Q3: How do your product engage with audience and how would they be distributed as real media products?

•As our genre is Pop rock, and as we did a survey research on survey monkey we got to know that target audience according to the results were people from 17-24 (male and female both) as it is a love triangle related music video and is featuring a band performance so mostly youngsters will be engaged in this type of music video.

•The content of the music video is also very appealing as it is an issue that is being experienced by many youngster nowadays (one sided love).

•Audience response is really important for promotion of a media text.

• Maroon 5 has been voted 47% according to survey results as this is the pop rock band they like the most, the song we chose for the music video is from the band Maroon 5 too, but the acoustic version of the song. This will help in targeting those audience who are already Maroon 5 fans and have heard the song before.

• Audience having interest in music and who are planning to have a music career can be attracted as well.

• When our music video was finally made after combining all the clips we chose, we uploaded our final draft on youtube and then we shared it on facebook(social media) through our group member’s account for the audience feedback:

This is the post we shared on facebook for the public feedback.

These screenshots shows all the positive feedback we got from the public on the post, which shows the power of social media.

• Apart from the facebook feedback we also got a feedback from the Md (Managing director) of Capital tv, Mr. Basit Riaz Sheikh.

•Another example of our product being engaged with the audience are the views and likes we got on youtube.

Distribution:• As far as the distribution of our product is concerned, the online

distribution has already done through facebook and youtube since it’s the quickest and most effective.

• Twitter will also be used through hashtags for making people aware of it. Soundcloud will also be used where will upload the audio track that will also help in seeking audience attention.

• The music video and sound tracks will also be played on tv channels like 8XM, ARY Musik, and MTV music which will increase the viewership of our product.

•The most important source of distribution is the record label.

•A record label makes an Album available the audience across Pakistan and few countries abroad.

•Our record label is Universal Records.