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Pygmalios Analytics - Cisco 11.1.2017 Proud partner of CISCO

Problem: Brick-and-mortar stores vs E-commerce analytics

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E-commerce9%

Brick & Mortar91%

91% of the market has close to non customer behavior analytics

Retail revenue share vs. customer analytics utilization

Knows everything about customers as-it-happens. Has many free customer analytics tools.

Knows nothing about customer behavior and shopping habits. Has no

customer analytics tools.

VS

Ex-post surveys & Mystery shopping

Real-time analytics & data-driven management

Google Analytics pre kamenné prevádzkyProblem: Expensive ex-post survey vs real-time analytics

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Artificial intelligence

Sensors & future sensors

Real-time app, reports, alerts

Pygmalios Analytics

Why CISCO & Pygmalios ?

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+

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Retail analytics history

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What we could analyze and manage on recent video?

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• Queue monitoring

• Demography

• Staff optimisation

• Loyalty

• Stock supply problem

• Poor quality service

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Future of data-driven retail managment - App preview

Customer’s routes

Customers decisions

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Conversion and visits per product category (1,5m accuracy)

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Queue monitoring

Stay time

Occupancy

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Compare anything

Passer-by

Contracts with several global brands. Talking to many more.

Contracts & paid pilots

“Based on Pygmalios Analytics reports we have planned several changes and plan to update our shop windows

in all locations of Mango stores in Slovakia”Marek Knutt, Marnett, Mango Frachise Stores

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Real case studies:

Česká pošta - Example for default analytics

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1. Free WiFi + Splash screens 2. Wifi analytics

• Visits, Returning visitors, Customers typology • Occupancy & Queue monitoring • Demography • Cross-country benchmarking

3. Social marketing 4. Real-time public information about occupancy

and queue length for customers

What is it good for?

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1. Tackle customer satisfaction 2. Increase the turnover 3. Optimise costs 4. Make data-driven decisions 5. Improve customers experience

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Thank you