q2 2011 – global + regional report with country detail

A GLOBAL VIEW OF MOBILE ADVERTISING: Quarter 2, 2011 Report

InMobi Mobile Insights - Network Data

Global Report

Release date: July 31, 2011

ABOUT THE RESEARCH

Project Background

After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent mobile advertising network. In the second quarter of 2011, we served 104.9 billion impressions in 165 markets worldwide. With a physical presence in 5 continents, over 5,000 publisher partners, and a broad, independent market footprint, InMobi is well positioned to provide an objective, comprehensive, and representative view of the mobile advertising market.

Research Objectives

We have three goals with this research: 1.  Help educate the market. Statistics and information about the state of mobile

advertising are lacking in most regions of the world. 2.  Track consumer opinions regarding mobile advertising. With any emerging

medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area.

3.  Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access.

Contact Information

www.inmobi.com/research [email protected] Twitter: @inmobi

Beginning July 2011, InMobi is moving towards quarterly data views which will highlight broader industry trends and provide an overview of the

global mobile advertising market.

CONTENTS

2 About the Research 3 Contents 4 Network Data: Specifications & Representation 5 Global Topline

6 – 9 Global OS Share, Manufacturer Share, Top Handsets and Summary 10 - 14 Africa - Regional Profile

15 - 19 Kenya – Market Profile 20 - 24 Nigeria – Market Profile 25 - 29 South Africa – Market Profile

30 - 34 Asia Pacific – Regional Profile

35 - 39 Australia – Market Profile 40 - 44 Hong Kong – Market Profile 45 - 49 India – Market Profile 50 - 54 Indonesia – Market Profile 55 - 58 Japan – Market Profile 59 - 63 Malaysia – Market Profile 64 - 68 Singapore – Market Profile 69 - 73 Taiwan – Market Profile

129 Measures and Term Definitions 130 Next Steps

InMobi Global Research Contents

74 – 78 Central & South America – Regional Profile 79 – 83 Europe – Regional Profile

84 – 88 France – Market Profile 89 – 93 Germany – Market Profile 94 – 98 Italy – Market Profile 99 – 103 Spain – Market Profile 104 – 108 United Kingdom – Market Profile

109 – 113 Middle East – Regional Profile 114 – 118 North America – Regional Profile

119 – 123 Mexico – Market Profile 124 – 128 USA – Market Profile

NETWORK DATA

Data in this report are sourced from our global mobile advertising network which served 104.9 billion impressions in the second quarter of 2011. With 165 countries receiving over 1 million impressions monthly, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: • Global Available Impressions in Quarter 2, 2011: 104.9 billion • Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America • Countries Represented: 114 countries with over 10 million impressions per month • Base Measure: Available Impressions • Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices • Time Periods: Q1 2011 (January – March 2011), Q2 2011 (April – June 2011) • Comparisons: Q2 2011 versus Q1 2011

InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data.

Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP and APP. SMS/Text and Search are NOT included in this synopsis.

Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctuation and variance in younger, smaller markets for the company.

Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data.

Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.

Specifications

Representation

Available Impression Volume & Composition Q1 2011 Q2 2011 % Chg

Total 85,045,126,065 104,911,803,910 23.4%

Smartphone 27,302,465,830 39,643,613,075 45.2%

Advanced 57,742,660,235 65,268,190,835 13.0%

WAP 72,952,821,747 87,429,623,550 19.8%

App 12,092,304,318 17,482,180,360 44.6%

GLOBAL SUMMARY

The global mobile ad ecosystem continues its significant growth, increasing ad impressions by 23% from Q1 2011 to Q2 2011. "  The InMobi network gained nearly 20 billion ad

requests in Q2 2011. Continued significant growth in this global ecosystem highlights the healthy mix of increasing consumer mobile usage, advertiser adoption and publisher focus on mobile advertising.

Smartphone impression growth far outpaces advanced phones. Smartphones now represent 38% of all mobile ads on the InMobi network. "  45% growth in impressions on smartphones over

the past quarter clearly underlines the shift towards smartphone usage among consumers globally.

In application advertising continues to grow quickly, although it only represents 17% of all mobile ads on the InMobi network. "  In application ads are highly utilized in only a few

key markets across the globe. Globally, most mobile ads are still delivered in the mobile web experience that is platform agnostic.

Source: InMobi Mobile Insights – Network Research, Q2 2011

GLOBAL

Both the leading operating systems, Nokia and Symbian lost share points, however maintained their positions. "  Although Android gained significant traction in Q4 2010 and Q1 2011, iOS growth has outpaced Android on the InMobi

network over the past quarter. This is driven by the strength of the iPhone globally, including launching with Verizon in the United States, and the iPad.

"  Ad impressions are fairly well distributed across the top four mobile platforms, with no single player controlling over 20% of market share.

Global OS Share: Q2 2011

Available Impressions

20%

19%

15% 15%

6%

25%

Nokia OS

Symbian OS

Android

iPhone OS

RIM OS

Others

OS Impressions % Share Pt. Chg

Nokia OS 20,874,960,105 19.9% -1.9

Symbian OS 19,849,450,815 18.9% -0.9

Android 15,891,694,091 15.1% +1.3

iPhone OS 15,420,293,972 14.7% +4.7

RIM OS 6,713,921,481 6.4% +1.5

Others 26,161,483,447 24.9% -4.8


GLOBAL Global Manufacturer Share: Q2 2011


39%

15%

15%

7%

6%

5%

4%

3% 6% Nokia

Apple

Samsung

SonyEricsson

RIM

HTC

LG

Motorola

Others

Manufacturer Impressions % Share Pt. Chg

Nokia 40,580,435,664 38.7% -2.6

Apple 15,420,293,972 14.7% +4.7

Samsung 15,419,660,186 14.7% -0.6

SonyEricsson 7,746,314,348 7.4% -1.7

RIM 6,713,921,481 6.4% +1.5

HTC 5,253,479,606 5.0% +0.1

LG 4,204,629,697 4.0% -0.2

Motorola 3,274,563,266 3.1% +0.1

Others 6,298,505,690 6.0% -1.3

Nokia holds the top manufacturer spot by global ad impressions, holding a commanding 38.7% share of impressions. "  Apple gained +4.7 share points to surpass Samsung to secure second spot in the manufacturer category.

"  Outside of top three manufacturers, the global ad impression market is considerably fragmented across the remaining five major manufacturers.


GLOBAL

Global Handset and Connected Device Detail: Q2 2011

Handset Impressions % Share Pt Chg Apple iPhone 10,034,663,568 9.6% +1.7

Apple iPod 4,129,050,385 3.9% +1.7 RIM BlackBerry 8520 2,492,096,877 2.4% +0.7

Nokia 6300 2,287,615,978 2.2% -0.3 Nokia 3110c 2,065,146,384 2.0% -0.4 Nokia N70 1,604,627,990 1.5% -0.3 Nokia N73 1,572,909,572 1.5% +0.3 Nokia 5233 1,476,066,515 1.4% +0.3 Nokia C3-00 1,381,430,513 1.3% +0.1 Nokia E63 1,267,300,231 1.2% -0.1 Apple iPad 1,257,251,638 1.2% +1.0

Samsung GT-I9000 1,249,357,080 1.2% +0.2

The Apple iPhone and Apple iPod each gained +1.7 share points to remain the top two devices globally. Nearly 1 out of every 10 ads in Q2 globally was on an Apple iPhone. "  Device fragmentation beyond the Apple iPhone and iPod is clear, with most devices holding less than 2.4% global share.

"  The top ten handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences at scale with rich experiences.


GLOBAL

Global Summary: Q2 2011

Top 5 Manufacturers: % Share of Available Impressions Q1 2011 Q2 2011 Pt. Chg

Nokia 41.3% 38.7% -2.6 Apple 10.0% 14.7% +4.7

Samsung 15.3% 14.7% -0.6 SonyEricsson 9.1% 7.4% -1.7

RIM 4.9% 6.4% +1.5

Top 3 OS Systems: % Share of Available Impressions

Q1 2011 Q2 2011 Pt Chg

Nokia OS 21.8% 19.9% -1.9

Symbian OS 19.8% 18.9% -0.9

Android 13.8% 15.1% +1.3


Total 85,045,126,065 104,911,803,910 23.4%

Smartphone 27,302,465,830 39,643,613,075 45.2%

Advanced 57,742,660,235 65,268,190,835 13.0%

WAP 72,952,821,747 87,429,623,550 19.8%

App 12,092,304,318 17,482,180,360 44.6%

"   InMobi global network grew by over 19.8 billion impressions over the past quarter.

"   45% growth in both smartphone ad impressions and in application ads, points towards increasing consumer adoption of smartphones and the popularity of applications.

"   Among the top 3 operating systems, only Android managed to gain share points (+1.3).

Top 10 Handsets: % Share of Available Impressions Q1 2011 Q2 2011 Pt Chg

Apple iPhone 7.9% 9.6% +1.7 Apple iPod 2.2% 3.9% +1.7

RIM BlackBerry 8520 1.7% 2.4% +0.7 Nokia 6300 2.5% 2.2% -0.3 Nokia 3110c 2.4% 2.0% -0.4 Nokia N70 1.8% 1.5% -0.3 Nokia N73 1.2% 1.5% +0.3 Nokia 5233 1.1% 1.4% +0.3 Nokia C3-00 1.2% 1.3% +0.1 Nokia E63 1.3% 1.2% -0.1


Available Impression Volume & Composition

Q1 2011 Q2 2011 % Chg Global

Development Index

Total 9,959,982,392 12,277,481,337 23.3% n/a

Smartphone 1,539,920,351 1,923,246,813 24.9% 42 Advanced 8,420,062,041 10,354,234,524 23.0% 155

WAP 9,923,099,769 12,221,876,028 23.2% 119

App 36,882,623 55,605,309 50.8% 3

AFRICA REGION SUMMARY

Mobile impressions grew by 23.3% from Q1 to Q2 2011. "   InMobi now serves over 12 billion

impressions a quarter in Africa up over 2.3 billion ad impressions from Q1 2011. The growth in volume signifies the increasing usage of mobile content among African consumers.

Advanced phones continue to dominate the ad market with 84.3% share in the African market. "   Although, advanced phones dominate the

market, smartphones registered faster growth than advanced phone impressions. This follows the global trends of increasing smartphone usage and penetration.

Nokia devices continue to represent over 3 of every 5 ads across the region. "   Nokia devices remain the significant market

leader in the region by mobile ads. Although shares continue to slide slowly, Nokia remains a strong #1.


AFRICA

Nokia OS gained a marginal 0.7 share points, however, still continues to dominate the African market with 37.2% of market share. "  Africa is one of the few global regions, where Nokia and Symbian OS continue to index higher than their global share and

control over half the ad impressions delivered.

OS Share: Q2 2011


37%

24% 4%

35%

Nokia OS

Symbian OS

RIM OS

Others

OS Impressions % Share Pt. Chg Global

Development Index

Nokia OS 4,573,229,060 37.2% +0.7 187

Symbian OS 2,978,098,785 24.3% -2.4 128

RIM OS 458,498,025 3.7% +1.0 58

Others 4,267,655,467 34.8% +0.7 n/a


61% 19%

6%

4% 3%

2% 1%

3% Nokia Samsung SonyEricsson RIM LG Motorola Alcatel Others

AFRICA Manufacturer Share: Q2 2011

Available Impressions Manufacturer Impressions % Share Pt. Chg

Global Development

Index

Nokia 7,532,654,238 61.4% -1.6 159

Samsung 2,379,782,942 19.4% +1.1 132

SonyEricsson 766,928,380 6.2% -1.0 85

RIM 458,498,025 3.7% +1.0 58

LG 403,989,492 3.3% -0.2 82

Motorola 194,981,993 1.6% -0.3 51

Alcatel 121,918,969 1.0% +0.3 300

Others 418,727,299 3.4% +0.8 n/a

Nokia holds the #1 manufacturer spot in Africa, holding a commanding 61.4% share and indexing 159 on Global Development Index. "  4 out of every 5 ads are delivered on Nokia and Samsung devices in the Africa region.

"  Outside of the top two manufacturers, African market is fairly fragmented with no single manufacturer controlling more than 7% of impressions share.


AFRICA

Handset and Connected Device Detail: Q2 2011

Handset Impressions % Share Pt. Chg Global

Development Index

Nokia 6300 455,381,480 3.7% -0.1 170 Samsung SGH E250i 397,318,056 3.2% -0.2 729

Nokia 3110c 378,452,653 3.1% -0.1 157 Nokia N70 364,677,545 3.0% -0.4 194

Nokia 1680c 313,794,634 2.6% -0.4 492 RIM BlackBerry 8520 293,368,978 2.4% +0.6 101

Nokia N73 251,574,365 2.0% +0.4 137 Samsung SGH-E250 242,826,982 2.0% +1.8 485

Nokia 6230i 205,031,304 1.7% -0.1 575 Nokia 6120c 201,878,545 1.6% -0.6 191 Nokia 2600c 191,845,719 1.6% -0.0 247 Nokia E63 177,984,520 1.4% -0.0 120 Nokia 5130 177,755,686 1.4% -0.4 151

Nokia N2700 Classic 174,626,067 1.4% +0.0 155 Nokia 6630 167,090,885 1.4% -0.1 325

The top handsets haven’t fluctuated much in Africa over the past quarter. Advanced phones continue to dominate the region. "  12 out of 15 top devices are Nokia branded devices highlighting Nokia’s command over African market.

"  Samsung SGH E250i handset indexes particularly higher (7X) than its global share in the African market.


AFRICA

Summary: Q2 2011


Nokia 63.0% 61.4% -1.6 Samsung 18.3% 19.4% +1.1

SonyEricsson 7.3% 6.2% -1.0 RIM 2.7% 3.7% +1.0 LG 3.5% 3.3% -0.2


Q1 2011 Q2 2011 % Chg

Nokia OS 36.6% 37.2% +0.7

Symbian OS 26.6% 24.3% -2.4

RIM OS 2.7% 3.7% +1.0


Total 9,959,982,392 12,277,481,337 23.3%

Smartphone 1,539,920,351 1,923,246,813 24.9%

Advanced 8,420,062,041 10,354,234,524 23.0%

WAP 9,923,099,769 12,221,876,028 23.2%

App 36,882,623 55,605,309 50.8%

"   Africa grew by 23.3% impressions into Q2 across the InMobi network, primarily driven by advanced phones.

