industry-specific jargon that you might not have found in the initial account buildout.

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2) Google Opportunities: A consolidated list of missed account opportunities as discovered by the Google team, this tool can be of use in the same way Search Query Reports are useful – finding those gaps in keyword coverage that can lead to a full-fledged campaign/ad group buildout. It provides account structure and bid sug-gestions as well, with the option of adding the keywords directly in to your account. However, this rarely ends up working out in your favor. It’s primarily used as a means of exploring potential keywords to build out later on our own.

3) Google Keyword Tool: The most basic of our keyword research options, this tool allows us to enter in potential keywords and examine up to 800 closely related terms. This tool also provides an estimate of the bidding competition for your potential keywords, and a rough idea of the monthly searches you can expect by adding them to your account – even allowing you to examine the effect of match types on your potential levels of traffic. In addition, it provides the option of crawling specific websites to automatically generate keywords with all of the above-listed benefits still available.

4) Client Website: Perhaps the most obvious source of inspiration for any and all keyword ideas, the client’s homepage is often the first stop any account manager takes when considering new keywords. New products, product language and qualities, industry terminology, and marketing materials are an invaluable resource in building new campaigns – one that we try to take full advantage of whenever we can.

5) Client Internal Documentation: Similar to the website, it helps to be as integrated as possible with the client’s internal marketing team. Aiming for synchronization in keywords, ad copy, and the client’s internal marketing documentation can help align and reinforce advertising efforts across every medium.

6) Competitor Websites: Even if you have no intent of bidding on competitor-specific keywords, it can be helpful to examine what language and terms your rivals use when describing their own competing product. Take advantage of their marketing research and put those potential keywords to use!

7) Ecommerce/Product Sites: In the same vein, examining product sites like Amazon.com (among many, many others) can provide you with more marketing language and terms to build out potential keywords. In addition, researching the

keyword Research Tools and analysis (Continued)

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customer reviews and comment forums often found on these sites can provide insight in to the potential search queries used to find your product – directly from your intended audience.

8) WordNet 2.0: Not as immediately useful as some of the other options discussed, but it still has a place in keyword research. WordNet is a lexical database of English hosted by Princeton University. For our needs, it functions in similar fashion to a thesaurus – providing synonyms and definitions for your keyword ideas that might lead to potential areas of keyword expansion in the future. It’s a bit more intellectual than most keyword tools, but still worthy of consideration.

9) Google Analytics: Perhaps the end-all, be-all of all things statistically significant for any website, Google Analytics can provide multiple avenues of keyword expansion across different areas. Firstly, researching organic traffic and top performing keywords from that avenue can help provide potential keywords for your campaigns if they’re not in sync with one another. In a similar vein, examining top-performing keywords and product categories from a revenue standpoint can provide a strong incentive to expand on your strengths – building out campaigns and ad groups on variants of highly profitable keywords can be a key strategy in growing profits for our clients.

These are some of the most basic option available for any account manager to utilize when performing keyword research. However, there are more advanced keyword tools available as an option for those willing to pay.

The Advanced Options:

1) WordStream Keyword Niche Finder: One of the more powerful tools at our disposal, the WordStream Keyword Niche Finder allows you to enter in keywords and populate a list of terms based on your chosen keyword. The real strength in this particular tool lies in the way it categorizes and structures the keywords into niches. This allows for both a top-level, broad view of potential areas for keyword expansion while also providing hundreds of long-tail keywords to input into your account. Even if the keywords themselves aren’t useful, the niches alone make this paid tool worthy of consideration.

keyword Research Tools and analysis(Continued)

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2) Wordtracker: Already popular with the SEO crowd, Wordtracker still has some use for the PPC account manager. It’s particularly capable at generating a large amount of long-tail keywords quickly, while providing competitor keywords all in an easy-to-use interface. The Keyword Effectiveness Index can also help you key in on your site’s best keywords, leading to better relevance and higher quality scores for your account.

3) SpyFu: Another popular paid option; SpyFu is a powerful PPC and SEO suite that is primarily focused on competitive research. You can search rival domains and examine their most profitable PPC keywords, weed out keywords based on profitability, and even examine historic ad copy to find new and effective messaging that you might not have considered otherwise. It can also provide specific keyword statistics and account recommendations based on competitive insights.

