pwr mnt recap final published

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POWERADE activation of the Mexican National Soccer Team - Set up for what was to really knock the top off the country

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Page 1: Pwr Mnt Recap Final Published
Page 2: Pwr Mnt Recap Final Published

La Porra Hydration

Relay

Mexico 5 - 0 Bolivia

Sales

De Anza Force

Page 3: Pwr Mnt Recap Final Published

1st Place!!!!! Food Source, S

an Leandro

3rd Place!!!!!

Fiesta Foods, Fresno

2nd Place!!!!!

CVS, San Jose

nor cal mexico national nor cal mexico national Soccer team Sales incentive!Soccer team Sales incentive!

who had the best in store display?????

Coke Nor Cal wanted to see who can creatively construct a Coca Cola display that shows off Coke Zero, Powerade,

Powerade Zero, etc. for the upcoming game in Candlestick Park.

Page 4: Pwr Mnt Recap Final Published

Coca Cola, La Raza & Mi Coca Cola, La Raza & Mi Pueblo!!!Pueblo!!!

Coke teamed up with La Raza and local Mi Pueblo retailers

encouraging the die hard Mexican National Soccer team fans to come out and show how they would root

for their team.

At the MNT v Bolivia game, one fo the DJs from Los Hijos De La Bahaia, showed some love to

Powerade, and we did the same by slapping La Raza on the Powerade Step & Repeat!!!

Page 5: Pwr Mnt Recap Final Published

Powerade & Powerade & RelayRelayPowerade and Relay really set off the

mood with dancers, music, and cheerleaders!!!!!

Coke girls on the Napa Auto Parts stage

Relay’s mariachi band warming up before the crowd.

Powerade’s cheer ladies energizing the crowd at half time.

The Coke girls taking pictures with MNT

fans.

Page 6: Pwr Mnt Recap Final Published

HHyyddrraattiioonn!!!!

At Futbol Fiesta, Powerade made sure that all attendees were well hydrated. With Powerade Powder in hand, the team mixed and served Fruit Punch to not only visitors of

the Powerade booth, but to everyone at futbol fiesta.

HHyyddrraattiioonn!!!!

Page 7: Pwr Mnt Recap Final Published

De Anza ForceDe Anza ForceThe Premier soccer club of the south bay, the De Anza Force came out to

help Powerade and Coca Cola, as the game’s official ball boys!

Page 8: Pwr Mnt Recap Final Published

De Anza Force waiting for their turn on the field, Ballboys were excited and ready to help keep the

game going.

Page 9: Pwr Mnt Recap Final Published

IIoonn44

oonn

DDiissppllaayy

MNT’s locker room for at Candlestick

Emanuel & Jay getting ready to bring.

The Force guarding the sacred powerade

for MNT

Powerade towels and squeeze bottles for the

teams.

Powerade squeeze bottles visible from bleechers.

Powerade table from court side.

Page 10: Pwr Mnt Recap Final Published

The complete Powerade signage

La Porra giving the card a try

La Porra & the Powerade Cards

During half time, Powerade, De Anza Force, and the Laporra section tried putting the cards together from the stands. Though it wasn’t a complete success, the crowd had a great time

and cheered right through!

Page 11: Pwr Mnt Recap Final Published

Relay scores a goal with a Powerade assist!