"   Within the region, Nigeria reported fastest growth of 2.3 share points over the first quarter.

"   While Nokia devices are losing ad impression share globally, they continue to dominate the Africa market with 61% share.


KENYA MARKET SUMMARY



Q1 2011 Q2 2011 % Chg Regional

Development Index

Global Development

Index Total 689,147,401 771,020,546 12% na na

Smartphone 44,175,926 58,144,782 32% 51 21

Advanced 644,971,475 712,875,764 11% 113 174

WAP 687,686,246 768,164,119 12% 100 120

App 1,461,155 2,856,427 95% 82 2

54%

8% 1%

37%

Nokia OS

Symbian OS

Android

Others

KENYA OS Share: Q2, 2011


OS Impressions % Share Pt. Chg Regional

Development Index

Global Development

Index

Nokia OS 417,445,767 54.1% -1.6 145 272

Symbian OS 62,678,697 8.1% -0.1 34 43

Android 9,440,805 1.2% +0.4 159 8

Others 281,455,277 36.50% +1.4 na na


Manufacturer Impressions % Share Pt. Chg Regional

Development Index

Global Development

Index Nokia 479,545,326 62.2% -1.7 101 161

Samsung 123,669,599 16.0% -0.7 83 109 Alcatel 69,446,844 9.0% +1.8 907 2718

SonyEricsson 38,500,773 5.0% +0.2 80 68 Motorola 15,666,737 2.0% -1.4 128 65 Huawei 13,619,776 1.8% +1.3 588 212

LG 9,637,035 1.2% +0.1 38 31 Others 20,934,456 2.7% +0.4 na na

62% 16%

9%

5%

2%

2% 1% 3%

Nokia Samsung Alcatel SonyEricsson Motorola Huawei LG Others

KENYA Manufacturer Share: Q2, 2011



KENYA

Handset and Connected Device Detail: Q2, 2011

Handset Impressions % Share Pt Chg Regional

Development Index

Global Development

Index Nokia 1680c 133,050,210 17.3% -2.4 675 3319

Alcatel OT 305 64,930,688 8.4% +1.5 1,358 9981 Nokia 2600c 26,119,208 3.4% -0.2 217 536

Samsung C3010 19,313,799 2.5% -0.1 859 430 Nokia 3110c 18,001,892 2.3% -0.3 76 119 Nokia 6070 16,705,349 2.2% -0.3 199 614 Nokia 2630 16,403,331 2.1% -0.2 168 457

SonyEricsson K700c 15,824,080 2.1% +0.2 248 804 Nokia 2760 12,676,688 1.6% -0.1 244 939 Nokia 2626 12,229,246 1.6% -0.2 150 289 Nokia 6300 11,995,767 1.6% -0.2 42 71 Nokia C1-01 11,442,113 1.5% +1.1 151 190

Samsung SGH-E250 11,403,816 1.5% +1.3 75 363 Nokia 6020 11,071,031 1.4% -0.1 153 447

Samsung SGH E250i 9,954,802 1.3% -0.0 40 291


KENYA

Summary: Q2, 2011



Nokia 63.9% 62.2% -1.7 Samsung 16.7% 16.0% -0.7

Alcatel 7.2% 9.0% +1.8 SonyEricsson 4.8% 5.0% +0.2

Motorola 3.5% 2.0% -1.4


Q1 2011 Q2 2011 Pt Chg

Nokia OS 55.8% 54.1% -1.6

Symbian OS 8.2% 8.1% -0.1

Android 0.9% 1.2% +0.4


Total 689,147,401 771,020,546 12%

Smartphone 44,175,926 58,144,782 32%

Advanced 644,971,475 712,875,764 11%

WAP 687,686,246 768,164,119 12%

App 1,461,155 2,856,427 95%

Top 10 Handsets: % Share of Available Impressions

Q1 2011 Q2 2011 Pt Chg

Nokia 1680c 19.6% 17.3% -2.4

Alcatel OT 305 7.0% 8.4% +1.5

Nokia 2600c 3.6% 3.4% -0.2

Samsung C3010 2.6% 2.5% -0.1

Nokia 3110c 2.6% 2.3% -0.3

Nokia 6070 2.4% 2.2% -0.3

Nokia 2630 2.3% 2.1% -0.2

SonyEricsson K700c 1.9% 2.1% +0.2

Nokia 2760 1.7% 1.6% -0.1

Nokia 2626 1.8% 1.6% -0.2

NIGERIA MARKET SUMMARY




Development Index

Global Development

Index Total 1,471,602,490 2,355,999,535 60% n/a n/a

Smartphone 148,760,004 234,877,670 58% 78 33

Advanced 1,322,842,486 2,121,121,865 60% 106 163

WAP 1,469,731,865 2,352,090,592 60% 100 120

App 1,870,625 3,908,943 109% 37 1

63% 15%

22% Nokia OS

Symbian OS

Others

NIGERIA OS Share: Q2, 2011



Development Index

Global Development

Index

Nokia OS 1,480,631,867 62.8% -0.4 169 316

Symbian OS 363,551,832 15.4% +0.4 64 82

Others 511,815,836 21.7% -0.0 n/a n/a



Development Index

Global Development

Index Nokia 1,842,545,441 78.2% +0.2 127 202

Samsung 179,506,919 7.6% +0.9 39 52 SonyEricsson 157,840,172 6.7% -1.5 107 91

LG 61,226,978 2.6% +0.3 79 65 Sagem 28,556,567 1.2% -0.4 334 1924 Others 86,323,458 3.7% +0.5 na na

78%

8%

7%

3% 1%

4% Nokia

Samsung

SonyEricsson

LG

Sagem

Others

NIGERIA Manufacturer Share: Q2, 2011



NIGERIA



Development Index

Global Development

Index Nokia 3110c 147,886,147 6.3% -0.6 204 319 Nokia 2626 101,852,596 4.3% -0.8 408 787 Nokia 2600c 94,313,498 4.0% -0.3 256 633

Nokia N2700 Classic 87,969,462 3.7% +0.2 263 406 Nokia 5130 77,843,575 3.3% -0.4 228 344 Nokia 6300 68,370,116 2.9% -0.2 78 133 Nokia C1-01 64,600,592 2.7% +1.7 279 351 Nokia 5200 63,387,792 2.7% -0.0 318 663 Nokia 6070 56,645,519 2.4% -0.4 221 682 Nokia 1680c 48,695,482 2.1% -0.2 81 397 Nokia N2690 47,715,041 2.0% +0.1 248 272 Nokia 2630 46,304,832 2.0% -0.2 155 422 Nokia C3-00 43,855,629 1.9% +0.7 167 141 Nokia N72 43,029,769 1.8% -0.1 204 371 Nokia 6230 38,001,900 1.6% +0.3 183 629


NIGERIA

Summary: Q2, 2011



Nokia 78.0% 78.2% +0.2 Samsung 6.7% 7.6% +0.9

SonyEricsson 8.2% 6.7% -1.5 LG 2.3% 2.6% +0.3

Sagem 1.6% 1.2% -0.4


Q1 2011 Q2 2011 Pt Chg

Nokia OS 63.2% 62.8% -0.4

Symbian OS 15.1% 15.4% +0.4


Total 1,471,602,490 2,355,999,535 60%

Smartphone 148,760,004 234,877,670 58%

Advanced 1,322,842,486 2,121,121,865 60%

WAP 1,469,731,865 2,352,090,592 60%

App 1,870,625 3,908,943 109%


Q1 2011 Q2 2011 Pt Chg

Nokia 3110c 6.9% 6.3% -0.6

Nokia 2626 5.2% 4.3% -0.8

Nokia 2600c 4.3% 4.0% -0.3

Nokia N2700 Classic 3.6% 3.7% +0.2

Nokia 5130 3.7% 3.3% -0.4

Nokia 6300 3.1% 2.9% -0.2

Nokia C1-01 1.0% 2.7% +1.7

Nokia 5200 2.7% 2.7% -0.0

Nokia 6070 2.8% 2.4% -0.4

Nokia 1680c 2.3% 2.1% -0.2

SOUTH AFRICA MARKET SUMMARY




Development Index

Global Development

Index Total 2,574,099,529 2,610,374,726 1% na na

Smartphone 548,209,898 663,674,397 21% 135 57

Advanced 2,025,889,631 1,946,700,329 -4% 91 141

WAP 2,566,983,206 2,599,052,600 1% 100 119

App 7,116,323 11,322,126 59% 96 3

20%

19%

13%

1% 2%

45%

Nokia OS Symbian OS RIM OS Android Nokia OS Others

SOUTH AFRICA OS Share: Q2, 2011



Development Index

Global Development

Index

Nokia OS 526,728,872 20.2% -3.0 142 192

Symbian OS 483,113,579 18.5% -0.8 54 101

RIM OS 340,029,963 13.0% +4.0 76 98

Android 25,961,097 1.0% +0.4 349 204

Nokia OS 55,686,533 2.1% -21.1 129 7

Others 1,178,854,682 45.16% +20.6 na na



Development Index

Global Development

Index Nokia 999,924,479 38.3% -3.8 62 99

Samsung 920,533,245 35.3% +1.8 182 240 RIM 340,029,963 13.0% +4.0 349 204 LG 139,851,584 5.4% -1.2 163 134

SonyEricsson 119,278,482 4.6% -1.3 73 62 Motorola 41,092,107 1.6% -0.4 99 50 Others 49,664,866 1.9% +0.8 na na

38%

35%

13%

5% 5%

2% 2%

Nokia

Samsung

RIM

LG

SonyEricsson

Motorola

Others

SOUTH AFRICA Manufacturer Share: Q2, 2011



SOUTH AFRICA



Development Index

Global Development

Index Samsung SGH E250i 249,549,066 9.6% +0.1 295 2153 RIM BlackBerry 8520 226,211,836 8.7% +2.7 363 365

Nokia E63 102,495,734 3.9% -0.0 271 325 Samsung SGH-E250 83,535,338 3.2% +2.8 162 786 Samsung GT S5233A 81,735,031 3.1% -1.1 284 1650

Nokia 5230 67,085,962 2.6% -0.2 315 437 Samsung SGH-M620 56,717,018 2.2% -0.4 228 1405

Nokia X3-00 55,156,917 2.1% -0.4 187 385 LG KS360 53,098,078 2.0% -0.6 252 1672

RIM BlackBerry 9300 51,738,357 2.0% +0.8 354 318 Nokia 1680c 48,219,518 1.8% -0.3 72 355 Nokia N70 38,298,866 1.5% -0.3 49 96

Samsung GT-C3303 38,176,193 1.5% +0.0 378 163 Nokia C3-00 36,327,641 1.4% +0.3 125 106

Samsung SGH-J750 31,837,634 1.2% +1.1 325 2681


SOUTH AFRICA

Summary: Q2, 2011



Nokia 42.1% 38.3% -3.8 Samsung 33.4% 35.3% +1.8

RIM 9.0% 13.0% +4.0 LG 6.5% 5.4% -1.2

SonyEricsson 5.9% 4.6% -1.3


Q1 2011 Q2 2011 Pt Chg

Nokia OS 23.2% 20.2% -3.0

Symbian OS 19.3% 18.5% -0.8

RIM OS 9.0% 13.0% +4.0


Total 2,574,099,529 2,610,374,726 1%

Smartphone 548,209,898 663,674,397 21%

Advanced 2,025,889,631 1,946,700,329 -4%

WAP 2,566,983,206 2,599,052,600 1%

App 7,116,323 11,322,126 59%


Q1 2011 Q2 2011 Pt Chg

Samsung SGH E250i 9.5% 9.6% +0.1

RIM BlackBerry 8520 6.0% 8.7% +2.7

Nokia E63 3.9% 3.9% -0.0

Samsung SGH-E250 0.4% 3.2% +2.8

Samsung GT S5233A 4.2% 3.1% -1.1

Nokia 5230 2.7% 2.6% -0.2

Samsung SGH-M620 2.6% 2.2% -0.4

Nokia X3-00 2.5% 2.1% -0.4

LG KS360 2.7% 2.0% -0.6

RIM BlackBerry 9300 1.2% 2.0% +0.8


Type Q1 2011 Q2 2011 % Chg Global

Development Index

Total 47,619,097,797 55,698,570,498 17.0% n/a


WAP 45,309,497,759 52,064,375,153 14.9% 112

App 2,309,600,038 3,634,195,345 57.4% 39

ASIA PACIFIC SUMMARY

The Asia Pacific region continues to grow at a steady pace on the InMobi network, gaining over 8 billion quarterly impressions over Q1. "  Asia Pacific grew to over 55 billion ad impressions

in the second quarter of 2011. The continued growth of mobile media consumption in Asia highlights the significant digital advertising opportunity across the region.

Smartphone impressions grew twice as quickly as advanced phone impressions. " Smartphones gained over 3 billion impressions,

attributing for 39.5% of total growth in mobile impressions in the region. It is evident that consumers continue to leverage smartphones as a primary means to digital content consumption.

China grew the fastest among all the countries in the APAC market (+1.4 share points).

"  In total, 13 of the top 14 countries in the region gained considerable impressions from Q1 to Q2.


ASIA PACIFIC

Nokia OS and Symbian OS remain the top two operation systems in the Asia Pacific market by ad impressions. "  Among the top 4 platforms, only Android and iPhone OS continue to capture considerable share. The two platforms together

now represent 18.1% of all InMobi impressions in the Asia Pacific region, up from 13.3% in Q1 2011.

Asia Pacific OS Share: Q2 2011


27%

23%

9%

9%

32%

Nokia OS

Symbian OS

Android

iPhone OS

Others

OS Impressions % Share Pt Chg Global

Development Index

Nokia OS 15,038,398,566 27.0% -2.2 136

Symbian OS 12,927,273,486 23.2% +0.1 123

Android 5,079,653,129 9.1% +3.4 60

iPhone OS 5,003,872,419 9.0% +1.2 61

Others 17,649,372,899 31.7% -2.6 n/a


ASIA PACIFIC Asia Pacific Manufacturer Share: Q2 2011


51%

17%

11%

9%

3% 2%

1% 1% 1%

5% Nokia Samsung SonyEricsson Apple LG HTC Motorola Nexian Access Others

Manufacturer Impressions % Share Pt Chg Global

Development Index

Nokia 28,179,343,705 50.6% -2.0 131

Samsung 9,416,799,774 16.9% +1.4 115

SonyEricsson 5,887,655,795 10.6% -1.4 143

Apple 5,003,872,419 9.0% +1.2 61

LG 1,619,931,653 2.9% +0.1 73

HTC 1,077,636,120 1.9% +0.5 39

Motorola 592,496,256 1.1% +0.1 34

Nexian 587,772,069 1.1% -0.3 210

Access 559,017,850 1.0% +0.3 161

Others 2,774,044,857 5.0% +0.1 n/a

Nokia devices represent the majority (51% share) of ad impressions in the region, while growth in Android helped Samsung and HTC gain share. "  Samsung captured the most share in the Asia Pacific region, gaining +1.4 share points is just 3 months to reach 16.9%

market share by InMobi impressions, due to the growth in Android.

