q3 2020 - hasbro, inc

Q3 2020Earnings

OCTOBER 26, 2020

Safe Harbor

2

Certain statements in this presentation contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements, which may be identified by the use of forward-looking words or phrases, include statements relating to: the impact of, and actions and initiatives taken and planned to be taken to, try and manage the negative impact of the global coronavirus outbreak on our business; our expectations concerning the upcoming holiday season and our future results; and our working capital and liquidity. Our actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Factors that might cause such a difference include, but are not limited to: our ability to successfully develop and execute plans to mitigate the negative impact of the coronavirus to our business; • our ability to design, develop, produce, manufacture, source and ship products on a timely and cost-effective and profitable basis;• rapidly changing consumer interests in the types of products and entertainment we offer; • the challenge of developing and offering products and storytelling experiences that are sought after by children, families and audiences given increasing

technology and entertainment offerings available; • our ability to develop and distribute engaging storytelling across media to drive brand awareness; • our dependence on third party relationships, including with third party manufacturers, licensors of brands, studios, content producers and entertainment

distribution channels;• our ability to successfully compete in the global play and entertainment industry, including with manufacturers, marketers, and sellers of toys and games,

digital gaming products and digital media, as well as with film studios, television production companies and independent distributors and content producers; • our ability to successfully evolve and transform our business and capabilities to address a changing global consumer landscape and retail environment,

including changing inventories policies and practices of our customers; • our ability to develop new and expanded areas of our business, such as through eOne, Wizards of the Coast, and our other entertainment, digital gaming and

esports initiatives; • risks associated with international operations, such as currency conversion, currency fluctuations, the imposition of tariffs, quotas, border adjustment taxes or

other protectionist measures, and other challenges in the territories in which we operate; • our ability to successfully implement actions to lessen the impact of potential and enacted tariffs imposed on our products, including any changes to our

supply chain, inventory management, sales policies or pricing of our products; • downturns in global and regional economic conditions impacting one or more of the markets in which we sell products, which can negatively impact our retail

customers and consumers, result in lower employment levels, consumer disposable income, retailer inventories and spending, including lower spending on purchases of our products;

• other economic and public health conditions or regulatory changes in the markets in which we and our customers, suppliers andmanufacturers operate, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease, such as the coronavirus, the occurrence of which could create work slowdowns, delays or shortages in production or shipment of products, increases in costs or delays in revenue;

Safe Harbor continued

3

• the success of our key partner brands, including the ability to secure, maintain and extend agreements with our key partners or the risk of delays,increased costs or difficulties associated with any of our or our partners’ planned digital applications or media initiatives;

• fluctuations in our business due to seasonality;• the concentration of our customers, potentially increasing the negative impact to our business of difficulties experienced by any of our customers or

changes in their purchasing or selling patterns;• the bankruptcy or other lack of success of one of our significant retailers, licensees and other business partners;• risks relating to the use of third party manufacturers for the manufacturing of our products, including the concentration of manufacturing for many of our

products in the People’s Republic of China and our ability to successfully diversify sourcing of our products to reduce reliance on sources of supply inChina;

• our ability to attract and retain talented employees;• our ability to realize the benefits of cost-savings and efficiency and/or revenue efficiency enhancing initiatives including initiatives to integrate eOne into

our business;• our ability to protect our assets and intellectual property, including as a result of infringement, theft, misappropriation, cyber-attacks or other acts

compromising the integrity of our assets or intellectual property;• risks relating to the impairment and/or write-offs of acquired products and films and television programs we acquire and produce;• risks relating to investments and acquisitions, such as our acquisition of eOne, which risks include: integration difficulties; inability to retain key personnel;

diversion of management time and resources; failure to achieve anticipated benefits or synergies of acquisitions or investments; and risks relating to theadditional indebtedness incurred in connection with a transaction;

• the risk of product recalls or product liability suits and costs associated with product safety regulations;• changes in tax laws or regulations, or the interpretation and application of such laws and regulations, which may cause us to alter tax reserves or make

other changes which significantly impact our reported financial results;• the impact of litigation or arbitration decisions or settlement actions; and• other risks and uncertainties as may be detailed from time to time in our public announcements and U.S. Securities and

Exchange Commission (“SEC”) filings.

The statements contained herein are based on our current beliefs and expectations. We undertake no obligation to make anyrevisions to the forward-looking statements contained in this release or to update them to reflect events or circumstancesoccurring after the date of this presentation.

Supplemental Financial DataUse of Non-GAAP Financial Measures

4

The financial tables accompanying this presentation include non-GAAP financial measures as defined under SEC rules, specifically Adjusted operating profit, Adjusted net earnings and Adjusted earnings per diluted share, which exclude, where applicable, the 2020 impact of eOne acquisition and related costs, purchased intangible amortization, other severance costs and income tax expense associated with U.K tax reform. For 2019, Pro Forma Adjusted operating profit, Pro Forma Adjusted net earnings and Pro Forma Adjusted earnings per diluted share exclude the impact of charges associated with the settlement of the Company’s U.S. pension plan, purchased intangible amortization and certain charges incurred by eOne related to prior restructuring programs and acquisition-related charges. Also included in the financial tables are the non-GAAP financial measures of EBITDA, Adjusted EBITDA and Pro Forma Adjusted EBITDA. EBITDA represents net earnings attributable to Hasbro, Inc. excluding interest expense, income taxes, depreciation and amortization. Adjusted EBITDA also excludes the impact of the charges/gains noted above. As required by SEC rules, we have provided reconciliations on the attached schedules of these measures to the most directly comparable GAAP measure. Management believes that Adjusted net earnings, Adjusted earnings per diluted share and Adjusted operating profit provides investors with an understanding of the underlying performance of our business absent unusual events. Management believes that EBITDA and Adjusted EBITDA are appropriate measures for evaluating the operating performance of our business because they reflect the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet and make strategic acquisitions. These non-GAAP measures should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in our consolidated financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.

Hasbro’s Brand Blueprint

5

Strong

STRONG FINANCIAL POSITION

HASBRO’S BRAND BLUEPRINT:

A PROPRIETARY ADVANTAGE

FOCUSED ON FOUR ESSENTIAL AREAS IN

NEAR TERM

Q3 2020 Revenues: $1.78BNet Earnings: $220.9M

Adjusted Net Earnings: $258.9M*Adjusted EBITDA $428.2M*$1.1B in cash at quarter end

$494.3M Q3 operating cash flow$1.5B Revolving Credit Facility

available

Unique Strategy fueled by Unmatched Brand Portfolio and Industry-leading capabilities in Innovation, Content, Gaming,

Digital and Licensing

Creating the World’s Best Play &Entertainment Experiences

Diversified portfolio leveraging long-term

investments made in Digital-First orientation, including ecomm and omni-channel retail, digital gaming and

across Hasbro

Supply: Partner factories and warehouses are currently open and

operating. Production is caught up in most instances.

