STOP SOLVING PROBLEMS WITH NEW PROBLEMS.

START CREATING NEW BUSINESS REALITIES!

PWP IS THE BREAKTHROUGH STRATEGY SYSTEM TOWARDS YOUR NEW BUSINESS REALITIES WE HELP COMPANIES TO RISE BY CO-CREATING HEROIC BUSINESS STRATEGIES WITH THE PEOPLE AND VENTURING WITH THEM TOWARDS REALIZATION. WE CHALLENGE YOU TO STOP SOLVING PROBLEMS (WITH NEW PROBLEMS) AND TO START CREATING NEW AND SUCCESSFUL REALITIES FOR YOUR ORGANIZATION, BUSINESS, MARKETING AND COMMUNICATION.

PWP COMPANIES RISE…

FROM OPTIMIZING ERODING MODELS TO REINVENTING BUSINESS POTENTIAL

FROM JUST REVENUE TO HOLISTIC IMPACT

FROM CONSTRUCTED CULTURE PROGRAMS TO SECOND NATURE

FROM TOP-DOWN ORGANISATIONAL CHARTS TO INTRAPRENEURSHIP & SWARMS

FROM LESS-BAD-SUSTAINABILITY TO POSITIVE BUSINESS DESIGNS

FROM BUYING LOYALTY TO EARNING THE CUSTOMERS’ LOVE WITH INNOVATION

FROM FACTS AND CONTROL TO ORGANIZING FOR TRUST AND COURAGE

FROM REACTIVITY TO CONTINUOUS CREATIVITY AND POSITIVE ACTION

HEROIC CLIENTS

“MET INSPIRERENDE CASES, VEEL CREATIVITEIT, EEN HOOP LOL, MAAR OOK VEEL SERIEUZE AHA-MOMENTEN, HEBBEN WE EEN PERFECT WORLD GECREËERD DIE CONSUMENT EN ORGANISATIE OP ELKAAR LAAT AANSLUITEN EN NIEUWE RUIMTE VOOR GROEI BIEDT.” ANNEMIEK TEMMING, HEAD OF STRATEGY GOVERNANCE & INSIGHTS DANONE

“HET MOET GEZEGD WORDEN, HET PERFECT WORLD PRINCIPLE IS DE MEEST LEUKE EN ONCONVENTIONELE AANPAK TOT NU TOE. HET PROCES PRIKKELT ALLE DEELNEMERS TOT EEN INTENSE DEELNAME ONGEACHT HUN ACHTERGROND. “ ERWIN BOUWENSE. DIRECTOR BUSINESS DEVELOPMENT. PHILIPS HEALTHCARE

“HET PERFECT WORLD PRINCIPE HEEFT ONS ENORM GEHOLPEN OM EEN VAN DE BELANGRIJKSTE STRATEGISCHE THEMA’S VANUIT EEN TOTAAL ANDERE INVALSHOEK TE BENADEREN.” MENNO V/D GRONDEN, MANAGER MARKETING & COMMUNCATIONS VOLKSWAGEN

“VANUIT DE BESTAANDE BUSINESS IN TWEE SESSIES NAAR EEN NIEUW VERDIENMODEL EN EEN CHALLENGER POSITIE! BINNEN DE GESLOTEN EN CONSERVATIEVE ENERGIEMARKT GAAT EEN NIEUWE ENERGIELEVERANCIER ZAKEN ÉCHT ANDERS DOEN! ZONDER DE PWP SESSIES WAREN WE NOOIT TOT DIT NIEUWE INZICHT GEKOMEN!” BRAM LEIJTEN, CEO AND FOUNDER YOTTA ENERGY GROUP

“PWP DAAGT UIT EN GEEFT TEGELIJKERTIJD DE VRIJHEID OM JE EIGEN PLAN IN EEN VEEL GROTER KADER TE PLAATSEN EN DAARMEE AMBITIES VERDER TE VERBREDEN. DIT GEEFT HET BEDRIJF ONTZETTEND VEEL ENERGIE, OOK OP DE LANGE TERMIJN. ” PAUL HIN, MANAGER BAKERY AT AHOLD

“PWP HEEFT ONS OP EEN VERRASSENDE EN ANDERE MANIER NAAR DE WERELD LATEN KIJKEN. DOOR DE BIJZONDERE BENADERING KWAMEN WE TOT VERSTREKKENDE MAAR VOORAL GEZAMENLIJKE BEELDEN. EN DIT ALLES IN DE VORM VAN EEN PRESSURE COOKER. SNEL, ONCONVENTIONEEL EN MET EEN TASTBARE UITKOMST. “ RONALD VAN WEEGEN, HEAD OF LEARNING & DEVELOPMENT, RABOBANK NEDERLAND

