Q2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

The target audience for my magazine is people aged 16-25 year olds both male and female and in order to relate with my target audience I needed to include features in my magazine that represented

The first thing I needed to do was understanding what content was going to be shown in my magazine and how I was going to portray it ; I used different elements such as costume to portray a RnB star that would appeal to fans of Rnb/hip-hop as well as middle class and working class people; I also needed to attract female and male audience’s in a young age range, the main feature on my front page is a male wearing a dark top, chains, a watch and a hat – this shows a stereotypical ‘rapper’ and connotates wealth, by doing this it creates a independent and successful figure which members of the target audience look up to and strive to be; the way in which the model is stood which seems to be a strong stance this represents the authority that the model has over the target audience which relict's the young generation being obsessed with celebrities and materialistic items.

As my target audience is male and female and hip-hop/rnb attracts a wide audience I needed to make sure I representedBoth genders within my work to appeal to males and females, I used 3 different models overall – a male on my front cover, a female on my contents page and again another male for my double page spread.

By using both genders in my magazine I am also able to represent different sexuality's and appeal to both genders through showing each gender differently, I used clothes to emphasise the hip-hop genre of my contents page image such as big gold hoop earring and a brightly coloured jacket, I also asked the model to wear shorts which causes the women to be slightly sexualised meaning she can appeal to a male audience.

Alternative picture for contents page showing representation through costume

I used 3 different people in my magazine over all – The front cover image, the contents page image and the article feature on the double page spread, all 3 people used are in the age range 17-19 which was a good way of representing age in my magazine. Even though a lot of my magazine features image’s of a young audience, a lot of the content in my magazine includes different articles about focused on older generations and stories such as the feature on Jay-z and Beyonce –

As my target audience is a mass audience I needed to make sure that I used the correct language and content in order to appeal to all social classes and different types of people, by doing this I made sure to feature simple language and universal words that a lot of my audience could understand and relate too –In this section of my double page spread I included phrases in the interview ‘’music is so sick’ and words such as ‘wanna’ to expose slang words which are used by teenagers which fall into my target audience – this makes the audience relate with the article as they are reading and therefore relate to the artist in the magazine.

The last way I represented different groups of people was by including different races in my magazine, even though I used 3 white people to model in the rest of the magazine none of my images were off any other races – I did however represent different races as I used artists on the front cover such a Wiz khalifa, Azealia Banks and Kid Cudi who are all black – this is common within the hip hop genre and also relates to the

black part of my audience.