Demand: Consumer demand remained positive in the quarter; revenue gains led by Franchise Brands and Gaming;

ecomm up 50% globally

Liquidity: Substantial liquidity and access to cash

Community: Our global teams remain focused on supporting our people,

health & safety workplace protocols & supporting remote work arrangements.

*A reconciliation of Adjusted Net Earnings can be found on slide 36; adjusted EBITDA can be found on

slide 37. 6

7

2020snapshot

Q3

REVENUE

OPERATING PROFIT

NET EARNINGS

EPS: NET EARNINGS

$1.78B

As Reported $336.6MAs Adjusted $367.2M

As Reported $220.9MAs Adjusted $258.9M

As Reported $1.61 per diluted share

As Adjusted $1.88 per diluted share

*The As Adjusted figures are non-GAAP financial measures. A reconciliation of non-GAAP financial measures can be found on slides 31-37

7

PARTNER BRANDPARTNER BRAND

2020 ANNOUNCEMENTS & HIGHLIGHTS

PARTNER BRAND

8

$-

$500

$1,000

$1,500

$2,000

2019 2020

$1,858 $1,777

Third Quarter & Nine Months Net Revenues Performance

• Growth in toys, games and digital initiatives offset by a decline in entertainment• Consumer demand remained strong in the third quarter 2020; Global POS up mid-single digits• Revenue growth in the U.S. and Canada segment and European region; ecomm revenues up 50% globally• eOne TV and Film revenues impacted by delivery delays due to timing of production returning• FX had a negative $1M impact on revenues in the third quarter 2020; YTD 2020 negative impact is $28M

For comparability, the third quarter of 2019 includes the pro forma results for the eOne Segment. See "Reconciliation of 2019 As Reported to Pro Forma Results" for the Pro Forma and Non-GAAP adjustments on slides 34 and 35.

-4%

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THIRD QUARTER NET REVENUES

9

Pro Forma

$-

$1,000

$2,000

$3,000

$4,000

$5,000

2019 2020

$4,273 $3,742

Pro Forma

NINE MONTHS NET REVENUES

-12%

Q3 2020 Q3 2019 % CHANGE

Nine Months 2020

Nine Months 2019

%CHANGE

FRANCHISE BRANDS $808 $780 +4% $1,581 $1,750 -10%

PARTNER BRANDS $409 $427 -4% $730 $812 -10%

HASBRO GAMING1 $239 $232 +3% $516 $463 +11%

EMERGING BRANDS2 $155 $189 -18% $325 $411 -21%

TV/FILM/ENTERTAINMENT3 $166 $231 -28% $590 $836 -29%

TOTAL $1,777 $1,858 -4% $3,742 $4,273 -12%

Third Quarter & Nine Months Brand Portfolio Performance

1Hasbro’s total gaming category, including all gaming revenue, most notably MAGIC: THE GATHERING and MONOPOLY which are included in Franchise Brands in the table above, was $543M for Q3 2020, up 21% vs. $449M for Q3 2019. YTD 2020 Hasbro’s total gaming was $1.2B, up 11% versus $1.1B YTD 2019. Hasbro believes its gaming portfolio is a competitive differentiator and views it in its entirety.2 Emerging Brands portfolio includes the preschool brands, PEPPA PIG, PJ MASKS and RICKY ZOOM, acquired as part of the eOne acquisition. For comparability, the quarter and nine months ended September 29, 2019 includes the pro forma net revenues of $52M and $145M, respectively, for those brands. 3TV/Film/Entertainment represents eOne net revenues not allocated to the Emerging Brands portfolio.

3rd QUARTER 2020• Consumer demand for

Hasbro brands and stories remained strong through the third quarter 2020.

• Q3 2020 growth in FRANCHISE BRANDS: MAGIC: THE GATHERING, MONOPOLY and PLAY-DOH.

• PARTNER BRANDS Growth in Lucasfilm’s Star Wars offset by declines in Marveland Frozen.

• Growth in HASBRO GAMING led by DUNGEONS AND DRAGONS as well as Classic Games.

• EMERGING BRANDS revenues declined on pro forma basis.

• TV/FILM/ENTERTAINMENT Late Q3 return to production in some locations delayed completion and delivery of productions; shifting timing of revenues to future periods.

10

Pro FormaPro Forma

10

(millions of dollars)

Third Quarter & Nine Months Operating Profit

$-

$100

$200

$300

$400

2019 2019 Adj* 2020 2020 Adj*

$313 $342 $337

$367

*The Adjusted figures are non-GAAP financial measures. See “Reconciliation of As Reported to Pro Forma Adjusted Operating Results” on slides 31-33. For comparability, the third quarter of 2019 includes the pro forma results for the eOne Segment. See "Reconciliation of 2019 As Reported to Pro Forma Results" for the Pro Forma and Non-GAAP adjustments on slides 34 and 35.

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THIRD QUARTER

Operating Profit Margin Q3 2020Favorable• Product Mix• Lower Program

Amortization• Lower Expenses

Pro Forma

11

$-

$150

$300

$450

$600

$750

2019 2019 Adj* 2020 2020 Adj*

$553

$659

$315

$565

Pro Forma

NINE MONTHS

Unfavorable• Lower Revenues• Alignment of Accounting

for certain eOne expenses versus 2019

Operating Profit Margin Nine Months 2020Unfavorable• Lower Revenues• Shipping

Favorable• Product Mix• Lower Expenses• Lower Program

Amortization

U.S. & Canada Segment Net Revenues & Operating Profit

$-

$250

$500

$750

$1,000 $898 $977

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2020

-9%

• Revenue growth in Franchise Brands, led by MAGIC: THE GATHERING, Emerging Brands and Hasbro Gaming

• In Partner Brands, Lucasfilm’s Star Wars revenue increased • Operating Profit and Operating Profit margin growth driven primarily by higher revenues and

favorable product mix as well as reduced inventory costs and cost savings initiatives

$-

$100

$200

$300

$194

$263

NET REVENUES OPERATING PROFIT

THIRD QUARTER+9% +36%

12

Pro Forma 2019

U.S. & Canada Segment Net Revenues & Operating Profit

$-

$500

$1,000

$1,500

$2,000 $1,767 $1,765

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Pro Forma 20192020

-9%

• Revenue growth in Hasbro Gaming, other categories down; MAGIC: THE GATHERING and Lucasfilm’s Star Wars up

• Despite flat net revenues, Operating Profit and Operating Profit Margin grew from favorable product mix, including MAGIC: THE GATHERING, and lower expenses

