q2 2016 data digest
TRANSCRIPT
Store IntelligenceQ2 2016 Data Digest
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Key HighlightsClick on the Page Number to Jump There
Worldwide App Store and Google Play downloads totaled 18.5 billion for Q2 2016, an increase of more than 23 percent over Q2 2015.
U.S. App Store and Google Play combined net revenue grew 55 percent over Q2 2015 to $2.37 billion.
Snapchat was the world’s most downloaded iOS app for the quarter, surpassing WhatsApp, Facebook, and Messenger.
Games led U.S. App Store and Google Play downloads, up 22 percent over Q2 2015 on the App Store to 1.83 billion and 22 percent on Google Play to 5.23 billion.
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Key Metrics: Worldwide Downloads
18.5 Billion App Store + Google Play Downloads
6.1 Billion App Store Downloads
12.4 Billion Google Play Downloads
Worldwide App Store and Google Play Downloads
5B
10B
15B
20B
Q2 2015 Q2 2016
18.5B15.0B
+23.3%
Worldwide App Store Downloads
1B
2B
3B
4B
5B
6B
7B
Q2 2015 Q2 2016
6.1B5.2B
+17.3%
Worldwide Google Play Downloads
2B
4B
6B
8B
10B
12B
14B
Q2 2015 Q2 2016
12.4B11.3B
+9.7%
Growth driven primarily by China.
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Key Metrics: U.S. Downloads
2.6 Billion U.S. App Store + Google Play Downloads
1.25 Billion U.S. App Store Downloads
1.32 Billion U.S. Google Play Downloads
U.S. App Store and Google Play Downloads
1B
2B
3B
Q2 2015 Q2 2016
2.6B2.5B
+4%
U.S. App Store Downloads
500M
1.0B
1.5B
Q2 2015 Q2 2016
1.25B1.20B
+4.2%
U.S. Google Play Downloads
500M
1.0B
1.5B
Q2 2015 Q2 2016
1.32B1.32B
0%
Apple gained market share year-over-year in the U.S.
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Key Metrics: U.S. Revenue
$2.37 Billion U.S. App Store + Google Play Revenue
$1.45 Billion U.S. App Store Revenue
$918 Million U.S. Google Play Revenue
U.S. App Store and Google Play Revenue
$500M
$1.00B
$1.50B
$2.00B
$2.50B
Q2 2015 Q2 2016
$2.37B
$1.53B
+55%
U.S. App Store Revenue
$500M
$1.00B
$1.50B
Q2 2015 Q2 2016
$1.45B
$965M
+50.2%U.S. Google Play Revenue
$250M
$500M
$750M
$1.00B
Q2 2015 Q2 2016
$918M
$565M
+62.5%
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ContentsWhat’s Inside Our Q2 2016 Data Digest
Click on an Icon to Jump to that Section:
Get a better understanding of how
to position your product in the market with these
Q2 data points.
Top Categories
How do the world’s top publishers stack up?
Read the insights we've uncovered about who’s
on top.
Top Publishers
Discover which apps made it into the top 20 for worldwide and U.S. downloads, along with
our analysis.
Top Apps
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For this latest edition of our quarterly Store Intelligence Data Digest, Sensor Tower’s Mobile Insights team has analyzed the top apps, publishers, and trends from the second quarter of 2016 in order to provide a comprehensive overview of the global app ecosystem.
The underlying figures found in this digest were generated by Sensor Tower’s Store Intelligence platform. This enterprise product features industry-leading and highly accurate global App Store and Google Play download and revenue estimates.
Our hope is that these insights will help inform your mobile growth strategy heading into the second half of 2016 and beyond. If your business can benefit from more insights like those found in this report, contact us for a demo of our full platform and see to learn more about how Sensor Tower data drives app growth.
Thanks for reading! The Sensor Tower Team
Brought to you by Sensor Tower
Welcome to the Q2 2016 Data Digest
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About the Data in This Report
The Sensor Tower Data Science Team compiled the download estimates provided in this report using the Sensor Tower Store Intelligence platform.
• Figures cited in this report reflect App Store and Google Play download estimates for April 1, 2016 through June 30, 2016.
• Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards the total.
• Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total.
• Revenue figures are net amounts after Apple and Google platform fees.
• Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third-party Android stores.
Would your business benefit from access to Store Intelligence insights and the highly accurate data used to build this report? See the fastest growing apps and publishers by downloads or revenue. Email [email protected] for more information.
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Top Apps
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Top 20 iOS and Google Play Apps by Worldwide Downloads
Messenger
Snapchat
slither.io
Clean Master
UC Browser
Subway Surfers
360 Security
YouTube
Piano Tiles 2
imo
Skype
Uber
CM Security
Google Photos
DU Battery Saver
Clash Royale
Super-Bright LED Flashlight
20M 40M 60M 80M 100M 120M 140M 160M 180M
App Store Google Play
Q2 2016 Worldwide iOS and Google Play App Downloads
Facebook Dominated on MobileThe top four worldwide apps by downloads were owned by Facebook.