"  Besides the market leader – Nokia, rest of the market is fairly fragmented in the manufacturers category.


ASIA PACIFIC

Asia Pacific Handset and Connected Device Detail: Q2 2011

Handset Impressions % Share Pt Chg Global

Development Index

Apple iPhone 4,260,376,706 7.6% +0.3 80 Nokia 3110c 1,859,250,429 3.3% -0.5 170 Nokia 5233 1,374,193,584 2.5% +0.5 175 Nokia 6300 1,325,946,568 2.4% -0.3 109 Nokia N70 1,170,611,982 2.1% -0.3 137 Nokia N73 1,113,324,736 2.0% +0.6 133

Samsung GT-C3303 992,297,175 1.8% +0.2 199 Nokia E63 881,371,936 1.6% -0.1 131

Nokia C3-00 831,957,409 1.5% +0.1 113 Nokia 7210 754,614,274 1.4% -0.3 195 Nokia C1-01 745,525,022 1.3% +1.1 171

Nokia N2700 Classic 728,348,863 1.3% -0.3 142 Samsung GT-C3200 655,514,346 1.2% +0.1 212

Samsung C3010 635,747,821 1.1% +0.0 196 Nokia 5130 630,608,096 1.1% -0.6 118

Apple iPhone remains the single most popular device in Asia Pacific with 7.6% share. "  Nokia devices hold 11 of the top 15 device ranks, although a lot of the Nokia devices lost share into Q2 2011.


ASIA PACIFIC

Asia Pacific Summary: Q2 2011


Nokia 52.6% 50.6% -2.0 Samsung 15.5% 16.9% +1.4

SonyEricsson 12.0% 10.6% -1.4 Apple 7.7% 9.0% +1.2

LG 2.8% 2.9% +0.1


Q1 2011 Q2 2011 Pt. Chg

Nokia OS 29.2% 27.0% -2.2

Symbian OS 23.1% 23.2% +0.1

Android 5.7% 9.1% +3.4


Total 47,619,097,797 55,698,570,498 17.0%

Smartphone 9,762,700,097 12,959,194,344 32.7%

Advanced 37,856,397,700 42,739,376,154 12.9%

WAP 45,309,497,759 52,064,375,153 14.9%

App 2,309,600,038 3,634,195,345 57.4%

"   Asia Pacific mobile impressions continue to grow at a steady pace, growing by 17% over the past quarter.

"   Android OS gains significant traction in Q2 2011.

"   While India continues to represent 4 of every 10 ad impressions in Asia, China registered top growth (+1.4 share points) in the region.


AUSTRALIA MARKET SUMMARY




Development Index

Global Development

Index Total 605,642,793 1,103,526,663 82% n/a n/a

Smartphone 374,178,051 899,547,774 140% 239 170

Advanced 231,464,742 203,978,889 -12% 27 34

WAP 336,465,767 512,437,691 52% 50 56

App 269,177,026 591,088,972 120% 821 321

54%

16%

10%

5%

3% 12% iPhone OS Android Symbian OS RIM OS Nokia OS Others

AUSTRALIA OS Share: Q2, 2011



Development Index

Global Development

Index

iPhone OS 591,955,095 53.6% +19.6 597 365

Android 175,149,287 15.9% +2.0 174 105

Symbian OS 115,308,540 10.4% -10.7 45 55

RIM OS 60,570,970 5.5% +2.8 608 86

Nokia OS 32,696,479 3.0% -1.7 11 15

Others 127,846,292 11.6% -12.0 na na



Development Index

Global Development

Index Apple 591,955,095 53.6% +19.6 597 365 Nokia 152,954,723 13.9% -11.6 27 36

Samsung 108,907,773 9.9% -4.4 58 67 HTC 71,935,721 6.5% -1.2 337 130 RIM 60,570,970 5.5% +2.8 607 86 ZTE 26,908,640 2.4% -2.3 1,150 1108

Access 20,641,678 1.9% -1.2 186 301 Motorola 20,624,626 1.9% +0.5 176 60

LG 16,819,042 1.5% -1.2 52 38 SonyEricsson 12,594,639 1.1% -1.2 11 15

Others 19,613,754 1.8% +0.2 n/a n/a

54%

14%

10%

6%

5%

2% 2% 2%

2% 1% 2%

Apple Nokia Samsung HTC RIM ZTE Access Motorola LG SonyEricsson Others

AUSTRALIA Manufacturer Share: Q2, 2011



AUSTRALIA



Development Index

Global Development

Index Apple iPhone 461,929,160 41.9% +16.2 547 438

Apple iPod 85,803,313 7.8% +0.1 1,261 198 RIM BlackBerry 9700 47,216,446 4.3% +3.3 1,763 572

Apple iPad 44,222,622 4.0% +3.3 558 334 Samsung GT-I9000 41,572,742 3.8% +1.9 401 316

Nokia 6120c 25,074,377 2.3% -2.4 212 264 HTC Desire HD 23,946,164 2.2% +1.0 453 292

Nokia E63 19,402,812 1.8% -2.4 111 146 Samsung GT-C5220 17,601,152 1.6% -1.9 2,818 6091

HTC Desire 16,505,559 1.5% -2.3 294 188 ZTE T100 15,052,890 1.4% -1.1 3,429 7381

Nokia 6300 14,020,704 1.3% -1.4 53 58 Nokia C3-00 11,953,270 1.1% -0.9 73 82


AUSTRALIA

Summary: Q2, 2011


Apple 34.0% 53.6% +19.6 Nokia 25.4% 13.9% -11.6

Samsung 14.3% 9.9% -4.4 HTC 7.7% 6.5% -1.2 RIM 2.7% 5.5% +2.8


Q1 2011 Q2 2011 Pt Chg

iPhone OS 34.0% 53.6% +19.6

Android 13.9% 15.9% +2.0

Symbian OS 21.1% 10.4% -10.7


Total 605,642,793 1,103,526,663 82%

Smartphone 374,178,051 899,547,774 140%

Advanced 231,464,742 203,978,889 -12%

WAP 336,465,767 512,437,691 52%

App 269,177,026 591,088,972 120%



Q1 2011 Q2 2011 Pt Chg

Apple iPhone 25.7% 41.9% +16.2

Apple iPod 7.7% 7.8% +0.1

RIM BlackBerry 9700 1.0% 4.3% +3.3

Apple iPad 0.7% 4.0% +3.3

Samsung GT-I9000 1.8% 3.8% +1.9

Nokia 6120c 4.6% 2.3% -2.4

HTC Desire HD 1.2% 2.2% +1.0

Nokia E63 4.2% 1.8% -2.4

Samsung GT-C5220 3.5% 1.6% -1.9

HTC Desire 3.8% 1.5% -2.3

HONG KONG MARKET SUMMARY




Development Index

Global Development

Index Total 240,155,475 472,064,030 97% na na

Smartphone 160,297,062 336,843,377 110% 218 154

Advanced 79,858,413 135,220,653 69% 38 49

WAP 109,814,137 261,025,937 138% 59 66

App 130,341,338 211,038,093 62% 685 268

36%

30%

11%

9%

1% 12% Android iPhone OS Symbian OS Nokia OS RIM OS Others

HONG KONG OS Share: Q2, 2011



Development Index

Global Development

Index

Android 172,131,517 36.5% -3.1 400 241

iPhone OS 143,395,944 30.4% +6.5 338 207

Symbian OS 51,527,230 10.9% +0.1 47 58

Nokia OS 41,236,925 8.7% +1.9 32 44

RIM OS 6,403,664 1.4% -0.3 150 21

Others 57,368,750 12.2% -5.1 na na



Development Index

Global Development

Index Apple 143,395,944 30.4% +6.5 338 207 Nokia 90,278,154 19.1% +2.3 38 49

Samsung 78,372,838 16.6% -2.2 98 113 HTC 53,096,098 11.2% -1.4 581 225

SonyEricsson 33,316,845 7.1% -4.1 67 96 Motorola 29,333,393 6.2% +0.3 584 199

LG 17,126,587 3.6% +0.7 125 91 RIM 6,403,664 1.4% -0.3 150 21

Lenovo 5,963,525 1.3% +1.2 695 436 Access 5,201,420 1.1% +0.2 110 177 Others 9,575,562 2.0% -3.2 na na

30%

19% 17%

11%

7%

6% 4%

1%

1% 1% 2%

Apple Nokia Samsung HTC SonyEricsson Motorola LG RIM Lenovo Access Others

HONG KONG Manufacturer Share: Q2, 2011



HONG KONG



Development Index

Global Development


Samsung GT-I9000 36,414,300 7.7% -2.4 820 648 Apple iPad 21,038,955 4.5% +3.8 620 372 HTC Desire 19,035,890 4.0% -1.2 792 507

HTC Desire HD 16,438,080 3.5% -0.5 727 468 Apple iPod 16,013,502 3.4% +0.8 550 86

Samsung GT-S5660 9,598,139 2.0% +1.9 546 666 Nokia C3-00 9,434,421 2.0% +1.7 134 152

Motorola MB525 9,285,784 2.0% -0.1 1,715 980 Samsung Nexus S 8,827,001 1.9% +1.6 2,788 1974

Motorola XT300 6,526,267 1.4% +0.0 686 563 Lenovo 3GW100 5,953,129 1.3% +1.2 1,079 493

Nokia 6300 5,913,986 1.3% -0.3 53 57


HONG KONG

Summary: Q2, 2011



Apple 23.9% 30.4% +6.5 Nokia 16.8% 19.1% +2.3

Samsung 18.8% 16.6% -2.2 HTC 12.6% 11.2% -1.4



Q1 2011 Q2 2011 Pt Chg

Android 39.6% 36.5% -3.1

iPhone OS 23.9% 30.4% +6.5

Symbian OS 10.8% 10.9% +0.1


Total 240,155,475 472,064,030 97%

Smartphone 160,297,062 336,843,377 110%

Advanced 79,858,413 135,220,653 69%

WAP 109,814,137 261,025,937 138%

App 130,341,338 211,038,093 62%


Q1 2011 Q2 2011 Pt Chg

Apple iPhone 20.6% 22.5% +1.9

Samsung GT-I9000 10.1% 7.7% -2.4

Apple iPad 0.7% 4.5% +3.8

HTC Desire 5.3% 4.0% -1.2

HTC Desire HD 4.0% 3.5% -0.5

Apple iPod 2.6% 3.4% +0.8

Samsung GT-S5660 0.2% 2.0% +1.9

Nokia C3-00 0.3% 2.0% +1.7

Motorola MB525 2.1% 2.0% -0.1

Samsung Nexus S 0.3% 1.9% +1.6

INDIA MARKET SUMMARY




Development Index

Global Development

Index Total 20,534,574,559 24,344,693,839 19% na na

Smartphone 2,807,727,293 3,227,570,681 15% 59 42

Advanced 17,726,847,266 21,117,123,158 19% 121 155

WAP 20,459,056,119 24,215,238,811 18% 106 119

App 75,518,440 129,455,028 71% 8 3

31%

26%

1% 1%

40%

Nokia OS

Symbian OS

Android

MeeGo

Others

INDIA OS Share: Q2, 2011



Development Index

Global Development

Index

Nokia OS 7,523,906,194 30.9% -1.6 114 155

Symbian OS 6,389,456,476 26.2% +1.1 113 139

Android 350,863,548 1.4% +0.8 16 10

MeeGo 237,608,356 1.0% +0.0 167 250

Others 9,842,859,265 40.4% -0.3 n/a n/a


Manufacturer Impressions % Share Pt. Chg

Regional Development

Index

Global Development

Index Nokia 14,118,818,162 58.0% -0.4 115 150

Samsung 6,546,438,049 26.9% +1.8 159 183 SonyEricsson 1,206,485,769 5.0% -1.3 47 67

LG 944,395,727 3.9% +0.2 133 97 Access 323,789,315 1.3% +0.4 133 214

MicroMax 276,824,830 1.1% -0.1 228 492 Others 927,941,987 3.8% -0.6 na na

58% 27%

5% 4%

1% 1%

4% Nokia

Samsung

SonyEricsson

LG

Access

MicroMax

Others

INDIA Manufacturer Share: Q2, 2011



INDIA



Development Index

Global Development

Index Nokia 5233 1,222,661,500 5.0% +1.1 204 357 Nokia 3110c 1,140,644,678 4.7% -0.6 140 238

Samsung GT-C3303 1,024,475,841 4.2% +0.5 236 470 Samsung GT-C3200 668,063,947 2.7% +0.2 233 495

Nokia 7210 656,936,990 2.7% -0.5 199 388 Nokia N73 645,681,900 2.7% +0.7 133 177

Samsung C3010 626,677,358 2.6% +0.0 226 442 Nokia C1-01 575,876,784 2.4% +2.1 177 303 Nokia N2690 542,534,810 2.2% -0.8 199 299

Nokia N70 504,282,264 2.1% -0.2 99 135 Nokia N2700 Classic 501,351,648 2.1% -0.7 157 224 Samsung GT-S3310 496,039,224 2.0% -0.4 234 498