$-

$50

$100

$150

$200

$250

$300

$350

$400

$314 $359


NINE MONTHS--

+14%

13

International Segment Net Revenues & Operating Profit

$-

$100

$200

$300

$400

$500

$600 $561 $517

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2020

-9%

• Revenue declines primarily driven by Latin America; Revenue growth in European region• Operating Profit declined on lower revenues, but Operating Profit Margin improved due to

favorable mix, including growth in MAGIC: THE GATHERING, lower advertising spend and cost management

$-

$25

$50

$75

$100

$67 $64


THIRD QUARTER -8%

14

Pro Forma 2019-5%

$-

International Segment Net Revenues & Operating Profit

$-

$500

$1,000

$1,500$1,221

$1,017

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2020

-9%

• Revenue declines most meaningful in Latin America; Q3 2020 improvement in European region • YTD 2020 International segment revenues negatively impacted by $25M due to foreign exchange • Operating Profit declined as a result of lower revenues and efforts to clear inventory in Latin America; partially offset by favorable product mix and lower expenses

$-

$25

$50

$75

$51

$12


NINE MONTHS

-17%

15

Pro Forma 2019-76%

Q3 2020AS

REPORTEDQ3 2020

ABSENT FX

Nine Months 2020

AS REPORTED

Nine Months 2020

ABSENT FX

EUROPE +7% +4% -2% -2%

LATIN AMERICA -40% -30% -48% -40%

ASIA PACIFIC -9% -10% -19% -18%

TOTAL INTERNATIONAL -8% -7% -17% -15%

International Segment Net Revenues

16

Foreign Exchange had a negative $1M impact on International segment revenues in the third quarter 2020 and a negative $25M impact YTD 2020

Entertainment, Licensing & Digital Segment Net Revenues & Operating Profit

$-

$75

$150

$116

$89

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2020

-9%

• EL&D revenues declined due to lower film revenue compared to 2019, which included Transformer’s Bumblebeefilm revenue, partially offset by higher digital gaming revenues

• Operating profit and operating profit margin increased due to increased revenue from high profit digital licensing and decreased advertising costs versus the 2019 initial launch of Magic: The Gathering Arena

$-

$25

$50

$25

$33


THIRD QUARTER

-23%+33%

17

Pro Forma 2019

Entertainment, Licensing & Digital Segment Net Revenues & Operating Profit

$-

$100

$200

$300

$400

$304 $263

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2020

-9%

• EL&D revenues declined due to lower film revenue compared to 2019, which included Transformer’s Bumblebee film revenue, and closure of Backflip Studios late in 2019, partially offset by higher digital gaming revenues

• Adjusted Operating Profit increased due to lower program amortization, increased revenue from high-profit digital licensing and in part due to the closure of Backflip Studios

• YTD Adjusted Operating Profit excludes a $21M charge associated with a write down of certain assets resulting from the transition to eOne entertainment strategy following the acquisition

$-

$25

$50

$75

$100

$63 $66

$87


NINE MONTHS

-14% As Reported

+5%

A reconciliation of adjusted segment operating profit can be found on slide 3318

Pro Forma 2019

2020 Adj.

As Adjusted

+38%

$(50)

$-

$50

$16

$45

$(26)

$(1)

eOne Segment Net Revenues & Operating Profit (Loss)

$-

$100

$200

$300 $283

$193

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• Revenues declined due to timing of live-action production restart in TV & Film due to COVID-19 related shutdowns; Family Brands revenues declined due to lower consumer products and lower advertising revenue from the YouTube platform

• Adjusted Operating Loss primarily related to lower revenue partially offset by lower program amortization, advertising and royalties

A reconciliation of adjusted segment operating profit can be found on slide 33. For comparability, the third quarter of 2019 includes the pro forma results for the eOne Segment. See "Reconciliation of 2019 As Reported to Pro Forma Results" for the Pro Forma and Non-GAAP adjustments on slide 34.

NET REVENUES OPERATING PROFIT (LOSS)

THIRD QUARTER

2019 Adj.

2020

2020 Adj.

-32%

19

Pro Forma 2019As

Adjusted+x%

As Reported & As

Adjusted->100%

$(100)

$(50)

$-

$50

$100

$150

$200

$250

$91

$198

$(65)

$85

eOne Segment Net Revenues & Operating Profit (Loss)

$-

$200

$400

$600

$800

$1,000$981

$697

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• Revenues declined due to timing of live-action production restart in TV & Film due to COVID-19 related shutdowns; Family Brands revenues declined due to lower consumer products and lower advertising revenue from the YouTube platform

• Adjusted Operating Profit declined primarily related to the decrease in revenues and the decline in You Tube advertising revenues, partially offset by lower expenses

A reconciliation of adjusted segment operating profit can be found on slide 33. For comparability, the third quarter of 2019 includes the pro forma results for the eOne Segment. See "Reconciliation of 2019 As Reported to Pro Forma Results" for the Pro Forma and Non-GAAP adjustments on slide 35.

NET REVENUES OPERATING PROFIT (LOSS)

NINE MONTHS

2019 Adj.

2020

2020 Adj.

-29%

20

Pro Forma 2019As

Adjusted-57%

Third Quarter & Nine Months Net Earnings

• Total Non-Operating Expense: Q3 2020 $37M; YTD 2020 $132M• Q3 2019 Non-Operating Expense included a $25.5 million charge related to hedging part of the British Pound Sterling purchase price of

eOne• Q3 2020 Underlying Tax Rate: 19.8% versus 18.2% in Q3 2019

• Q3 2020 Underlying Tax Rate Includes $13.7M of incremental tax expense related to a change in the U.K. tax code

$-

$100

$200

$300

2019 2019 Adj* 2020 2020 Adj*

$217 $239

$221

$259

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$1.74 PER

DILUTED SHARE

$1.88PER

DILUTED SHARE

$1.57 PER DILUTED

SHARE

$1.61 PER DILUTED

SHARE

21

Pro Forma

21

$-

$100

$200

$300

$400

$500

2019 2019 Adj* 2020 2020 Adj*

$250

$419

$117

$339

Pro Forma

$3.04 PER

DILUTED SHARE

$0.85 PER DILUTED

SHARE

$2.47 PER DILUTED

SHARE

$1.82PER

DILUTED SHARE

THIRD QUARTER NINE MONTHS

Diluted Shares: Q3 2020

137.5M vs. Q3 2019127.2M

Key Cash Flow & Balance Sheet DataYEAR TO DATE ENDED

SEPT 27, 2020 SEPT 29, 2019 NOTES

Cash $1,132 $1,060 Substantial cash on hand and access to cash through $1.5B revolving credit facility

Long-term Debt $4,778 $1,696 Reflects eOne acquisition financing completed in 2019

Depreciation $94 $101

Amortization of Intangibles $108 $35 Reflects eOne acquisition purchased intangibles

Program Spend, net $295 $44Increase due to content spend with eOne; 2020 expected to be at the lower end of previously updated range of $450-550M

Capital Expenditures $92 $91 Expect to be slightly below full-year 2020 target of $145-$155M

Dividends Paid $279 $251 $0.68 per share quarterly dividend paid in Q3 2020; Next dividend payable November 16, 2020

Share Repurchase $0 $60 Share repurchase suspended in 2019 as Company prioritizes delevering

Operating Cash Flow $494 $390 Generating strong cash flow; TTM $758M

Accounts Receivable $1,438 $1,417 DSO down 9 days on pro forma basis; Strong cash collections

Inventory $540 $589 Down 7% absent FX

Goodwill $3,644 $485 eOne acquisition goodwill

$ Millions, unaudited

22

Our commitment to CSR reflects our desire to help build a safer, more sustainable and inclusive company and world for all.