Messaging and Social Led DownloadsAll of the top five apps fell into one of these two categories.
Uber Entered the Top 20The ride sharing app grew as it expanded into more cities and countries in Q2, up from No. 48 in Q1 2016.
*Excludes pre-installations on Android devices.
Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Apr. 1 through Jun. 30, 2016. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores.
Game
Source: Sensor Tower Store Intelligence
*Google Play estimates for Facebook include Facebook Lite.
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Top 20 iOS Apps by Worldwide Downloads
Snapchat
Messenger
slither.io
iQIYI
YouTube
Inke
Uber
Taobao
Google Maps
Youku
Alipay
Baidu Cloud
Didi Chuxing
SNOW
Meituan
5M 10M 15M 20M 25M 30M 35M
iPhone Installs iPad Installs
Snapchat Became the Top iOS AppIt was a great quarter for the ephemeral messaging app, which just edged out Messenger for No. 1.
Only One Game Made the Top 20Slither.o went viral on a global scale, outpacing Facebook and WhatsApp in terms of popularity.
Half of the Apps Hailed from ChinaApps from Chinese publishers ( ) took 10 of the top 20 spots in this ranking, due to iOS growth in China.
Q2 2016 Worldwide iOS App Downloads
Note Regarding Download Estimates Our estimates include worldwide daily download totals for iPhone and iPad for Apr. 1 through Jun. 30, 2016. Apple apps are excluded. We report unique installs only (one download per user).Source: Sensor Tower Store Intelligence
Game China
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Top 20 Google Play Apps by Worldwide Downloads
Messenger
slither.io
Snapchat
Clean Master
Subway Surfers
DU Battery Saver
CM Security
Google Photos
360 Security
Super-Bright LED Flashlight
UC Browser
Piano Tiles 2
imo
SHAREit
My Talking Tom
Skype
Candy Crush Saga
25M 50M 75M 100M 125M 150M
Google Play Installs
Snapchat: Not as Popular on Google PlayWhile it was the most downloaded app on iOS, Snapchat ranked No. 6 on Google’s platform.
More Games Ranked Than on iOSGames occupied four of the top 20 spots on Google Play for Q2, compared to just one on iOS.
Facebook Ruled Google’s Top FiveFacebook-owned Messenger, WhatsApp, Facebook app, and Instagram were the top four apps.
Q2 2016 Worldwide Google Play Downloads
Note Regarding Download Estimates Our estimates include worldwide daily download totals for Google Play for Apr. 1 through Jun. 30, 2016. We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores.Source: Sensor Tower Store Intelligence*Excludes pre-installations
Game Tools Chat
*Google Play estimates for Facebook include Facebook Lite.
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Top 20 iOS and Google Play Apps by U.S. Downloads
Messenger
slither.io
Snapchat
Pandora
Color Switch
Netflix
Spotify Music
YouTube
Uber
musical.ly
Amazon App
YouTube Music
Disney Crossy Road
Stack
Google Photos
SoundCloud
5M 10M 15M 20M 25M
App Store Google Play
Streaming Apps Up, Games Down There was one more streaming app on this list for Q2 vs. Q1 (SoundCloud) but also one fewer game.
YouTube Music Continued Its ClimbRanked No. 19 on this list for Q1, Google’s music streaming app rose to No. 16 for Q2.
Spotify Made Top 10, Uber’s GainingThe music app rose one from No. 11 to No. 10 between Q1 and Q2, while Uber climbed five spots.
Q2 2016 U.S. iOS and Google Play App Downloads
Source: Sensor Tower Store Intelligence*Excludes pre-installations on Android devices.
Game Streaming
Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Apr. 1 through Jun. 30, 2016. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores.
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Top 20 iOS Apps by U.S. Downloads
slither.io
Snapchat
Messenger
YouTube
Google Maps
Pandora
Netflix
Color Switch
Spotify Music
Uber
Hungry Shark World
Gmail
Amazon App
Stack
musical.ly
0 2M 4M 6M 8M 10M 12M
iPhone Installs iPad Installs
Slither.io Was a Viral SensationNot even Snapchat could overtake this multiplayer gaming hit, which was most popular on iPhone.
Twitter Gained GroundThe social network has been under pressure to grow, and it rose from No. 24 in Q1 to No. 20 in Q2.
Snapchat Was Top Non-Game on iOSThe messaging app out-ranked rival Messenger by a wider margin in the U.S. than on our worldwide ranking.
Q2 2016 U.S. iOS App Downloads
Source: Sensor Tower Store Intelligence
Game Streaming
Note Regarding Download Estimates Our estimates include worldwide daily download totals for iPhone and iPad for Apr. 1 through Jun. 30, 2016. Apple apps are excluded. We report unique installs only (one download per user).
