What are the key elements of Apple’s strategy in computers, personal media players, and smartphones?

Have its strategies in its core businesses yielded success?

Key Success Factors• Unstoppable drive for innovation • Expertise in technology R&D (proprietary) • Unsurpassed quality control and know how• Distribution through company owned boutique

retail stores• Inspirational, iconic global reputation of the

brand• Dynamically capable

What recommendations would you make to allow Apple to strengthen its position in its most

important markets? Recommend Apple • to continue to advertise their products as lifestyle

products and must have new luxury goods. • to continue innovating its products through

hardware and software features.• to capitalize on its excess cash.• To continue to capitalize on iOS iTunes ecosystem• To continue to converge mobile and PC applications