Product Safety Human Rights &Ethical Sourcing

Diversity &Inclusion

Environmental Sustainability

100 Most Sustainable Companies

232020

CreativityCurious, Playful and Inventive

IntegrityResponsible, Ethical and Trustworthy

PassionDriven, Focused and Courageous

InclusionDiverse, Empowered and United

CommunityEngaging, Purposeful and Giving

Our Values

Create the World’sBest Play &EntertainmentExperiences

Our Mission

24

Supplemental FinancialInformation

25

Condensed Consolidated Balance Sheets

26

(Thousands of Dollars)

September 27, 2020

September 29, 2019

ASSETSCash and Cash Equivalents 1,132,405$ 1,060,432$ Accounts Receivable, Net 1,438,360 1,416,879 Inventories 540,039 589,132 Prepaid Expenses and Other Current Assets 648,158 346,687 Total Current Assets 3,758,962 3,413,130 Property, Plant and Equipment, Net 477,154 371,881 Goodwill 3,644,118 485,042 Other Intangible Assets, Net 1,546,810 658,350 Other Assets 1,276,133 626,221 Total Assets 10,703,177$ 5,554,624$

LIABILITIES, NONCONTROLLING INTERESTS AND SHAREHOLDERS' EQUITYShort-term Borrowings 10,032$ 7,903$ Current Portion of Long-term Debt 369,269 - Accounts Payable and Accrued Liabilities 1,936,248 1,458,832 Total Current Liabilities 2,315,549 1,466,735 Long-term Debt 4,777,807 1,696,204 Other Liabilities 778,514 550,778 Total Liabilities 7,871,870 3,713,717

Redeemable Noncontrolling Interests 22,876 -

Total Shareholders' Equity 2,808,431 1,840,907 Total Liabilities, Noncontrolling Interests and Shareholders' Equity 10,703,177$ 5,554,624$ 26

27

Consolidated Statements of Operations((Thousands of Dollars and Shares, Except Per Share Data) )

September 27, 2020

% Net Revenues

September 29, 2019

% Net Revenues

September 27, 2020

% Net Revenues

September 29, 2019

% Net Revenues

Net Revenues 1,776,623$ 100.0% 1,575,173$ 100.0% 3,742,472$ 100.0% 3,292,220$ 100.0%Costs and Expenses: Cost of Sales 610,105 34.3% 627,119 39.8% 1,126,044 30.1% 1,230,800 37.4% Program Cost Amortization 85,424 4.8% 28,028 1.8% 268,245 7.2% 58,105 1.8% Royalties 176,938 10.0% 128,008 8.1% 387,097 10.3% 258,957 7.9% Product Development 62,709 3.5% 67,354 4.3% 174,863 4.7% 189,246 5.7% Advertising 137,408 7.7% 140,256 8.9% 311,415 8.3% 309,659 9.4% Amortization of Intangibles 36,172 2.0% 11,814 0.8% 107,685 2.9% 35,445 1.1% Selling, Distribution and Administration 325,360 18.3% 275,384 17.5% 885,680 23.7% 748,338 22.7% Acquisition and Related Costs 5,949 0.3% - 0.0% 165,993 4.4% - 0.0% Operating Profit 336,558 18.9% 297,210 18.9% 315,450 8.4% 461,670 14.0%Interest Expense 49,400 2.8% 22,764 1.4% 153,702 4.1% 67,096 2.0%Other (Income) Expense, Net (12,040) -0.7% 14,700 0.9% (21,840) -0.6% 99,125 3.0% Earnings before Income Taxes 299,198 16.8% 259,746 16.5% 183,588 4.9% 295,449 9.0%Income Tax Expense 79,215 4.5% 46,797 3.0% 64,313 1.7% 42,340 1.3% Net Earnings 219,983 12.4% 212,949 13.5% 119,275 3.2% 253,109 7.7%Net (Loss) Earnings Attributable to Noncontrolling Interests (915) -0.1% - 0.0% 1,929 0.1% - 0.0% Net Earnings Attributable to Hasbro, Inc. 220,898$ 12.4% 212,949$ 13.5% 117,346$ 3.1% 253,109$ 7.7%

Per Common ShareNet Earnings

Basic 1.61$ 1.68$ 0.86$ 2.00$ Diluted 1.61$ 1.67$ 0.85$ 1.99$

Cash Dividends Declared 0.68$ 0.68$ 2.04$ 2.04$

Weighted Average Number of SharesBasic 137,258 126,453 137,214 126,356Diluted 137,490 127,204 137,465 126,956

Quarter Ended Nine Months Ended

27

Condensed Consolidated Cash Flows

28

(Thousands of Dollars) Nine Months EndedSeptember 27,

2020September 29,

2019Cash Flows from Operating Activities: Net Earnings 119,275$ 253,109$ Non-Cash Pension Charge - 110,777 Other Non-Cash Adjustments 561,826 204,726 Changes in Operating Assets and Liabilities (186,791) (179,044) Net Cash Provided by Operating Activities 494,310 389,568

Cash Flows from Investing Activities: Additions to Property, Plant and Equipment (92,059) (90,800) Acquisition, Net of Cash Acquired (4,403,929) - Other 24,297 4,340 Net Cash Utilized by Investing Activities (4,471,691) (86,460)

Cash Flows from Financing Activities: Proceeds from Long-term Debt 1,036,037 - Repayments of Long-term Debt (147,324) - Net Repayments of Short-term Borrowings (319) (1,425) Purchases of Common Stock - (60,137) Stock-Based Compensation Transactions 1,830 29,737 Dividends Paid (279,423) (250,760) Employee Taxes Paid for Shares Withheld (5,935) (13,061) Redemption of Equity Instruments (47,399) - Deferred Acquisition Payments - (100,000) Debt Issuance Costs - (21,534) Other (6,949) - Net Cash Provided (Utilized) by Financing Activities 550,518 (417,180)

Effect of Exchange Rate Changes on Cash (21,101) (7,867)