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Top 20 Google Play Apps by U.S. Downloads
Messenger
Snapchat
slither.io
Pandora
Color Switch
Clean Master
GO Speed
Spotify
Netflix
Google Photos
YouTube Music
Kika Emoji Keyboard Pro
GO SMS Pro
musical.ly
Super-Bright LED Flashlight
Kik
360 Security
0 2M 4M 6M 8M 10M 12M
Google Play Installs
Games Took a Back Seat to StreamingThere were double the number of streaming apps in the top 20 than games for Q2.
Messenger Held Off Snapchat for No. 1Facebook’s app amassed considerably more downloads than its second place rival during Q2.
YouTube Music Is Here to StayGoogle’s music app has now ranked in the top 20 for U.S. Google Play downloads two quarters in a row.
Q2 2016 U.S. Google Play App Downloads
Source: Sensor Tower Store Intelligence*Excludes pre-installations
Game Streaming
Note Regarding Download Estimates Our estimates include worldwide daily download totals for Google Play for Apr. 1 through Jun. 30, 2016. We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores.
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Top Publishers
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Top 20 iOS Publishers by Worldwide Downloads
Tencent
Alibaba Group
Baidu
Snapchat
Electronic Arts
Xiamen Meitu Technology
Lowtech Studios
QIYI
Gameloft
Kingsoft
Ketchapp
Ingkee
Supercell
Rovio
Microsoft
Naver
King
NetEase
0 40M 80M 120M 160M 200M
iPhone Installs iPad Installs
Snapchat Made the Top 10Ranked No. 16 for worldwide iOS downloads in Q1, Snapchat rose 10 places to No. 6 for Q2.
China’s Ingkee Was a Social StarThe publisher rode the popularity of its of live video streaming app Inke all the way to No. 14 in Q2.
Chinese Publishers DominatedPublishers based in China occupied nine of the top 20 spots, followed by the United States with seven.
Q2 2016 Worldwide iOS Publishers by Downloads
Source: Sensor Tower Store Intelligence
Note Regarding Download Estimates Our estimates include worldwide daily download totals for iPhone and iPad for Apr. 1 through Jun. 30, 2016. Apple apps are excluded. We report unique installs only (one download per user).
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Top 20 Google Play Publishers by Worldwide Downloads
Kingsoft
Outfit7 Limited
Gameloft
Naver
King
Electronic Arts
Tencent
Baidu Group
Rovio
Lyrebird Studio
Supercell
Fotoable
Lowtech Studios
Alibaba Group
Disney
Jiubang Digital Technology
Snapchat
Microsoft
0 100M 200M 300M 400M 500M
Google Play Installs
Google Moved Up a SpotThe publisher overtook Kingsoft to hit No. 2 for Q2, but still trailed Facebook by a wide margin.
Snapchat Entered the Top 20Worldwide growth in its app’s downloads compared to Q1 put Snapchat on the chart at No. 19 overall.
U.S. Publishers DominatedNine of the top 20 most-downloaded publishers were based in the United States, followed by China with six.
Q2 2016 Worldwide Google Play Publishers by Downloads
Source: Sensor Tower Store Intelligence*Excludes pre-installations
Note Regarding Download Estimates Our estimates include worldwide daily download totals for Google Play for Apr. 1 through Jun. 30, 2016. We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores.
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Top 20 iOS Publishers by U.S. Downloads
Lowtech Studios
Ketchapp
Snapchat
Electronic Arts
Disney
Rovio
Amazon
Microsoft
Tencent
Glu Games
Kingsoft
Gameloft
Ubisoft
King
Zynga
Supercell
Pandora
Netflix
0 10M 20M 30M 40M 50M
iPhone Installs iPad Installs
Netflix Slipped From Last QuarterThe streaming service’s slowing U.S. growth was reflected in a drop from No. 16 in Q1 to No. 20 in Q2.
Ubisoft Was Back in the Top 20Gaming hit Hungry Shark World put the France-based publisher back on the map for Q2.
Rovio Moved into the Top 10A surge in its portfolio’s downloads due to the Angry Birds film pushed the publisher from No. 19 to No. 8.
Q2 2016 U.S. iOS Publishers by Downloads
Source: Sensor Tower Store Intelligence
Note Regarding Download Estimates Our estimates include worldwide daily download totals for iPhone and iPad for Apr. 1 through Jun. 30, 2016. Apple apps are excluded. We report unique installs only (one download per user).
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Top 20 Google Play Publishers by U.S. Downloads
Snapchat
Lowtech Studios
Kingsoft
Tencent
Pandora
Jiubang Digital Technology
Electronic Arts
Disney
Fortafy Games
Rovio
Spotify
Netflix
King
LIONMOBI
Gameloft
Outfit7 Limited
Baidu
Ketchapp
0 10M 20M 30M 40M 50M
Google Play Installs
Snapchat Moved Up Seven From Q1The publisher’s ascent up the U.S. downloads ranking placed it behind only Google and Facebook for Q2.
