I have been able to achieve the specific codes and conventions that are present in existing music magazine.

Masthead Individual House StyleIssue NumberMedia ConvergenceDate of ReleaseCell LinesTypography VariationBarcodePrice

Q1 In what ways does your magazine media product use, develop or challenge forms and conventions of real media products?

As we can see the use of logos is quite similar here. I have created my own type but I used the inspiration from this magazine. The positioning of the stars was from Q magazine. As we can also see, the masthead has been manipulated to go behind the model which helps maintain the audience's attention as he is the cover story. In addition to this, in the headline, the use of a big and bold name indicates that this is the person the readers should try to focus most on as they are the cover story. I also challenged some of the house style used in the Vibe magazine. I used plus symbols instead of blank space to separate the names. I also developed the use of puffs. I used a star instead of a circle. I also developed the way the models cross their hands.

Challenging and developing Forms of representations.

Facial expressions and posture

When male artists and models are featured in Q magazine and Vibe, they tend to have quite relaxed postures so that they can appeal to female gaze. Although they have healthy skins and thin figures, they tend to display masculine facial expressions to enrapture the desires of their audience and fans. They make gestures such as putting hands in pocket, crossing hands, point to something that they want the audience to identify, head tilts are all common poses used by male idols. Poses that were used in magazines such as VIBE and Qmagazine, inspired me to develop my own ons for my models in order to depict the correct representations of male models.

Q2. How does your media product represent particular social groups?

AgeFor age, there are variety of age ranges that has been used to represent social groups of youth culture as stereotyped teenagers and young adults which are associated with rap genre. This implies that the primary social groups that this is targeted at are the teenagers and young adults because they would most likely recognise the artists used and the things they do. In addition, over the language that I have used which mostly tends to be formal 10/10 of the teenagers and young adults would understand such names such as ‘Jay Z’ which again show the primary target audience/social group. Furthermore, the use of costumes of ‘bucket hats’, ‘hoodies’ and big brands like ‘Audi’ on a young person actually represents the social group as this is a hegemonic representation of the hip hop young people are interested in today and what they want to have. I made sure that I included older models as the target audience is 15-25 years of age. I included them as I wanted to represent the older generation too. This is why one of the features included two older artists who have at least once been at the tip of their careers. This helps the older generation recognise them when they were young adults.

EthnicityIn the ethnicity section, I tried to use different ethnicity in attend to reach other social groups. I used a young black male which is a stereotype of the rap genre, however that’s from the outside perspective. If you are part of the culture of hip hop or these types of social groups you wouldn’t say that it’s just young people. It’s a range of different people that perhaps have the similar interests and talents. They may also have back stories of similar experiences that they want to share. I have also used a young male (light-skinned) to depict the other social groups.the ethnicity section, I tried to use different ethnicity in attend to reach other social groups. The world we live in is changing constantly, we live in a modern time where it’s more diverse, and at times pluralistic society. The genre of rap actually seems to have quite an attenuate representation of black males. I attempted to challenge this by using an artist that others wouldn’t normally say they fit the genre, as the readers and audience have become more diverse. Even though they are more urban, I would say that they are still mixed as different people bring different things all the time.

Class

For class, I would personally say that my media product would be. The skilled manual, semi-skilled manual and unemployed, people that have a working class background. All the models I used would be in these categories. They would be there but they have ambitions of soaring up to the top of the pyramid. This is embedded in the costumes used just as ‘hoodies’ and ‘bucket hats’. This represents the social groups of young people as they are judge upon their choice of clothing and that’s what some believe is expected from them. The other stereotype that I used is the Versace neck less, the fact that the model is wearing one. This definitely challenges the values of these type of people not being able to afford such items. Some could also say that they are trying to incorporate some things that the middle class would. However, these are the type of ways the big artists show their sense of wealth, by wearing it around for other to see.

Q3:What kind of media institution (publisher) might distribute your media product and why?

4. Who would be the audience for your media product?Age Demographic

The age range would be 15- 25 year olds. The hip hop genre is listened to many different types of age groups however, I just want to address this these age groups. Teenagers to young adult demographic would be an idle age range as they are some of the most common age groups that listen to

hip hop.

Gender DemographicDominantly male.

The dominant audience of hip hop tends to be mixed but some wouldsay it tends to be more of a male audience. So it was acceptable to use a malemodel as it would be appealing to a female audience and it would also interest

the male audience as they would feel that their gender is becoming more famousand dominant.

Socio-Economic GroupC2, D, E

My main audience being either teenagers. My readers and audiencewon’t be high earners and would most likely be students or in the working classjobs. That's the reason why my magazine price is $3.99 in order to make it more

cost effect, or affordable for this group.

Psychographic GroupMy magazine

will be aimed towards both mainstreamers and aspires. There are artists withinthe genre promote the ideas of trends and what is popular and isn’t popular in

their culture or others cultures which is why they appeal to mainstreamers.It’s also suitable for aspires as Jay Z and Kanye West wear lots of expensive

neck less and live lives that their fans have always dream of.

5. How did you attract/address your audience?

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression fromit to the full product?