“PWP HEEFT ONS ONS OP EEN HEEL INSPIRERENDE MANIER NAAR ONZE ORGANISATIE, DE MARKT EN DE MOGELIJKHEDEN LATEN KIJKEN, WAARDOOR NIEUWE INZICHTEN ZIJN ONTSTAAN DIE TOT NU TOE VERBORGEN WAREN GEBLEVEN. DE UITKOMSTEN WAREN VERRASSEND EN TEGELIJK OOK UITDAGEND EN ZE VORMEN NU DE UITGANGSPUNTEN IN DE REALISATIE.”JOHN HALMANS, DIRECTEUR GULPENER BIERBROUWERIJ

“PWP IS EEN UNIVERSELE WAARDENVRIJE MANIER OM EEN THEMA TE BENADEREN EN UIT TE DIEPEN. WE WERDEN UITGEDAAGD EN GECONFRONTEERD OM BUITEN DE KADERS TE DENKEN. EN WAAR IK BLIJ VAN WERD UITEINDELIJK LAG ER EEN CONCEPT DAT DIE RUIMTE LIET ZIEN!” RIENTS JORNA, MENZIS

QUOTES

DILEMMA AGENDA STOP DEFINING REALITY IN PROBLEMS TO SOLVE (WITH NEW PROBLEMS)! START CREATING 100% POSITIVE BUSINESS DESIGNS BY SEEING AND PRIORITIZING REALITY IN TENSIONS AND LIMITING BELIEFS AS THE ‘GLASS CEILINGS’ THAT KEEP YOU FROM FUNDAMENTAL INNOVATION.

THE PWP DILEMMA AGENDA IS THE PERFECT DIAGNOSES OF BUSINESS REALITY, DEFINING THE TRUE TENSIONS AND LIMITING BELIEFS AROUND ORGANIZATION/LEADERSHIP, BUSINESS MODELS/OPERATION, MARKETING/ INNOVATION AND COMMUNICATION.

BREAKTHROUGH STRATEGY SHIFT 1

BREAKTHROUGH DAYS STOP BRAINSTORMING AND ARGUMENTING TOWARDS INCREMENTAL SOLUTIONS. START BREAKING THROUGH TOWARDS THE SHIFTS, THE ORGANIZING PRINCIPLES AND THE ACTIONS BY ACTIVATING SUBCOUNSCIOUS CREATIVE POTENTIAL THROUGH ‘PRETENDING’.

THE PWP PRETEND CREATIVE SYSTEM IS THE PERFECT PRESSURE COOKER PROGRAM TO HELP YOU AND THE KEY STAKEHOLDERS IN THE COMPANY TO FIND STRATEGIC BREAKTHROUGHS AND CONCEPTS ON ALL LEVELS BY

‘BRAGGING, CHEATING AND DISAGREEING’ TOWARDS A NEW REALITY OF PROGRESS.

BREAKTHROUGH STRATEGY SHIFT 2

INTERNAL VENTURES STOP RESOURCING INNOVATION IN PROJECTS AND RESPONSIBILITES! START SOURCING CONTINUOUS MANIFESTATION AND IMPLEMENTATION BASED ON THE ENERGY AND ENTREPRENEURSHIP OF ALL YOUR PEOPLE! INTERNAL VENTURES AND INCUBATORS.

PWP INTERNAL VENTURING IS THE INTRAPRENEURS- PROGRAM THAT HELPS COMPANIES TO INCUBATE AND STRENGTHEN ‘NEW REALITIES’ BY CREATING AND SPONSORING THE INTERNAL INCUBATORS THAT INVITE AND ACTIVATE PEOPLE TO USE THEIR OWN PERSONAL ENTHOUSIASM, ENSTRPRENEURSHIP AND CREATIVITY FOR IMPLEMENTATION.

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BREAKTHROUGH STRATEGY SHIFT 3

WHO FOUNDED PERFECT WORLD PRINCIPLE APPENDIX

LAUNCHED ON JULY 4TH 2011 DAVID SMITH. 1974 CREATIVE DIRECTOR AND FOUNDER OF PERFECT WORLD PRINCIPLE. JENNY ELISSEN. 1960 FOUNDER NEWGENES BUSINESS INNOVATION NETWORK & STRATEGY DIRECTOR/FOUNDER AT PERFECT WORLD PRINCIPLE.