Netflix Returned to the Top 20The streaming service was absent from the Google Play top 20 for publisher downloads in Q1 2016.
Pandora Fared Better on Google PlayWhile it ranked as the No. 19 publisher on iOS for U.S. downloads, Pandora ranked No. 7 on Google Play.
Q2 2016 U.S. Google Play Publishers by Downloads
Source: Sensor Tower Store Intelligence*Excludes pre-installations
Note Regarding Download Estimates Our estimates include worldwide daily download totals for Google Play for Apr. 1 through Jun. 30, 2016. We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores.
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Top Categories
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Top 5 App Store Categories by Worldwide Downloads
Games Dominated Share and GrowthThe Games category grew 22 percent over Q2 2015 and accounted for 81 percent of all downloads.
Photo & Video Showed Strong GrowthThe Photo & Video category’s downloads grew 16 percent over Q2 2015.
Utilities Declined Over Q2 2015While the four other top categories grew year-over-year, Utilities declined by 0.83 percent in Q2.
Q2 2016 Worldwide App Store Categories by Downloads
500M
1.0B
1.5B
2.0B
Games Photo & Video Entertainment Social Networking Utilities
359M
447M482M502M
1.83B
362M431M434M433M
1.50B
Q2 2015 Q2 2016
265% Larger
Source: Sensor Tower Store Intelligence
Note Regarding Download Estimates Our estimates include worldwide daily download totals for iPhone and iPad for Apr. 1 through Jun. 30, 2016. Apple apps are excluded. We report unique installs only (one download per user).
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Top 5 Google Play Categories by Worldwide Downloads
1B
2B
3B
4B
5B
6B
Game Tools Communication Photography Entertainment
604M713M722M
1.14B
5.23B
489M506M597M762M
4.28B
Q2 2015 Q2 2016
Games Grew Equally on Google PlayAs on iOS, worldwide game downloads on Google Play grew 22 percent year-over-year for Q2.
More Y-o-Y Games Growth Than Q1Q1 2015 game downloads grew less than 1 percent year-over-year; for Q2 they grew 22 percent.
Games Dominated More Than on iOSGames had 4.6x the downloads of the second-place category on Google Play; on iOS this figure was 3.6x.
Q2 2016 Worldwide Google Play Categories by Downloads
359% Larger
Source: Sensor Tower Store Intelligence*Excludes pre-installations
Note Regarding Download Estimates Our estimates include worldwide daily download totals for Google Play for Apr. 1 through Jun. 30, 2016. We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores.
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Top 5 App Store Categories by U.S. Downloads
Games Grew Less Y-o-Y in the U.S.Compared to worldwide year-over-year growth of 22 percent for Games, U.S. growth was 13.7 percent.
Games Were More Dominant in the U.S.Games had 4x the downloads of the second-largest U.S. category for Q2, compared to 3.6x worldwide.
Three of the Top Five Declined Y-o-YEntertainment, Social Networking, and Music all experienced negative year-over-year growth for Q2. Mainstays of these categories, such as Facebook and Spotify, are reaching saturation in the U.S.
Q2 2016 U.S. App Store Categories by Downloads
100M
200M
300M
400M
500M
600M
700M
Games Photo & Video Entertainment Social Networking Music
62M82M87M
110M
438M
66M
96M93M100M
385M
Q2 2015 Q2 2016
298% Larger
Source: Sensor Tower Store Intelligence
Note Regarding Download Estimates Our estimates include worldwide daily download totals for iPhone and iPad for Apr. 1 through Jun. 30, 2016. Apple apps are excluded. We report unique installs only (one download per user).
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Top 5 Google Play Categories by U.S. Downloads
100M
200M
300M
400M
500M
600M
700M
Game Tools Entertainment Social Communication
63M64M75M102M
566M
68M69M71M79M
595M
Q2 2015 Q2 2016
Games Declined Y-o-Y on Google PlayUnlike on iOS, Google Play game downloads were down year-over-year for Q2 by 4.9 percent.
Like iOS, Games Dominated U.S. MoreThe Game category was 5.1x larger than its closest rival in the U.S., compared to 4.6x worldwide.
Photography, Music Smaller on GoogleWhile both ranked in the top five on iOS, Google’s photo and music app categories were absent from the platform’s top five.
Q2 2016 U.S. Google Play Categories by Downloads
413% Larger
Source: Sensor Tower Store Intelligence*Excludes pre-installations
Note Regarding Download Estimates Our estimates include worldwide daily download totals for Google Play for Apr. 1 through Jun. 30, 2016. We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores.
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