Nokia 6300 474,886,611 2.0% -0.2 82 89 Nokia 5130 377,662,592 1.6% -1.0 137 161

Samsung GT S3653 375,098,766 1.5% -0.1 178 336


INDIA

Summary: Q2, 2011



Nokia 58.4% 58.0% -0.4 Samsung 25.1% 26.9% +1.8

SonyEricsson 6.3% 5.0% -1.3 LG 3.7% 3.9% +0.2

Access 0.9% 1.3% +0.4


Q1 2011 Q2 2011 Pt Chg

Nokia OS 32.5% 30.9% -1.6

Symbian OS 25.2% 26.2% +1.1

Android 0.7% 1.4% +0.8


Total 20,534,574,559 24,344,693,839 19%

Smartphone 2,807,727,293 3,227,570,681 15%

Advanced 17,726,847,266 21,117,123,158 19%

WAP 20,459,056,119 24,215,238,811 18%

App 75,518,440 129,455,028 71%


Q1 2011 Q2 2011 Pt Chg

Nokia 5233 4.0% 5.0% +1.1

Nokia 3110c 5.3% 4.7% -0.6

Samsung GT-C3303 3.7% 4.2% +0.5

Samsung GT-C3200 2.6% 2.7% +0.2

Nokia 7210 3.2% 2.7% -0.5

Nokia N73 2.0% 2.7% +0.7

Samsung C3010 2.5% 2.6% +0.0

Nokia C1-01 0.3% 2.4% +2.1

Nokia N2690 3.0% 2.2% -0.8

Nokia N70 2.2% 2.1% -0.2

INDONESIA MARKET SUMMARY




Development Index

Global Development

Index Total 13,209,177,211 12,893,175,844 -2% na na

Smartphone 1,658,089,405 1,737,152,332 5% 68 48

Advanced 11,551,087,806 11,156,023,512 -3% 117 149

WAP 13,160,873,961 12,795,042,438 -3% 106 119

App 48,303,250 98,133,406 103% 12 5

34%

29% 1%

1%

1%

34%

Nokia OS Symbian OS Android RIM OS iPhone OS Others

INDONESIA OS Share: Q2, 2011



Development Index

Global Development

Index Nokia OS 4,380,451,438 34.0% -1.1 126 171

Symbian OS 3,683,408,603 28.6% +1.5 123 151

Android 192,252,261 1.5% +0.9 16 10

RIM OS 159,915,872 1.2% +0.3 137 19

iPhone OS 131,529,423 1.0% +0.6 11 7

Others 4,345,618,248 33.7% -2.2 n/a n/a



Development Index

Global Development

Index Nokia 8,045,294,035 62.4% +0.5 123 161

SonyEricsson 2,339,904,769 18.1% -1.8 172 246 Samsung 871,610,323 6.8% +0.8 40 46 Nexian 513,193,265 4.0% -0.3 377 793

LG 236,518,709 1.8% +0.0 63 46 RIM 159,915,872 1.2% +0.3 137 19

Access 138,071,408 1.1% +0.6 107 172 Apple 131,529,423 1.0% +0.6 11 7 Others 457,138,041 3.5% -0.8 na na

62% 18%

7%

4%

2%

1% 1% 1%

4% Nokia SonyEricsson Samsung Nexian LG RIM Access Apple Others

INDONESIA Manufacturer Share: Q2, 2011



INDONESIA



Development Index

Global Development

Index Nokia E63 532,384,284 4.1% +0.4 261 342

Nokia C3-00 433,316,301 3.4% +0.3 225 255 Nokia N70 386,720,345 3.0% -0.2 143 196 Nokia 6300 377,311,616 2.9% -0.1 123 134 Nokia 2600c 323,836,809 2.5% -0.3 268 397 Nokia 3110c 316,881,654 2.5% -0.2 74 125 Nokia 7610 291,202,674 2.3% -0.2 251 382

Nexian NX G922 274,014,935 2.1% -0.2 316 687 SonyEricsson W200i 273,657,153 2.1% -0.2 304 548

Nokia N73 266,351,969 2.1% +0.8 103 138 Nokia 2630 261,970,436 2.0% -0.2 329 436 Nokia 5300 240,362,751 1.9% -0.1 262 473 Nokia 6600 214,197,407 1.7% -0.2 282 473 Nokia 6030 194,496,825 1.5% -0.3 173 319 Nokia 2626 190,130,998 1.5% -0.3 164 268


INDONESIA

Summary: Q2, 2011



Nokia 61.9% 62.4% +0.5 SonyEricsson 19.9% 18.1% -1.8

Samsung 5.9% 6.8% +0.8 Nexian 4.3% 4.0% -0.3

LG 1.8% 1.8% +0.0


Q1 2011 Q2 2011 Pt Chg

Nokia OS 35.1% 34.0% -1.1

Symbian OS 27.1% 28.6% +1.5

Android 0.6% 1.5% +0.9


Total 13,209,177,211 12,893,175,844 -2%

Smartphone 1,658,089,405 1,737,152,332 5%

Advanced 11,551,087,806 11,156,023,512 -3%

WAP 13,160,873,961 12,795,042,438 -3%

App 48,303,250 98,133,406 103%


Q1 2011 Q2 2011 Pt Chg

Nokia E63 3.7% 4.1% +0.4

Nokia C3-00 3.0% 3.4% +0.3

Nokia N70 3.2% 3.0% -0.2

Nokia 6300 3.0% 2.9% -0.1

Nokia 2600c 2.8% 2.5% -0.3

Nokia 3110c 2.6% 2.5% -0.2

Nokia 7610 2.4% 2.3% -0.2

Nexian NX G922 2.3% 2.1% -0.2

SonyEricsson W200i 2.4% 2.1% -0.2

Nokia N73 1.3% 2.1% +0.8

JAPAN MARKET SUMMARY




Development Index

Global Development

Index Total 2,766,673,689 3,056,234,044 10% na na

Smartphone 2,656,638,293 3,014,483,627 13% 289 205

Advanced 110,035,396 41,750,417 -62% 1 1

WAP 762,715,448 394,363,302 -48% 14 15

App 2,003,958,241 2,661,870,742 33% 1335 523

54%

45%

1%

Android

iPhone OS

Others

JAPAN OS Share: Q2, 2011



Development Index

Global Development

Index

Android 1,658,534,511 54.3% +22.8 595 358

iPhone OS 1,374,499,613 45.0% -20.0 501 306

Others 23,199,921 0.8% -2.8 na na



Development Index

Global Development

Index Apple 1,374,499,613 45.0% -20.0 501 306

SonyEricsson 1,069,325,092 35.0% +10.7 331 474 Samsung 157,747,215 5.2% +1.6 31 35

Sharp 135,182,060 4.4% +4.0 1,208 2518 DoCoMo 124,965,383 4.1% +2.9 1,246 2470 Google 87,352,569 2.9% +2.3 940 1630 Toshiba 50,296,582 1.6% +1.5 999 1,603 Others 56,865,531 1.9% -3.0 na na

45%

35%

5%

4% 4%

3%

2% 2%

Apple SonyEricsson Samsung Sharp DoCoMo Google Toshiba Others

JAPAN Manufacturer Share: Q2, 2011



JAPAN

Summary: Q2, 2011



Apple 65.0% 45.0% -20.0 SonyEricsson 24.3% 35.0% +10.7

Samsung 3.6% 5.2% +1.6 Sharp 0.4% 4.4% +4.0

DoCoMo 1.2% 4.1% +2.9


Q1 2011 Q2 2011 Pt Chg

Android 31.5% 54.3% +22.8

iPhone OS 65.0% 45.0% -20.0

Others 3.5% 0.8% -2.8


Total 2,766,673,689 3,056,234,044 10%

Smartphone 2,656,638,293 3,014,483,627 13%

Advanced 110,035,396 41,750,417 -62%

WAP 762,715,448 394,363,302 -48%

App 2,003,958,241 2,661,870,742 33%

MALAYSIA MARKET SUMMARY




Development Index

Global Development

Index Total 543,733,023 742,293,529 37% na na

Smartphone 177,772,048 301,310,988 69% 137 97

Advanced 365,960,975 440,982,541 20% 81 103

WAP 470,025,391 606,519,656 29% 87 98

App 73,707,632 135,773,873 84% 280 110

28%

18%

12%

11% 1%

1%

29%

Symbian OS

Android

iPhone OS

Nokia OS

RIM OS

Windows Mobile OS Others

MALAYSIA OS Share: Q2, 2011



Development Index

Global Development

Index Symbian OS 208,541,202 28.1% -2.3 121 148

Android 134,101,439 18.1% +6.5 198 119

iPhone OS 89,265,751 12.0% +5.8 134 82

Nokia OS 82,604,546 11.1% -2.4 41 56

RIM OS 8,243,850 1.1% +0.2 123 17 Windows

Mobile OS 7,525,864 1.0% +0.4 488 383

Others 212,010,877 28.56% -8.3 na na



Development Index

Global Development

Index Nokia 279,789,907 37.7% -4.4 75 97

SonyEricsson 203,826,292 27.5% -8.2 260 372 Apple 89,265,751 12.0% +5.8 134 82 HTC 81,493,174 11.0% +4.0 567 219

Samsung 32,897,142 4.4% +0.9 26 30 Access 11,965,342 1.6% +0.7 161 259 Huawei 11,544,154 1.6% +1.5 533 186 Motorola 11,391,119 1.5% +0.3 144 49

RIM 8,243,850 1.1% +0.2 123 17 Others 11,876,797 1.6% -0.7 na na

38%

27%

12%

11%

4%

2% 2%

2% 1% 2%

Nokia SonyEricsson Apple HTC Samsung Access Huawei Motorola RIM Others

MALAYSIA Manufacturer Share: Q2, 2011



MALAYSIA



Development Index

Global Development


HTC Nexus One 41,760,661 5.6% +2.1 4,161 6777 Nokia 5800d 26,640,780 3.6% +2.2 567 589 Nokia C3-00 19,643,489 2.6% +0.5 177 201 Apple iPad 14,788,894 2.0% +1.8 277 166

HTC Droid Eris 12,452,201 1.7% +1.1 1,299 587 SonyEricsson J20i 12,067,850 1.6% +0.5 1,735 2780

Nokia N70 12,037,582 1.6% -0.8 77 106 SonyEricsson J105i 11,769,975 1.6% -0.7 536 979

Nokia E71 11,618,195 1.6% -0.1 265 261 Nokia N73 11,241,978 1.5% +0.2 76 101

Samsung GT-I9000 10,197,598 1.4% +0.5 146 115 SonyEricsson K800i 9,969,460 1.3% -0.8 336 329

Nokia E63 9,863,072 1.3% -0.2 84 110 SonyEricsson W910i 8,946,553 1.2% -0.5 888 1199


MALAYSIA

Summary: Q2, 2011



Nokia 42.1% 37.7% -4.4 SonyEricsson 35.7% 27.5% -8.2

Apple 6.2% 12.0% +5.8 HTC 7.0% 11.0% +4.0

Samsung 3.6% 4.4% +0.9


Q1 2011 Q2 2011 Pt Chg

Symbian OS 30.4% 28.1% -2.3

Android 11.6% 18.1% +6.5

iPhone OS 6.2% 12.0% +5.8


Total 543,733,023 742,293,529 37%

Smartphone 177,772,048 301,310,988 69%

Advanced 365,960,975 440,982,541 20%

WAP 470,025,391 606,519,656 29%

App 73,707,632 135,773,873 84%


Q1 2011 Q2 2011 Pt Chg

Apple iPhone 5.5% 9.2% +3.6

HTC Nexus One 3.5% 5.6% +2.1

Nokia 5800d 1.4% 3.6% +2.2

Nokia C3-00 2.2% 2.6% +0.5

Apple iPad 0.2% 2.0% +1.8

HTC Droid Eris 0.5% 1.7% +1.1

SonyEricsson J20i 1.1% 1.6% +0.5

Nokia N70 2.4% 1.6% -0.8

SonyEricsson J105i 2.3% 1.6% -0.7

Nokia E71 1.7% 1.6% -0.1

SINGAPORE MARKET SUMMARY




Development Index

Global Development

Index Total 543,733,023 363,054,759 -33% na na

Smartphone 177,772,048 313,755,228 76% 258 182

Advanced 365,960,975 49,299,531 -87% 17 22

WAP 470,025,391 161,391,340 -66% 48 53

App 73,707,632 201,663,419 174% 851 333

52%

26%

7%

7%

3% 5% iPhone OS

Android RIM OS Symbian OS Nokia OS Others

SINGAPORE OS Share: Q2, 2011



Development Index

Global Development

Index iPhone OS 187,502,190 51.6% +8.8 575 351

Android 93,712,028 25.8% -2.1 283 170

RIM OS 26,356,402 7.3% -5.2 803 113

Symbian OS 25,006,306 6.9% -1.0 30 36

Nokia OS 11,368,460 3.1% +1.2 12 16

Others 19,109,374 5.26% -1.7 na na



Development Index

Global Development

Index Apple 187,502,190 51.6% +8.8 575 351

Samsung 43,584,241 12.0% -0.8 71 82 Nokia 35,580,901 9.8% +0.5 19 25 HTC 29,305,622 8.1% -1.7 417 161 RIM 26,356,402 7.3% -5.2 803 113

Motorola 13,219,295 3.6% -0.5 342 117 SonyEricsson 10,779,961 3.0% -1.4 28 40

LG 7,463,638 2.1% -0.2 71 51 Others 9,262,510 2.6% +0.5 na na

52%

12%

10%

8%

7%

4%

3% 2% 3% Apple

Samsung Nokia HTC RIM Motorola SonyEricsson LG Others

SINGAPORE Manufacturer Share: Q2, 2011



SINGAPORE



Development Index

Global Development


Samsung GT-I9000 19,952,019 5.5% -1.7 584 461 Apple iPad 13,771,650 3.8% +3.1 528 317 Apple iPod 11,746,347 3.2% +0.2 525 82

Samsung GT-S5660 10,704,133 2.9% +2.6 791 966 HTC Desire 9,094,320 2.5% -2.0 492 315

RIM BlackBerry 9000 7,658,793 2.1% -1.7 3,109 1052 RIM BlackBerry 9700 6,926,260 1.9% -1.8 786 255

Motorola XT300 6,120,835 1.7% +0.2 837 687 HTC Desire HD 6,002,264 1.7% -0.7 345 222 HTC Droid Eris 4,413,179 1.2% +0.4 941 425

