Q2HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

WHO IS IT AIMED AT?• MY MAGAZINE IS AIMED AT ANYONE BETWEEN THE AGES OF 16-24• MY AUDIENCE WOULD BE EXTROVERTS AND WILLING TO EXPERIMENT AND

TRY NEW THINGS. • FOLLOWERS OF MUSIC ARTISTS SUCH AS BEYONCÉ AND CHRIS BROWN• THEY WOULD BE INTO FASHION AND MUSIC AND WOULD NOT BE AFRAID TO

EXPRESS THEMSELVES.• THEY WOULD GO TO PARTIES AND SOCIALISE WITH FRIENDS.

IMAGES• THE IMAGES OF MY MODELS REFLECT MY TARGET AUDIENCE. MY TARGET AUDIENCE IS BE BETWEEN 16 AND 24. • I HAVE USED BOTH GENDERS FOR MODELS TO ENSURE THAT THE MAGAZINE APPEALS TO BOTH SEXES.• NOWADAYS R&B MAGAZINES PORTRAY WOMEN AS OBJECTS AND MEN AS KINGS. MY MAGAZINE PORTRAYS THE

EXACT OPPOSITE.• THE IMAGE ON MY FRONT COVER IS OF A GIRL SO THE MAGAZINE WOULD ATTRACT GIRLS/WOMEN BUT SHE IS

ALSO ATTRACTIVE SO IT WOULD ALSO ATTRACT BOYS. THE CLOTHES SHE IS WEARING AREN'T REVEALING IN ANY WAY BUT SHE IS WEARING MAKE UP. GIRLS AT THE AGE OF 16 WILL BECOME MORE SELF CONSCIOUS AND BEGIN TO WEAR MAKE UP, THEY DO OFTEN LOOK UP TO CELEBRITIES AS ROLE MODELS.• THE IMAGE ON THE DOUBLE PAGE SPREAD IS OF A BOY. HE LOOKS VERY POWERFUL WHICH COULD BE

INTERPRETED AS THAT MEN ARE STRONG AND POWERFUL.

INTERESTS• PEOPLE WHO READ MY MAGAZINE WOULD BE INTERESTED IN THE LATEST GOSSIP,

FASHION, LATEST RELEASES AND CONCERTS.• THEY WOULD BE FOLLOWERS OF CELEBRITIES AND WATCH TV PROGRAMMES ABOUT THEM. • THEY WOULD LIKE GOING OUT.• INTERESTED IN FASHION• STRONG PASSION FOR MUSIC.• SINGING• DANCING.

ETHNICITY

• MY MAGAZINE IS AIMED AT ALL ETHNICITY'S. MUSIC HAS NO ETHNIC LABEL AND THAT IS WHAT MY MAGAZINE SHOWS THROUGH THE MODELS. MUSIC IS A RELIGION IN ITSELF.

DRESS• IN VIBE MAGAZINE THE WOMAN ARE STEREOTYPED AS “SEXY” AND “SEDUCTIVE” WEARING

MINIMAL CLOTHES, VERY HEAVY MAKE UP AND JEWELLERY. AS FOR THE BOYS IT’S ALSO TOPLESS, CHAINS AND JEANS. • AS MY MAGAZINE IS AIMED AT 16-24 YEAR OLDS I DID NOT WANT MY MAGAZINE TO

PORTRAY THAT ALL WOMEN SHOULD WEAR LITTLE CLOTHING, LOTS OF MAKE UP AND JEWELLERY SO INSTEAD I CHOSE TO DRESS MY MODEL IN A HOODY AND LITTLE MAKE UP, AS NATURAL AS POSSIBLE. DUE TO THE MODEL WEARING A HOODING YOU CAN STILL INFER THAT IS IT R&B RELATED. AS FOR MY MALE MODEL HE WAS ALSO DRESSED IN A HOODY AND JEANS BUT WITH NO CHAINS OR TATTOOS THIS IS TO SET A GOOD EXAMPLE FOR THE YOUNG ADULTS, ADULTS TO BE OF THIS WORLD

LIFESTYLE• THE MESSAGE THAT R&B MAGAZINES USUALLY PORTRAY ABOUT LIFESTYLE IS

THAT IS IT IS LUXURIOUS, THE RICH LIFE. THAT IT IS ALL ABOUT BOYS/GIRLS, MONEY AND PARTIES.• BUT IN ACTUAL FACT IT’S NOT. WE ALL START OFF SOMEWHERE. MY

MAGAZINE STARTS FROM THE BEGINNING. IT DOES NOT MENTION ANYTHING ABOUT GIRLS/BOYS, MONEY AND PARTIES DUE THE FACT THAT MY TARGET AUDIENCE IS FROM 16 YEAR OLDS. MY MAGAZINE SOLELY FOCUSES ON MUSIC, THE LATEST GOSSIP, AND CONCERTS.

GENDER• MUSIC HAS NO GENDER. IT IS FOR ANYONE AND EVERYONE. ALTHOUGH SOME R&B MAGAZINES PORTRAY

WOMAN AS OBJECTS AND THAT MEN ARE STILL SUPERIOR TO WOMEN. WE SEE IT IN TODAYS SOCIETY IN MANY R&B MUSIC VIDEOS. WHERE THE MEN ARE PREDOMINANTLY THE CENTRE OF ATTRACTION WITH THE CAMERA SHOWING MORE OF THE MALE. WITH THE FEMALE IT IS MOSTLY CLOSE UPS OF BODILY FEATURES AND THE FACE WHICH STILL SHOWS THAT THEY ARE SEEN AS OBJECTS RATHER THAN PEOPLE. IN ADDITION MOST OF R&B’S SONGS ARE ABOUT SEX, MONEY AND GIRLS WHICH ALSO SHOWS THAT MEN ARE POWERFUL AND CONTROLLING. • IN MY MAGAZINE I HAVE MORE IMAGES OF WOMEN. ONE ON THE FRONT COVER LOOKING INNOCENT AND

ANOTHER ON MY CONTENTS PAGE LOOKING DOWN WHICH REFLECTS THE R&B GENDER STEREOTYPE. BUT I THEN HAVE A MALE MODEL ON MY DOUBLE PAGE SPREAD LOOKING POWERFUL WITH HIS FISTS CLENCHED BUT HIS HEAD IS DOWN SO YOU COULD SAY THAT IT SORT OF BALANCES THINGS OUT. SO MY MAGAZINE PORTRAYS THAT MEN AND WOMEN ARE EQUAL.