These are only a few of the versatile tools available to account managers as they work to expand your accounts. While each method has specific strengths and weaknesses, they can all provide new and novel insights into areas of potential keyword expansion. Used in concert (and under the proper guidance), they can help grow your account by leaps and bounds - bringing you to new heights of profitability!

keyword Research Tools and analysis(Continued)

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An Ode to Pivot Tables By Sean Quadlin

Streamlining PPC efforts is imperative. There is so much data, there are so many users, there are so many things to test, there are so many targets, there is so much EVERYTHING. It’s overwhelming if you don’t have the right tools in your belt to learn lasting lessons from everything that’s available.

Luckily, whatever genius it was at Microsoft that developed the pivot table function within Excel has made analyzing your accounts quickly so much more doable. If you teach yourself to be comfortable with pivot tables, you can take a lot of the grunt work out of identifying what’s working from what isn’t so that your return on ad spend can grow and grow. I’m willing to go so far as to say that PPC is the Chia head and pivot tables are the life-giving water. They’re that important.

The glory of pivot tables is located under the Data menu (Data > Pivot Table…). Ellipses are generally one of the most expressive of all punctuation marks, but the ellipsis employed following Pivot Tables contains so much wonder that I find it difficult to contain myself. They’re like the pills

that Morpheus offers to Neo in The Matrix. Down the rabbit hole we go.

Once you have your data selected and the pivot table option checked, you’ll be presented with four options to view your data as you see fit. There are column labels, which are just like columns in Excel. There are row labels, which are just like rows in Excel. There are report filters, which let you choose just what data in your report you want to view at any given time. And finally there are values, which are the things that you want to see.

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Headline PerformanceIf you repeat the same headline across multiple ad groups and campaigns, you can add headline as the row label and then look at all of the different metrics that your heart could desire. I’ve used this technique to find that putting a verb in my headline doubles my CTR (ex. “Perform this action” instead of “Action Performances”). I can’t fit as many keywords into that headline as I’d like, but by simply rearranging the same words and putting one in verb form I see a world of difference.

I also use this function to learn insights about headline trends. I’ll subtly change headlines to ensure that they match the keywords in my ad groups, so if I tried to run this report by all of the active headlines in the account I’d have so many headlines

The beauty of pivot tables is that you can change any of your options into any of the columns to see your data exactly as you want it to be seen. While row and column labels seem pretty basic, when you can switch columns and rows at will (and, dare I even say it, put data as rows) it becomes quite a powerful tool. I don’t want to focus too much on the basics, but take some time to familiarize yourself with all of their glories.

Once you feel like you have steady footing with your pivot table basics, you can start to analyze. And while it’s easy enough to say “let’s start analyzing,” the true beauty in pivot tables comes when you’ve finished your analysis within minutes.

Here are some of the reports that I run most frequently:

that I wouldn’t be able to learn anything substantive. This step requires adding in a new row to my data downloaded from the interface. If you just pop in a “Headline Type” column next to your headlines, all you’ll have to do is run through each active headline and code it. It can be as simple as “verb” or “no verb.” As soon as you run your pivot you’ll have the answer you’re looking for. (A quick note, any time you update your data once the pivot table exists, make sure to refresh your data.)

Landing Page PerformanceSince I’m obsessed with tracking leads all the way from first click to completed sale, all of my destination URLs are tagged with tracking information. This means that the dimensions tab just doesn’t give me the type of insight on my landing page performance that I really crave.

An Ode to Pivot Tables (Continued)

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By downloading an ad report (or a keyword report if you’re using keyword-level tracking), I can simply use Text to Columns to remove the trailing tracking information from my destination URLs. Once that’s done, I’m ready to pivot table away into the wee hours of the night.

If you’re really feeling dangerous, you can download a landing page performance report from analytics and merge it into your ad report spreadsheet. Using this report, you can pull in bounce rate, pages/visit and even average time on page. It can all be done from one pivot table if you add the data to the same spreadsheet.

Optimal Average PositionPerformance can vary wildly from one ad position to another in your account. You can probably spot this in the interface on a campaign by campaign basis, but if you import that data into a spreadsheet you can look at your best average position across multiple campaigns or ad groups in one fell swoop.