Cash and Cash Equivalents at Beginning of Year 4,580,369 1,182,371

Cash and Cash Equivalents at End of Period 1,132,405$ 1,060,432$ 28

SUPPLEMENTAL FINANCIAL DATAPRO FORMA SEGMENT RESULTS (Unaudited)(Thousands of Dollars)

29 29

Quarter Ended Nine Months Ended

September 27, 2020

Pro Forma September 29,

2019%

ChangeSeptember 27,

2020

Pro Forma September 29,

2019%

Change

Segment Results

U.S. and Canada Segment: External Net Revenues 977,115$ 898,269$ 9% 1,765,482$ 1,766,649$ 0% Operating Profit 262,977 193,686 36% 359,028 313,795 14% Operating Margin 26.9% 21.6% 20.3% 17.8%

International Segment (1): External Net Revenues 517,007 561,137 -8% 1,017,222 1,221,224 -17% Operating Profit 63,924 67,238 -5% 12,333 51,410 -76% Operating Margin 12.4% 12.0% 1.2% 4.2%

Entertainment, Licensing and Digital Segment: External Net Revenues 89,027 115,766 -23% 262,879 304,266 -14% Operating Profit 32,791 24,594 33% 65,758 62,550 5% Operating Margin 36.8% 21.2% 25.0% 20.6%

eOne Segment (2): External Net Revenues 193,474 283,310 -32% 696,889 980,613 -29% Operating (Loss) Profit (25,914) 15,812 >-100% (64,962) 91,367 >-100% Operating Margin -13.4% 5.6% -9.3% 9.3%

(1) International Segment Net Revenues by Major Geographic Region Europe 343,179$ 319,277$ 7% 663,100$ 673,728$ -2% Latin America 91,619 151,987 -40% 158,028 305,106 -48% Asia Pacific 82,209 89,873 -9% 196,094 242,390 -19%

Total 517,007$ 561,137$ 1,017,222$ 1,221,224$

(2) eOne Segment Net Revenues by Category Film and TV 138,514$ 199,949$ -31% 504,059$ 747,830$ -33% Family Brands 26,252 53,828 -51% 106,069 151,668 -30% Music and Other 28,708 29,533 -3% 86,761 81,115 7%

Total 193,474$ 283,310$ 696,889$ 980,613$

SUPPLEMENTAL FINANCIAL DATA(Thousands of Dollars)

30 30

For comparability, the quarter and nine months ended September 29, 2019 include the pro forma results for the eOne Segment. See "Reconciliation of 2019 As Reported to Pro Forma Results" for the pro forma adjustments.

PRO FORMA SEGMENT RESULTS (Unaudited)

Net Revenues by Brand Portfolio Franchise Brands 807,555$ 779,659$ 4% 1,580,878$ 1,749,948$ -10% Partner Brands 409,214 427,029 -4% 729,772 812,466 -10% Hasbro Gaming (3) 239,222 232,287 3% 516,337 463,272 11% Emerging Brands (4) 154,965 188,589 -18% 325,101 411,371 -21% TV/Film/Entertainment (5) 165,667 230,919 -28% 590,384 835,776 -29%

Total 1,776,623$ 1,858,483$ 3,742,472$ 4,272,833$

(3)

(4)

(5) TV/Film/Entertainment includes all other brands not detailed in (4) above acquired as part of the eOne Acquisition. For comparability, the quarter and nine months ended September 29, 2019 includes the pro forma net revenues of $230,919 and $835,776, respectively.

Emerging Brands includes the preschool brands, PEPPA PIG, PJ MASKS and RICKY ZOOM, acquired as part of the eOne Acquisition. For comparability, the quarter and nine months ended September 29, 2019 includes the pro forma net revenues for those brands, which amounted to $52,391 and $144,837, respectively.

Hasbro's total gaming category, including all gaming revenue, most notably MAGIC: THE GATHERING and MONOPOLY, totaled $543,107 and $1,202,604 for the quarter and nine months ended September 27, 2020, respectively, up 21% and 11%, respectively, from revenues of $449,393 and $1,086,151 for the quarter and nine months ended September 29, 2019, respectively.

SUPPLEMENTAL FINANCIAL DATA RECONCILIATION OF AS REPORTED TO PRO FORMA ADJUSTED OPERATING RESULTS (Unaudited)(Thousands of Dollars)

31 31

For comparability, the quarter and nine months ended September 29, 2019 include the pro forma results for the eOne Segment. See "Reconciliation of 2019 As Reported to Pro Forma Results" for the pro forma and non-GAAP adjustments.

Pre-tax Adjustments

Post-tax Adjustments

Pre-tax Adjustments


Acquisition and Related Costs (1) 5,949$ 4,726$ -$ -$ Acquired Intangible Amortization (2) 24,716 19,637 24,597 19,063 Pro Forma eOne Adjustments - - 4,558 3,532

Total 30,665$ 24,363$ 29,155$ 22,595$

Pre-tax Adjustments


Pre-tax Adjustments


Acquisition and Related Costs (1) 165,993$ 140,691$ -$ -$ Acquired Intangible Amortization (2) 72,336 57,471 73,791 57,188 Severance (3) 11,554 10,125 - - Pro Forma eOne Adjustments - - 32,599 25,264 Total 249,883$ 208,287$ 106,390$ 82,452$

(ii) Restructuring and related costs of $1,350 and $61,710 for the quarter and nine months ended September 27, 2020, respectively, including severance and retention costs, as well as impairment charges in the first quarter of 2020 for certain definite-lived intangible and production assets.

(i) Acquisition and integration costs of $4,599 and $104,283 for the quarter and nine months ended September 27, 2020, respectively, including expense associated with the acceleration of eOne stock-based compensation and advisor fees settled at the closing of the acquisition, as well as integration costs; and

Quarter Ended

Nine Months EndedPro Forma

September 29, 2019

September 27, 2020

Non-GAAP Adjustments Impacting Operating Profit

(2) The Company incurred incremental intangible amortization costs related to the intangible assets acquired in the eOne Acquisition.

(1) In association with the Company's acquisition of eOne, the Company incurred related expenses of $5,949 and $165,993, respectively, in the quarter and nine months ended September 27, 2020, comprised of the following:

September 27, 2020

Pro FormaSeptember 29, 2019

(3) In the second quarter of 2020, the Company incurred $11,554 of severance charges, associated with cost-savings initiatives within the Company's commercial and Film and TV businesses. These charges were included in Corporate and Eliminations.