LG P500 3,790,784 1.0% +0.8 760 820


SINGAPORE

Summary: Q2, 2011



Apple 42.8% 51.6% +8.8 Samsung 12.8% 12.0% -0.8

Nokia 9.3% 9.8% +0.5 HTC 9.8% 8.1% -1.7 RIM 12.4% 7.3% -5.2


Q1 2011 Q2 2011 Pt Chg

iPhone OS 42.8% 51.6% +8.8

Android 27.9% 25.8% -2.1

RIM OS 12.4% 7.3% -5.2


Total 543,733,023 363,054,759 -33%

Smartphone 177,772,048 313,755,228 76%

Advanced 365,960,975 49,299,531 -87%

WAP 470,025,391 161,391,340 -66%

App 73,707,632 201,663,419 174%


Q1 2011 Q2 2011 Pt Chg

Apple iPhone 39.1% 44.6% +5.5

Samsung GT-I9000 7.2% 5.5% -1.7

Apple iPad 0.7% 3.8% +3.1

Apple iPod 3.0% 3.2% +0.2

Samsung GT-S5660 0.3% 2.9% +2.6

HTC Desire 4.5% 2.5% -2.0

RIM BlackBerry 9000 3.8% 2.1% -1.7

RIM BlackBerry 9700 3.7% 1.9% -1.8

Motorola XT300 1.5% 1.7% +0.2

HTC Desire HD 2.3% 1.7% -0.7

TAIWAN MARKET SUMMARY




Development Index

Global Development

Index Total 219,253,368 373,835,629 71% na na

Smartphone 206,020,156 349,490,113 70% 273 193

Advanced 13,233,212 24,345,516 84% 9 12

WAP 61,883,915 146,616,113 137% 42 47

App 157,369,453 227,219,516 44% 932 365

63%

29%

3% 5% Android

iPhone OS

Symbian OS

Others

TAIWAN OS Share: Q2, 2011



Development Index

Global Development

Index

Android 235,039,721 62.9% -16.2 689 415

iPhone OS 110,134,316 29.5% +14.7 328 200

Symbian OS 10,958,410 2.9% +0.9 13 15

Others 17,703,182 4.7% +0.7 na na



Development Index

Global Development

Index HTC 138,885,774 37.2% -8.3 1,920 742 Apple 110,134,316 29.5% +14.7 328 200

Samsung 42,982,513 11.5% -5.3 68 78 Motorola 21,744,547 5.8% -1.0 547 186

SonyEricsson 13,586,307 3.6% -0.1 34 49 Nokia 13,059,516 3.5% +1.1 7 9

Lenovo 12,392,713 3.3% +3.3 1,822 1,144 LG 5,630,702 1.5% +0.7 52 38 ZTE 3,740,213 1.0% +0.5 472 454

Others 11,679,027 3.1% -5.6 na na

37%

29%

11%

6%

4% 3%

3%

2% 1%

3% HTC Apple Samsung Motorola SonyEricsson Nokia Lenovo LG ZTE Others

TAIWAN Manufacturer Share: Q2, 2011



TAIWAN



Development Index

Global Development


HTC Desire HD 65,179,562 17.4% -0.1 3,639 2342 HTC Desire 42,270,950 11.3% -10.0 2,220 1423

Samsung GT-I9000 26,165,570 7.0% -4.8 744 588 Apple iPad 14,343,528 3.8% +3.4 534 320

Lenovo 3GW100 12,392,703 3.3% +3.3 2,836 1297 HTC S510e 11,498,175 3.1% +3.1 2,724 2257

Motorola XT300 9,882,749 2.6% -1.3 1,312 1077 Apple iPod 7,202,024 1.9% +0.9 312 49

Motorola MB525 5,729,071 1.5% +0.2 1,336 764 Samsung GT-i5500 5,671,871 1.5% -0.4 3,548 1547

HTC Vision 4,688,501 1.3% +0.9 3,618 2092 HTC Legend 4,404,660 1.2% -0.5 1,408 1273


TAIWAN

Summary: Q2, 2011



HTC 45.4% 37.2% -8.3 Apple 14.8% 29.5% +14.7

Samsung 16.8% 11.5% -5.3 Motorola 6.8% 5.8% -1.0



Q1 2011 Q2 2011 Pt Chg

Android 79.1% 62.9% -16.2

iPhone OS 14.8% 29.5% +14.7

Symbian OS 2.0% 2.9% +0.9


Total 219,253,368 373,835,629 71%

Smartphone 206,020,156 349,490,113 70%

Advanced 13,233,212 24,345,516 84%

WAP 61,883,915 146,616,113 137%

App 157,369,453 227,219,516 44%


Q1 2011 Q2 2011 Pt Chg

Apple iPhone 13.3% 23.7% +10.4

HTC Desire HD 17.5% 17.4% -0.1

HTC Desire 21.3% 11.3% -10.0

Samsung GT-I9000 11.8% 7.0% -4.8

Apple iPad 0.5% 3.8% +3.4

Lenovo 3GW100 0.0% 3.3% +3.3

HTC S510e 0.0% 3.1% +3.1

Motorola XT300 4.0% 2.6% -1.3

Apple iPod 1.0% 1.9% +0.9

Motorola MB525 1.3% 1.5% +0.2


Q1 2011 Q2 2011 % Chg Global

Development Index

Total 2,604,266,955 3,496,122,963 34.2% n/a

Smartphone 638,465,253 1,093,287,656 71.2% 72 Advanced 1,965,801,702 2,402,835,307 22.2% 126

WAP 2,450,345,539 3,235,822,351 32.1% 111

App 153,921,416 260,300,612 69.1% 45

CENTRAL & SOUTH AMERICA SUMMARY

Mobile ads across the region continue to grow rapidly, gaining 34.2% from Q1 to Q2 2011. "   InMobi now serves nearly 3.5 billion

impressions a quarter in the region. This large volume of impressions represents a massive opportunity for advertisers to reach their customers via mobile devices.

There are 2 ad impressions on advanced phones for every 1 on a smartphone. "   Although smartphone impressions almost

doubled in their volume, advanced phones still dominate the ad impression share in South America.

Android surpasses iPhone OS by ad requests for the first time. "   Although both platforms represent less than

8% of the market, Android has surpass Apple iOS to become the 4th largest platform in the region.


Even after losing 3.2 share points, Nokia OS continues to be at the top mobile platform by ad impressions, with 20.8% market share. "  Android and iPhone OS cumulatively gained 6 share points as they ate into Nokia’s overall market share.

"  This region represents a quickly changing mobile platform landscape. Android, iPhone OS and RIM all continue to grow quickly and each represent between 7-8% market share.

OS Share: Q2 2011


21%

16%

8% 8%

7% 1%

39%

Nokia OS Symbian OS Android iPhone OS RIM OS MeeGo Others


Development Index

Nokia OS 727,354,741 20.8% -3.2 105

Symbian OS 573,395,482 16.4% +0.9 87

Android 276,755,441 7.9% +3.6 52

iPhone OS 264,026,690 7.6% +2.4 51

RIM OS 258,199,791 7.4% +2.9 115

MeeGo 44,358,364 1.3% +0.8 325

Others 1,352,032,454 39% -7.3 n/a



37%

15% 11%

8%

8%

7%

5%

2% 1% 1% 1%

3% Nokia Samsung SonyEricsson LG Apple RIM Motorola Alcatel HTC Access Huawei

Manufacturer Share: Q2 2011

Available Impressions Manufacturer Impressions % Share Pt. Chg Global

Development Index

Nokia 1,304,788,426 37.3% -1.5 96

Samsung 539,249,773 15.4% +1.4 105

SonyEricsson 370,785,900 10.6% -4.6 144

LG 270,632,047 7.7% -0.8 193

Apple 264,026,690 7.6% +2.4 51

RIM 258,199,791 7.4% +2.9 115

Motorola 180,757,420 5.2% +0.1 166

Alcatel 76,387,681 2.2% +0.8 659

HTC 43,160,663 1.2% +0.5 25

Access 42,019,529 1.2% +0.1 193

Huawei 40,419,247 1.2% -0.4 139

Others 105,695,797 3.0% -0.8 n/a

Nokia continues to be the most popular device by ad impressions, with 37.3% market share in South America. "  RIM grew the fastest from Q1 to Q2, 2011, gaining 2.9 share points, while SonyEricsson lost the most share points (4.6).

Interestingly, SonyEricsson still over-indexes in the Central & South America region.

"  Over 5 of every 10 mobile ads across the InMobi network in the region are delivered on Nokia or Samsung devices.



Handset and Connected Device Detail: Q2 2011


Development Index

Nokia N2730c 178,135,771 5.1% -1.4 2,565 Apple iPhone 150,395,200 4.3% +1.3 45 Nokia 6300 147,300,003 4.2% +0.0 193 Nokia C3-00 118,928,827 3.4% +0.6 258

RIM BlackBerry 8520 110,232,240 3.2% +1.1 133 Apple iPod 91,433,764 2.6% +0.5 66 Nokia 5130 71,678,081 2.1% -1.0 213

Samsung GT-S5230 57,009,034 1.6% +1.3 608 Samsung GT-S3650 54,746,323 1.6% +1.4 1,238

Nokia 5230 44,547,572 1.3% -0.1 217 Alcatel Alcatel one touch Phone 42,379,043 1.2% +1.1 880

LG GT360 41,917,651 1.2% -0.7 1,780 Nokia E63 41,564,938 1.2% -0.3 98

LG LG-KP570 40,072,166 1.1% -0.4 1,679 Samsung GT B3410 33,516,923 1.0% -0.2 449

Nokia N2730c series phones remain the most popular device in South America for the second consecutive quarter. "  Samsung GT-S3650 gained the most share points (1.4) over the past quarter compared to any other handset.



Summary: Q2 2011 Top 5 Manufacturers: % Share of Available Impressions

Q1 2011 Q2 2011 Pt. Chg Nokia 38.8% 37.3% -1.5

Samsung 14.1% 15.4% +1.4 SonyEricsson 15.2% 10.6% -4.6

LG 8.6% 7.7% -0.8 Apple 5.2% 7.6% +2.4


Q1 2011 Q2 2011 Pt. Chg

Nokia OS 24.0% 20.8% -3.2

Symbian OS 15.5% 16.4% +0.9

Android 4.3% 7.9% +3.6


Total 2,604,266,955 3,496,122,963 34.2%

Smartphone 638,465,253 1,093,287,656 71.2%

Advanced 1,965,801,702 2,402,835,307 22.2%

WAP 2,450,345,539 3,235,822,351 32.1%

App 153,921,416 260,300,612 69.1%

"   InMobi South America network grew at 34.2% over the past 90 days.

"   Brazil, Costa Rica and Venezuela were the top countries in terms of ad impression share in the region, while Peru registered the most share point growth in the region.

"   Android became the #3 mobile platform in the region, surpassing iOS to hold 7.9% ad share.




Q1 2011 Q2 2011 % Chg Global

Development Index

Total 8,884,632,942 10,758,744,734 21.1% na


WAP 6,483,847,844 8,096,659,821 24.9% 90

App 2,400,785,098 2,662,084,913 10.9% 148

EUROPE SUMMARY

Q2 showed continued mobile ad growth in Europe on the InMobi network, growing by over 21%. "   InMobi now serves over 10.7 billion

impressions a quarter in Europe. The volume of mobile impressions in Europe signifies the reach mobile devices can offer local, regional and global brands.

Smartphone growth is pacing the market, growing by over 1.5 billion impressions over the quarter. "   Smartphones grew at 31.3%, while

advanced phones at 8.2%. As smartphones are growing at much faster pace it underlines the rich mobile media consumption and usage by Europeans.

Apple passes Nokia to become the #1 device manufacturer by mobile ads in Europe. "   After a strong Q2, Apple now represents

19.5% of all InMobi ads in Europe.

European Regional Profile: Q2 2011


EUROPE

Android continues to grow and remains the top mobile platform in the region, but lost -5.0 share points in Q2. iPhone OS and RIM OS capture share from Android in Q2 as they grow quicker. "  Q4 2010 and Q1 2011 showed Android growth far outpacing the market, but that trend has been reversed in Q2. This is

partially driven by the strength of the Apple iPad.

"  The top three OS platforms (Android, iPhone OS, RIM OS) represent 3 out of every 5 ad impressions delivered in Europe.

Europe OS Share: Q2 2011


25%

19%

16%

13%

7%

20% Android

iPhone OS

RIM OS

Symbian OS

Nokia OS

Others


Development Index

Android 2,675,674,932 24.9% -5.0 174

iPhone OS 2,097,075,868 19.5% +3.3 142

RIM OS 1,694,120,668 15.7% +6.1 240

Symbian OS 1,358,640,253 12.6% -0.3 65

Nokia OS 798,025,861 7.4% -0.8 36

Others 2,135,207,151 19.8% -3.3 n/a


EUROPE Europe Manufacturer Share: Q2 2011


19%

19%

17%

16%

10%

6%

4%

2% 6% Apple

Nokia

Samsung

RIM

HTC

SonyEricsson

LG

Motorola

Others

Manufacturer Impressions % Share Pt Chg Global

Development Index

Apple 2,097,075,868 19.5% +3.3 142

Nokia 2,009,664,803 18.7% -0.9 47

Samsung 1,880,540,476 17.5% -0.0 116

RIM 1,694,120,668 15.7% +6.1 240

HTC 1,099,364,514 10.2% -4.2 199

SonyEricsson 661,730,747 6.2% -1.9 96

LG 386,777,573 3.6% -0.5 87

Motorola 236,007,399 2.2% -1.7 68

Others 693,462,684 6.4% -0.2 n/a

Apple becomes the #1 mobile phone manufacturer by share of ad impressions in Q2. "  Apple gains +3.3 share points while Nokia lost -0.9 share points.

"  RIM continues to perform well in Europe, capturing an additional +6.1 share points in Q2.

"  Devices from 5 manufacturers (Apple, Nokia, Samsung, RIM and HTC) in Europe represent 80% of all mobile ads in the region.


EUROPE

Europe Handset and Connected Device Detail: Q2, 2011


Development Index

Apple iPhone 1,399,838,332 13.0% +1.1 154 RIM BlackBerry 8520 716,887,354 6.7% +2.4 273 Samsung GT-I9000 512,298,343 4.8% -0.1 390

Apple iPod 461,017,014 4.3% +0.3 106 HTC Desire 457,267,727 4.3% -2.5 521 Apple iPad 236,220,521 2.2% +1.9 179

HTC Desire HD 220,641,939 2.1% -1.3 268 RIM BlackBerry 9700 201,046,701 1.9% +0.2 244 RIM BlackBerry 9300 188,512,521 1.8% +1.0 274

Nokia 6300 175,412,447 1.6% -0.6 73 RIM BlackBerry 9800 157,286,904 1.5% +0.9 283 Samsung GT-S5230 129,668,733 1.2% +0.5 438

Nintendo DSi 107,597,468 1.0% +0.0 329 HTC Droid Eris 103,958,535 1.0% +0.3 329

3 of the top 6 devices in the European mobile landscape by ad impressions are Apple devices. The iPhone remains the #1 device in the region. "  RIM BlackBerry 8520 globally gained +0.8 share points, while in Europe it gained +2.4 share points to index considerably

higher (Global Development Index : 273) in the region.