Here are the steps to follow:Download a keyword report over the most relevant time range, but segment it by day. It’s going to bring back a lot of data. It may seem over-whelming, but don’t be alarmed. Uncle

Pivot Table is there to help.In your row column add in Average position. Then you’ll add your most important metrics to the values (cost, conversions, revenue, etc).

Group your row column (which is done by just right clicking in the column with average position and then selecting “Group”) and then aggregate on however big an increment you want to look at. I’ll generally go by two tenths of a position, but you’ll know what size of groups make sense when you see your report.

Once you see where your volume is acceptable and your return is optimal, you can set a baseline for your bidding strategy. This process helps you to identify your account’s Gerald B. Watson Memorial Sweet Spot (a bit of a Hanapin inside joke, so please forgive the refernce).

This tool is crazy adaptable and I’m sure you can find uses for it that I haven’t mentioned here. Before I sign off, there’s one more thing that I want to pass along. All of your analysis should use calculated fields. This function allows your pivot table to update stats like CTR and cost/conversion dynamically.

An Ode to Pivot Tables (Continued)

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Without performing this important step, your metrics will look out of whack and would paint the incorrect picture.

The calculated fields that I use most often are:

» CTR» Cost/Conversion» Conversion Rate» Bounce Rate» Pages/Visit» Avg. Time on Page

There’s a wonderful world of pivot tables out there, and it’s just waiting to make your life easier. If you take the time to familiarize yourself with this tool,

An Ode to Pivot Tables (Continued)

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PPC Tools & Your Competition – Which Tools Keep You In The Game? By Kayla Kurtz

All paid search managers know they have to be mindful of what the competition is up to, but do they know how to go about gathering that competitive information? Further, do they know how to gather that information quickly and efficiently so they can keep their predominant focus on optimizing their accounts?

The good news is there is a plethora of tools out there for PPC managers to utilize in order to gather and compare competitive research to stay on top of things. The bad news is that they aren’t always completely accurate, or free if you want all the bells and whistles. We’re going to provide information about why it’s important to stay hip to your competition’s strategy, outline some of the tools that are available and finally how to use the information you’ve found to make your brand as competitive as possible!

Why is competitive analysis so important? Generally speaking, competitive analysis is top of mind

when beginning a new PPC account or opening up to a new segment within PPC. I would struggle to believe that any account is started without some version of competitive analysis taking place, however it’s very easy to get bogged down in optimizing to your own data once things are going and forget to revisit this area.

I’ll say right now that my purpose with competitive analysis is never to run directly after the strategy my competition is using and throw mine out the window. However, checking in to your competition’s messaging and possible targets can increase creativity when you least expect it. Is my competition offering a benefit we do better? Are they bidding on a group of keywords I’ve missed? Again, maybe the best idea isn’t to copy what the competition is up to, but at the very least explore what they’re up to and see if it’s applicable to you and your accounts in some way.

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This competitive analysis can also help drive conversations with clients if their competition is gobbling up a large amount of market share. If you’re hitting KPI and/or ROI goals, why not invest a bit more budget and tackle as much of that market share as possible?

What tools are available?

1. Analyze Competition via Google AdWords’ Opportunities tab

The information provided by this AdWords tool can help you distinguish how various metrics are stacking up against your competition by industry. The information you see via this tool aggregates your performance data by determined industry over the previous two weeks and compares it to advertisers in the same industry. You can view comparisons of clicks, impressions, CTR or average position. Further, you can filter your competition by country to determine differences by geographic area.

While the information you gather from this tool is rather vague and doesn’t give you exact access to competitor strategy, it will give you an idea of focus areas that you can focus on to improve compared to the competition. For example, in the following screenshot, you can see that in the Earth Movers & Construction Tractors category, based on clicks, I’m staying incredible competitive and pull down almost twice as many clicks as competitors in that industry.

PPC Tools & Your Competition – Which Tools Keep You In The Game? (continued)

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For example, in the screenshot below, you can see that in the Earth Movers & Construction Tractors category, based on clicks, I’m staying incredibly competitive and pull down almost twice as many clicks as competitors in that industry.