SUPPLEMENTAL FINANCIAL DATA RECONCILIATION OF AS REPORTED TO PRO FORMA ADJUSTED OPERATING RESULTS Q3 2020 (Unaudited)(Thousands of Dollars)

32 32


As ReportedNon-GAAP

Adjustments Adjusted As ReportedNon-GAAP

Adjustments Adjusted % ChangeAdjusted Company Results External Net Revenues 1,776,623$ -$ 1,776,623$ 1,858,483$ -$ 1,858,483$ -4% Operating Profit 336,558 30,665 367,223 313,022 29,155 342,177 7% Operating Margin 18.9% 1.7% 20.7% 16.8% 1.6% 18.4%

Adjusted Segment Results U.S. and Canada Segment: External Net Revenues 977,115$ -$ 977,115$ 898,269$ -$ 898,269$ 9% Operating Profit 262,977 - 262,977 193,686 - 193,686 36% Operating Margin 26.9% - 26.9% 21.6% - 21.6%

International Segment: External Net Revenues 517,007 - 517,007 561,137 - 561,137 -8% Operating Profit 63,924 - 63,924 67,238 - 67,238 -5% Operating Margin 12.4% - 12.4% 12.0% - 12.0%

Entertainment, Licensing and Digital Segment: External Net Revenues 89,027 - 89,027 115,766 - 115,766 -23% Operating Profit 32,791 - 32,791 24,594 - 24,594 33% Operating Margin 36.8% - 36.8% 21.2% - 21.2%

eOne Segment: External Net Revenues 193,474 - 193,474 283,310 - 283,310 -32% Operating (Loss) Profit (25,914) 24,716 (1,198) 15,812 29,155 44,967 >-100% Operating Margin -13.4% 12.8% -0.6% 5.6% 10.3% 15.9%

Corporate and Eliminations:

Reconciliation of Operating Profit (Loss) Results

Quarter Ended September 27, 2020

The Corporate and Eliminations segment included non-GAAP adjustments of $5,949 for the quarter ended September 27, 2020, consisting of eOne acquisition and related costs.

Pro FormaQuarter Ended September 29, 2019

SUPPLEMENTAL FINANCIAL DATARECONCILIATION OF AS REPORTED TO PRO FORMA ADJUSTED OPERATING RESULTS YTD 2020 (Unaudited)(Thousands of Dollars)

33 33


As ReportedNon-GAAP

Adjustments Adjusted As ReportedNon-GAAP

Adjustments Adjusted % ChangeAdjusted Company Results External Net Revenues 3,742,472$ -$ 3,742,472$ 4,272,833$ -$ 4,272,833$ -12% Operating Profit 315,450 249,883 565,333 553,037 106,390 659,427 -14% Operating Margin 8.4% 6.7% 15.1% 12.9% 2.5% 15.4%

Adjusted Segment Results U.S. and Canada Segment: External Net Revenues 1,765,482$ -$ 1,765,482$ 1,766,649$ -$ 1,766,649$ 0% Operating Profit 359,028 - 359,028 313,795 - 313,795 14% Operating Margin 20.3% - 20.3% 17.8% - 17.8%

International Segment: External Net Revenues 1,017,222 - 1,017,222 1,221,224 - 1,221,224 -17% Operating Profit 12,333 - 12,333 51,410 - 51,410 -76% Operating Margin 1.2% - 1.2% 4.2% - 4.2%

Entertainment, Licensing and Digital Segment: External Net Revenues 262,879 - 262,879 304,266 - 304,266 -14% Operating Profit 65,758 20,831 86,589 62,550 - 62,550 38% Operating Margin 25.0% 7.9% 32.9% 20.6% - 20.6%

eOne Segment: External Net Revenues 696,889 - 696,889 980,613 - 980,613 -29% Operating (Loss) Profit (64,962) 150,065 85,103 91,367 106,390 197,757 -57% Operating Margin -9.3% 21.5% 12.2% 9.3% 10.8% 20.2%

Corporate and Eliminations:The Corporate and Eliminations segment included non-GAAP adjustments of $78,987 for the nine months ended September 27, 2020, consisting of eOne acquisition and related costs and other severance expenses.

Nine Months Ended September 29, 2020Pro Forma

Nine Months Ended September 27, 2019

SUPPLEMENTAL FINANCIAL DATA RECONCILIATION OF 2019 AS REPORTED TO PRO FORMA RESULTS (Unaudited)

34

(Thousands of Dollars)Pro forma results were prepared by combining the results of Hasbro and eOne for the quarter ended September 29, 2019, after giving effect to the eOne Acquisition as if it had been consummated on December 31, 2018.These pro forma results do not represent financial results that would have been realized had the acquisition actually occurred on December 31, 2018, nor are they intended to be a projection of future results. The pro forma financial information is presented for illustrative purposes only and does not reflect the costs of any integration activities or cost savings or synergies that may be achieved as a result of the acquisition.

Hasbro As Reported

eOne (under U.S.

GAAP)Pro Forma

Adjustments (1)Pro Forma Combined

Net Revenues 1,575,173$ 283,310$ -$ 1,858,483$

Operating Profit 297,210$ 22,294$ (6,482)$ 313,022$ Non-GAAP Adjustments - 22,673 6,482 29,155

Adjusted Operating Profit * 297,210$ 44,967$ -$ 342,177$

* Reconciliation to Pro Forma Adjusted results is as follows:

Net Earnings 212,949$ 2,958$ 629$ 216,536$ Interest Expense 22,764 10,302 19,105 52,171 Other Expense (Income), Net 14,700 2,687 (25,533) (8,146) Income Tax Expense 46,797 4,025 (683) 50,139 Net Earnings Attributable to Noncontrolling Interests - 2,322 - 2,322

Operating Profit 297,210 22,294 (6,482) 313,022

Non-GAAP AdjustmentseOne:

Restructuring and Related Charges - 3,234 - 3,234 Acquisition Costs - eOne Deals - 1,324 - 1,324 Hasbro Transaction Costs - 3,244 (3,244) - Acquired Intangible Amortization - 14,871 9,726 24,597

- 22,673 6,482 29,155

Adjusted Operating Profit 297,210$ 44,967$ -$ 342,177$


• additional amortization expense of $9,726 that would have been recognized as a result of the allocation of purchase consideration to definite-lived intangible assets subject to amortization;• estimated differences in interest expense of $19,105 as a result of incurring new debt and extinguishing historical eOne debt;

• the income tax effect of the pro forma adjustments in the amount of $683, calculated using a blended statutory income tax rate of 22.5% for the eOne adjustments and 21% for the Hasbro interest adjustments.

(1) The pro forma results include certain pro forma adjustments to net earnings that were directly attributable to the acquisition, as if the acquisition had occurred on December 31, 2018, including the following:

• reduction in Other Expense of $25,533 related to the mark to market of foreign exchange forward and option contracts, which the Company entered into in order to hedge a portion of the British pound sterling purchase price for the eOne acquisition; and

• deal costs of $3,244 incurred by eOne related to the eOne acquisition, included in Selling, Distribution and Administration;

SUPPLEMENTAL FINANCIAL DATA RECONCILIATION OF 2019 AS REPORTED TO PRO FORMA RESULTS (Unaudited)

35

(Thousands of Dollars)Pro forma results were prepared by combining the results of Hasbro and eOne for the nine months ended September 29, 2019, after giving effect to the eOne Acquisition as if it had been consummated on December 31, 2018.