JENNY ELISSEN (1960) JENNY IS A CREATIVE AND INNOVATIVE STRATEGIST. SHE SPENT THE FIRST 20 YEARS OF HER CAREER IN MARKETING, COMMUNICATION AND NEW BUSINESS DEVELOPMENT IN THE SECTORS FMCG, RETAIL, AND INTERNATIONAL SERVICES. SHE WAS

STRATEGY DIRECTOR AND PART OF THE MANAGEMENT TEAM OF OGILVY ONE WORLDWIDE, BECAME PARTNER OF THE COMPANY GROUP IN THE NETHERLANDS WHERE SHE FOUNDED AND STARTED AND GREW SEVERAL COMPANIES. THE GROUP

WAS SOLD TO TBWA (OMNICOM) AND IN MAY 2000 SHE BECAME CEO OF TBWA. SHE LEFT IN DECEMBER 2003 AND AFTER A YEAR OF SEEKING NEW SOURCES OF INSPIRATION. JENNY WENT ON TO BECOME CO-AUTHOR OF THE PERFECT WORLD PRINCIPLE, A BOOK THAT WOULD INADVERTENTLY LEAD HER TO START A WHOLE NEW CAREER OF FINDING SOLUTIONS TO WILDLY DIVERSE

BUSINESS DILEMMAS.

JENNY IS A TRUE OUT-OF THE BOX THINKER AND AN IMPACT INVESTOR IN A NUMBER OF NEW VENTURES. SHE NOW DIVIDES HER TIME BETWEEN THESE NEW COMPANIES, HER OWN BURGEONING BUSINESS AND BEING NON-EXECUTIVE AND BOARD MEMBER ON A NUMBER OF CHARITABLE BOARDS SUCH AS AFRICAN SPIRIT GROUP, EFFIE WORLDWIDE INC, HABITAT FOR HUMANITY,

NAGA FOUNDATION, PLAN NEDERLAND/INTERNATIONAL, UNITEDSUCCESS, PYMWYMIC. IMPACT INVESTORS. MORE FACTS AND FIGURES: https://www.linkedin.com/pub/jenny-elissen/3/60b/a06

DAVID SMITH (1974) DAVID IS AN EXPERIENCED STRATEGIC CREATIVE. HE SPENT THE FIRST 12 YEARS OF HIS CAREER AS A COPYWRITER AND CREATIVE DIRECTOR/PARTNER AT SEVERAL LARGE ADVERTISING AGENCIES, WORKING AS A CREATIVE AND STRATEGIC LEAD FOR A WIDE

VARIETY OF NATIONAL AND INTERNATIONAL CLIENTS. IN 2006 HE LEFT THE ADVERTISING INDUSTRY TO START DAVID BUSINESS CREATIVES IN AN EFFORT TO ADD CREATIVITY TO BUSINESS DEVELOPMENT AND MARKETING PROCESSES WITHIN CORPORATE

ORGANIZATIONS. AFTER A FEW YEARS OF SEARCHING FOR THE RIGHT FORMAT EN FORMULA TO HELP COMPANIES TO BECOME PART OF ‘A NEW REALITY OF PROGRESS’, DAVID TEAMED UP WITH JENNY ELISSEN TO DEVELOP THE BREAKTHROUGH STRATEGY SYSTEM ‘PERFECT WORLD PRINCIPLE’ AND CO-WRITE A BOOK ABOUT IT THAT WAS LAUNCHED ON JULY 4TH 2011. THIS BOOK,

FOR DAVID TOO, WAS THE KEY TO A NEW DOMAIN OF ‘WORLD CHANGING BUSINESS’. OVER THE LAST 3 YEARS JENNY AND DAVID HAVE HELPED A WIDE VARIETY OF ENTREPRENEURS EN CORPORATION TO FIND THE DILEMMAS AND THE BREAKTHROUGHS

THAT HELP THEM TO REINVENT EN REFOCUS THEMSELVES IN THE MIDST OF A VEROCIOUS ‘CRISIS OF STRUCTURE’. DAVID IS A RELENTLESSLY POSITIVE BREAKTHROUGH CREATIVE WHO IS DRIVEN BY CREATING NEW AND 100% POSITIVE BUSINESS

DESIGNS FOR ENTREPRENEURS AND CORPORATIONS. BESIDES THIS DAVID IS A FATHER, MUSICIAN AND A BLOGGER/WRITER. MORE FACTS AND FIGURES: https://www.linkedin.com/in/davidconcepts

LET’S CREATE NEW REALITIES TOGETHER! DAVID SMITH, FOUNDER / CREATIVE DIRECTOR 0031 628883285 DAVID@PERFECTWORLDPRINCIPLE.COM WWW.PERFECTWORLDPRINCIPLE.COM