pyze virtual tour
TRANSCRIPT
AUTOMATE APP GROWTH
PYZE HOME SCREEN
Pyze offers each application a number
of serv ices across behavioral analytics, v isual intelligence, marketing automation and personalization
intelligence.
Pyze enables real time explorations
across millions of users, combining different app specific attributes to create targeted engagement
campaigns and personalization tags.
Intelligence Explorer
Dynamic Campaigns
Campaigns can be launched
based on explorations, funnels and work flows. Messages are delivered to users when they will be most
receptive.
Personalization Tags
Personalization tags can be
assigned based on user behavior and used to personalize content and experience within the
application.
The tags are made avaialble in the application so that developers can indiv idualize the experience for
each user.
The dashboard shows the number of
users assigned to each personalization tag as well as the behav iors that constitute each tag. Multiple behav iors
can be assigned to a personalization tag giv ing flexibility on how each tag
gets defined.
Personalization Dashboard
Growth Automation
RETAIN
Retention campaigns can be defined to
reactivate users that are dormant and custom messages can be sent according to different periods of dormancy.
Growth Automation
ACTIVATE
Activation campaigns can be defined
based on different activation behaviors like number of times a user launches the app, aggregate usage, number of usage days or
custom activation events.
Periodic Trends
Key metrics can be
compared across different time periods such as days, weeks or months to better
understand the differential in behavior over the two
time periods.
Installs Heat Map
The heat map shows installs
across days and hours of each day so that one can easily discern when installs
for the app are the highest or lowest.
Installs Categorizationsby Network Reachability
Pyze prov ides breakdowns
across key categorizations foreach metric like installs,activations, usage, sessions
and retention. This screenshows installs breakdowns by
the network reachability type.
Activations by Location
Pyze shows activations by
location for users who launched the app 3 times. Pyze automatically tracks
these metrics across two dozen different activation
types as shown on this screen.
Retention
Pyze categorizes users across
various retention levels for days, weeks and months. This screen shows d3 retained
users by location.
Retention Cohort
Pyze displays retention and churn metrics (both in terms of percentages and actuals) for days, weeks and
months. Pyze translates these metrics into plain text for ease of understanding.
Retention Cohort Comparisons
Pyze prov ides the ability to compare retention and churn metrics across different attributes like behavior
and techno graphics. This screen displays the delta between retention percentages for phone versus tablet users.
Screen Flow Analysis
Pyze auto discovers the
screen paths in an application based on each users behavior.
This prov ides the ability to see
where users are dropping off, which screens are not being used and determine
opportunities for redesign.
Screen Visit Popularity
Pyze automatically monitors
the number of times each screen is v isited as well as the amount of time spent on each
screen.
Loyalty by Last Activity
Pyze prov ides various loyalty
metrics by weekly, monthly and last active. This screen shows breakdown of the user
base according to their last activ ity date.
Event Flow
Pyze automatically captures
event flows across the application based on the firing of different events by all users.
Event Sequences
Pyze provides the ability to create advanced funnels based on specific user actions. Behavioral and techno graphic filters can be used to streamline
analysis.
Users that match the results of specific funnels can be targeted with a dynamic campaign
through actions such as in app messages, push notifications or SMS.
Real Time Activity
Pyze shows real time world wide
activ ity across installs and usage.