These pro forma results do not represent financial results that would have been realized had the acquisition actually occurred on December 31, 2018, nor are they intended to be a projection of future results. The pro forma financial information is presented for illustrative purposes only and does not reflect the costs of any integration activities or cost savings or synergies that may be achieved as a result of the acquisition.

Hasbro As Reported

eOne (under U.S.

GAAP)Pro Forma


Net Revenues 3,292,220$ 980,613$ -$ 4,272,833$

Operating Profit 461,670$ 118,901$ (27,534)$ 553,037$ Non-GAAP Adjustments - 78,856 27,534 106,390

Adjusted Operating Profit * 461,670$ 197,757$ -$ 659,427$

* Reconciliation to Pro Forma Adjusted results is as follows:

Net Earnings 253,109$ 28,132$ (30,798)$ 250,443$ Interest Expense 67,096 35,073 57,316 159,485 Other Expense, Net 99,125 28,479 (45,345) 82,259 Income Tax Expense 42,340 22,303 (8,707) 55,936 Net Earnings Attributable to Noncontrolling Interests - 4,914 - 4,914

Operating Profit 461,670 118,901 (27,534) 553,037

Non-GAAP AdjustmentseOne:

Restructuring and Related Charges - 21,882 - 21,882 Acquisition Costs - eOne Deals - 10,717 - 10,717 Hasbro Transaction Costs - 3,244 (3,244) - Acquired Intangible Amortization - 43,013 30,778 73,791

- 78,856 27,534 106,390

Adjusted Operating Profit 461,670$ 197,757$ -$ 659,427$


(2) The pro forma results include certain pro forma adjustments to net earnings that were directly attributable to the acquisition, as if the acquisition had occurred on December 31, 2018, including the following:•deal costs of $3,244 incurred by eOne related to the eOne acquisition, included in Selling, Distribution and Administration;•additional amortization expense of $30,778 that would have been recognized as a result of the allocation of purchase consideration to definite-lived intangible assets subject to amortization;•estimated differences in interest expense of $57,316 as a result of incurring new debt and extinguishing historical eOne debt;•total reduction in Other Expense of $45,345, consisting of:

-$19,812 related to premiums paid by eOne in connection with the early redemption of its senior secured notes and the related write-off of unamortized deferred finance charges associated with the senior secured notes, and-$25,533 related to the mark to market of foreign exchange forward and option contracts, which the Company entered into in order to hedge a portion of the British pound sterling purchase price for the eOne acquisition; and

•the income tax effect of the pro forma adjustments in the amount of $8,707, calculated using a blended statutory income tax rate of 22.5% for the eOne adjustments and 21% for the Hasbro interest adjustments.

SUPPLEMENTAL FINANCIAL DATARECONCILIATION OF NON-GAAP FINANCIAL MEASURES (Unaudited)Thousands of Dollars & Shares, Except Per Share Data

36

For comparability, the quarter and nine months ended September 29, 2019 includes the pro forma results for the eOne Segment. See "Reconciliation of 2019 As Reported to Pro Forma Results" for the pro forma and non-GAAP adjustments.

(all adjustments reported after-tax) Setpember 27, 2020Diluted

Per Share AmountPro Forma

September 29, 2019Pro Forma Diluted Per

Share Amount (1)

Net Earnings Attributable to Hasbro, Inc. 220,898$ 1.61$ 216,536$ 1.57$ Acquisition and Related Costs 4,726 0.03 - - Acquired Intangible Amortization 19,637 0.14 19,063 0.14 UK Tax Reform (2) 13,680 0.10 - - Pro Forma eOne Adjustments - - 3,532 0.03 Net Earnings Attributable to Hasbro, Inc., as Adjusted 258,941$ 1.88$ 239,131$ 1.74$

(all adjustments reported after-tax) Setpember 27, 2020Diluted

Per Share AmountPro Forma

September 29, 2019Pro Forma Diluted Per

Share Amount (1)

Net Earnings Attributable to Hasbro, Inc. 117,346$ 0.85$ 250,443$ 1.82$ Acquisition and Related Costs 140,691 1.02 - - Acquired Intangible Amortization 57,471 0.42 57,188 0.42 Severance 10,125 0.07 - - UK Tax Reform (2) 13,680 0.10 - - Pro Forma eOne Adjustments - - 25,264 0.18 Pension (3) - - 85,852 0.62 Net Earnings Attributable to Hasbro, Inc., as Adjusted 339,313$ 2.47$ 418,747$ 3.04$

(1) 2019 Pro Forma Diluted Per Share Amount is calculated using weighted average shares outstanding of 137,586 for the quarter and nine months ended September 29, 2019, which includes the pro forma impact of issuing shares associated with the financing of the eOne Acquisition.

Quarter Ended

Nine Months Ended

Reconciliation of Net Earnings and Earnings per Share

(3) In the second quarter of 2019, the Company recognized a non-cash charge of $110,777 ($85,852 after-tax) related to the settlement of its U.S. defined benefit pension plan.

(2) In the third quarter of 2020, the Company recorded income tax expense of $13,680 as a result of the revaluation of Hasbro’s UK tax attributes in accordance with the Finance Act of 2020 enacted by the United Kingdom on July 22, 2020. Effective back to April 1, 2020, the new law maintains the corporate income tax rate at 19% instead of the planned reduction to 17% that was previously enacted in the UK Finance Act of 2016.

SUPPLEMENTAL FINANCIAL DATARECONCILIATION OF NON-GAAP FINANCIAL MEASURES (Unaudited)Thousands of Dollars & Shares, Except Per Share Data

37

For comparability, the quarter and nine months ended September 29, 2019 includes the pro forma results for the eOne Segment. See "Reconciliation of 2019 As Reported to Pro Forma Results" for the pro forma and non-GAAP adjustments.