"  A connected device, the Nintendo DSi, makes the top 15 devices in the region with over 100 million impressions in Q2 2011.


EUROPE

Europe Summary: Q2, 2011


Apple 16.2% 19.5% +3.3 Nokia 19.6% 18.7% -0.9

Samsung 17.5% 17.5% -0.0 RIM 9.7% 15.7% +6.1 HTC 14.4% 10.2% -4.2


Q1 2011 Q2 2011 Pt. Chg

Android 29.8% 24.9% -5.0

iPhone OS 16.2% 19.5% +3.3

RIM OS 9.7% 15.7% +6.1


Total 8,884,632,942 10,758,744,734 21.1%

Smartphone 4,960,465,597 6,513,197,379 31.3%

Advanced 3,924,167,345 4,245,547,355 8.2%

WAP 6,483,847,844 8,096,659,821 24.9%

App 2,400,785,098 2,662,084,913 10.9%

"   The InMobi Europe network remains healthy, growing by 21% over the last 3 months.

"   UK was the fastest growing mobile ad market in Europe, gaining +3.9 share points of regional ad share.

"   Apple becomes the #1 manufacturer in Europe by ad impressions.

"   Android, the most popular mobile OS in Europe, controls a quarter of total impressions.


FRANCE MARKET SUMMARY




Development Index

Global Development

Index Total 595,277,382 595,168,090 0% na na

Smartphone 436,574,670 458,858,394 5% 122 168

Advanced 158,702,712 136,309,696 -14% 56 36

WAP 309,285,635 358,328,824 16% 80 72

App 285,991,747 236,839,266 -17% 161 239

36%

28%

13%

9%

1% 12% Android iPhone OS RIM OS Symbian OS Nokia OS Others

FRANCE OS Share: Q2, 2011



Development Index

Global Development

Index

Android 215,065,279 36.1% -2.5 145 239

iPhone OS 169,284,573 28.4% -2.4 146 194

RIM OS 78,404,972 13.2% +6.7 84 206

Symbian OS 56,270,442 9.5% -0.0 75 50

Nokia OS 7,268,104 1.2% -0.3 16 6

Others 68,874,721 11.6% -1.4 na na



Development Index

Global Development

Index Apple 169,284,573 28.4% -2.4 146 194

Samsung 126,777,872 21.3% -0.4 122 145 RIM 78,404,972 13.2% +6.7 84 206 HTC 48,461,990 8.1% -3.9 80 163 Nokia 40,465,434 6.8% -0.8 36 18

Motorola 26,408,226 4.4% +1.8 202 142 SonyEricsson 24,668,987 4.1% -0.8 67 56

Nintendo 23,701,909 4.0% +0.6 338 1,142 Sony 15,907,210 2.7% -0.4 199 660 LG 15,857,943 2.7% -1.0 74 66

Others 25,228,975 4.2% +0.6 na na

28%

21% 13%

8%

7%

4%

4% 4%

3% 3%

4%

Apple Samsung RIM HTC Nokia Motorola SonyEricsson Nintendo Sony LG Others

FRANCE Manufacturer Share: Q2, 2011



FRANCE



Development Index

Global Development

Index Apple iPhone 120,776,116 20.3% -6.0 156 212

Samsung GT-I9000 59,716,053 10.0% +3.5 211 843 Apple iPad 24,445,125 4.1% +3.8 187 343 Apple iPod 24,063,332 4.0% -0.1 94 103

RIM BlackBerry 8520 23,883,126 4.0% +1.0 60 169 Nintendo DSi 21,554,463 3.6% +0.5 362 1224 HTC Desire 15,785,396 2.7% -3.0 62 334

Motorola XT300 14,332,227 2.4% +1.2 258 981 Sony PlayStation Portable 12,489,074 2.1% -0.5 234 718

RIM BlackBerry 9300 11,822,445 2.0% +1.4 113 319 HTC Desire HD 11,390,785 1.9% -1.0 93 257

RIM BlackBerry 9700 11,172,969 1.9% +0.9 100 251 Samsung GT-I5800 9,533,213 1.6% +0.2 366 2830

RIM BlackBerry 9800 9,089,368 1.5% +1.1 104 304 Samsung GT i5700 7,885,728 1.3% -6.6 565 2733


FRANCE

Summary: Q2, 2011



Apple 30.9% 28.4% -2.4 Samsung 21.7% 21.3% -0.4

RIM 6.5% 13.2% +6.7 HTC 12.0% 8.1% -3.9 Nokia 7.6% 6.8% -0.8


Q1 2011 Q2 2011 Pt Chg

Android 38.6% 36.1% -2.5

iPhone OS 30.9% 28.4% -2.4

RIM OS 6.5% 13.2% +6.7


Total 595,277,382 595,168,090 0%

Smartphone 436,574,670 458,858,394 5%

Advanced 158,702,712 136,309,696 -14%

WAP 309,285,635 358,328,824 16%

App 285,991,747 236,839,266 -17%


Q1 2011 Q2 2011 Pt Chg

Apple iPhone 26.3% 20.3% -6.0

Samsung GT-I9000 6.5% 10.0% +3.5

Apple iPad 0.3% 4.1% +3.8

Apple iPod 4.2% 4.0% -0.1

RIM BlackBerry 8520 3.0% 4.0% +1.0

Nintendo DSi 3.1% 3.6% +0.5

HTC Desire 5.6% 2.7% -3.0

Motorola XT300 1.2% 2.4% +1.2

Sony PlayStation Portable 2.6% 2.1% -0.5

RIM BlackBerry 9300 0.6% 2.0% +1.4

GERMANY MARKET SUMMARY




Development Index

Global Development

Index Total 1,184,267,589 1,302,852,677 10% n/a n/a

Smartphone 870,050,885 875,851,593 1% 108 149

Advanced 314,216,704 427,001,084 36% 83 54

WAP 947,709,627 1,034,771,671 9% 106 95

App 236,557,962 268,081,006 13% 83 123

32%

28%

15%

5%

4%

1% 15% iPhone OS Android Symbian OS Nokia OS RIM OS webOS Others

GERMANY OS Share: Q2, 2011



Development Index

Global Development

Index

iPhone OS 413,409,790 31.7% +4.4 163 216

Android 365,654,376 28.1% -15.5 113 185

Symbian OS 191,260,637 14.7% +4.6 116 78

Nokia OS 70,545,572 5.4% +2.9 73 27

RIM OS 56,132,413 4.3% +1.9 27 67

webOS 12,717,385 1.0% -0.4 646 516

Others 193,132,504 14.8% +2.2 na na



Development Index

Global Development

Index Apple 413,409,790 31.7% +4.4 163 216 Nokia 238,198,856 18.3% +7.5 98 47

Samsung 179,058,495 13.7% +2.2 79 94 HTC 162,025,696 12.4% -11.6 122 248

SonyEricsson 75,740,059 5.8% -0.5 95 79 RIM 56,132,413 4.3% +1.9 27 67

Motorola 46,132,999 3.5% -4.3 161 113 LG 44,259,150 3.4% +0.4 94 85

Sony 20,580,045 1.6% -1.5 117 390 Nintendo 16,772,904 1.3% +0.6 109 369 Lenovo 15,894,250 1.2% +1.2 138 421 Others 34,648,021 2.7% -0.3 na na

32%

18% 14%

12%

6%

4%

4% 3%

2% 1%

1% 3%

Apple Nokia Samsung HTC SonyEricsson RIM Motorola LG Sony Nintendo Lenovo Others

GERMANY Manufacturer Share: Q2, 2011



GERMANY



Development Index

Global Development


Apple iPod 116,668,710 9.0% +1.7 209 228 Samsung GT-I9000 68,457,496 5.3% -1.1 110 441

HTC Desire 58,488,793 4.5% -6.7 106 565 HTC Desire HD 55,923,302 4.3% -5.2 209 577

Apple iPad 35,120,424 2.7% +2.4 123 225 RIM BlackBerry 8520 24,402,225 1.9% +1.2 28 79

Motorola MB525 17,200,432 1.3% -2.7 253 658 Lenovo 3GW100 15,717,236 1.2% +1.2 137 472

Nintendo DSi 14,218,813 1.1% +0.5 109 369 Motorola XT300 13,585,388 1.0% -0.4 112 425

Samsung GT-S5230 13,318,642 1.0% +0.3 85 381 Samsung GT-S5660 13,235,934 1.0% +0.9 109 333


GERMANY

Summary: Q2, 2011



Apple 27.4% 31.7% +4.4 Nokia 10.7% 18.3% +7.5

Samsung 11.6% 13.7% +2.2 HTC 24.1% 12.4% -11.6



Q1 2011 Q2 2011 Pt Chg

iPhone OS 27.4% 31.7% +4.4

Android 43.6% 28.1% -15.5

Symbian OS 10.1% 14.7% +4.6


Total 1,184,267,589 1,302,852,677 10%

Smartphone 870,050,885 875,851,593 1%

Advanced 314,216,704 427,001,084 36%

WAP 947,709,627 1,034,771,671 9%

App 236,557,962 268,081,006 13%


Q1 2011 Q2 2011 Pt Chg

Apple iPhone 19.8% 20.1% +0.3

Apple iPod 7.3% 9.0% +1.7

Samsung GT-I9000 6.4% 5.3% -1.1

HTC Desire 11.2% 4.5% -6.7

HTC Desire HD 9.5% 4.3% -5.2

Apple iPad 0.3% 2.7% +2.4

RIM BlackBerry 8520 0.7% 1.9% +1.2

Motorola MB525 4.1% 1.3% -2.7

Lenovo 3GW100 0.0% 1.2% +1.2


ITALY MARKET SUMMARY




Development Index

Global Development

Index Total 284,877,563 327,252,187 15% na na

Smartphone 171,825,721 200,764,344 17% 95 130

Advanced 113,051,842 126,487,843 12% 111 71

WAP 169,447,016 221,548,127 31% 90 81

App 115,430,547 105,704,060 -8% 131 194

27%

21%

15%

8%

4%

25%

iPhone OS Android Symbian OS RIM OS Nokia OS Others

ITALY OS Share: Q2, 2011



Development Index

Global Development

Index

iPhone OS 89,687,160 27.4% +5.8 141 186

Android 67,192,122 20.5% -6.1 83 136

Symbian OS 50,607,341 15.5% -2.5 122 82

RIM OS 25,206,115 7.7% +2.3 49 120

Nokia OS 12,513,641 3.8% +0.2 52 19

Others 82,045,807 25.1% +0.3 na na



Development Index

Global Development

Index Apple 89,687,160 27.4% +5.8 141 186

Samsung 83,613,657 25.6% -0.2 146 174 Nokia 61,842,738 18.9% -2.1 101 49

LG 26,123,599 8.0% +0.4 222 199 RIM 25,206,115 7.7% +2.3 49 120 HTC 16,723,938 5.1% -4.1 50 102

Huawei 4,323,758 1.3% +0.9 181 158 SonyEricsson 3,776,466 1.2% -0.5 19 16

Others 15,954,757 4.9% -2.5 n/a n/a

27%

26% 19%

8%

8%

5%

1% 1%

5%

Apple Samsung Nokia LG RIM HTC Huawei SonyEricsson Others

ITALY Manufacturer Share: Q2, 2011



ITALY



Development Index

Global Development


Samsung GT-I9000 17,943,546 5.5% -1.9 115 460 Apple iPad 12,652,434 3.9% +3.2 176 323 Apple iPod 9,960,569 3.0% +0.4 71 77

Samsung GT-S5230 8,289,708 2.5% +1.1 210 944 RIM BlackBerry 8520 7,048,447 2.2% +1.0 32 91 Samsung GT S5230W 6,669,217 2.0% +0.3 452 3509 RIM BlackBerry 9000 6,455,928 2.0% -0.2 351 984

HTC Desire 6,142,008 1.9% -1.3 44 236 Nokia 5230 5,969,269 1.8% -0.4 402 310

Samsung GT-S3650 5,957,213 1.8% +1.6 491 1440 Nokia 5800d 5,484,436 1.7% +0.9 178 275

Samsung GT-S5660 4,908,831 1.5% +1.4 161 491 LG KP500 4,403,915 1.3% -0.5 291 563 LG P500 4,171,854 1.3% +1.1 294 1001


ITALY

Summary: Q2, 2011



Apple 21.6% 27.4% +5.8 Samsung 25.7% 25.6% -0.2

Nokia 21.0% 18.9% -2.1 LG 7.6% 8.0% +0.4 RIM 5.4% 7.7% +2.3


Q1 2011 Q2 2011 Pt Chg

iPhone OS 21.6% 27.4% +5.8

Android 26.6% 20.5% -6.1

Symbian OS 18.0% 15.5% -2.5


Total 284,877,563 327,252,187 15%

Smartphone 171,825,721 200,764,344 17%

Advanced 113,051,842 126,487,843 12%

WAP 169,447,016 221,548,127 31%

App 115,430,547 105,704,060 -8%


Q1 2011 Q2 2011 Pt Chg

Apple iPhone 18.3% 20.5% +2.2

Samsung GT-I9000 7.3% 5.5% -1.9

Apple iPad 0.6% 3.9% +3.2

Apple iPod 2.7% 3.0% +0.4

Samsung GT-S5230 1.5% 2.5% +1.1

RIM BlackBerry 8520 1.1% 2.2% +1.0

Samsung GT S5230W 1.8% 2.0% +0.3

RIM BlackBerry 9000 2.2% 2.0% -0.2

HTC Desire 3.2% 1.9% -1.3

Nokia 5230 2.2% 1.8% -0.4

SPAIN MARKET SUMMARY




Development Index

Global Development

Index Total 580,989,046 847,409,387 46% na na

Smartphone 388,819,308 597,226,620 54% 107 148

Advanced 192,169,738 250,182,767 30% 85 55

WAP 371,877,947 646,640,192 74% 101 92

App 209,111,099 200,769,195 -4% 96 142

30%

27%

14%

11%

2% 17%

Android RIM OS Symbian OS iPhone OS Nokia OS Others

SPAIN OS Share: Q2, 2011



Development Index

Global Development

Index

Android 256,410,345 30.3% -16.5 122 200

RIM OS 226,810,139 26.8% +17.8 170 418

Symbian OS 116,522,792 13.8% +0.6 109 73

iPhone OS 94,249,887 11.1% +1.2 57 76

Nokia OS 13,575,735 1.6% +0.3 22 8

Others 139,840,489 16.50% -3.4 na na



Development Index

Global Development

Index RIM 226,810,139 26.8% +17.8 170 418

Samsung 144,482,878 17.0% -2.0 98 116 HTC 110,801,154 13.1% -11.9 128 261 Nokia 97,587,270 11.5% +0.7 62 30 Apple 94,249,887 11.1% +1.2 57 76 Sony 43,522,861 5.1% -1.8 382 1268

