AS Media Studies Evaluation

Q2. How does your media product represent particular social groups?

Cover Image• Ellis is a working-class, teenage heterosexual male. He has recently undergone a positive change in fortune

in which he has escaped from his social-class peers in a viable attempt to achieve monetary success and stardom.

• The unusual up-coming that Ellis is going through, in the sense that he is exercising social mobility and is breaking through the barriers of his social and environmental limitations, is the reason for his assumed arrogance and egotism that can be inferred from his direct-gaze, faint smirk and the title of his debut album

• Ellis stands as a message of representation for working-class males who aspire to become great and successful in life.

• Ellis also, through his success dispels the common misconception that working-class British males are “thugs” and “scum” as insinuated repeatedly by British Media.

• The greyness of the image portrays a sense of sophistication and maturity which subverts the assumption that all teenagers are facetious and

Contents Page• Again Ellis is on the contents page but this time he is looking out of

the frame towards an unknown source which gives a sense of mystery. This mystery is compounded by the gradient of yellow->black. My artist is facing away from the darkness and looking into the light which is synonymous with the idea of Ellis moving on and up in the music industry and putting negativity in the past.

• I decided to present my character in a brighter light (in a literal sense) to indicate that despite his seriousness conveyed on the cover he can be a genuinely bright and happy character. I did this as to not bore my consumers and audience and to subtly encourage attachment and recognition with my artist.

• I chose the quote “YOU ARE NOW WITNESSING THE COME UP” to convey the emotion of confidence if not arrogance for my character. This attitude connoted is a stereotypical rebellious teenage stance on their aspirations and dreams and therefore I feel that my target demographic would empathize with my character.