Reconciliation of EBITDAQuarter Ended

September 27, 2020Hasbro

As ReportedeOne

(under U.S. GAAP)Pro Forma


Net Earnings Attributable to Hasbro, Inc. 220,898$ 212,949$ 2,958$ 629$ 216,536$ Interest Expense 49,400 22,764 10,302 19,105 52,171 Income Tax Expense 79,215 46,797 4,025 (683) 50,139 Net (Loss) Earnings Attributable to Noncontrolling Interests (915) - 2,322 - 2,322 Depreciation 37,513 38,608 2,667 - 41,275 Amortization of Intangibles 36,172 11,814 14,871 9,726 36,411 EBITDA 422,283$ 332,932$ 37,145$ 28,777$ 398,854$ Non-GAAP Adjustments 5,949 25,533 7,802 (28,777) 4,558 Adjusted EBITDA 428,232$ 358,465$ 44,947$ -$ 403,412$

Nine Months Ended

September 27, 2020Hasbro

As ReportedeOne

(under U.S. GAAP)Pro Forma


Net Earnings Attributable to Hasbro, Inc. 117,346$ 253,109$ 28,132$ (30,798)$ 250,443$ Interest Expense 153,702 67,096 35,073 57,316 159,485 Income Tax Expense 64,313 42,340 22,303 (8,707) 55,936 Net Earnings Attributable to Noncontrolling Interests 1,929 - 4,914 - 4,914 Depreciation 94,100 101,016 5,770 - 106,786 Amortization of Intangibles 107,685 35,445 43,013 30,778 109,236 EBITDA 539,075$ 499,006$ 139,205$ 48,589$ 686,800$ Non-GAAP Adjustments 177,547 136,310 55,655 (48,589) 143,376 Adjusted EBITDA 716,622$ 635,316$ 194,860$ -$ 830,176$

(5) Pro Forma Adjustments for the nine months ended September 29, 2019 include debt refinancing costs of $19,812, the mark to market of acquisition-related foreign exchange forward and option contracts of $25,533, and deal costs of $3,244, which are excluded from pro forma results, and also shown as a Non-GAAP Adjustment within Hasbro and eOne. The net impact to Pro Forma Adjusted EBITDA is zero.



(4) Pro Forma Adjustments for the quarter ended September 29, 2019 includes the mark to market of acquisition-related foreign exchange forward and option contracts of $25,533 and deal costs of $3,244, which are excluded from pro forma results, and also shown as Non-GAAP Adjustments within Hasbro and eOne. The net impact to Pro Forma Adjusted EBITDA is zero.

SUPPLEMENTAL FINANCIAL DATAeOne - FY2019 RESULTS OF OPERATIONS (AS REPORTED UNDER US GAAP) (Unaudited) (Thousands of Dollars)

38 38

Year Ended

March 2019 June 2019 September 2019 December 2019 December 2019Net Revenues (1) 466,212$ 231,091$ 283,310$ 235,160$ 1,215,773$ Costs and Expenses:

Cost of Sales 14,141 17,053 11,497 24,878 67,569 Program Cost Amortization 160,857 64,527 92,662 90,414 408,460 Royalties 81,147 55,865 49,533 39,659 226,204 Advertising 21,173 32,870 30,593 37,241 121,877 Amortization of Intangibles 12,117 16,025 14,871 16,552 59,565 Selling, Distribution and Administration 61,130 63,791 61,860 92,996 279,777

Operating Profit (Loss) 115,647 (19,040) 22,294 (66,580) 52,321 Interest Expense 12,563 12,208 10,302 10,772 45,845 Other Expense (Income), Net 4,556 21,236 2,687 (759) 27,720

Earnings (Loss) before Income Taxes 98,528 (52,484) 9,305 (76,593) (21,244) Income Tax Expense (Benefit) 21,632 (3,354) 4,025 (26,815) (4,512)

Net Earnings (Loss) 76,896 (49,130) 5,280 (49,778) (16,732) Net Earnings Attributable to Noncontrolling Interests 2,190 402 2,322 488 5,402

Net Earnings (Loss) Attributable to eOne 74,706$ (49,532)$ 2,958$ (50,266)$ (22,134)$

The eOne financial results above include certain charges that would have been excluded to calculate Adjusted results, as historically reported by eOne. Those charges are outlined below for each quarter in fiscal year 2019.

Quarter Ended

(1) eOne Net Revenues by category are as follows:Year Ended

March 2019 June 2019 September 2019 December 2019 December 2019

Film and TV 387,611$ 160,270$ 199,949$ 140,581$ 888,411$ Family Brands 56,612 41,228 53,828 58,677 210,345 Music and Other 21,989 29,593 29,533 35,902 117,017

Total 466,212$ 231,091$ 283,310$ 235,160$ 1,215,773$

Quarter Ended

SUPPLEMENTAL FINANCIAL DATAeOne - FY2019 RESULTS OF OPERATIONS (AS REPORTED UNDER US GAAP) (Unaudited)(Thousands of Dollars)

39 39

40

SUPPLEMENTAL FINANCIAL DATA(Thousands of Dollars)FY2019 PRO FORMA AND AS REPORTED NET REVENUES BY BRAND PORTFOLIO (Unaudited)

40

The following unaudited quarterly pro forma brand portfolio net revenue information presents the combination of the historical quarterly brand portfolio revenue of Hasbro and eOne for FY2019 and is intended to provide information about how the eOne acquisition might have affected the Company’s historical quarterly revenue. Hasbro’s standalone, as reported quarterly brand portfolio net revenue for FY2019 is also presented below. The pro forma net revenue information is not necessarily indicative of what the combined company’s revenue actually would have been had the acquisition been completed as of the dates indicated, nor does it purport to project the future revenue of the combined company.

Q1 % of Total

Q2 % of Total

Q3 % of Total

Q4 % of Total

Full Year % of Total

Franchise Brands 393,574$ 33% 576,715$ 47% 779,659$ 42% 661,899$ 40% 2,411,847$ 41%Partner Brands 171,989 14% 213,448 18% 427,029 23% 408,516 24% 1,220,982 20%Hasbro Gaming 107,565 9% 123,420 10% 232,287 13% 246,478 15% 709,750 12%Emerging Brands (1) 116,135 10% 106,647 9% 188,589 10% 167,376 10% 578,747 10%TV/Film/Entertainment (2) 409,459 34% 195,398 16% 230,919 12% 178,898 11% 1,014,674 17%Total 1,198,722$ 1,215,628$ 1,858,483$ 1,663,167$ 5,936,000$

(1)

(2)

Q1 % of Total

Q2 % of Total

Q3 % of Total

Q4 % of Total

Full Year % of Total

Franchise Brands 393,574$ 54% 576,715$ 59% 779,659$ 49% 661,899$ 46% 2,411,847$ 51%Partner Brands 171,989 23% 213,448 22% 427,029 27% 408,516 29% 1,220,982 26%Hasbro Gaming 107,565 15% 123,420 12% 232,287 15% 246,478 17% 709,750 15%Emerging Brands 59,382 8% 70,954 7% 136,198 9% 111,114 8% 377,648 8%TV/Film/Entertainment - - - - - - - - - - Total 732,510$ 984,537$ 1,575,173$ 1,428,007$ 4,720,227$

Emerging Brands includes the preschool brands, PEPPA PIG, PJ MASKS and RICKY ZOOM, acquired as part of the eOne acquisition. TV/Film/Entertainment includes all other brands not detailed in (1) above acquired as part of the eOne acquisition.

As Reported 2019

q3 2020 - hasbro, inc

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