SonyEricsson 35,808,553 4.2% -1.7 69 57 Nintendo 26,441,211 3.1% +0.4 265 895

LG 24,448,794 2.9% -0.1 80 72 Motorola 12,666,766 1.5% -0.8 68 48 Others 30,589,873 3.6% -1.8 na na

27%

17%

13%

12%

11%

5%

4%

3% 3% 1%

4%

RIM Samsung HTC Nokia Apple Sony SonyEricsson Nintendo LG Motorola Others

SPAIN Manufacturer Share: Q2, 2011



SPAIN



Development Index

Global Development

Index RIM BlackBerry 8520 168,525,263 19.9% +13.7 298 837 Samsung GT-I9000 71,181,958 8.4% -0.7 176 705

Apple iPhone 62,086,010 7.3% +0.2 56 77 HTC Desire 59,789,641 7.1% -4.0 166 888

Sony PlayStation Portable 30,917,043 3.6% -1.5 407 1249 RIM BlackBerry 9300 21,602,668 2.5% +2.1 145 410

Nintendo DSi 21,435,776 2.5% +0.3 253 855 HTC Desire HD 19,993,322 2.4% -2.3 115 317

Apple iPod 19,558,719 2.3% -0.3 54 59 Nokia 5800d 19,244,354 2.3% +1.9 241 373

Samsung GT S5230W 16,398,211 1.9% -0.1 429 3331 Samsung GT S5620 13,143,739 1.6% -0.1 266 537 Sony Playstation 3 12,605,818 1.5% -0.3 332 1317

Apple iPad 12,605,158 1.5% +1.3 68 124 Nokia 6300 10,247,822 1.2% -0.5 74 55


SPAIN

Summary: Q2, 2011



RIM 9.0% 26.8% +17.8 Samsung 19.1% 17.0% -2.0

HTC 25.0% 13.1% -11.9 Nokia 10.8% 11.5% +0.7 Apple 9.9% 11.1% +1.2


Q1 2011 Q2 2011 Pt Chg

Android 46.7% 30.3% -16.5

RIM OS 9.0% 26.8% +17.8

Symbian OS 13.2% 13.8% +0.6


Total 580,989,046 847,409,387 46%

Smartphone 388,819,308 597,226,620 54%

Advanced 192,169,738 250,182,767 30%

WAP 371,877,947 646,640,192 74%

App 209,111,099 200,769,195 -4%


Q1 2011 Q2 2011 Pt Chg

RIM BlackBerry 8520 6.2% 19.9% +13.7

Samsung GT-I9000 9.1% 8.4% -0.7

Apple iPhone 7.2% 7.3% +0.2

HTC Desire 11.1% 7.1% -4.0


RIM BlackBerry 9300 0.5% 2.5% +2.1


HTC Desire HD 4.6% 2.4% -2.3

Apple iPod 2.6% 2.3% -0.3

Nokia 5800d 0.4% 2.3% +1.9

UK MARKET SUMMARY




Development Index

Global Development

Index Total 1,539,849,729 2,260,141,864 47% na na

Smartphone 1,091,595,828 1,821,245,381 67% 126 174

Advanced 448,253,901 438,896,483 -2% 47 31

WAP 1,037,639,414 1,560,261,784 50% 92 83

App 502,210,315 699,880,080 39% 125 186

39%

26%

16%

5%

2% 11% RIM OS iPhone OS Android Symbian OS Nokia OS Others

UK OS Share: Q2, 2011



Development Index

Global Development

Index

RIM OS 892,727,431 39.5% +4.9 251 618

iPhone OS 580,055,171 25.7% +4.0 132 175

Android 371,849,626 16.5% +0.2 66 109

Symbian OS 121,386,917 5.4% -1.6 43 28

Nokia OS 48,215,094 2.1% -0.5 29 11

Others 245,907,625 10.88% -7.0 na na



Development Index

Global Development

Index RIM 892,727,431 39.5% +4.9 251 617

Apple 580,055,171 25.7% +4.0 132 175 Samsung 193,527,498 8.6% -1.0 49 58

HTC 183,695,647 8.1% -0.3 80 162 Nokia 142,125,821 6.3% -1.7 34 16

SonyEricsson 89,127,091 3.9% -2.7 64 53 LG 40,984,613 1.8% -1.0 50 45

Nintendo 27,298,857 1.2% -0.3 102 346 Motorola 25,808,481 1.1% +0.2 52 37 Others 84,791,255 3.8% -2.0 n/a n/a

39%

26%

9%

8%

6%

4%

2% 1% 1%

4%

RIM Apple Samsung HTC Nokia SonyEricsson LG Nintendo Motorola Others

UK Manufacturer Share: Q2, 2011



UK



Development Index

Global Development


RIM BlackBerry 8520 339,690,708 15.0% -1.0 226 633 Apple iPod 146,598,864 6.5% +0.7 151 165

RIM BlackBerry 9300 118,812,365 5.3% +2.1 300 844 RIM BlackBerry 9800 114,295,422 5.1% +2.8 346 1006

HTC Desire 93,392,999 4.1% -0.1 97 520 RIM BlackBerry 9700 92,494,681 4.1% -1.5 219 547 RIM BlackBerry 9780 74,513,813 3.3% +2.5 381 1263 Samsung GT-I9000 54,298,478 2.4% +0.3 50 202

Apple iPad 52,967,931 2.3% +2.2 107 196 RIM BlackBerry 8900 33,052,148 1.5% -0.5 237 616

HTC Desire HD 30,312,159 1.3% +0.2 65 180 Samsung GT-S5230 27,911,275 1.2% +0.0 102 460 RIM BlackBerry 9000 23,724,380 1.0% -0.2 187 524

Nintendo DSi 22,791,720 1.0% -0.2 101 341


UK

Summary: Q2, 2011



RIM 34.6% 39.5% +4.9 Apple 21.7% 25.7% +4.0

Samsung 9.6% 8.6% -1.0 HTC 8.5% 8.1% -0.3 Nokia 8.0% 6.3% -1.7


Q1 2011 Q2 2011 Pt Chg

RIM OS 34.6% 39.5% +4.9

iPhone OS 21.7% 25.7% +4.0

Android 16.2% 16.5% +0.2


Total 1,539,849,729 2,260,141,864 47%

Smartphone 1,091,595,828 1,821,245,381 67%

Advanced 448,253,901 438,896,483 -2%

WAP 1,037,639,414 1,560,261,784 50%

App 502,210,315 699,880,080 39%


Q1 2011 Q2 2011 Pt Chg

Apple iPhone 15.7% 16.8% +1.1

RIM BlackBerry 8520 16.1% 15.0% -1.0

Apple iPod 5.8% 6.5% +0.7

RIM BlackBerry 9300 3.1% 5.3% +2.1

RIM BlackBerry 9800 2.3% 5.1% +2.8

HTC Desire 4.2% 4.1% -0.1

RIM BlackBerry 9700 5.6% 4.1% -1.5

RIM BlackBerry 9780 0.8% 3.3% +2.5

Samsung GT-I9000 2.2% 2.4% +0.3

Apple iPad 0.2% 2.3% +2.2


Q1 2011 Q2 2011 % Chg Global

Development Index

Total 2,567,140,083 3,960,293,875 54.3% n/a


WAP 1,914,306,613 2,856,322,117 49.2% 87

App 652,833,470 1,103,971,758 69.1% 167

MIDDLE EAST SUMMARY

Middle East mobile ad impressions grew by over 50% from Q1 to Q2. "   InMobi now serves nearly 4 billion impressions

a quarter in Middle East up from 2.5 billion in Q1 2011. Mobile advertising continues to grow at a very rapid pace in this region. This is growth is accelerated by the heavy smartphone usage in select markets.

Smartphone ad growth significantly outpaces advanced phones, to reach 65% share of ad impressions. "   Smartphone impressions grew by 74% over the

past three months versus 28% growth among advanced phones. 2 of every 3 ads across the region is now on a smartphone. This scale represents a significant opportunity for advertisers to provide rich media experiences.

Apple iOS ad impressions doubled over the last quarter. "   iPhone OS remains a popular platform across

the middle east, significantly stealing share from Symbian OS.


MIDDLE EAST

Apple gained 8.5 share points to cut into Symbian’s market share. "  Given Symbian’s consistent share loss and Apple’s share gain, in the coming quarters, Apple is most likely to be the most

popular OS in the Middle East region.

"  Outside Symbian and Apple the OS market is extremely fragmented with no other OS controlling over 10% impression share.

"  Globally, Android controls 15% share of impressions but in the Middle East Android has yet to gain significant traction.

Middle East OS Share: Q2 2011


38%

30%

9%

7%

6%

11% Symbian OS

iPhone OS

Nokia OS

RIM OS

Android

Others


Development Index

Symbian OS 1,503,400,812 38.0% -8.7 201

iPhone OS 1,187,596,404 30.0% +8.5 204

Nokia OS 358,818,012 9.1% -0.8 46

RIM OS 271,359,788 6.9% +2.9 107

Android 223,135,531 5.6% +2.5 37

Others 415,983,328 10.5% -4.4 n/a


MIDDLE EAST Middle East Manufacturer Share: Q2 2011


47%

30%

7%

6%

6%

1%

3% Nokia Apple RIM Samsung SonyEricsson HTC Others

Manufacturer Impressions % Share Pt. Chg Global

Development Index

Nokia 1,848,336,854 46.7% -9.2 121

Apple 1,187,596,404 30.0% +8.5 204

RIM 271,359,788 6.9% +2.9 107

Samsung 249,104,830 6.3% +1.2 43

SonyEricsson 245,536,346 6.2% -3.5 84

HTC 57,949,899 1.5% +0.4 29

Others 100,409,753 2.5% -0.3 n/a

Nokia holds the #1 manufacturer spot in Middle East, holding a commanding 46.7% of total ad impressions, although its share continues to erode. "  Apple was the biggest winner in Q2, capturing 8.5 share points to represent 30% ads in the market.

"  3 of every 4 mobile ads across the InMobi network in Middle East are delivered on Nokia or Apple devices.


MIDDLE EAST

Middle East Handset and Connected Device Detail: Q2 2011


Development Index

Apple iPhone 838,159,004 21.2% +4.3 221 Apple iPod 252,175,622 6.4% +2.1 162 Nokia 6300 134,537,130 3.4% -1.1 156 Nokia E63 131,922,404 3.3% -0.8 276 Nokia N73 120,356,012 3.0% +0.2 203 Nokia E71 116,790,631 2.9% -0.6 492

Samsung GT-I9000 108,816,198 2.7% +1.7 231 Apple iPad 97,261,778 2.5% +2.1 205

RIM BlackBerry 8520 94,983,486 2.4% +0.8 101 Nokia 6120c 93,902,516 2.4% -1.3 275 Nokia E66 83,412,254 2.1% -0.8 1,027

Nokia E5-00 75,126,534 1.9% +0.6 912 Nokia 5800d 74,405,426 1.9% +1.2 308 Nokia E72 69,958,107 1.8% -0.1 711

Nokia C3-00 66,026,979 1.7% +0.2 127

iPad is one of the top 15 devices in the Middle East, highlighting this technology forward region. Apple iPad devices represent 2.5% of all impressions. "  1 of every 5 ads in the region is on an Apple iPhone device.


MIDDLE EAST

Middle East Summary: Q2, 2011


Nokia 55.9% 46.7% -9.2 Apple 21.5% 30.0% +8.5 RIM 3.9% 6.9% +2.9

Samsung 5.1% 6.3% +1.2 SonyEricsson 9.7% 6.2% -3.5


Q1 2011 Q2 2011 Pt. Chg

Symbian OS 46.7% 38.0% -8.7

iPhone OS 21.5% 30.0% +8.5

Nokia OS 9.9% 9.1% -0.8

Available Impression Volume & Composition Q1 2011 Q2 2011 Pt. Chg

Total 2,567,140,083 3,960,293,875 54.3% Smartphone 1,478,917,480 2,570,517,875 73.8% Advanced 1,088,222,603 1,389,776,000 27.7%

WAP 1,914,306,613 2,856,322,117 49.2%

App 652,833,470 1,103,971,758 69.1%

"   InMobi Middle East network grew by over 54.3% over the past quarter.

"   Saudi Arabia and Iran represent the greatest portion of mobile impressions in the Middle East.

" iPhone OS gains significant market share, now represents 30% of impression share.



Q1 2011 Q2 2011 % Chg Global

Development Index

Total 13,410,005,189 18,720,589,209 39.6% n/a

Smartphone 8,921,996,872 14,584,168,518 63.5% 172 Advanced 4,488,008,317 4,136,420,691 -7.8% 36

WAP 7,741,643,232 9,363,797,109 21.0% 60

App 5,668,361,957 9,356,792,100 65.1% 300

NORTH AMERICA SUMMARY

North America mobile impressions grew by 39.6% over the past quarter on the InMobi network. "  InMobi now serves over 18.7 billion impressions

per quarter in North America. The volume of mobile impressions in North America signifies the reach mobile devices can offer local, regional and global brands.

Mobile ad growth is entirely driven by smartphones, which grew by 63.5% versus a 7.8% decline among advanced phone ad impressions in Q2. "  Smartphones gained over 5.6 billion impressions

over the last quarter and now represent 78% of all mobile ads in the region. With nearly 4 of 5 ads on smartphones in North America, brands have ample opportunity to market effectively through this mass-reach medium.

50% of ads in North America are now in a native mobile application. "  With the significant focus of mobile developers

and interest from the ecosystem, mobile in app ad impressions now represent 2 of every 3 ads seen on a smartphone. This is 3 times the global average.