2. SpyfuMy good friend Eric Couch mentioned this tool previously. This site is one we all use regularly, but I use it with definite caution as I’ve seen it report some inaccurate traffic and budget numbers in the past. However, it provides rather specific information regarding keywords your competition is bidding on and seeing the greatest success with. Further, you can view actual ad copies they may have been running as recently as the month previous. And that’s just in the free version! Simply type in the web address for one of your competitors and you’ll see estimated budget, ad position, clicks per day, keywords and ad texts.

The paid version of the Spyfu interface also gives you access to about 90% more data, including keyword overlap, CPC estimates and other advanced keyword statistics, and the ability to track your own performance.

3. SEMRushThe SEMRush site is rather similar to Spyfu, providing you with top information about competitors to your brand. Within the free version, you can type in your competitors website and view their biggest competitors (are you on the list?), ad

PPC Tools & Your Competition – Which Tools Keep You In The Game? (continued)

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texts, average position for the top keywords and the percentage of their total budget and traffic that is allocated those keywords. Of course with the paid version, all these results and statistics are increased so you can see more data. SEMRush will also allow you to track information for your competitors Facebook and Bing accounts.

4. iSpionageAgain, iSpionage is a site that offers quite a bit of information for free, with even more becoming available with the paid version. In addition to showing keywords your competitors are bidding on and ads they are running with accompanying ranking information, if you do upgrade you gain the ability to build new campaigns with the information you find.

Essentially within the iSpionage interface, you complete the keyword research phase based on what you discover from competitors, audit that keyword research, group the terms together and then build out the actual campaigns for upload to Google or Bing.

PPC Tools & Your Competition – Which Tools Keep You In The Game? (continued)

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PPC Tools & Your Competition – Which Tools Keep You In The Game? (continued)

How do you process & utilize all this research?The most important key here is not to fully trust all the research you just did. This sounds counter intuitive, I’m sure, but the fact of the matter is that none of these tools have direct access to your competition’s accounts. They are simply compiling information from the search engines and making that information available to you. Of course, using the free versions of those tools may not allow you to get a full view of what’s going on. I encourage you to average out your findings after completing competitor research through a few of these tools, that way you’re not relying completely on one source, but you’re making some effort to analyze that competitive data and make changes as needed.

The next tip is something I mentioned earlier, which is not to necessarily throw out your entire strategy book based on the competition. You can’t see their exact ROI and maybe what they’re doing isn’t working. PPC is all about testing, so if you find a good nugget of information through this research, test it before going all in. Also, make sure you take some time to thoroughly revisit your previous strategies (especially if the account

has ever been managed by someone else) in the event that what the competition is trying, you’ve already attempted with less than acceptable results.

Overall, make sure you look at competitor research with an investigative eye and don’t lose sight of your overall account goals and progress. Competitive research is only as useful if you use it as a part of your PPC strategy, not the lead driver in how you determine the best ways to move forward

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Hanapin Marketing:

“Hanapin” means search in Filipino and Hanapin Marketing’s forte is search engine marketing, specializing in premier pay-per-click management. Hanapin Marketing brings clients tremendous paid search results combined with white glove customer service and a customizable experience. Compass, a quarterly journal discussing the hottest PPC topics, is produced by the Hanapin Marketing team. Hanapin Marketing also hosts Hero Conf, the popular new conference that focuses solely on paid search.

Visit www.hanapinmarketing.com to learn more about Hanapin Marketing.

PPC Hero: Our PPC Blog Produced by Hanapin Marketing, the PPC Hero blog shares helpful strategies, landing page reviews, PPC case studies and related news updates with the PPC industry at large. With over 10,000 subscribers, PPC Hero has become one of the most widely read blogs in the paid search industry. Read PPC Hero at www.ppchero.com.

Hero Conf: Our conference Hero Conf is Hanapin Marketing and PPC Hero’s premier, all PPC conference. We are going on our second year in 2013. Our conference covers only PPC and allows industry leaders and PPC professionals a chance to meet and learn more about the ever-changing pay-per-click realm. For more information visit www.heroconf.com.

For more information about Hanapin Marketing, contact Tom Hootman, Director of Sales. Phone: 812.330.3134 x 120 Email: [email protected]