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Data & Analytics Foodservice

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JUST Egg Frittata outsold the egg equivalent by 25%• Since launch, JUST Egg velocity has grown 20% • 55% of customers are purchasing in the afternoon

Source: Operator, sales of conventional egg frittata during representative period

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Source: Reuters The Fiscal Times

There are many plant-based burgers, but only one JUST Egg

Each year, McDonald’s USA buys approximately 1 billion pounds of beef, and 2 billion eggs

Plant-based Burger Plant-based Egg

Awesome / Incredible (Nestle) JUST EggLightlifeImpossibleBeyondDr. Praeger’sGardeinMorningstar Farms

Plant-based options grow fast food sales

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Customers who go to Dunkin’ for the Beyond sausage sandwich spend twice the average ticket3

Higher ticket

Burger King sales growth driven by 24% increase in unique customers2

Incremental customers

Burger King 5% same store sales growth Q3 ’19; plant-based is a key sales driver1

1 Restaurant Business Online 2 Earnest Research 3 Market Watch

Sales growth

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JUST Egg #1 breakfast item at Gregory’s CoffeeCase Study: Gregory’s Coffee (30 location, New York-based coffee chain)

Performance • JUST Egg #1 breakfast item chain-wide • Accounts for 40% of all breakfast sandwich sales, outselling

conventional egg options including the popular “New Yorker” • Selling 2x spicy avocado toast, the former top selling breakfast item

Growth • JUST Egg sales didn’t cannibalize other items • Average check size increased

1. New sandwich sales to people formerly only ordering coffee 2. Price premium increasing average purchase price

• During recent World Vegan Day promo, JUST Egg sales increased 10x while high traffic stores sold out by noon

Customers • JUST Egg customers are loyal – while sales of other items fluctuate based on traffic, JUST Egg sales are consistent and growing

• Customers skew toward millennials, health & wellness focused; 51% female, 49% male

Source: ERP Data & Management interview conducted Jan 2020

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JUST Egg helps Silver Diner grow faster than the competitionSilver Diner, the largest diner chain in the US, is a leading plant-based menu innovator

JUST Eggs Benedict

JUST Egg Performance • Over 150 JUST Egg servings per location per week • Sales have doubled in last 6 months, expanding to

3 menu items • Major driver of sales & customer growth

Plant-based growth • 2/3rds of all new menu items are plant-based • Double digit annual growth while competition shrank

due to doubling their plant-based menu sales