North America Regional Profile: Q2 2011


NORTH AMERICA

Android remains the #1 platform in the region and gained impressions since Q1 2011, however, it lost -4.0 share points in Q2 2011, primarily due to the strength of iOS. "  Following the iPhone launch on Verizon Wireless in late Q1 2011 and the strength of the iPad, Apple iOS gained +11.0 share

points in the region. This reflects a markedly different trend from previous periods when Android growth significantly outpaced iOS.

"  Nokia and Symbian OS which are top global mobile platforms based on ad share, index extremely low in North America with global development indices of 24 and 36 respectively.

North America OS Share: Q2 2011


33%

29%

14%

7%

5%

12% Android

iPhone OS

RIM OS

Symbian OS

Nokia OS

Others


Development Index

Android 6,211,946,864 33.2% -4.0 232

iPhone OS 5,483,337,900 29.3% +11.0 213

RIM OS 2,601,511,510 13.9% -0.5 212

Symbian OS 1,325,161,009 7.1% +0.3 36

Nokia OS 918,733,749 4.9% +1.1 24

Others 2,179,898,176 11.6% -7.9 n/a


NORTH AMERICA North America Manufacturer Share: Q2 2011

Available Impressions Manufacturer Impressions % Share Pt Chg

Global Development

Index Apple 5,483,337,900 29.3% +11.0 213

RIM 2,601,511,510 13.9% -0.5 212

HTC 2,329,233,236 12.4% -0.1 242

Nokia 2,141,623,176 11.4% +1.8 29

Motorola 1,662,633,964 8.9% +0.2 277

Samsung 1,455,367,782 7.8% -6.1 52

LG 1,294,970,382 6.9% -1.2 168

Huawei 451,001,977 2.4% +0.4 281

SonyEricsson 319,921,140 1.7% -0.4 27

Others 980,988,142 5.2% -5.1 n/a

Apple gained +11.0 share points in Q2 to strengthen its position as the top manufacturer in the region by ad impressions. "  Apple share of 29.3% is more than double the next manufacturer RIM, which represents 13.9% of mobile ads in the region.

"  Due to high smartphone penetration and usage rates in North America, Apple, RIM, HTC, and Motorola considerably over-index in North America when compared with their global share.


29%

14%

12%

11%

9%

8%

7%

2% 2% 5% Apple

RIM HTC Nokia Motorola Samsung LG Huawei SonyEricsson Others

NORTH AMERICA

North America Handset and Connected Device Detail: Q2 2011


Development Index

Apple iPhone 2,773,736,673 14.8% +4.1 175 Apple iPod 2,318,799,690 12.4% +5.3 307

RIM BlackBerry 8520 784,842,525 4.2% +0.6 172 HTC PC36100 596,305,943 3.2% -0.7 433 HTC ADR6300 492,235,751 2.6% +0.3 438

Motorola DroidX 491,011,696 2.6% +0.2 430 Apple iPad 390,801,537 2.1% +1.6 170

Huawei M860 385,553,254 2.1% +0.6 438 LG LS670 333,510,613 1.8% -2.2 441

Motorola Droid 2 297,212,460 1.6% -0.7 429 HTC Glacier 256,894,212 1.4% -0.3 435

Motorola Droid 253,240,522 1.4% -0.1 432 RIM BlackBerry 9700 250,947,951 1.3% -0.4 175 RIM BlackBerry 9800 236,128,936 1.3% +0.5 245

HTC Desire HD 221,874,129 1.2% +0.8 155

Beyond the Apple iPhone and iPod at the top, the Apple iPad also makes the list with 2.1% share of total Q2 ads in the region. "  All the top ten devices over-index considerably compared to their global share, underling the unique composition of

smartphone devices in the North America mobile eco-system.


NORTH AMERICA

North America Summary: Q2 2011


Apple 18.3% 29.3% +11.0 RIM 14.4% 13.9% -0.5 HTC 12.6% 12.4% -0.1 Nokia 9.6% 11.4% +1.8

Motorola 8.7% 8.9% +0.2


Q1 2011 Q2 2011 % Chg

Android 37.2% 33.2% -4.0

iPhone OS 18.3% 29.3% +11.0

RIM OS 14.4% 13.9% -0.5


Total 13,410,005,189 18,720,589,209 39.6%

Smartphone 8,921,996,872 14,584,168,518 63.5%

Advanced 4,488,008,317 4,136,420,691 -7.8%

WAP 7,741,643,232 9,363,797,109 21.0%

App 5,668,361,957 9,356,792,100 65.1%

Top Countries within Region: % Share of Available Impressions

Q2 2011 Pt. Chg USA 74.2% -5.3

Canada 12.1% +2.8 Mexico 11.9% +2.6

"   InMobi North America network grew by 39.6% impressions into Q2, entirely driven by smartphones.

"   Within the region, Canada and Mexico mobile ad growth was faster than in the USA.

"   Apple iOS closes the gap between Android, the #1 mobile platform in the region by mobile ads. The difference between the two is now only 3.9 share points.


MEXICO MARKET SUMMARY




Development Index

Global Development

Index Total 1,233,501,843 2,324,000,884 88% na na

Smartphone 571,803,207 1,112,661,461 95% 64 107

Advanced 661,698,636 1,211,339,423 83% 253 94

WAP 1,130,212,628 2,190,707,939 94.3% 188 113

App 103,289,215 133,292,945 5.7% 11 34

29%

14%

14%

11%

4%

27%

RIM OS iPhone OS Symbian OS Nokia OS Android Others

MEXICO OS Share: Q2, 2011



Development Index

Global Development

Index

RIM OS 683,023,582 29.4% +5.9 212 459

iPhone OS 332,581,403 14.3% -4.2 49 97

Symbian OS 325,916,047 14.0% +0.1 198 74

Nokia OS 258,589,904 11.1% +1.0 227 56

Android 104,557,891 4.5% +0.0 14 30

Others 619,332,056 26.65% -2.8 na na



Development Index

Global Development

Index RIM 683,023,582 29.4% +5.9 211 459

Nokia 537,518,753 23.1% +2.6 202 60 Apple 332,581,403 14.3% -4.2 49 97

LG 202,959,398 8.7% +2.3 126 218 SonyEricsson 134,234,271 5.8% -0.9 338 78

Samsung 133,231,462 5.7% +0.1 74 39 Sony 80,847,955 3.5% -5.1 432 859

Motorola 63,758,794 2.7% -0.9 31 88 Nintendo 61,115,595 2.6% -1.1 354 754 Alcatel 53,785,309 2.3% +1.7 584 698 Others 40,944,363 1.8% -0.3 n/a n/a

29%

23% 14%

9%

6%

6%

3% 3% 3% 2%

2% RIM Nokia Apple LG SonyEricsson Samsung Sony Motorola Nintendo Alcatel Others

MEXICO Manufacturer Share: Q2, 2011



MEXICO



Development Index

Global Development

Index RIM BlackBerry 8520 432,740,733 18.6% +3.8 444 784

Apple iPod 184,345,265 7.9% -3.8 64 202 Nokia C3-00 139,072,707 6.0% -0.6 661 454 Apple iPhone 129,816,387 5.6% -1.1 38 58 Nokia 6300 94,124,468 4.1% -1.8 617 186 Nokia 5530 86,042,639 3.7% +3.2 815 1140

Sony PlayStation Portable 67,955,161 2.9% -4.7 494 1001 Nintendo DSi 52,268,319 2.2% -0.9 360 760

Samsung GT S5560 45,278,905 1.9% -0.6 825 2320 Alcatel Alcatel one touch

Phone 44,875,093 1.9% +1.7 691 1401

LG GM360 41,859,968 1.8% -0.0 819 2733 RIM BlackBerry 9300 37,803,274 1.6% +0.9 145 261 RIM BlackBerry 8530 28,588,110 1.2% +0.3 108 466

Nokia 5130 28,492,881 1.2% +0.5 204 127 Samsung GT-M3710 26,477,717 1.1% -0.0 826 2577



Q1 2011 Q2 2011 Pt Chg

RIM BlackBerry 8520 14.9% 18.6% +3.8

Apple iPod 11.7% 7.9% -3.8

Nokia C3-00 6.6% 6.0% -0.6

Apple iPhone 6.7% 5.6% -1.1

Nokia 6300 5.9% 4.1% -1.8

Nokia 5530 0.5% 3.7% +3.2


Nintendo DSi 3.1% 2.2% -0.9

Samsung GT S5560 2.5% 1.9% -0.6

Alcatel Alcatel one touch Phone 0.3% 1.9% +1.7

MEXICO

Summary: Q2, 2011



RIM 23.5% 29.4% +5.9 Nokia 20.5% 23.1% +2.6 Apple 18.6% 14.3% -4.2

LG 6.4% 8.7% +2.3 SonyEricsson 6.7% 5.8% -0.9


Q1 2011 Q2 2011 Pt Chg

RIM OS 23.5% 29.4% +5.9

iPhone OS 18.6% 14.3% -4.2

Symbian OS 13.9% 14.0% +0.1


Total 1,233,501,843 2,324,000,884 88%

Smartphone 571,803,207 1,112,661,461 95%

Advanced 661,698,636 1,211,339,423 83%

WAP 1,130,212,628 2,190,707,939 94.3%

App 103,289,215 133,292,945 5.7%

US MARKET SUMMARY




Development Index

Global Development

Index Total 10,681,283,576 13,835,869,529 30% n/a n/a

Smartphone 7,326,560,912 11,560,884,372 58% 107 178

Advanced 3,354,722,664 2,274,985,157 -32% 71 26

WAP 5,474,109,783 5,088,805,913 -7% 74 44

App 5,207,173,793 8,747,063,616 68% 126 379

42%

34%

6%

5%

3% 1% 9% Android

iPhone OS RIM OS Symbian OS Nokia OS webOS Others

US OS Share: Q2, 2011



Development Index

Global Development

Index Android 5,847,995,257 42.3% -2.8 127 279

iPhone OS 4,695,412,550 33.9% +15.5 116 231

RIM OS 878,935,085 6.4% -2.5 46 99

Symbian OS 640,362,151 4.6% -1.0 65 24

Nokia OS 425,972,201 3.1% +0.1 63 15

webOS 134,832,209 1.0% +0.3 129 515

Others 1,212,360,076 8.76% -9.7 na na



Development Index

Global Development

Index Apple 4,695,412,550 33.9% +15.5 116 231 HTC 2,204,481,024 15.9% +0.6 128 318

Motorola 1,554,497,570 11.2% +1.1 127 360 Samsung 1,188,740,904 8.6% -7.3 111 58

LG 1,049,274,889 7.6% -1.5 110 189 Nokia 1,042,588,811 7.5% -0.5 66 19 RIM 878,935,085 6.4% -2.5 46 99

Huawei 439,815,418 3.2% +0.6 132 381 Others 782,123,277 5.7% -5.9 na na

34%

16% 11%

9%

8%

8%

6%

3% 6%

Apple HTC Motorola Samsung LG Nokia RIM Huawei Others

US Manufacturer Share: Q2, 2011



US



Development Index

Global Development

Index Apple iPhone 2,438,016,943 17.6% +6.2 119 184

Apple iPod 1,932,492,129 14.0% +7.5 113 355 HTC PC36100 591,754,961 4.3% -0.6 134 597 HTC ADR6300 489,170,690 3.5% +0.6 134 604

Motorola DroidX 488,491,936 3.5% +0.5 135 594 Huawei M860 383,785,008 2.8% +1.0 135 605

LG LS670 331,904,539 2.4% -2.6 135 609 Apple iPad 324,903,477 2.3% +1.8 112 196

Motorola Droid 2 295,722,283 2.1% -0.7 135 592 HTC Glacier 253,532,648 1.8% -0.2 134 596

Motorola Droid 251,478,662 1.8% +0.1 134 595 HTC Desire HD 210,304,594 1.5% +1.1 128 204

Samsung SCH-I500 182,542,716 1.3% -0.5 135 605 HTC G2 167,465,931 1.2% +1.1 133 559

RIM BlackBerry 8530 154,851,227 1.1% -0.8 98 424


US

Summary: Q2, 2011



Apple 18.5% 33.9% +15.5 HTC 15.3% 15.9% +0.6

Motorola 10.2% 11.2% +1.1 Samsung 15.9% 8.6% -7.3

LG 9.1% 7.6% -1.5


Q1 2011 Q2 2011 Pt Chg

Android 45.0% 42.3% -2.8

iPhone OS 18.5% 33.9% +15.5

RIM OS 8.9% 6.4% -2.5


Total 10,681,283,576 13,835,869,529 30%

Smartphone 7,326,560,912 11,560,884,372 58%

Advanced 3,354,722,664 2,274,985,157 -32%

WAP 5,474,109,783 5,088,805,913 -7%

App 5,207,173,793 8,747,063,616 68%


Q1 2011 Q2 2011 Pt Chg

Apple iPhone 11.4% 17.6% +6.2

Apple iPod 6.5% 14.0% +7.5

HTC PC36100 4.9% 4.3% -0.6

HTC ADR6300 2.9% 3.5% +0.6

Motorola DroidX 3.0% 3.5% +0.5

Huawei M860 1.8% 2.8% +1.0

LG LS670 5.0% 2.4% -2.6

Apple iPad 0.6% 2.3% +1.8

Motorola Droid 2 2.8% 2.1% -0.7

HTC Glacier 2.1% 1.8% -0.2

MEASURES AND TERM DEFINITIONS

Measures: Available Impressions: The total number of ads requests made to the InMobi network % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.

Definitions: Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any impression served to any OS or handset not included in the smart phone definition above. WAP (Wireless Application Protocol): Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-layer network communications in a wireless-communication environment. App (Application): Any impressions served to a mobile application resident on the consumer mobile device. Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular company providing service for mobile phone subscriber served the impression. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The OEM manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1% share.

InMobi Regional Definitions: InMobi defines all regions per Wikipedia with the following modifications: “Asia Pacific” includes the 15 Oceania countries as listed in Wikipedia. “South America” includes South & Central Americas as listed in Wikipedia.

This data is part of a series of network reports that are released monthly. Additional regions and markets will be released throughout the quarter. Release Schedule Once a quarter InMobi will release a full data report which will include global, regional and country data views. The next full release is planned for mid October. Monthly data updates including key information by market will be released via our mailing lists and website. While we move to a quarterly release schedule, we will still continue to releases insightful data on key markets across regions on a monthly basis. These releases will shed light on emerging trends and unique developments specific to those key markets. Open Source Research: Getting Involved Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users. To join our monthly research mailing list, contact us at [email protected] To download the full reports, visit us at www.InMobi.com/research

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